ATTITUDES TO RADICALISM AND PREFERENCES OF FILM GENRES IN YOUTH
The results of an empirical study of the relationship between radical attitudes and consumer preferences in the field of film production in a sample of young people are presented in the article. Attitudes to radicalism were operationalized through indicators on the scales of relative deprivation, social dominance, and authoritarianism. Horror, melodrama, and arthouse films were considered the preferred film genres. One of the stages of the study was an attempt to determine the possibility of organized influence on radical attitudes through viewing movie trailers of preferred and non-preferred genres by respondents. It is shown that initially the choice of genres of melodrama and arthouse cinema is not associated with any of the supposed components of radical attitudes, and the propensity to watch horror films is associated with a low intensity of the behavioral component of radical attitudes. When organizing the impact by watching trailers, it was found that respondents who prefer the genres of melodrama and arthouse cinema are almost not affected by their socio-political attitudes by consuming film products, while the affective component of their radical attitudes increased among fans of horror films, but only if the genre of the viewed trailer coincided with the preferred one. Thus, the results obtained do not allow us to unambiguously assert that there is a relationship between consumer preferences in film genres and radical attitudes in youth. In general, they indicate an extremely vague relationship between aesthetic preferences and attitudes of the sociopolitical spectrum.