scholarly journals POSSIBILITY OF USE OF MARKETING TECHNOLOGIES IN ATTRACTING SPECIALISTS TO EDUCATIONAL INSTITUTIONS

2019 ◽  
Author(s):  
Olena Tymchyk
Keyword(s):  
Educational Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Skilled Workers ◽  
Public And Private ◽  
Qualified Teachers ◽  
Marketing Program ◽  
Lack Of Information ◽  
Long Time ◽  
Marketing Activities

Modern educational institutions require qualified teachers who can provide the educational services of proper level. The problem of providing educational institutions with pedagogical staff has been relevant for a long time, till nowadays. It can be solved by a consecutive marketing program, elements of which can be found on the school websites. The author carried out a general analysis of the websites of Ukrainian schools (both public and private ones) and concluded that there is a solid lack of information, which should be aimed specifically for young graduates. The author believes that during the process of development of marketing program, the governance of schools ought to orientate it not only based on necessities of consumers of educational services, but also made it suitable for teachers who in future can apply for work in these institutions. According to the author, the pages of websites devoted to the personnel policy of schools should also contain the requirements to the possible candidates for vacant places in these institutions. It is also important to place the information about working conditions - material and technical support of the educational institution. This will allow young specialists to make conclusions about the possibility of realizing their knowledge and practical skills. The author believes that young specialists are interested in the information concerning the projects in which an educational institution is involved. Such information indicates the level of development of the institution and possible perspectives for its employees. The author suggests the use of the "reverse" orientation of the marketing activities of the school regarding employees, which will encourage its attractiveness for young professionals, and will also help the educational sphere in its competition for highly skilled workers.

scholarly journals Identifikasi Kinerja Guru Dalam Menentukan Kualitas Mengajar Menggunakan Metode Profile Matching

2020 ◽  
Vol 1 (3) ◽  
pp. 172
Author(s):  
Fitri Pranita Basution
Keyword(s):  
Performance Appraisal ◽  
Teacher Performance ◽  
Educational Institution ◽  
Educational Institutions ◽  
Quality Of Education ◽  
Appraisal Process ◽  
Profile Matching ◽  
Long Time ◽  
Performance Appraisal Process

To determine the quality of teacher performance, an educational institution must conduct a process of evaluating the performance of its teachers. MTsS YASPI College Foundation Labuhan Deli is one of the educational institutions that always improves the quality of education in schools. Teacher performance appraisal at Labuhan Deli YASPI schools is still done conventionally, so there are many assessment criteria and it takes a long time to evaluate the teacher's performance. This study aims to optimize the teacher performance appraisal process to be faster and more precise. The method used is Profile Matching. The results of this study can determine the teacher's performance more precisely by 100%. So that this research can be recommended as an appropriate system in evaluating teacher performance in schools

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

“É sempre de utilidade pública qualquer medida que venha estimular as iniciativas em prol do desenvolvimento do ensino”: ação pública e particular na escolarização de Porto Alegre/RS (1897-1942) / “It is always of public utility any measure that stimulates the initiatives in favor of development of educational services”: public and particular action in the schooling of Porto Alegre (1897-1942)

2019 ◽  
Vol 3 (8) ◽  
pp. 87
Author(s):  
Natália De Lacerda Gil ◽  
Carine Ivone Popiolek
Keyword(s):  
Educational Institution ◽  
Pierre Bourdieu ◽  
Rio Grande ◽  
The State ◽  
Public Utility ◽  
Educational Services ◽  
Private Institutions ◽  
Rio Grande Do Sul ◽  
Porto Alegre ◽  
Public And Private

No presente artigo, inicialmente, buscamos conhecer a designação e classificação das escolas no Rio Grande do Sul, entre 1897 e 1942, no intuito de historicizar os conceitos de “público” e “privado”. Em seguida pretendemos compreender como se distribuíram as ações de criação e manutenção de escolas entre órgãos públicos e entidades particulares em Porto Alegre no período. Para tanto, mobilizamos aportes teóricos de Reinhart Koselleck e Pierre Bourdieu e assumimos como fontes documentais a legislação, relatórios oficiais apresentados pelo governo do estado e pela municipalidade, além de publicações memorialísticas de uma instituição de ensino particular. Os resultados indicam uma distribuição de atribuições diversa da que consta na legislação atualmente, tanto no que se refere ao papel das instituições públicas e privadas na oferta de educação no município, quanto no entendimento sobre os modos de atender os interesses públicos e privados no período. Assim, a ação das instituições particulares foi considerada como de interesse público por viabilizar a ampliação do atendimento educacional das elites em níveis de ensino nos quais o Estado não tinha planos de atuar. O atendimento da população pobre nesses níveis foi restrito e dependente, em grande medida, da oferta de bolsas de estudos a partir de critérios que não aparecem explicitados na documentação.  ***In the present article, we initially have sought to know the designation and classification of schools in Rio Grande do Sul, between 1897 and 1942, in order to historicize the concepts of "public" and "private". Next, we have intended to understand how the actions of creation and maintenance of schools were distributed among public agencies and private entities in Porto Alegre in the period. For this purpose, we have mobilized theoretical contributions from Reinhart Koselleck and Pierre Bourdieu, and we have taken as documentary sources the legislation, official reports presented by the state government and by the municipality, memorialistical publications of a private educational institution. The results indicate a diverse distribution of attributions from the one that appears in current legislation, both regarding to the role of public and private institutions in the provision of education in the municipality, as well as to the understanding of ways to meet public and private interests in the period. Thus, the action of private institutions was considered as being of public interest once it has enabled the expansion of the educational services of elites at levels of education in which the State had no plans to act. The offer of schooling for the poor population at these levels was restricted and largely dependent on the offer of scholarships based on criteria that were not explicitly stated in the documentation.

scholarly journals Methodological aspects of digital communication of higher education institutions.

2021 ◽  
Vol 3 (3) ◽  
pp. 340-348
Author(s):  
Yuliya Synytsina ◽  
Askhat Bekishev
Keyword(s):  
Higher Education ◽  
Digital Communication ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Communication Policy ◽  
Higher Education Institution ◽  
Methodological Aspects

The article substantiates the need to study the methodological aspects of digital communication as a separate higher education institution and in the country as a whole. It is determined that one of the tools to increase the competitiveness of educational institutions is the development of communication policy and the use of modern digital technologies. And also that the formation of digital communication policy of higher education institutions is a key issue for the promotion of educational services at this stage of the country's development. The target audience of the market of educational services for the main users of the official site of the higher educational institution is outlined. The main tasks of information and social technologies in education, which provide general computerization of students and teachers, are listed. The author highlights the main components of educational sites and their general characteristics. The author also formed a complex analysis of the site using modern methods of analysis: general characteristics, design and description of the site; qualitative for quantitative analysis of the site; analysis of the site in accordance with the requirements for the sites of educational institutions at the legislative level regarding the disclosure of information; results of psychological verbal-communicative method of site research; SEO analysis (search engine promotion) of the site. The article presents the results of the application of the proposed comprehensive analysis on the example of a specific site of a higher education institution, namely the site of the State Dnipropetrovsk University of Internal Affairs, with a thorough explanation of the results. According to the results of the study, the author came to the conclusion that the development of communication policy using integrated marketing tools, namely site development, is achieved by successfully promoting higher education institutions in the market of educational services, image formation and competitiveness of educational institutions.

FORMATION AND IMPROVEMENT OF THE POSITIVE IMAGE OF DOMESTIC EDUCATIONAL INSTITUTIONS

2017 ◽  
Author(s):  
Oksana Khymych ◽  
◽  
Olena Bilyk ◽  
Oleksandra Korchynska ◽  
Viktoriia Pariichuk ◽  
...  
Keyword(s):  
Educational Institution ◽  
Economic Conditions ◽  
Educational Institutions ◽  
Educational Services ◽  
Image Management ◽  
Internal Environment ◽  
Domestic Science ◽  
Factors Influencing ◽  
Educational Potential ◽  
The Impact

In recent decades, in world and domestic science there has been an increased interest in the study of problems that are somehow related to the phenomenon of the image of the educational institution. The growing interest in these issues is understandable for the following reasons. There is a formation of new socio-economic conditions of the organization, reforming the education system, globalization of the market of educational services and as a consequence of increased competition. The level of values that previously guided consumers of educational services is also changing. Which in turn affects the formation and development of the educational institution, as well as creates a need for effective image management of the organization. In this regard, each educational institution faces the task of maintaining autonomy and increasing educational potential through the use of modern management technologies. One of the important factors influencing the formation of the preferences of the target audience is the image of the educational institution. Due to the fact that intangible factors and tools are becoming increasingly important, they influence the choice of potential consumers of the educational institution. The article considers the main definitions of the concept of the image of the educational institution, its components, the impact of the image on the competitiveness of the educational institution and the main problems in image formation. Ways to improve the image in relation to the external and internal environment of the school are summarized.

Positive Image as a Contemporary Resource for a Kindergarten Development

10.12737/2631 ◽  
2014 ◽  
Vol 3 (1) ◽  
pp. 54-56
Author(s):  
Воробьёва ◽  
Marina Vorobeva
Keyword(s):  
Educational Institution ◽  
Partial Solution ◽  
Educational Programs ◽  
Educational Institutions ◽  
Educational Services ◽  
Quality Of Education ◽  
Development Programs ◽  
Positive Image ◽  
Educational Establishment

The recent years has seen much discussions concerning ways to emphasize uniqueness of an educational establishment and its operational specifics. Partial solution to these issues is achieved through elaboration and documentation of Concepts, “Educational programs”, “Development programs” for various educational institutions. This is not enough for creation of kindergarten’s outer informational field as an open socio-pedagogic system for prospective customers and consumers of educational services. Thus it is necessary to develop ingenious individualized informational documents for each preschool educational institution. The problem of kindergarten management and quality of education maintenance is discussed. The author concludes, that the positive image enhances competitiveness of a preschool educational institution at the educational services market and should be considered as a crucial resource of preschool educational institution management.

scholarly journals Determination of features of the market of paid services which may be provided by higher education institutions

2020 ◽  
pp. 8-15
Author(s):  
Andrii YAKIVCHENKO ◽  
Svitlana PETROVSKA
Keyword(s):  
Higher Education ◽  
Regional Economy ◽  
Educational Institution ◽  
Developed Countries ◽  
Educational Institutions ◽  
Educational Services ◽  
Student Body ◽  
Service Market ◽  
Labor Resource ◽  
Road Map

Тhe relevance of the topic is due to the need to expand the financial autonomy of higher educational institutions (hereinafter referred to as the HEI) in Ukraine, the need to maximize the generation of their own cash receipts by providing paid services of the HEI, to improve the management efficiency of the HEI in a market economy. The market, with its industries, is in a state of flux. We observe how the needs of sectors of the economy for resources and the level of training of specialists are changing. There is a change in the influence of factors on economic processes, the role of the segments of the regional economy participating in economic processes is changing. The educational complex should contribute to the formation of not only the labor resource of the country. To implement in the field of education and science support of the labor resource at the required level, effectively based on the needs of the regional economy and other resources - industrial. By predetermining the priority sectors in the development of the regional economy, the educational infrastructure of Ukraine should set the vectors for the development of the labor market of the economy as a whole, and not only serve the existing infrastructure of the regional economy. To maximize the satisfaction of the needs of both consumers of educational services and the needs of the regional economy in production resources. The article formed the author's understanding of the concepts of "market", "educational service", "market of paid services that can be provided by HEI", presented the features of the market of paid services that can be provided by HEI in Ukraine, carried out an analysis of the regulatory framework for the provision of paid services by HEI, identified a generalized composition of participants, which are divided into generally recognized and proposed, and developed a road map for the introduction of paid services by HEI. After conducting research in the direction of the chosen topic, it was determined that the formation and development of the educational services market is taking place in accordance with certain global trends, namely: 1) the desire for a democratic education system, that is, the availability of education to the entire population of the country and the continuity of its stages and levels, provision of autonomy and independence to educational institutions; 2) ensuring the right to education for everyone (the opportunity and equal chances for each person to get an education in an educational institution of any type, regardless of nationality and race); 3) the significant influence of socio-economic factors on education (cultural and educational monopoly of certain ethnic minorities, paid forms of education, manifestation of chauvinism and racism); 4) an increase in the range of educational and organizational activities aimed at both satisfying diverse interests and developing the abilities of students; 5) the growth of the educational services market; 6) expanding the network of higher education and changing the social composition of the student body (becoming more democratic); 7) in the field of education management, the search for a compromise between rigid centralization and full autonomy; 8) education is becoming a priority object of funding in the developed countries of the world; 9) constant updating and adjustment of school and university educational programs; 10) a departure from the orientation towards the "average student", an increased interest in gifted children and young people, in the peculiarities of the disclosure and development of their abilities in the process and by means of education; 11) search for additional resources for the education of children with developmental disabilities, children with disabilities. According to the results of the study, the authors proposed to expand the structures characteristic of the educational services market. Insofar as the market for educational services includes many national educational systems, each of which has its own management model, structure, goals, objectives and problems, and the profit from the activities of such structures can also be expanded.

scholarly journals Inklinasi Masyarakat Muslim Kelas Menengah Terhadap Sekolah Dasar Islam Terpadu di Bandar Lampung

2018 ◽  
Vol 9 (2) ◽  
pp. 291
Author(s):  
Nur Asiah ◽  
Ahmad Isnaeni
Keyword(s):  
Data Collection ◽  
Middle Class ◽  
Primary School ◽  
Marketing Strategy ◽  
Educational Institution ◽  
Educational Institutions ◽  
Public And Private ◽  
Scientific Excellence ◽  
The Subject

The problem often faced by a contemporary educational institution is the ability to integrate the cognition domain, skills, and noble character in students. On one hand, the existence of qualified educational institutions is constrained by the funding ability of the community. Efforts to improve the quality of educational institutions remain a necessity, particularly addressing the needs of stakeholders. The purpose of this study is to find out and analyse the factors that encourage middle- class Muslim society to make the Integrated Islamic Primary School (SDIT) as a model school. The method used is qualitative with observation and interviews as the data collection techniques. The subject of this study was the parents of the SDIT students surrounding Bandar Lampung. The results of the study are: providing scientific excellence and noble character, providing solutions to busy parents, having a reliable marketing strategy, and having a sense of competition with other excellent public and private schools.

Attracting and using extrabudgetary funds in preschool educational institutions: The Perm Krai case

2020 ◽  
Vol 26 (2) ◽  
pp. 369-379
Author(s):  
O.A. Tyurina
Keyword(s):  
Structural Analysis ◽  
Educational Institution ◽  
Preschool Education ◽  
Financial Resources ◽  
Educational Institutions ◽  
Educational Services ◽  
Economic Mechanism ◽  
Perm Krai ◽  
General Scientific ◽  
Integrated Approaches

Subject. The article addresses the process of attracting and using extrabudgetary funds in preschool educational institutions. Objectives. The aim is to analyze the attraction and use of extrabudgetary funds in the said educational institutions. Methods. Relevance, credibility and rationale for recommendations are provided by using regulatory and integrated approaches. I also employs general scientific and special methods of scientific knowledge, like retrospective, systems and functional-structural analysis, observation, and classification, as well as methods of grouping, comparison, and generalization. Results. The paper presents for methods to improve and enhance the financial and economic mechanism of a preschool educational institution, i.e. introducing the Montessori system into the practice of preschool educational institutions, attracting voluntary (charity or sponsor) donations, additional fee-based educational services that generate income for the institution. Conclusions and Relevance. The proposed methods for improving the financial and economic mechanism of preschool education will help increase financial resources and ensure their efficient use in the system of preschool education.

MODERN TRENDS RELATED TO FORMATION OF ECONOMIC COMPETENCY OF MAIN PARTICIPANTS IN PEDAGOGICAL PROCESS

10.12737/964 ◽  
2013 ◽  
Vol 1 (4) ◽  
pp. 60-62
Author(s):  
Кощанова ◽  
Gulash Koshchanova
Keyword(s):  
Professional Competence ◽  
Educational Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Professional Activity ◽  
Economic Knowledge ◽  
Status Change ◽  
Economic Changes ◽  
Education Management ◽  
Economic Competence

Paper is devoted to a problem related to development of economic competence of main participants in educational institutions and organizations’ pedagogical process. The concept of economic competency, its components is considered. Economic competence, being one of the fi rst instruments related to creation of means of personality’s adaptation to social and economic changes, serves as a way of personality’s development, distribution of economic knowledge, mean of human capital formation. In this paper the role of modern educational organizations and establishments in providing the educational services adequate to modern problems’ level is defi ned. According to the author, they are urged to provide a sufficient level of economic knowledge, abilities that the modern person in his/her professional activity could make decisions taking into account an interrelation of organizational, fi nancial, marketing tasks and act economically reasonable. The changes of priorities in purposes of education management sphere experts training have been revealed. Professional activity of educational institution head has been considered as a necessary component of his training, formation and vigorous activity within economic context: formation of educational services’ market, status change, educational institutions’ economic independence expansion that involves a strengthening of heads’ responsibility and a need of their professional competence level increase.

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