scholarly journals Green Products: Factors Exploring the Green Purchasing Behavior of South Indian Shoppers

2020 ◽  
Vol 4 (2) ◽  
pp. 174
Author(s):  
Rambabu Lavuri ◽  
Gugyh Susandy
Keyword(s):  
Planned Behavior ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Media Exposure ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Indian States ◽  
South Indian ◽  
Green Purchasing

On the basis of the theory of planned behavior (TPB) approach, this exploratory study aims to examine factors exploring the green purchasing behavior of south Indian shoppers. The research study seeks to expand the planned behavior to include three additional variables, namely, environmental concern, knowledge, and media exposure. Data were collected from 429 respondents from three southern Indian states. Purposive and snowball samplings were adopted in the selection of respondents. The data were analyzed using factor analysis, Pearson’s correlation, and multiple regression. The findings concluded that subjective norms have no significant association with the green purchase intention. Variables such as media exposure, environmental concern, environmental knowledge, and perceived behavioral control had a significant impact on the green purchase intention, which, in turn, had a substantial effect on the green purchasing behavior. These results support the TPB model. This research will help green marketers to develop new green strategies and plans to increase sales volumes and build good relationships with targeted green customers.

scholarly journals Hypotheses for the Reasons behind Beer Consumer’s Willingness to Purchase Beer: An Expanded Theory from a Planned Behavior Perspective

Foods ◽  
2020 ◽  
Vol 9 (12) ◽  
pp. 1842
Author(s):  
Edward Shih-Tse Wang
Keyword(s):  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Positive Influence ◽  
Alcoholic Beverages ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Because beer is one of the most common alcoholic beverages consumed in the world, this research adopted an expanded theory of planned behavior (TPB) perspective to understand why beer consumers purchase beer. This study investigated the effects of injunctive norms, descriptive norms, attitude, and perceived behavioral control on alcohol identity and purchase intention. The possible mediating role of alcohol identity was also investigated. This study was conducted in Taiwan, and a total of 452 beer consumers participated in the survey. Structural equation modeling was used to examine the relationship among the study variables. The results revealed that alcohol identity positively influences purchase intention, and attitude positively affects alcohol identity and purchase intention. In addition, injunctive norms have a positive influence on alcohol identity, and descriptive norms positively affect purchase intention. In particular, perceived behavioral control has a negative influence on alcohol identity but has a positive influence on purchase intention. This study also found that alcohol identity mediates the attitude–purchase intention relationship. By examining the consumption behavior of beer consumers from the TPB perspective, this study contributed to an understanding of beer consumption behavior.

scholarly journals ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK

2015 ◽  
Vol 6 (1) ◽  
pp. 479
Author(s):  
Andrian Haro
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Valuable Insight ◽  
Consumer Values ◽  
Consumer Purchase Intention

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: [email protected] objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care

scholarly journals Organic food purchasing behavior of young consumers: the role of enviromental concern

2017 ◽  
Vol 126 (5B) ◽  
pp. 59
Author(s):  
Nguyễn Thị Hằng Nga
Keyword(s):  
Environmental Concern ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Self Image ◽  
Perceived Consumer Effectiveness ◽  
Purchasing Behaviour

<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>

scholarly journals Generativity and Green Purchasing Behavior: Moderating Role of Man-Nature Orientation and Perceived Behavioral Control

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110544
Author(s):  
Sajjad Ahmad Afridi ◽  
Wajid Khan ◽  
Maqsood Haider ◽  
Asad Shahjehan ◽  
Bilal Afsar
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Future Generations ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Activation Theory ◽  
Green Purchasing ◽  
The Impact

Environment has become a major social problem for a greater number of people than ever before in recent years. As a consequence, in-depth research on green marketing and green purchasing has increased significantly. Although academic researchers have examined antecedents of green purchasing behavior, there still is room for further progress. One such area that needs further investigation is the role of generativity on green purchasing behavior because sustainability requires a long-term perspective that is embedded in the concept of generativity. This study examines the impact of generativity on consumer green purchasing behavior. Generativity refers to individuals’ beliefs that their current behaviors have consequences that extend into future generations. Moreover, the moderating roles of man-nature orientation and perceived behavioral control on generativity-green purchasing behavior link are also examined. Based on moral norm-activation theory, value-belief-norm theory, and theory of planned behavior, hypotheses were developed. Data were collected from a homogenous sample of 416 university students of four faculties through the non-probability sampling technique. Hierarchical regression analysis was used to test the hypotheses. Results show that generative consumers are more likely to show green purchasing behavior. Man-nature orientation and perceived behavioral control positively moderate the relationship between generativity and green purchasing behavior. Findings revealed that consumers who possess a greater concern for future generations, and high on man-nature orientation and perceived behavioral control constitute a segment that will be more likely to engage in green purchasing behavior, enabling effective targeting of marketing communications.

Religiosity as a moderator between theory of planned behavior and halal purchase intention

2019 ◽  
Vol 11 (6) ◽  
pp. 1821-1836
Author(s):  
Yusra Jamil Memon ◽  
Sarwar M. Azhar ◽  
Raheela Haque ◽  
Niaz Ahmed Bhutto
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Path Modeling ◽  
Content Type ◽  
Moderation Effect ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to choose halal-labeled products. Additionally, this research is an attempt to address the moderating influence of religiosity (RG) on relationship between theory of planned behavior constructs and halal purchase intention. Design/methodology/approach The data were collected through a survey. To find the factors that affect purchase intentions of Pakistani consumers regarding halal purchase intention partial least squares (PLS) path modeling has been used in the study. Findings The results state that TBP constructs, i.e. (ATT and PBC) have significant and positive and influence over halal purchase intentions. However, SN did not have positive and significant influence over halal purchase intention. Furthermore, no moderation effect of RG could be found in this study. Findings suggest that RG has not moderated the relationship between TBP constructs and halal purchase intention. Research limitations/implications This study has incorporated three antecedents of TBP. However, extended theory of planned behavior can also be tested to predict influence on consumer halal purchase intentions in Pakistan. Moreover, other variables, e.g. country of origin can also be added to examine the moderation effect on TBP constructs and halal purchase intention. Originality/value This research identifies the rationale behind internally perceived factors that influence purchasing halal product, it further adds to an understanding of content specific (halal products) purchase intention. The practical implications include the possible approaches that managers need to address while promoting Halal labels and this will influence marketing strategies in general and communications specifically.

Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior

2019 ◽  
Vol 12 (1) ◽  
pp. 12 ◽  
Author(s):  
Sulis Riptiono
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Analysis Tool ◽  
Central Java ◽  
Consumer Purchase Intention

<p><em>In this article we examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were female Muslim in Central Java, Indonesia. Data collected using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy female Muslim fashion trends. Subjective norm variables have a significant effect on consumer attitudes and consumer purchase intentions on female Muslim fashion trends. Other findings state that the variable of Islamic religiosity does not have a significant effect on female Muslim purchase intention directly, but the Islamic religiosity variable indirectly influence toward female Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.</em></p><p><strong>Keyword:</strong> <em>Islamic Religiosity, Theory of Planned Behavior, Female Muslim Fashion Trend, Purchase Intention</em></p>

scholarly journals PURCHASING FAST-FASHION IN INDONESIA: DO WE LIKE IT OR DO WE HAVE TO LIKE IT?

2020 ◽  
Vol 34 (3) ◽  
Author(s):  
Rokhima Rostiani ◽  
Jessica Kuron
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Attitude ◽  
Online Survey ◽  
Behavioral Control ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Fast Fashion

Introduction: Fast-fashion has been contributing to the growth of fashion industry globally by shortening its life cycle and transformed the behavior of companies as well as younger consumers. Background Problems: Younger consumers generally motivated to purchase products, especially those image-enhancing, not only externally (e.g. subjective norms and behavioral control) but also internally (e.g. intention to look good, positive attitude) yet it is unclear which motivation is more dominant factors. Novelty: This study combine two concepts namely theory of planned behavior that explained how internal and external motivation shaped younger consumer purchasing behavior and trait of vanity as the internal motivation that drive them to purchase fast-fashion. Research Methods: This study was conducted through online survey to young consumers who are active in social media for data collection, resulting in 336 valid responses and analyzed with structural equation modeling. Findings/Results: It was found that attitude was the most important determinant of purchase intention, followed by physical vanity, subjective norm, and perceived behavioral control. Further, perceived behavioral control also have significant positive relationship with purchasing behavior. Conclusion: Younger consumers are more affected by their intrinsic motivation to consume fast-fashion compared to extrinsic motivation from society. This information is useful for marketers to improve their communication strategy by emphasizing individual values that may shape positive attitude such as quality and comfort.

scholarly journals Understanding how to increase hydroponic attractiveness: Economic and ecological benefit

2020 ◽  
Vol 211 ◽  
pp. 01015
Author(s):  
Tengku Ezni Balqiah ◽  
Andreas Pardyanto ◽  
Rifelly Dewi Astuti ◽  
Syahrial Mukhtar
Keyword(s):  
Cluster Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Sustainable Food ◽  
Ecological Benefit ◽  
And Cluster Analysis

As one of the sustainable food, hydroponic vegetables begin to attract consumer attention. Previous studies focus on how to increase the willingness to pay (WTP). The cost of growing hydroponic might cause it as higher than traditional (soil agriculture) that drives higher prices. Instead of only focus on WTP, attitude and purchase intention are two constructs that important to estimate actual purchase behavior. However, a study about the antecedents of hydroponic vegetable’ purchase intention is still limited. This study aims to identify factors that can enhance purchase intention, group respondents based on those factors, and profile each respondent’s group. By online survey, 981 respondents were collected, and multiple regressions and cluster analysis analyzed further data. The result shows eight factors that could drive purchase intention (attitude, subjective norm, perceived behavioral control, perceived quality, price, availability, health consciousness, and knowledge), while environmental concern was not significant. Cluster analysis generates 3 clusters of respondents that have different profiles based on all factors and demographics variables. This study contributes to portraying respondents’ responses toward hydroponics that could deliver implications for entrepreneurs or marketers to attract target consumers based on all factors and develop a strategy based on their profiles.

scholarly journals Using an Integrated Social Cognition Model to Explain Green Purchasing Behavior among Adolescents

2021 ◽  
Vol 18 (23) ◽  
pp. 12663
Author(s):  
Amir H. Pakpour ◽  
Cheng-Kuan Lin ◽  
Mahdi Safdari ◽  
Chung-Ying Lin ◽  
Shun-Hua Chen ◽  
...  
Keyword(s):  
Social Cognition ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Coping Planning ◽  
Past Behavior ◽  
Green Purchasing ◽  
Cognition Model ◽  
And Coping

Strengthening pro-environmental behaviors such as green purchasing behavior is important for environmental sustainability. An integrated social cognition model which incorporates constructs from habit theory, health action process approach (HAPA), and theory of planned behavior (TPB) is adopted to understand Iranian adolescents’ green purchasing behavior. Using a correlational-prospective design, the study recruited Iranian adolescents aged between 14 and 19 years (N = 2374, n = 1362 (57.4%) females, n = 1012 (42.6%) males; Mean (SD) age = 15.56 (1.22)). At baseline (T1), participants self-reported on the following constructs: past behavior; habit strength (from habit theory); action planning and coping planning (from HAPA); and intention, perceived behavioral control, subjective norm, and attitude (from TPB) with respect to green purchasing behavior. Six months later (T2), participants self-reported on their actions in terms of purchasing green goods. Our findings reported direct effects of perceived behavioral control, subjective norms, attitude, and past behavior on intention; intention and perceived behavioral control on green purchase behavior; intention on two types of planning (i.e., action and coping planning); both types of planning on green purchase behavior; and past green purchase behavior and habits on prospectively measured green purchase behavior. These results indicate that adolescent green purchasing behavior is underpinned by constructs representing motivational, volitional, and automatic processes. This knowledge can help inform the development of theory-based behavior change interventions to improve green purchasing in adolescents, a key developmental period where climate change issues are salient and increased independence and demands in making self-guided decisions are needed.

Evaluation of Young Consumers' Remanufactured Products Purchase Intention Within Context of Extended Planned Behavior Theory

2019 ◽  
pp. 246-264
Author(s):  
Murat Burucuoglu ◽  
Evrim Erdogan
Keyword(s):  
Planned Behavior ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Close Contact ◽  
Perceived Behavioral Control ◽  
Behavior Theory ◽  
Closed Loop Supply Chains ◽  
Intent To Purchase ◽  
Young Consumers ◽  
Planned Behavior Theory

In this chapter, remanufactured products which have an important place in closed-loop supply chains are examined. The study evaluates the motivation of young consumers who are in close contact with technology within context of extended planned behavior theory. The theoretical model of the research was developed on the basis of the planned behavior theory and the developed model was tested by an empirical study on Ondokuz Mayis University students. As a result of the research, the environmental concerns of young consumers, the environmental knowledge of remanufactured products, and the awareness of remanufactured products positively and significantly affect the attitude towards remanufactured products. The study indicates that attitude and subjective norm related to remanufactured products are positively and significantly affect remanufactured products purchase intention and perceived behavioral control has no significant effect on intent to purchase remanufactured products.

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