ANALISIS SWOT SEBAGAI STRATEGI PENGEMBANGAN SDM (STUDI PADA KARYAWAN UD. REMBULAN PRINTING)

This study is a qualitative research by exploring both primary and secondary data. Its used direct interviews to the owner of UD. Rembulan Printing and the five people have had appointed to be informants. The results showed that there are 4 strategies to improve the employees performance. Growth strategy (SO) It means that the interpersonal relationships can help the harmonize relationships between employees so that they comfortable and last long in the company. The good services and knowledge sharing can maintain the good relationships with consumers and suppliers (of raw materials). Diversification Strategy (WO) The good recruitment and chancing for fresh graduates who’s expert in financial reporting and good administration. Good relationships between employees can provide motivation and solutions for employees who want to get out of the company. Influencing and providing the best advice to prevent employees for leaving the company. Differentiation Strategy (ST) Management and the employees must be a harmonize relationships for maintaining human resources who experts in printing. And Defensive Strategy (WT) It means the management must improve the quality of human resources.

PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH POSITIONING TERHADAP KEPUTUSAN PEMBELIAN

This study discusses the problems that exist in one of the MSMEs in Bangkalan, namely KUB Bejrah Ghunah, the phenomenon in this company is good positioning but sales turnover according to the brand used has a bad perception in the minds of consumers. This study aims to determine the effect of positioning on purchasing decisions mediated by brand image. This study uses a quantitative approach with path analysis method, with a total of 100 respondents. The results showed that 1) positioning had a significant effect on purchasing decisions with tcount of 7.959 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 2) positioning has a significant effect on brand image with the value of t count is 8.957 t table is 1.9847 with a significance level of 0.000 less than 0.05. 3) Brand image has a significant effect on purchasing decisions with a tcount of 6.294 t table, namely 1.9847 with a significance level of 0.000 less than 0.05. 4) Positioning has a direct effect on purchasing decisions without going through brand image as a mediating variable with an effect value of 0.485.

Pengaruh Inovasi Produk Dan Pemasaran Media Facebook Terhadap Minat Beli Batik Pada UD. Silvia Desa Telaga Biru-Tanjung Bumi

Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the character of the coastal population, especially Madura Island. The purpose of this study was to determine whether product innovation and Facebook media marketing had an effect on buying interest in batik. The sampling technique in this study used the non-probability sampling method with purposive sampling technique, and analyzed with IBM SPSS 2.0 software. The results of this study indicate that the product innovation variable (X1) is worth 0.608, which shows a value of 0.000 0.05, this indicates that the product innovation variable has a significant effect on buying interest. The Facebook media marketing variable (X2) has a value of 0.424, which shows a value of 0.000 0.05, it shows that the Facebook media marketing variable has a significant effect on buying interest. Based on testing the value of Ftable 2.41 Fcount of 483.646 with a significance of 0.000 0.05, this shows that Product Innovation and Facebook Media Marketing have a simultaneous or joint effect on buying interest.

Pengaruh Gaya Hidup Halal, Label Halal Dan Harga Terhadap Keputusan Pembelian Ms Glow (Studi Pada Mahasiswi Universitas Trunojoyo Madura)

This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase decision of MS Glow of the students of Trunojoyo Madura University.

ANALISIS STRATEGI BAURAN KOMUNIKASI PEMASARANDALAM MENINGKATKAN PENJUALAN SENJATA KERIS DIDESA AENG TONG – TONG SUMENEP

This study aims to determine what strategies are used to increase the sale of keris weapons in the village of Aeng Tong-Tong Sumenep. The research method used is descriptive qualitative, descriptive research aims to collect detailed information by describing the situation in the field, data obtained through interviews with researchers from informants. From the results of research that can be obtained that the marketing communication mix that has been used by businessmen in the village of Aeng Tong-Tong Sumenep currently is Advertising, Sales promotion, Event and experiences, Online and social media marketing,interactive marketing, Personal selling. With the marketing communication mix relatively increased compared to before using only conventional sales methods.

Pengaruh Harga, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Bahan Material Bangunan UD. Jaya Abadi Di Sampang

This study aims to empirically test price, location, and service quality on purchasing decisions for building materials at UD. Jaya Abadi in Sampang. Respondents in this study were consumers of UD. Jaya Abadi, who bought at least once. Sampling was selected using purposive sampling. The method of analysis used in this research is multiple linear regression. The results of this research hypothesis testing indicate that the price has an effect on purchasing decisions for building materials at UD. Jaya Abadi. Location affects the decision to purchase building materials at UD. Jaya Abadi. Service quality affects the decision to purchase building materials at UD. Jaya Abadi. Price, location, service quality simultaneously influence the purchasing decision for building materials at UD. Jaya Abadi.

ANALISIS PERBANDINGAN HARGA SAHAM DAN VOLUME PERDAGANGAN SAHAM SEBELUM DAN SESUDAH PENGUMUMAN COVID-19 DI INDONESIA (Studi Pada Indeks Saham LQ-45 Di Bursa Efek Indonesia)

The Covid-19 case in Indonesia was first announced on March 2, 2020. This study aims to determine whether there is a significant difference in share prices and share trading volume before and after the announcement of Covid-19 in Indonesia on LQ-45 shares on the Indonesia Stock Exchange. . The research data were taken 14 days before and 14 days after the announcement of the first case of Covid-19 in Indonesia. The data analysis was processed with descriptive statistics, the One Sample Kolmogorov-Smirnov Test, and the Wilcoxon Signed Rank Test. From the results of data processing, it shows that there is a significant difference in stock prices before and after the announcement of the first Covid-19 case in Indonesia. This is indicated by a significance value of 0.00 0.05. Where the share price has decreased compared to before the announcement of the Covid-19 case. Meanwhile, the trading volume of shares also shows a significant difference. Where the significance value is 0.00 0.05. The volume of stock trading after the announcement shows an increasing value.

Pengaruh Struktur Modal, Likuiditas, Pertumbuhan Perusahaan dan Profitabilitas Terhadap Nilai Perusahaan (Studi kasus pada Perusahaan Pertambangan Subsektor Batubara yang terdaftar di BEI)

This study was to examine the influence of variable capital structure, liquidity, company growth and profitability on firm value.The population in this study were all coal mining companies listed on the Indonesia Stock Exchange in 2015-2019, totaling 23 companies. The sampling technique in this research is purposive sampling, so that the samples obtained in the study are 21 companies that are members of the coal sub-sector in 2015-2019. The data analysis technique is using classical assumption test and multiple linear regression analysis with the help of SPSS 16 for Windows application. The results of this study indicate that: Capital Structure, Liquidity, and company growth have a positive and not significant effect on firm value, while Profitability has a negative and significant effect on firm value in the mining sub-sector. coal listed on the Indonesia Stock Exchange 2015-2019.

Pengaruh Self-Efficacy terhadap Kinerja Melalui Kepuasan Kerja Sebagai Variabel Intervening (Study Pada Karyawan UD Indah Collection)

The purposes of this studyare: 1) To determine whether self-efficacy has a positive and significant effect onemployees performance 2) To determine whether Self-efficacy has a positive and significant effect on job satisfaction 3) To determine whether job satisfaction has a positive and significant effect on employees performance, 4) To determine whether Self-efficacy have a positive and significant effect on employees performance through job satisfaction as an intervening variable. Based on path analysis, it found that Self-efficacy has a positive and significant effect on employees performance with a standardized coefficients betais 0.432 or 43.2%, Self-efficacy has a positive and significant effect on job satisfaction with a beta standardized coefficients value is 0.857 or 85, 7%, Job satisfaction has a positive and significant effect on employees performance with a standardized coefficients beta value is 0.534 or 53.4%, Self-efficacy has a positive and significant effect on employees performance through job satisfaction as an intervening variable by the value of standardized coefficients beta (self-efficacy on employees performance)and the effect of self-efficacy on job satisfaction is 0.857 x 0.534 = 0.457 or 45.7%.

Mengungkap Sistem Pemasaran Nasi Boran Dengan Pendekatan Teori Entrepreneurial Marketing

This research aims to describe the appropriate marketing system for selling Nasi Boran with an entrepreneurial marketing theory approach. The research method used in this research is a qualitative method with a case study approach. Data mining techniques in this research, namely: observation, interviews, literature study, and documentation. Data reduction, data display (display), and verification used for analyzing data. The results of this study indicate that there are seven variables to the entrepreneurial marketing theory approach on the marketing of Nasi boran. These include: (1) Proactive, namely increased sales. (2) Innovative, which is creating new ideas. (3) Calculated Risk-Taking, namely facing the competitive world of business. (4) Opportunities, namely seeing and taking opportunities. (5) Customer Intensity, namely building and maintaining good relationships. (6) Resource Leveraging, namely using and utilizing existing resources. (7) Value Creation, namely creating new combinations.