Factores mercadológicos utilizados por las organizaciones de producción cinematográfica mexicanas (OPCM) y su impacto en los ingresos en taquilla: caso de estudio Área Metropolitana de Nuevo León

Abstract. This document is intended to capture the marketing factors impact in the spectator purchase decisions of ticket at the box office in Monterrey and it metropolitan area, thereby increasing the income of the Mexican Motion Pictures Production Organizations (OPCM). Reference is made to the Mexican booming film industry of the 40´s generating economic and cultural wealth. We analyze the recent performance of Mexican and U.S. cinema referencing to the years from 2002 to 2007. We discuss some factors that can be used as supportingtools for marketing by de OPCM in their productions, such as special effects, enhancing the club effect, merchandising, genre and film classification, as well as the release date. We study in detail the marketing main factors used by the OPCM: advertising, critics, talent, recommendations and availability in theaters; and through the application of a poll and a linear regression analysis, we determine the impact of these on box office revenues.Keywords: advertizing, availability in theaters, critics, pictures, recommendations, talentResumen. El presente documento tiene como finalidad plasmar el impacto que tienen los factores mercadológicos en las decisiones de compra de un boleto en taquilla por parte de los espectadores de Monterrey y su área metropolitana; incrementando así los ingresos de las Organizaciones de Producción Cinematográficas Mexicanas (OPCM). Se hace referencia a la pujante industria cinematográfica mexicana de los años 40 generadora de riquezas económicas y culturales. Se analiza el desempeño reciente del cine mexicano y estadounidense tomando como referencia los años comprendidos del 2002 al 2007. Se comentan algunos factores que pueden emplearse como herramientas de apoyo al marketing por parte de las OPC en sus producciones, como lo son los efectos especiales, potenciar el efecto club, merchandising, la clasificación y el género del film y la fecha de estreno. Se estudian detalladamente los principales factores mercadológicos utilizados por las OPC: publicidad, crítica, talento, recomendaciones y disponibilidad en cartelera; y mediante la aplicación de una encuesta y un análisis de regresión lineal, se determina el impacto queéstos tienen en los ingresos en taquilla.Palabras clave: crítica, disponibilidad en taquilla, películas, publicidad, recomendacionestalento

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Factores narrativos utilizados por las organizaciones de producción cinematográfica y su impacto en los ingresos en taquilla

ENERO-JUNIO 2021 - Revista Innovaciones de Negocios ◽

10.29105/rinn9.18-5 ◽

2017 ◽

Vol 9 (18) ◽

Author(s):

David Fernando Lozano Treviño ◽

José Nicolás Barragán Codina ◽

Sergio Armando Guerra Moya ◽

María Eloísa Treviño Ayala

Keyword(s):

Motion Pictures ◽

Purchase Decisions ◽

Main Character ◽

Average Income ◽

Box Office ◽

The World ◽

The Spectator ◽

The Impact ◽

Classical Hollywood ◽

State Protection

Abstract. This document is intended to capture the impact that narratives factors of the Classical Hollywood Model have in the spectator purchase decisions of a ticket at the box office, increasing the income of the Motion Pictures Productions Organizations (OPC). Reference is made to cinema as economic and cultural generator and the role these OPC have had in Mexico. We discuss some OPC factors used around the world, such as marketing, high budgets, quality, capital, state protection, etc. We analyze in detail the narrative factors of the MCH: desires and psychology of the main character, antagonist with opposite desires to main character, and the burden of emotion or the increasing stress. Through the movies box office incomes we get the average income per narrative models.Finally, through spectator polls and expert Mexican filmmaker opinions, we analyze the MCH narrative factors in box office incomes so they can be or not an option to be applied by Mexican OPC.Keywords: box office revenues, classic model, classic Hollywood model, motion pictures production organizations, narrative factorsResumen. El presente documento tiene como finalidad plasmar el impacto que tienen los factores narrativos del Modelo Clásico Hollywoodense (MCH) en las decisiones de compra de un boleto en taquilla por parte de los espectadores; incrementando así los ingresos de las Organizaciones de Producción Cinematográfica (OPC). Se hace referencia al cine como generador económico y cultural y el papel que han tenido estas OPC en México. Se mencionan algunos factores de las OPC utilizados en le mundo como los son los mercadológicos, altos presupuestos, calidad, de capital, de protección estatal, etc. Se analiza detalladamente los factores narrativos del MCH: deseos y sicología del personaje principal, antagonista con deseos opuestos al personaje principal y la carga de emoción o el aumento de tensión. Mediante los ingresos en taquillas de películas se obtiene la media de ingresos en taquilla por modelos narrativos. Finalmente, mediante encuestas a espectadores y opiniones de expertos cineastas mexicanos, se analiza el impacto que tienen los factores narrativos del MCH en los ingresos en taquilla para que puedan ser o no opción para que las OPC mexicanas los apliquen.Palabras clave: factores narrativos, ingresos en taquilla, modelo clásico, modelo clásico Hollywoodense, organizaciones de producción cinematográfica

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PREDICTING ANIMATED FILM OF BOX-OFFICE SUCCESS WITH NEURAL NETWORKS

Jurnal Teknologi ◽

10.11113/jt.v77.6693 ◽

2015 ◽

Vol 77 (23) ◽

Author(s):

Riwinoto, M.T. ◽

Selly Artaty Zega ◽

Gia Irlanda

Keyword(s):

Neural Networks ◽

Financial Performance ◽

Production Process ◽

Film Industry ◽

Class Label ◽

Special Effects ◽

Animation Industry ◽

Box Office ◽

Animated Films ◽

Animated Film

Animation industry involves huge funds in production process and its success will give great income. Predicting the box-office of animated film has become an interesting topic to be discussed, because past studies are shown to be contradictory. Sharda and Delen conducted a similar study that used seven parameters, i.e. MPAA rating, competition, star value, genre, special effects, sequel and number of screens; and generated pinpoint accuracy (i.e. Bingo) with 36.9% and within one category (1-Away) with 75.2%. The authors proposed new and simple parameters that can be used to predict the success of animated films, i.e. the actors/actress, animation studio, genre, MPAA rating and the sequel of the film. These five parameters are relatively simple because it can be easily collected. In this study, the use of neural networks in predicting the financial performance of 120 animated films from 1995 until 2013 was explored. There are three categories of financial performance that become the class label of this study, they are: low, medium and high. Our prediction result in bingo is 58% and 1-away is 89,7%. By using the simple parameters, this study can reach a better accuracy. It is expected that this prediction can help animation film industry to predict the expected revenue range before its theatrical release.

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The determinants of box office performance in the film industry revisited

South African Journal of Business Management ◽

10.4102/sajbm.v44i3.162 ◽

2013 ◽

Vol 44 (3) ◽

pp. 47-58 ◽

Cited By ~ 10

Author(s):

N. A. Pangarker ◽

E.v.d.M. Smit

Keyword(s):

Global Economy ◽

Financial Risk ◽

Film Industry ◽

Release Date ◽

Film Genre ◽

Explanatory Variables ◽

Global Context ◽

Box Office ◽

Key Drivers ◽

Box Office Performance

The film industry is a significant player in the global economy. It calls for significant up-front investments with the result that analysts, studios and investors alike are interested in predicting box office success as part of financial risk management.This study utilises global box office revenue in assessing the effects of eight explanatory variables, identified from previous studies, in the explanation of revenue. Nearly three decades after the seminal study the extension of the original methodology to global rather than USA data, still confirms production cost, releases by major studios, award nominations and sequels to successful films as the key drivers of global box office revenue. The evidence further suggests that in the modern global context, the film genre, the release date around holidays and positive critical reviews play a less significant role than in the original investigation.

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Representing Terrorism

Studying Indian Cinema ◽

10.3828/liverpool/9781906733681.003.0011 ◽

2015 ◽

pp. 183-200

Author(s):

Omar Ahmed

Keyword(s):

Film Industry ◽

Urban Violence ◽

Indian Cinema ◽

The Third ◽

Box Office ◽

Tamil Cinema ◽

The Uk ◽

Film Making ◽

The Impact ◽

The Relationship

This chapter explores Mani Ratnam's 1998 film Dil Se (From the Heart) to engage critically with changing representations of terrorism in contemporary Indian cinema. Mani Ratnam is recognised by many critics and the Indian film industry as one of its finest and most commercially successful film-makers. Dil Se was Ratnam's first Hindi film and the third part in a loose trilogy of films dealing with the relationship between nationalism, terrorism, and urban violence. The chapter then looks at regional film-making in India, particularly Tamil cinema. It also considers Mani Ratnam's concerns as an auteur, the music of Dil Se and composer A.R. Rahman, and perhaps most importantly, the impact the film had at the UK box office with the Non-Resident Indian (NRI) audience.

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From Outsiders to Insiders? Strategies and Practices of American Film Distributors in Postwar Italy

Enterprise & Society ◽

10.1017/eso.2015.86 ◽

2016 ◽

Vol 17 (3) ◽

pp. 546-590 ◽

Cited By ~ 1

Author(s):

PETER MISKELL ◽

MARINA NICOLI

Keyword(s):

Structural Changes ◽

Film Industry ◽

Business Networks ◽

Local Networks ◽

Popular Films ◽

Box Office ◽

Postwar Italy ◽

Alternative Sources ◽

The 1960S ◽

The Impact

This article examines the impact of structural changes in the postwar film industry on the activities and effectiveness of the foreign distribution subsidiaries of American firms. As these subsidiaries saw their regular supply of films from their in-house Hollywood studios decline, they sought out alternative sources of product content, often from local markets. Unable to rely on the traditional “ownership” advantages bestowed on them by their parent firms, these subsidiaries increasingly needed to integrate into local networks and forge closer relationships with local producers and exhibitors. Our focus is on Italy, one of the most important film markets for US companies in the 1960s. We collect data on the box office revenues and screen time allocated to every film released into the first-run cinema market and compare the effectiveness of American versus Italian distributors in maximizing the exposure of their most popular films. We explore the attempts by US firms to form partnerships with Italian distributors and producers. Finally, we examine available archival records to reveal the detailed activities of US distribution offices in Italy and their attempts to integrate into local business networks. We conclude that while US subsidiaries did not fully succeed in becoming “insiders” within the Italian film industry in this period, they did actively work toward such an objective.

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Pengaruh Promosi, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Batik Madura Pada Galery Pesona Bangkalan

Jurnal Kajian Ilmu Manajemen (JKIM) ◽

10.21107/jkim.v1i1.10601 ◽

2021 ◽

Vol 1 (1) ◽

Author(s):

Khusnul Khotimah ◽

Pribanus Wantara

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Purchase Decision ◽

Sampling Techniques ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Instrument Testing ◽

Quality Of Products ◽

The Impact

The study aims to test and analyze the impact of promotions, prices and the quality of products on the batik madura purchase decision on the charm fisheries. The study is using a predictive quantitative approach, the population in this study is the customer who used to buy batik madura at the charm gallery of the banker. With as many as 60 respondents taken using sampling techniques. Data collected using a questionnaire. The tools of analysis in the study employ instrument testing, classic assumptions test, data analysis (linear regression analysis berganda, test t, test f and r2's coefficient determinations). The results of the data prepared in SPSS 23 result in that promotion is partial to positive and significant to purchase decisions, prices are partial to positive and significant to purchase decisions and product quality. Based on the simultaneous promotion of f, prices and quality products have a positive and significant impact on purchasing decisions.

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Forecasting US movies box office performances in Turkey using machine learning algorithms

Journal of Intelligent & Fuzzy Systems ◽

10.3233/jifs-189120 ◽

2020 ◽

Vol 39 (5) ◽

pp. 6579-6590

Author(s):

Sandy Çağlıyor ◽

Başar Öztayşi ◽

Selime Sezgin

Keyword(s):

Machine Learning ◽

Global Economy ◽

Learning Algorithms ◽

Forecast Model ◽

Machine Learning Algorithms ◽

Gradient Boosting ◽

High Stakes ◽

Box Office ◽

Industry Forecast ◽

The Impact

The motion picture industry is one of the largest industries worldwide and has significant importance in the global economy. Considering the high stakes and high risks in the industry, forecast models and decision support systems are gaining importance. Several attempts have been made to estimate the theatrical performance of a movie before or at the early stages of its release. Nevertheless, these models are mostly used for predicting domestic performances and the industry still struggles to predict box office performances in overseas markets. In this study, the aim is to design a forecast model using different machine learning algorithms to estimate the theatrical success of US movies in Turkey. From various sources, a dataset of 1559 movies is constructed. Firstly, independent variables are grouped as pre-release, distributor type, and international distribution based on their characteristic. The number of attendances is discretized into three classes. Four popular machine learning algorithms, artificial neural networks, decision tree regression and gradient boosting tree and random forest are employed, and the impact of each group is observed by compared by the performance models. Then the number of target classes is increased into five and eight and results are compared with the previously developed models in the literature.

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Pengungkapan Corporate Social Responsibility (CSR) dan Kinerja Keuangan Perusahaan dengan Pengungkapan Anti Korupsi sebagai Variabel Moderasi

Akmenika: Jurnal Akuntansi dan Manajemen ◽

10.31316/akmenika.v16i2.393 ◽

2019 ◽

Vol 13 (2) ◽

Author(s):

Arief Hidayatullah Khamainy ◽

Dessy Novitasari Laras Asih

Keyword(s):

Regression Analysis ◽

Financial Performance ◽

Stock Exchange ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Analysis Technique ◽

Study Population ◽

Csr Disclosure ◽

Corporate Social ◽

The Impact

The research was carried out to find the influence of training material and methods of training toward workability. The study was conducted respectively from an employee of PD BPR Bantul Yogyakarta. The purpose of this research is expected to be useful for stakeholders in seeing CSR disclosure in the company in testing and analyzing its effect on the company's financial performance and with the presence of anti-corruption exposure, whether it will strengthen the impact of CSR disclosure on the company's financial performance. The study population in this study were all mining companies registered on the Indonesia Stock Exchange in 2016-2018 with a total of 63 companies. The research sample was taken using a random sampling technique that was calculated by the Slovin formula so that 54 samples were obtained for analysis. Linear Regression Analysis and Moderation Regression Analysis were chosen as the analysis technique used in this study. The results show that CSR disclosure does not affect the company's financial performance, and anti-corruption disclosure does not affect the relationship between the two.

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