Hypotheses for the Reasons behind Beer Consumer’s Willingness to Purchase Beer: An Expanded Theory from a Planned Behavior Perspective

Because beer is one of the most common alcoholic beverages consumed in the world, this research adopted an expanded theory of planned behavior (TPB) perspective to understand why beer consumers purchase beer. This study investigated the effects of injunctive norms, descriptive norms, attitude, and perceived behavioral control on alcohol identity and purchase intention. The possible mediating role of alcohol identity was also investigated. This study was conducted in Taiwan, and a total of 452 beer consumers participated in the survey. Structural equation modeling was used to examine the relationship among the study variables. The results revealed that alcohol identity positively influences purchase intention, and attitude positively affects alcohol identity and purchase intention. In addition, injunctive norms have a positive influence on alcohol identity, and descriptive norms positively affect purchase intention. In particular, perceived behavioral control has a negative influence on alcohol identity but has a positive influence on purchase intention. This study also found that alcohol identity mediates the attitude–purchase intention relationship. By examining the consumption behavior of beer consumers from the TPB perspective, this study contributed to an understanding of beer consumption behavior.

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ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK

JRMSI - Jurnal Riset Manajemen Sains Indonesia ◽

10.21009/jrmsi.006.1.08 ◽

2015 ◽

Vol 6 (1) ◽

pp. 479

Author(s):

Andrian Haro

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Structural Equation ◽

Behavioral Control ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Valuable Insight ◽

Consumer Values ◽

Consumer Purchase Intention

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: [email protected] objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care

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Sustainable Consumption Intentions of Consumers in Turkey: A Research Within the Theory of Planned Behavior

SAGE Open ◽

10.1177/21582440211047563 ◽

2021 ◽

Vol 11 (3) ◽

pp. 215824402110475

Author(s):

Ilknur Ayar ◽

Ahmet Gürbüz

Keyword(s):

Planned Behavior ◽

Behavioral Control ◽

Sustainable Consumption ◽

Research Data ◽

Equation Modeling ◽

Survey Method ◽

Perceived Behavioral Control ◽

Behavior Theory ◽

Consumption Behavior ◽

Planned Behavior Theory

Sustainable consumption can be a way to minimize the environmental impact of the rapidly growing consumption phenomenon. However, sustainable consumer behavior changes depending on many different factors and determining these factors is very important for many disciplines. This study aims to determine the sustainable consumption behavior of consumers and the factors affecting this behavior within the framework of Planned Behavior Theory, which is used in many fields in the literature. The research was conducted within the framework of attitude, subjective norms, and perceived behavior control as well as altruistic values variables added to the model. Research data survey method with Turkey/Kastamonu were collected from the consumers in the province. The questionnaire was adapted using previous studies, and its validity and reliability analysis were made. Research data were tested with Structural Equation Modeling, which is used frequently in social sciences and behavioral sciences. As a result; It has been revealed that the variables of Planned Behavior Theory, which are attitude, subjective norm, perceived behavioral control, and also the altruistic values dimension added to the model have a statistically significant effect on sustainable consumption intention, and intention has an effect on sustainable consumption behavior. It was concluded that perceived behavioral control has no direct effect on sustainable consumption behavior. These findings have important consequences for a large number of individuals and organizations such as policy makers, scientists, environmental organizations, health organizations, and businesses.

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Practicing Green Residence Business Model Based on TPB Perspective

Sustainability ◽

10.3390/su13137379 ◽

2021 ◽

Vol 13 (13) ◽

pp. 7379

Author(s):

Chao Wu ◽

Shuling Liang ◽

Weijiong Wu ◽

Yuxiang Hong

Keyword(s):

Business Model ◽

Purchase Intention ◽

Structural Equation ◽

Behavioral Control ◽

Steel Structure ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Intention To Purchase ◽

Wide Range ◽

Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

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Young consumers' purchase intention toward organic food: exploring the role of mindfulness

British Food Journal ◽

10.1108/bfj-12-2020-1162 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Alok Tewari ◽

Smriti Srivastava ◽

Divya Gangwar ◽

Vimal Chandra Verma

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Behavioral Control ◽

Organic Food ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Content Type ◽

Young Consumers ◽

The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

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Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-03-2021-0071 ◽

2022 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Jordana Soares de Lira ◽

Marconi Freitas da Costa

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Structural Equation ◽

Online Survey ◽

Behavioral Control ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Ethical Considerations ◽

Content Type ◽

Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

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Social Media-Based Health Management Systems and Sustained Health Engagement: TPB Perspective

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph16091495 ◽

2019 ◽

Vol 16 (9) ◽

pp. 1495 ◽

Cited By ~ 10

Author(s):

Dongxiao Gu ◽

Jingjing Guo ◽

Changyong Liang ◽

Wenxing Lu ◽

Shuping Zhao ◽

...

Keyword(s):

Social Media ◽

Perceived Risk ◽

Health Management ◽

Behavioral Control ◽

Positive Influence ◽

Mobile Internet ◽

Management Systems ◽

Equation Modeling ◽

Path Coefficient ◽

Perceived Behavioral Control

Background: With the popularity of mobile Internet and social networks, an increasing number of social media-based health management systems (SocialHMS) have emerged in recent years. These social media-based systems have been widely used in registration, payment, decision-making, chronic diseases management, health information and medical expenses inquiry, etc., and they greatly facilitate the convenience for people to obtain health services. Objective: This study aimed to investigate the factors influencing sustained health engagement of SocialHMS by combining the theory of planned behavior (TPB) with the big-five theory and the trust theory. Method: We completed an empirical analysis based on the 494 pieces of data collected from Anhui Medical University first affiliated hospital (AMU) in East China through structural equation modeling and SmartPLS (statistical analysis software). Results: Openness to new experience has a significantly positive influence on attitude (path coefficient = 0.671, t = 24.0571, R2 = 0.451), perceived behavioral control (path coefficient = 0.752, t = 32.2893, R2 = 0.565), and perceived risk (path coefficient = 0.651, t = 18.5940, R2 = 0.424), respectively. Attitude, perceived behavioral control, subjective norms, and trust have a significantly positive influence on sustained health engagement (path coefficients = 0.206, 0.305, 0.197, 0.183 respectively, t = 3.6684, 4.9158, 4.3414, and 3.3715, respectively). The explained variance of the above factors to the sustained health engagement of SocialHMS is 60.7% (R2 = 0.607). Perceived risk has a significantly negative influence on trust (path coefficient = 0.825, t = 46.9598, R2 = 0.681). Conclusions: Attitude, perceived behavioral control, subjective norm, and trust are the determinants that affect sustained health engagement. The users’ personality trait of openness to new experience and perceived risk were also found to be important factors for sustained health engagement. For hospital managers, there is the possibility to take appropriate measures based on users’ personality to further enhance the implementation and utilization of SocialHMS. As for system suppliers, they can provide the optimal design for SocialHMS so as to meet users’ needs.

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The Theory of Planned Behavior and Physical Activity Change: Outcomes of the Aging Well and Healthily Intervention Program for Older Adults

Journal of Aging and Physical Activity ◽

10.1123/japa.2016-0182 ◽

2017 ◽

Vol 25 (3) ◽

pp. 438-445 ◽

Cited By ~ 9

Author(s):

Elske Stolte ◽

Marijke Hopman-Rock ◽

Marja J. Aartsen ◽

Theo G. van Tilburg ◽

Astrid Chorus

Keyword(s):

Physical Activity ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Structural Equation ◽

Intervention Program ◽

Behavioral Control ◽

Subjective Norm ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Aging Well

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.

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The Continuous Intention of Older Adult in Virtual Reality Leisure Activities: Combining Sports Commitment Model and Theory of Planned Behavior

Applied Sciences ◽

10.3390/app10217509 ◽

2020 ◽

Vol 10 (21) ◽

pp. 7509 ◽

Cited By ~ 1

Author(s):

Mei-Yuan Jeng ◽

Tsu-Ming Yeh ◽

Fan-Yun Pai

Keyword(s):

Older Adults ◽

Virtual Reality ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Behavioral Control ◽

Leisure Activities ◽

Strong Support ◽

Positive Influence ◽

Perceived Behavioral Control ◽

Continuance Intention

Digital devices are being increasingly adopted for healthcare purposes. The present study investigates the continuous intention of older adults in virtual reality leisure activities by using a sports commitment model and the theory of planned behavior to develop a new planned behavior model, and by testing the model using a sample of 388 older adults following three months of firsthand experience. The results show that sports commitment has a positive influence on continuance intention, and subjective norms and perceived behavioral control are the strongest predictors of continuous intention in virtual reality leisure activities. Further, the participation of the older adults in virtual reality leisure activities requires strong support from society as well as friends and family in order to produce continued participation. Perceived behavioral control shows that when individuals have more resources and opportunities, they face fewer expected obstacles and have greater continuance intention. In addition, the present study demonstrates that attitude influences behavioral intentions.

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An Investigation of the Theory of Planned Behavior and the Role of Tax Amnesty in Tax Compliance

The Indonesian Accounting Review ◽

10.14414/tiar.v7i1.961 ◽

2018 ◽

Vol 7 (1) ◽

pp. 79

Author(s):

Agnes Findia Novianti ◽

Nurul Hasanah Uswati Dewi

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Structural Equation ◽

Behavioral Control ◽

Tax Compliance ◽

Subjective Norms ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Tax Amnesty ◽

Tax Noncompliance

The individual taxpayers’ low awareness has become the main problem of developing countries in tax aspect. Thus, this study aimed to examine the determinant factors of tax noncompliance using Ajzen’s (1991) Theory of Planned Behavior as a theoretical framework. Specifically, Tax Amnesty is added to the theory’s constructs: attitude, subjective norms, and perceived behavioral control. Tax Amnesty is expected to be a moderating influence. The population of this study is individual taxpayer in KPP Pratama Sukomanunggal. Based on convenience sampling method, the number of sample in this study are 145 samples. The data was analyzed using Structural Equation Modeling (SEM) with SmartPLS.3.0 and SPSS 21. The results indicated that first, attitude and subjective norms are significantly influence behavioral intention except perceived behavioral control. Second, the model including Tax Amnesty provides a significant influence of tax noncompliance in two constructs; attitude and subjective norms. However, the interaction effect of perceived behavioral control does not appear significantly.

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Reactance and Perceived Severity of a Disease as the Determinants of COVID-19 Vaccination Intention: an Application of the Theory of Planned Behavior

10.31234/osf.io/sghmf ◽

2021 ◽

Author(s):

Dariusz Drążkowski ◽

Radosław Trepanowski

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Structural Equation ◽

Behavioral Control ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Health Campaigns ◽

Perceived Severity ◽

Polish People ◽

Planning Strategies

BackgroundWe aimed to identify factors that affected COVID-19 vaccination intention within the framework of the theory of planned behavior (TPB). These were variables associated with the TPB, sex, age, perceived severity of COVID-19, knowing someone who was afflicted with COVID-19, and psychological reactance, which was an individual difference crucial for planning strategies to encourage people to get vaccinated.MethodsA total of 551 Polish people answered an online research panel between December 8 and 14, 2020.ResultsWe used structural equation modeling and showed that attitude (utility beliefs) toward COVID-19 vaccination was the strongest predictor, followed by social norms beliefs, and perceived behavioral control. Older age and knowing someone afflicted with COVID-19 led to higher vaccination intention by perceiving higher severity of COVID-19 and higher levels of all TPB components. Being female and having higher trait reactance negatively affected COVID-19 vaccination intention through lower levels of all TPB components. ConclusionsThe results indicate that COVID-19 vaccination intention is directly determined by all TPB components and affected by sex, age, COVID-19-related variables, and reactance. Our results contribute to the scientific pursuit of encouraging people to take the COVID-19 vaccine by suggesting changeable determinants that could be targeted in health campaigns.

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