scholarly journals THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, REFERENCE GROUPS FOR REPURCHASE INTENTION IN A KOPI GAPTEK SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 282-288
Author(s):  
Mochammad Chavi Abdullah ◽  
Joko Suyono
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Service ◽  
Repurchase Intention ◽  
Reference Groups ◽  
Coffee Shop ◽  
Analysis Techniques

The intention to repurchase is the intention to repurchase a product twice or better for the same or different products. Therefore this study aims to analyze whether product quality, service quality, and reference groups can influence consumers' repurchase intention to buy gaptek coffee shop products located in jl. dinoyo. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that three hypotheses showed 1 was not significant (product quality) and the other showed significance.

scholarly journals The Influence of Product Quality, Service Quality, and Location on Loyalty Customers of Lontong Balap Pak Gendut Surabaya

2020 ◽  
Vol 2 (3) ◽  
pp. 144-151
Author(s):  
Angga Widi Kristianto ◽  
Agus Baktiono
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Business Owners ◽  
Quality Service ◽  
Efficiency And Effectiveness

Customer loyalty is an important key to maintaining the position of the company in the market and creating efficiency and effectiveness of the company because if the company does not build customer loyalty then the possibility of companies having to spend more and more energy to find new customers Therefore this study aims to analyze whether product quality, service quality, and location can affect customer loyalty to make repurchases at that place. This research is quantitative research and multiple linear regression analysis with a sample of 160 respondents. Furthermore, there are four variables used in this study, namely product quality  (X1),  service  quality  (X2),  location  (X3),  and  customer  loyalty  (Y).  Data collection was obtained from the distribution of questionnaires to customers of Lontong balap mr.Gendut at Surabaya. The results show that product quality variables  (X1),  service  quality  (X2),  and  location  (X3)  simultaneously  have  a significant effect on customer loyalty (Y). Then variable product quality (X1), service quality (X2), and location (X3) partially have a significant effect on customer loyalty (Y). Based on the results of this study, business owners of Lontong Balap should maintain product quality, service quality and location placement so that customers remain and always buy at that pleace.

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Industry/ Toko Bakery di Kota Bengkulu)

2019 ◽  
Vol 13 (1) ◽  
pp. 71-85
Author(s):  
Herry Nofrianda
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Quality Service ◽  
Descriptive Research

Abstract: The objective of this research is to analyze the effect of product quality, service quality and price toward customer satisfaction on industry/ bakery shop in the Bengkulu city. This study is a descriptive research which aims to clarify the relationship or influence that exist between the variables studied. The type of data used a primary data that is collected from questionnaires. Respondents of this study is the customer industry/ bakery shop in Bengkulu city as many 2400 people were taken with the judgemental (purposive sampling) technique. The methods of data analysis used are descriptive analysis by using the mean, frequency distribution table and multiple linear regression analysis.  Based on the analysis, the result that the simultaneously product quality, service quality, and price is significantly impact on customer satisfaction industry/bakery shop in the Bengkulu city. The next in partial product quality and service quality is positively and significantly impact on customer satisfaction industry/bakery shop in the Bengkulu city, while the price is negative and significantly impact on customer satisfaction industry/ bakery shop in the Bengkulu city.Keyword: service, quality, satisfaction, bakery. 

scholarly journals ANALISIS KEPUASAN NASABAH BANK BRI KANTOR CABANG SIDOARJO

2021 ◽  
Vol 24 (1) ◽  
pp. 16-20
Author(s):  
Renny Yunita Sari ◽  
Bambang Budiarto ◽  
Sugeng Hariadi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Survey Method ◽  
Analysis Method ◽  
Branch Office

This study discusses the influence of service quality and product quality on customer satisfaction at the Bank BRI branch office in Sidoarjo. The data used in this study were obtained from the results of a questionnaire that had been distributed to customers of the BRI branch office in Sidoarjo. This quantitative research was conducted with a survey method with purposive samplin technique. The variables used in this study are independent variables that include service quality and product quality, and customer satisfaction as the dependent variable. The data analysis method used in this study is multiple linear regression analysis. The results showed that the quality of service and product quality can affected customer loyalty at the bank branch office in Sidoarjo.

scholarly journals THE EFFECT OF PRICE, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH (EWOM) ON THE INTENTION TO BUY SUNRIZQ BATIK IN MALAKA MALAYSIA

2019 ◽  
Vol 1 (2) ◽  
pp. 203-210
Author(s):  
Abd Rofiq ◽  
Joko Suyono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques

Buying interest is the desire that arises from consumers to a product as a result of the consumer's observation of a product. Therefore the purpose of this study is to analyze the extent of the influence of Price, Product Quality, Electronic Word Of Mouth (EWOM) on consumer buying interest. Batik Sunrizq Malacca Malaysia. This research is quantitative research with a sample of 240 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results of this study indicate that the three hypotheses proposed have a significant and supportive effect

scholarly journals PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

2021 ◽  
Vol 12 (1) ◽  
pp. 66-81
Author(s):  
Asrianingsih Asrianingsih ◽  
Rini Handayani
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN (STUDI PADA LAPANGAN FUTSAL HIDAYAT FUTSAL SQUARE)

MANAJERIAL ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 70
Author(s):  
ROCHMAT HIDAYAT HARIYONO
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Service ◽  
Price Perception

This study aims to examine the effect of Product Quality, Service Quality, and Price Perception on Customer Satisfaction. The number of samples in this study were 100 futsal Hidayat Futsal Square customers. Analysis of the data used is multiple linear regression analysis. The results of this study conclude that the results of partial testing of Product Quality have a significant effect on customer satisfaction, Service Quality has a significant effect on customer satisfaction, and Price Perception has a significant effect on customer satisfaction

scholarly journals PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI MATAHARI SINGOSAREN SURAKARTA

2021 ◽  
Vol 12 (1) ◽  
pp. 1-16
Author(s):  
Ratih Witayana Trian Soeripto ◽  
Kasidin Kasidin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta.This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

scholarly journals TESTING HALAL LABELS, PRODUCT QUALITY, CELEBRITY ENDORSER AND REFERENCE GROUP OF WARDAH PURCHASE DECISIONS

2020 ◽  
Vol 18 (2) ◽  
pp. 48
Author(s):  
Ginanjar Rahmawan ◽  
Vita Putri Banwuati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Reference Groups ◽  
Quantitative Research Methods ◽  
Fierce Competition ◽  
Celebrity Endorsers

The increasingly fierce competition in the cosmetics industry requires companies to increase product excellence in order to compete. Wardah is a cosmetics that has the highest growth reaching 25%. This research uses quantitative research methods using a questionnaire. The population in this study is Wardah Lipstick consumers in Solo. Samples taken in this study were 96 respondents with non probability sampling techniques, namely accidental sampling. This study aims to determine the effect of halal labels, product quality, celebrity endorsers and reference groups on purchasing decisions Wardah Lipstick. The data analysis technique used in this study is multiple linear regression analysis techniques processed with SPSS 16 applications. The results of this study are halal labels, product quality, celebrity endorsers and reference groups have a positive and significant effect on purchasing decisions Wardah Lipstick.

scholarly journals The Effect Of Promotion, Quality Products, And Price On Purchase Decisions

2019 ◽  
Vol 1 (1) ◽  
pp. 225-234
Author(s):  
Junita Ari Angraini
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Screen Printing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
A Value ◽  
Research Population

This study aims to analyze whether promotion, product quality, and price have a significant effect on consumer purchasing decisions on screen printing Convocation of Surabaya City. This research is quantitative research. Population and sample distributed were 107 respondents. Data collection techniques using a questionnaire. Analysis of the data used is using multiple linear regression analysis techniques and classical assumption tests. Based on the results of the study show that the price variable has a positive and significant effect on purchasing decisions with a tcount = 2.074> of ttable 1.983 with a significance of 0.041 <0.05 which means significant, and for product quality variables on purchasing decisions shows tcount = 5.968> from ttable1,983 with a significance of 0,000 <0,05 which means significant, the price of purchasing decisions shows a value of tcount = 3,091> of ttable 1,983 with a significance of 0,003 <0,05 which means significant.

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