scholarly journals The Influence of Product Quality, Service Quality, and Location on Loyalty Customers of Lontong Balap Pak Gendut Surabaya

2020 ◽  
Vol 2 (3) ◽  
pp. 144-151
Author(s):  
Angga Widi Kristianto ◽  
Agus Baktiono

Customer loyalty is an important key to maintaining the position of the company in the market and creating efficiency and effectiveness of the company because if the company does not build customer loyalty then the possibility of companies having to spend more and more energy to find new customers Therefore this study aims to analyze whether product quality, service quality, and location can affect customer loyalty to make repurchases at that place. This research is quantitative research and multiple linear regression analysis with a sample of 160 respondents. Furthermore, there are four variables used in this study, namely product quality  (X1),  service  quality  (X2),  location  (X3),  and  customer  loyalty  (Y).  Data collection was obtained from the distribution of questionnaires to customers of Lontong balap mr.Gendut at Surabaya. The results show that product quality variables  (X1),  service  quality  (X2),  and  location  (X3)  simultaneously  have  a significant effect on customer loyalty (Y). Then variable product quality (X1), service quality (X2), and location (X3) partially have a significant effect on customer loyalty (Y). Based on the results of this study, business owners of Lontong Balap should maintain product quality, service quality and location placement so that customers remain and always buy at that pleace.

MANAJERIAL ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 70
Author(s):  
ROCHMAT HIDAYAT HARIYONO

This study aims to examine the effect of Product Quality, Service Quality, and Price Perception on Customer Satisfaction. The number of samples in this study were 100 futsal Hidayat Futsal Square customers. Analysis of the data used is multiple linear regression analysis. The results of this study conclude that the results of partial testing of Product Quality have a significant effect on customer satisfaction, Service Quality has a significant effect on customer satisfaction, and Price Perception has a significant effect on customer satisfaction


2019 ◽  
Vol 1 (2) ◽  
pp. 282-288
Author(s):  
Mochammad Chavi Abdullah ◽  
Joko Suyono

The intention to repurchase is the intention to repurchase a product twice or better for the same or different products. Therefore this study aims to analyze whether product quality, service quality, and reference groups can influence consumers' repurchase intention to buy gaptek coffee shop products located in jl. dinoyo. This research is quantitative research with a sample of 160 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results showed that three hypotheses showed 1 was not significant (product quality) and the other showed significance.


Author(s):  
Mamduhan Zakirin

Mie Soponyono Manufacturer is a company engaged in the food and beverage sector, which is precisely producing wet noodles and dumpling skin. The purpose of this study was to see the effect of product influence, service quality and completeness on customer satisfaction. The population in this study were subscribers of the Mie Soponyono producers. Determination of the sample in this study using purposive sampling. This study uses multiple linear regression analysis. The results of this study indicate that product quality has no effect on customer satisfaction, service quality affects customer satisfaction and product completeness affects customer satisfaction. Variables of product quality, service quality, and product completeness contributed to customer satisfaction by 70%, while the rest could be built by other variables.


Author(s):  
Sri Ekowati ◽  
Selamat Riyadi

ABSTRACTThis study aims to determine the effect of service quality, product quality and  trust on customer loyalty aromania parfumery Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the consumers in Aromania parfumery, which is precisely located on Jl. Kapuas Raya, Lingkar Barat, Kec. Gading Cempaka, Bengkulu City. with the sampling method, namely non-propability technique, namely insidential sampling technique. The number of respondents in this study were 105 people. The data collection method used a questionnaire. By using data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the variable service quality Aromania parfumery has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, and trust has a positive effect on customer loyalty.Keywords: Service Quality, Product Quality, Customer Trust and Loyalty.


2020 ◽  
Vol 1 (02) ◽  
pp. 133-140
Author(s):  
Meli Andriyani ◽  
Riski Ardianto

The bank as a service company places great importance on satisfaction through services and products. The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction. The research was conducted by distributing questionnaires to 100 respondents, namely bank customers who live and have bank accounts in the Cibubur area. The research data were analyzed using multiple linear regression analysis. The study found that service quality did not affect customer satisfaction, while product quality had a positive effect on customer satisfaction.


Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions


2020 ◽  
Vol 9 (1) ◽  
pp. 14
Author(s):  
Alo Rahmawati Mulyana ◽  
Hendro Setyono

 The aim of study is to  analyze about effect  product  quality  and  service  quality  on customer’s satisfaction to build customer’s loyalty at Waroeng Spesial Sambal “SS” in the branch of Veteran Yogyakarta. Population in this study are all consumers who make  purchases at Waroeng Spesial Sambal “SS” the branch in the  branch of Veteran Yogyakarta. While the sample  in  this  study  is a portion of consumers who have  made  purchases at least twice in the past year. The sampling technique uses purposive sampling. The data  used in this study is primary data. The number  of studies  in  this  study were  sixty  samples  in  the  city of Yogyakarta which  were processed  using  multiple linear regression  analysis  and mediation analysis  using SPSS 20 for windows. The results of the analysis in this study are: product quality dosen’t have a significant effect on customer satisfaction,  service quality has a significant effect on customer satisfaction, customer satisfaction doesn’t have a significant effect on customer loyalty, product quality  dosen’t  have a significant  effect on  customer loyalty and service quality has a significant effect on customer loyalty of the two independentvariables dosen’t indicate a mediating  relationship  with  customer  satisfaction as a mediator variable.


2019 ◽  
Vol 13 (1) ◽  
pp. 71-85
Author(s):  
Herry Nofrianda

Abstract: The objective of this research is to analyze the effect of product quality, service quality and price toward customer satisfaction on industry/ bakery shop in the Bengkulu city. This study is a descriptive research which aims to clarify the relationship or influence that exist between the variables studied. The type of data used a primary data that is collected from questionnaires. Respondents of this study is the customer industry/ bakery shop in Bengkulu city as many 2400 people were taken with the judgemental (purposive sampling) technique. The methods of data analysis used are descriptive analysis by using the mean, frequency distribution table and multiple linear regression analysis.  Based on the analysis, the result that the simultaneously product quality, service quality, and price is significantly impact on customer satisfaction industry/bakery shop in the Bengkulu city. The next in partial product quality and service quality is positively and significantly impact on customer satisfaction industry/bakery shop in the Bengkulu city, while the price is negative and significantly impact on customer satisfaction industry/ bakery shop in the Bengkulu city.Keyword: service, quality, satisfaction, bakery. 


Author(s):  
Monica Maria ◽  
Mohamad Yusak Anshori

The main purpose of this research is to identify the influence of product quality (X1) and service quality (X2) towards King Cake’s customer satisfaction (Y). The population of this research is King Cake’s customers. The sample size is 63 respondents. Respondents are selected using non-probability sampling, which is Purposive Sampling. This research uses multiple linear regression analysis. The validity and reliability testing to each indicator is taken before performing the multiple linear regression analysis. The research shows that  product quality (X1) and service quality (X2) significantly influences King Cake’s customer satisfaction (Y). The finding shows that service quality (X2) gives more significant value towards customer satisfaction (Y) than product quality (X1) does.


2021 ◽  
Vol 24 (1) ◽  
pp. 16-20
Author(s):  
Renny Yunita Sari ◽  
Bambang Budiarto ◽  
Sugeng Hariadi

This study discusses the influence of service quality and product quality on customer satisfaction at the Bank BRI branch office in Sidoarjo. The data used in this study were obtained from the results of a questionnaire that had been distributed to customers of the BRI branch office in Sidoarjo. This quantitative research was conducted with a survey method with purposive samplin technique. The variables used in this study are independent variables that include service quality and product quality, and customer satisfaction as the dependent variable. The data analysis method used in this study is multiple linear regression analysis. The results showed that the quality of service and product quality can affected customer loyalty at the bank branch office in Sidoarjo.


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