Virtual tryvertising. Marketing strategies for empowered customers

The aim of this study is to look at the experiential marketing strategy of virtual tryvertising, by analysing a specific case study: the augmented reality application Ikea Place. It provides customers with a set of tools to prefigure a virtual representation of a piece of a furniture within a physical space, in order to appraise its fitness in a prior time to its actual purchase, and hence to provide a benefit for him/her. The semiotic analysis will be carried out by taking into account the use practices prescribed by the application and the promotional discourses of the company. In particular it will look at two advertising videos which accompanied the launch of the application in 2013 and 2017. It will also consider the added value and the experiential gain for users that the adoption of this type of technology entails, in order to understand AR media not only as a mere strategy for commercial purposes, but as a tool for empowering the users’ appraising skills traditionally used in the context of a dressing room of a physical store.

No hints for abundance of Bacillus anthracis and Burkholderia pseudomallei in 100 environmental samples from Cameroon

Background Little is known on the abundance of the pathogens Bacillus anthracis and Burkholderia pseudomallei in environmental samples in Cameroon. Therefore, 100 respective samples were assessed in a proof-of-principle assessment. Methods DNA residuals from nucleic acid extractions of 100 environmental samples, which were collected between 2011 and 2013 in the Mapé Basin of Cameroon, were screened for B. anthracis and B. pseudomallei by real-time PCR. The samples comprised soil samples with water contact (n = 88), soil samples without water contact (n = 6), plant material with water contact (n = 3), water (n = 2), and soil from a hospital dressing room (n = 1). Results B. anthracis and B. pseudomallei were detected in none of the samples assessed. Conclusion The results indicate that at least a quantitatively overwhelming, ubiquitous occurrence of B. anthracis and B. pseudomallei in the environment in Cameroon is highly unlikely. However, the number and choice of the assessed samples limit the interpretability of the results.

The Developing Potential of the Preschool Educational Organization Framework in Solving the Problems of Developing the Independence of Children of Older Preschool Age

The article presents the results of a study of the developmental potential of the kindergarten space for solving development problems and supporting the independence of older preschool children. The development of children’s independence occurs as a result of the child’s accumulation of experience of independent activity, including the experience of integrating different types of children’s activities. Therefore, the space of a preschool educational organization should provide conditions for children to choose interesting activities, including for its integration, which allows them to obtain the intended result. The space of a preschool educational organization means not only a group room, which includes a bedroom and a dressing room, but also corridors of a preschool educational organization, staircases, walking areas, and specialists’ offices. The framework of a preschool educational organization is considered through the organization of a subject-spatial developmental environment. As a result of the study, it was revealed under what conditions the space of a preschool educational organization acquires developmental potential and contributes to the development of independence of children of senior preschool age: a variety of subject content, accessibility and ease of placement of materials, the possibility of integrating children’s activities and independent transformation of the subject-spatial environment, all types of children’s activities are reinforced in a subject-spatial environment. Keywords: Independence, developing framework, subject-spatial environment, children’s activities, integration of children’s activities, developing the potential of the subject-spatial environment

Smartfit - Artificial Intelligence Based Virtual Dressing Room

In the current existing busy and modern lifestyle had led many people to purchase ready-made clothes from e-commerce stores or retail stores without actually knowing the fitting of the clothes, in the expectation of perfect fit. To improve the accessibility and increase the time efficiency of clothes trying on we have created a virtual clothes trial room environment. In this, we have introduced a virtual try-on strategy which is based on generative adversarial networks(GAN).Our technique will firstly obtain masking of cloth region of a person with the help of human parsing model. Next, the cloth region will be removed from the person's image and another desired cloth image is added on the region. This application will also be more useful for the shops which requires to show every clothes to customer and hence time consuming and requires more Human Effort.

Operationalization of an Expanded Anteroom in a COVID-19 Dedicated Hospital, South Korea

Infection control among patients is critical for diseases like COVID-19. The concentration of patients in a few facilities burdens healthcare providers and the healthcare system. This study examined the operations of an extended anteroom in a dedicated COVID-19 hospital. It presents issues to consider in the deployment and operation of an extended anteroom through discussions by expert working groups. The subjects covered included efficient space, staffing, equipment management, and education. The process involved wearing personal protective equipment (PPE; in this case, Level D), and if necessary, wearing additional powered air purification respirators (PAPR), after moving from the preparation room to the dressing room, and when entering the hospital through the entrance passage. When leaving the hospital, personnel used a mandatory exit-only passage; in the dressing room, they undressed, and then went outside, in this order. The efficient spatial composition of the anteroom facilitated entry and exit and the separation of contaminated areas and non-contaminated areas using colors and lines. It is necessary to develop operational guidelines for hospitals that treat infectious diseases and conduct research to improve care. The study indicated the need to develop educational programs and use educational simulations to address regionally spread infectious diseases

Maxim SemenovichSubbotin – the founder of asepsis and antiseptics in Russia, an outstanding surgeon, scientist, inventor, teacher

Brief biographical information about Maxim SemenovichSubbotin, the founder of aseptic and antiseptic in Russia, is provided. In 1884, M.S. Subbotin heads the Department of Surgical Pathology at Kharkov University. In addition to scientific and pedagogical activities, he will devote a lot of time to the organizational issues of the clinic. He uses the surgical department of a military hospital as a clinical base for training students at Kharkov University. In addition to the course of surgical pathology with desmurgy, he also conducts a course of surgical surgery, and since 1887, a parallel course of the faculty surgical clinic. However, teaching and scientific work in a small clinic (25 beds) could not satisfy Maxim Semenovich, since by this time he had formed into a major surgeon and scientist, ready for wide surgical and scientific activities. Becoming the head of the Department of Surgical Pathology of the Imperial Medical and Surgical Academy (1890) M.S. Subbotin began its reorganization according to the requirements of asepsis. He organized a new dressing room, the walls and ceilings of which were painted with light oil paint, the floor is covered with ceramic tiles.An operating unit began to function, consisting of two operating rooms, a sterilization room, a bathroom and a material room. A laboratory was established to conduct research and control operations. The clinic strictly and sequentially carried out sterilization of instruments, dressings, processing of the surgical field. M.S. Subbotin studied the effect of carbolic acid on the body, used it to treat wounds. He created his own tent for operations, invented a sterilizer oven, a catgut sterilizer with dry steam, an autoclave, and hemorrhoidal forceps. M.S. Subbotin invented a drainage pump for the treatment of purulent cavities, first made thoracoplasty with pleural empyema. He introduced aseptic and antiseptic into surgical practice. Created a scientific surgical school: P.I. Bukhman, S.S. Girgolav, L.V. Orlov, N.N. Petrov, N.A. Schegolev and others