scholarly journals Generativity and Green Purchasing Behavior: Moderating Role of Man-Nature Orientation and Perceived Behavioral Control

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110544
Author(s):  
Sajjad Ahmad Afridi ◽  
Wajid Khan ◽  
Maqsood Haider ◽  
Asad Shahjehan ◽  
Bilal Afsar
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Future Generations ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Activation Theory ◽  
Green Purchasing ◽  
The Impact

Environment has become a major social problem for a greater number of people than ever before in recent years. As a consequence, in-depth research on green marketing and green purchasing has increased significantly. Although academic researchers have examined antecedents of green purchasing behavior, there still is room for further progress. One such area that needs further investigation is the role of generativity on green purchasing behavior because sustainability requires a long-term perspective that is embedded in the concept of generativity. This study examines the impact of generativity on consumer green purchasing behavior. Generativity refers to individuals’ beliefs that their current behaviors have consequences that extend into future generations. Moreover, the moderating roles of man-nature orientation and perceived behavioral control on generativity-green purchasing behavior link are also examined. Based on moral norm-activation theory, value-belief-norm theory, and theory of planned behavior, hypotheses were developed. Data were collected from a homogenous sample of 416 university students of four faculties through the non-probability sampling technique. Hierarchical regression analysis was used to test the hypotheses. Results show that generative consumers are more likely to show green purchasing behavior. Man-nature orientation and perceived behavioral control positively moderate the relationship between generativity and green purchasing behavior. Findings revealed that consumers who possess a greater concern for future generations, and high on man-nature orientation and perceived behavioral control constitute a segment that will be more likely to engage in green purchasing behavior, enabling effective targeting of marketing communications.

scholarly journals Organic food purchasing behavior of young consumers: the role of enviromental concern

2017 ◽  
Vol 126 (5B) ◽  
pp. 59
Author(s):  
Nguyễn Thị Hằng Nga
Keyword(s):  
Environmental Concern ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Self Image ◽  
Perceived Consumer Effectiveness ◽  
Purchasing Behaviour

<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positively affect consumer behaviour, regardless of whether the consumer is highly environmental concern or not. However, the effect of subjective norms on purchasing behaviour of low environmental concern consumers is greater than that of consumers with high environmental concern.</em>

scholarly journals Mobile phone use intention while driving among public service vehicle drivers: Magnitude and its social and cognitive determinants

PLoS ONE ◽  
2021 ◽  
Vol 16 (4) ◽  
pp. e0251007
Author(s):  
Temesgen Demissie Eijigu
Keyword(s):  
Mobile Phone ◽  
Public Service ◽  
Traffic Control ◽  
Risk Perceptions ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Self Report ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Intention To Use

Despite its risks for accident and illegality, little is known about the magnitude and associated social and cognitive factors that motivate drivers to use mobile phone while driving. The present study, guided by theory of planned behavior, aimed at describing the magnitude of mobile use while driving and examining the role of attitudes, subjective norms, perceived behavioral control, and risk perceptions in predicting drivers’ intentions to use mobile phone while driving. A total of 155 public service vehicle drivers, who were selected from Debre Markos Town and its vehicle terminal took part in the study. To select study participants, systematic random sampling technique was employed. The instrument used to collect data was self-report questionnaire. The results indicated that more than two-third (69%) of the participants used their mobile phone while driving over the past week. Hierarchical regression analysis displayed that perceived behavioral control, risk perception, and attitude were found to be the most significant social and cognitive predictors of public service vehicle drivers’ intention to use mobile phone while driving, but not age and subjective norm variables. So as to reduce drivers’ intention to use mobile phone while driving, intervention strategies should focus on enhancing their confidence to avoid this behavior; alerting drivers to the traffic control regulation and the dangers of using mobile phones while driving.

scholarly journals Entrepreneurial Intention of Undergraduates in Nigeria: The Role of Subjective Norm

2019 ◽  
Vol 8 (2) ◽  
pp. 6220-6226
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Predictive Capacity ◽  
Multi Stage

This study aims to measure the entrepreneurial intention of Nigerian undergraduates with interest in the predictive capacity of subjective norm. By using the theory of planned behavior, a self-developed questionnaire-based survey was employed. Three hundred and forty-two undergraduates participated in the study. They were selected from six universities across the three geo-political zones in the Northern part of Nigerian, using multi-stage stratified random sampling technique. Pearson Product-Moment Correlation along with Hierarchical Multiple Linear Regression have been used for data analysis purpose. The study finds that all the three antecedents of intention, as mentioned in the theory of planned behavior (attitude, subjective norm, and perceived behavioral control) are significant predictors of entrepreneurial intention. The important finding throws light that only about 20% of the variance could have been explained by the used model. Therefore, the study argues that other factors like entrepreneurship education, improved business scenario etc. may be the other possible factors of predicting the intention. Further, the results uniquely showed that subjective norm is the second most significant predictor in explaining the entrepreneurship intention of Nigerian undergraduate after entrepreneurial attitude. This may be attributed to the collectivist culture of Northern Nigeria from where the samples have been collected. Practical implications of the study have been discussed.

scholarly journals The Influence of Attitude (ATTD), Subjective Norm (SN), Perceived Behavioral Control (PBC), And Self-Efficacy (SE) on Purchase Intentions (INT) And Behavior (BHV) Using E-Commerce

2021 ◽  
Vol 8 (12) ◽  
pp. 123
Author(s):  
Amalia Shufiana ◽  
Sulhaini Sulhaini ◽  
Akhmad Saufi
Keyword(s):  
Significant Influence ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Purchase Intentions ◽  
Online Marketing ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Independent Variable ◽  
And Behavior

This research aims to determine the influence of ATTD, SN, PBC, and SE on INT. This research also aims to determine the effect of INT on BHV. This study model-based on the Theory of Planned Behavior (TPB) with the addition of SE as an independent variable indicated influencing INT and BHV. The population of this study is people who will make purchases using e-commerce, who live in 10 districts/cities in West Nusa Tenggara Province. This research recruits one hundred respondents using the purposive sampling technique. Due to the limited number of samples, this study considered analysis using SEM Analysis with the help of the Smart-PLS Program. The results showed a positive and significant influence of ATTD, PBC, and SE on INT. It also showed a positive and significant influence of INT towards BHVin the Province of West Nusa Tenggara. However, the SN variable does not have a significant effect on the INT. This study contributes to the TPB in the context of purchasing behavior using e-commerce and the managerial issues of online marketing.

Predicting Game-Attending Behavior in Amateur Athletes: The Moderating Role of Intention Stability

2013 ◽  
Vol 113 (2) ◽  
pp. 420-434 ◽  
Author(s):  
Wan Chen Lu ◽  
Chih-Fu Cheng ◽  
Lung Hung Chen
Keyword(s):  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Attending Behavior ◽  
And Behavior ◽  
Weak Implications ◽  
The Relationship ◽  
Moderating Role

The theory of planned behavior is a well-established theory in predicting human behavior. However, there is evidence of an inconsistent relationship between intention and behavior. Therefore, the purpose of the current study is to further investigate the gap between intention and behavior. The study proposes intention stability as the moderator. Participants ( N=154, M age = 23 yr., SD = 6.7) were recruited from Internet volleyball forums and local volleyball courts in Taiwan. Multiple hierarchical regression was used to analyze the data. The results indicated that perceived behavioral control significantly predicted game-attending behavior through intention. However, attitude and subjective norms did not significantly predict behavioral intention. In addition, intention stability moderated the relationship between intention and behavior and indicated the relationship between intention and behavior was strong when intention stability was high. On the contrary, when intention stability was low, the relationship between intention and behavior was weak. Implications and applications are discussed.

scholarly journals Donation Behavior for Nonprofit and Voluntary Sector: The Role of Compassion

2018 ◽  
pp. 1004-1010
Author(s):  
Erne Suzila Kassim ◽  
Hanitahaiza Hairuddin
Keyword(s):  
Nonprofit Organizations ◽  
Structural Model ◽  
Behavioral Control ◽  
Voluntary Sector ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Moral Norms ◽  
Donation Behavior ◽  
The Impact

The nonprofit and voluntary sector also known as the third sector economy plays a key role for human and ecological sustainable wellbeing in order to address the critical situations of poverty, depleted resources, welfare and social exclusion. One way to grow and sustain the sector is by getting contributions and donations from other organizations or individual persons. Building on the revised Theory of Planned Behavior, this research attempts to explore what motivates people to donate, and determine if compassion plays a role of a moderator. Based on the structural model, the findings indicate attitude, perceived behavioral control, descriptive norm and moral norms are significant predictors to donation behavior. In addition, the relationship between moral norm and donation behavior is stronger when compassion is higher. The findings would be beneficial in putting up strategies to strengthen the nonprofit and voluntary sector by focusing on the social psychology attitudes for others and from others. As the study did not control for the size of the nonprofit organizations, we suggest future research to consider on the limitation that would be consistent with the “impact model of philanthropy” that postulates for maximum impact donation especially for sustainable wellbeing.

scholarly journals Tax Amnesty Sebagai Moderator Pengaruh Perceived Behavioral Control Terhadap Wajib Pajak

INOVATOR ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 55
Author(s):  
Muhammad Yusuf ◽  
Firman Menne ◽  
Yulia Yunita Yusuf
Keyword(s):  
Regression Analysis ◽  
Behavioral Control ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Perceived Behavioral Control ◽  
Unit Of Analysis ◽  
Tax Amnesty ◽  
The North

<em>This study aims to examine and prove empirically: The role of tax amnesty as a moderator of the influence of perceived behavioral control on tax compliance. The focus of this research is whether tax amnesty can moderate perceived behavioral control towards increasing taxpayer compliance. The unit of analysis of this study is the corporate taxpayers at the North Makassar Pratama Tax Office who are participating in the tax amnesty program with a population of 610 taxpayers. Research respondents represented a sample of 90 corporate taxpayers. Determination of the sample using purposive sampling technique. The analytical method developed in this study is multiple regression analysis. The results showed that there was a positive and significant role of tax amnesty as a moderator on the effect of perceived behavioral control on tax compliance. This result also provides a clue that tax amnesty has a positive and significant influence in increasing taxpayer compliance.</em>

scholarly journals Using an Integrated Social Cognition Model to Explain Green Purchasing Behavior among Adolescents

2021 ◽  
Vol 18 (23) ◽  
pp. 12663
Author(s):  
Amir H. Pakpour ◽  
Cheng-Kuan Lin ◽  
Mahdi Safdari ◽  
Chung-Ying Lin ◽  
Shun-Hua Chen ◽  
...  
Keyword(s):  
Social Cognition ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Coping Planning ◽  
Past Behavior ◽  
Green Purchasing ◽  
Cognition Model ◽  
And Coping

Strengthening pro-environmental behaviors such as green purchasing behavior is important for environmental sustainability. An integrated social cognition model which incorporates constructs from habit theory, health action process approach (HAPA), and theory of planned behavior (TPB) is adopted to understand Iranian adolescents’ green purchasing behavior. Using a correlational-prospective design, the study recruited Iranian adolescents aged between 14 and 19 years (N = 2374, n = 1362 (57.4%) females, n = 1012 (42.6%) males; Mean (SD) age = 15.56 (1.22)). At baseline (T1), participants self-reported on the following constructs: past behavior; habit strength (from habit theory); action planning and coping planning (from HAPA); and intention, perceived behavioral control, subjective norm, and attitude (from TPB) with respect to green purchasing behavior. Six months later (T2), participants self-reported on their actions in terms of purchasing green goods. Our findings reported direct effects of perceived behavioral control, subjective norms, attitude, and past behavior on intention; intention and perceived behavioral control on green purchase behavior; intention on two types of planning (i.e., action and coping planning); both types of planning on green purchase behavior; and past green purchase behavior and habits on prospectively measured green purchase behavior. These results indicate that adolescent green purchasing behavior is underpinned by constructs representing motivational, volitional, and automatic processes. This knowledge can help inform the development of theory-based behavior change interventions to improve green purchasing in adolescents, a key developmental period where climate change issues are salient and increased independence and demands in making self-guided decisions are needed.

Role of Internal and External Values on Green Purchase

2020 ◽  
pp. 158-185
Author(s):  
Sushant Kumar ◽  
Naman Sreen
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Daily Consumption ◽  
Responsible Consumption ◽  
Consumption Practices ◽  
Development Goals ◽  
The Impact ◽  
Control Study

In recent years, consumers' interest has grown for environmental issues and responsible consumption. With the widespread familiarity with sustainable development goals, consumers are making environmentally friendly decisions in their daily consumption practices. The study focuses on the role of internal and external values in building favorable attitude towards green purchase. Two separate studies were conducted on Indian population. The first study examines the impact of internal values on green purchase intention whereas the second study examines the impact of external values on green purchase intention. Study 1 investigates the role of culture on forming attitude that leads towards green purchase intention with mediating variables: attitude, subjective norms, and perceived behavioral control. Study 2 investigates the impact of formal norms on green purchase intention through internal cognition variables which are knowledge, perceived expected outcomes, self-efficacy, and attitude. Findings indicate that internal and external values impact the green behavior.

The role of sexual orientation in entrepreneurial intention: the case of Parisian LGB people

2019 ◽  
Vol 33 (3) ◽  
pp. 527-544 ◽  
Author(s):  
Rony Germon ◽  
Séverine Leloarne ◽  
Myriam Razgallah ◽  
Imen Safraou ◽  
Adnane Maalaoui
Keyword(s):  
Sexual Orientation ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
New Venture ◽  
Perceived Behavioral Control ◽  
Dominant Culture ◽  
Content Type ◽  
Femininity And Masculinity ◽  
The Impact

Purpose The purpose of this paper is to investigate the role that sexual orientation can play in entrepreneurial intention. Design/methodology/approach By conducting a survey on a sample of 654 individuals and, among them, 266 LGB people in the Paris region (France), and using linear regressions, The authors test the impact of sexual orientation on the antecedents of entrepreneurial intention, as defined by Ajzen (1991), and on entrepreneurial intention. Findings The study reveals that LGB people express a higher entrepreneurial intention than non-LGB people. The study also reveals that sexual orientation positively impacts the three antecedents of entrepreneurial intention, namely attitudes, perceived behavioral control and subjective norms. Research limitations/implications The study was conducted in a specific context: an LGB-friendly region and among a population of well-educated people. One could also have investigated the impact of femininity and masculinity on entrepreneurial intention among this population. Practical implications LGB people adopt entrepreneurial cognition different to that of other minorities, which tends to confirm that LGB entrepreneurial norms and beliefs are not really the same as those of the dominant culture. The study sheds light on the key antecedent one has to work on to increase the entrepreneurial intention of LGB people. Originality/value This study reveals that LGB people, even in friendly LGB geographical areas, are still suffering from a lack of self-esteem. The study also confirms that creating any new venture, as job creation process, is perceived as to be the alternative to difficult employment.

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