ORIENTASI PASAR DAN INOVASI PRODUK PENGARUHNYA TERHADAP KEUNGGULAN BERSAING (Studi Pada UMKM Tenun Gedogan Kota Bima)

Small and medium enterprises are one of the leading drivers in the world economic development. Small and medium enterprises are one of the fields in absorption very significant workforce. At this time is a period of globalization where competition is getting tougher, many companies will go bankrupt or out of business if the company does not prepare the company inside current competition. The goal to be achieved is to increase market orientation and product innovation towards competitive advantage in the Gedong Weaving Small and medium enterprises (UMKM) in the City of Bima. The data used is primary data. Research sample amounting to 90 respondents. The data analysis tool in this study uses multiple linear regression. The results of this study indicate that Market orientation positive and significant effect on competitive advantage in UMKM Weaving Gedogan in Bima City, product orientation has a positive and significant effect on competitive advantage in Gedogan Weaving Small and medium enterprises (UMKM) in Bima City and there are the positive and significant influence of market orientation and product innovation has been reduced Competitive advantage in UMKM Weaving in Bima City. So that it is higher market orientation is carried out, and the higher the level of product innovation, then Increasing competitive advantage in Gedogan Weaving Small and medium enterprises (UMKM) in Bima City.Keywords: Market Orientation, Product Innovation, Competitive Advantage

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The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance

International Journal of Science and Engineering Invention ◽

10.23958/ijsei/vol04-i08/02 ◽

2018 ◽

Vol 4 (08) ◽

Author(s):

Hendri Herman ◽

Hamdy Hady ◽

Willy Arafah

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Significant Influence ◽

Product Innovation ◽

Regression Coefficient ◽

Small And Medium Enterprises ◽

Entire Population ◽

Sample Technique ◽

Saturated Sample ◽

Medium Enterprises

This study aims to: (1) determine the effect of market orientation on competitive advantage; (2) to know the effect of innovation on competitive advantage; (3) to know the influence of market orientation and product innovation together to competitive advantage; (4) the effect of market orientation on the performance of SMEs, (5) to know the effect of product innovation on the performance of SMEs, (6) to know the effect of competitive advantage on SMEs performance, and (7) to know the effect of market orientation, product innovation, and competitive advantage together SMEs. This research uses an explorative design that aims to conduct a search and reveal the factors that can be estimated as the cause of the occurrence of a condition that is not yet known the cause and the mechanism.The population in this study is the SMEs in Batam city with the type of production business with a population of 153 SMEs. The number of samples was determined using a saturated sample technique in which the entire population in the study was sampled. So the number of samples in this study was as many as 153 SMEs. From the results of the study found that market orientation has a positive and significant impact on competitive advantage. Product innovation has a positive and significant impact on competitive advantage. Market orientation and product innovation together have a positive and significant impact on competitive advantage with R2 value of 83%. The dominant variable influencing competitive advantage is product innovation with regression coefficient value 0,62. Market orientation has a positive and significant effect on SME's performance. Product innovation has a positive and significant effect on SME's performance. Competitive advantage positively and significantly influence to SMEs performance, market orientation, product innovation and competitive advantage together have positive and significant influence to SMEs performance with R2 value equal to 90%. The dominant variable affecting the performance of SMEs is the advantage of competing with the value of regression coefficient 0.47. This research offers implementation to SMEs to improve market orientation and product innovation so that it will increase competitive advantage which impact on SMEs performance.

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External Funding And The Development Of Small And Medium-Sized Businesses In The City Of Makassar (Indonesia): An Explanatory Quantitative Study

10.48082/espacios-a20v41n49p09 ◽

2020 ◽

Vol 41 (49) ◽

pp. 104-113

Author(s):

Salmiyah THAHA ◽

◽

Chalid I. MUSA ◽

Basril BADO ◽

◽

...

Keyword(s):

Data Collection ◽

Quantitative Study ◽

Structural Equation ◽

Small And Medium Enterprises ◽

Primary Data ◽

Survey Method ◽

External Funding ◽

Medium Enterprises ◽

The City ◽

Small And Medium Business

Academics are interested in exploring small and medium business actors both from a macro perspective that examines external factors in developing small and medium business actors, as well as from a micro perspective on internal determinants that contribute to the performance for small and medium enterprises. The purpose of this study was to analyze the effect of entrepreneurial character on external funding and the development of small and medium business actors. This research is a quantitative study that explains the influence of exogenous variables on endogenous variables. Research location in the city of Makassar, South Sulawesi. The population in this study were 136 entrepreneurs who made loans to banks (State-owned enterprises) in the city of Makassar. The sampling of this study used the census sampling method (saturated sample). The data collection method uses a survey method with primary data collection in the form of a questionnaire. Data analysis techniques using structural equation modelling. The results showed that the entrepreneurial character variable had a significant effect on external funding and the development of small and medium business actors. Therefore, based on research findings, efforts to enhance the development of small and medium business actors in further research can develop further models.

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AN ANALYSIS OF COMPETITIVE STRATEGIES AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KENYA: A CASE OF NAIROBI CENTRAL BUSINESS DISTRICT

Journal of Business and Strategic Management ◽

10.47941/jbsm.127 ◽

2017 ◽

Vol 2 (2) ◽

pp. 72

Author(s):

Omar B. Buul ◽

Dr. Robert Omundi

Keyword(s):

Competitive Advantage ◽

Strategic Alliances ◽

Service Providers ◽

Small And Medium Enterprises ◽

Central Business District ◽

Analysis Data ◽

Primary Data ◽

Competitive Strategies ◽

Cost Leadership ◽

Medium Enterprises

Purpose: The purpose of this study was to determine the influence of competitive strategies on the performance of small and medium enterprises in Kenya.Methodology: The study employed a descriptive correlation design using primary data collected using questionnaires. The study targeted 4,560 SMEs in Nairobi CBD. The collected data was coded and entered into SPSS (V.20) to create a data sheet that was used for analysis. Data was analyzed using quantitative techniques. Descriptive statistics were used to describe the characteristics of collected data. Pearson’s Correlation, Analysis of variance (ANOVA) and Multiple Regression Analysis were used to establish the relationships among the study variables.Findings: Cost leadership, differentiation, market focus and strategic alliance were all found to have a positive and significant influence on SME performance.Unique contribution to theory, practice and policy: The study recommended that: SMEs should embrace and invest in cost leadership strategies most especially forming linkages with service providers, suppliers and other supplementary institutions since it will enable them achieve competitive advantage; SMEs ought to focus and invest more on differentiation as it could be used as a major competitive advantage tool against competitors; SMEs should know on what basis to segment their products, services and operations; and that SMEs should embrace strategic alliances to increase their market share.

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The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v18i3.506 ◽

2015 ◽

Vol 18 (3) ◽

pp. 351

Author(s):

Ag. Sunarno Handoyo

Keyword(s):

Social Capital ◽

Competitive Advantage ◽

Market Orientation ◽

Small And Medium Enterprises ◽

Marketing Innovation ◽

Marketing Performance ◽

Central Java ◽

Structure Equations ◽

Medium Enterprises ◽

Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

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THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES

Dinasti International Journal of Education Management And Social Science ◽

10.31933/dijemss.v2i1.557 ◽

2020 ◽

Vol 2 (1) ◽

pp. 1-20

Author(s):

Anwar Sulaiman ◽

Ruwaida Ruwaida ◽

Rufial Rufial

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Technological Innovation ◽

Entrepreneurial Orientation ◽

Analysis Tool ◽

Marketing Capabilities ◽

Marketing Capability ◽

Research Results ◽

Research Findings ◽

The City

The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.

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DETERMINANTS OF MSME COMPETITIVENESS IN ACEH PROVINCE

International Journal of Educational Review, Law And Social Sciences (IJERLAS) ◽

10.54443/ijerlas.v1i2.46 ◽

2021 ◽

Vol 1 (2) ◽

pp. 137-148

Author(s):

Chairil Akhyar ◽

Ikramuddin Ikramuddin ◽

Em. Yusuf Iis ◽

Mariyudi Mariyudi

Keyword(s):

Product Innovation ◽

Quantitative Research ◽

Small And Medium Enterprises ◽

Equation Modeling ◽

P Value ◽

Analysis Tool ◽

Endogenous Variables ◽

Aceh Province ◽

Medium Enterprises ◽

Study Designs

Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role of product innovation as a mediating variable in the indirect influence between the coaching program and capital on the competitiveness of micro, small and medium enterprises in Aceh. Study designs a Quantitative Research. This research was conducted on micro, small and medium enterprises (MSMEs) in Aceh Province, Indonesia. The population in this study were micro, small and medium enterprises (MSMEs). The research sample was determined by purposive sampling, with a sample size of 272 SMEs. While the data analysis tool usesStructural Equation Modeling (SEM) Amos to test the effect between exogenous variables and endogenous variables. Pdirect effect test found that capital has no effect on product innovation by -0.035, P-Value 0.754 (Not supported H1). Empowerment has a significant effect on product innovation by 0.249, p-value 0.030 (Supported H2). Capital has a significant effect on the competitiveness of SMEs by 0.220, p-vale 0.014 (Supported H3). Empowerment has a significant effect on MSME competitiveness by 0.542, and p-value 0.000 (Supported H4), and product innovation has a significant effect on MSME competitiveness by 0.274 and p-value 0.000 (supported H5). To test the indirect effect using the Sobel test calculator, it was found that product innovation variables were able to partially mediate the relationship between capital and empowerment on the competitiveness of SMEs. The results of the study indicate that the Empowerment and Product Innovation variables have a significant effect on the competitiveness of MSMEs both directly and indirectly, except for the Capital variable which is found to be insignificant to Product Innovation. Finally, the researcher concludes that the competitiveness of micro, small and medium enterprises in Aceh is determined by the factors of capital capability, empowerment program and product innovation.

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PENGARUH BUSINESS KNOWLEDGE TERHADAP BUSINESS PERFORMANCE MELALUI BUSINESS SKILL DAN INNOVATION PADA UMKM KOTA PADANG DI ERA INDUSTRI 4.0

Jurnal Benefita ◽

10.22216/jbe.v5i1.4405 ◽

2020 ◽

Vol 5 (1) ◽

pp. 39

Author(s):

Hasmaynelis Nelis Fitri ◽

Ramdani Bayu Putra Bayu Putra ◽

Lusiana Lusiana Lusiana

Keyword(s):

Significant Influence ◽

Indirect Effects ◽

Structural Equation ◽

Business Performance ◽

Small And Medium Enterprises ◽

Analysis Tool ◽

Business Skills ◽

Business Knowledge ◽

Medium Enterprises ◽

The City

The increasingly strong pressure of change in the industrial era 4.0 has forced all entities to make changes. Therefore the purpose of this study is to find out and analyze the effect of the influence of business knowledge on business performance through business skills and innovation in micro, small and medium enterprises (MSMEs) in the city of Padang in the industrial era 4.0. The population and sample of this study were 225 MSMEs in Padang City. The model of this study is structural equation modelings (SEM), with an analysis tool using SmartPLS 3. The findings of this study conclude that there is a positive and significant influence of business knowledge, business skills, innovation on business performance. In addition, it was also found that business knowledge has a positive and significant effect on business skills and innovation. While indirect effects through innovation variables are found in the fact that innovation cannot play a role in strengthening the influence of business knowledge on business performance. But the indirect effect through the variable business skills, found a significant effect of business knowledge on business performance. Desakan perubahan yang semakin kuat di era industri 4.0, telah memaksa semua entitas untuk melakukan perubahan. Oleh karena itu tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh pengaruh business knowledge terhadap business performance melalui business skill dan innovation pada Usaha mikro kecil dan menengah (UMKM) di Kota Padang di era industri 4.0. Populasi dan sampel penelitian ini adalah 225 UMKM di Kota Padang. Model penelitian ini adalah structural equation modelings (SEM), dengan alat analisis menggunakan SmartPLS 3. Temuan penelitian ini menyimpulkan terdapat pengaruh positif dan signifikan business knowledge, businee skills, innovation terhadap business performance. Selain itu, juga ditemukan bahwa business knowledge berpengaruh positif dan signifikan terhadap business skills dan innovation. Sedangkan pengaruh tidak langsung melalui variabel innovation ditemukan fakta bahwa innovation tidak dapat berperan dalam memperkuat pengaruh business knowledge terhadap business performance. Namun pengaruh tidak langsung melalui variabel businee skills, ditemukan pengaruh yang signifikan business knowledge terhadap business performance.

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The Moslema entrepreneurship and product innovation: Its impact on market orientation and performance of small and medium enterprises

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah ◽

10.22437/ppd.v8i4.10702 ◽

2020 ◽

Vol 8 (4) ◽

pp. 397-404

Author(s):

Ade Octavia ◽

Dahmiri Dahmiri ◽

Panggita Wijaya ◽

Yayuk Sriayudha

Keyword(s):

Market Orientation ◽

Product Innovation ◽

Survey Design ◽

Small And Medium Enterprises ◽

Total Sample ◽

Developed Countries ◽

Strategic Decision ◽

Sample Survey ◽

Analysis Tool ◽

And Performance

The development of entrepreneurship in a country is inseparable from the participation and role of women.Women's participation as an entrepreneur has increased quite sharply over the past decade and it turns out that the role is increasingly significant not only in developed countries but also in developing countries.This research aims to analyze the influence of Moslema entrepreneur and product innovation on market orientation and performance of SMEs.The research design uses a sample survey design with a quantitative approach. The population of this study is Islamic women entrepreneur who engaged as business owner called Moslema entrepreneur. Total sample amount of 86 people.The data analysis tool uses pathways analysis. The results showed that there is a significant influence between product innovation on performance and entrepreneurship on performance. Meanwhile this study stated that market orientation variables do not act as intervening variables. Thus, Moslema entrepreneurship needs to improve to increase performance. Moslema entrepreneurs must always innovate in marketing their products to consumers. Moreover, this research is expected to contribute empirically to strategic decision-making by SMEs.

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ANALISIS LITERASI KEUANGAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA

Jurnal Ilmu Politik dan Komunikasi ◽

10.34010/jipsi.v8i2.1336 ◽

2018 ◽

Vol 8 (2) ◽

Author(s):

Suryanto Suryanto ◽

Mas Rasmini

Keyword(s):

Financial Literacy ◽

Formal Education ◽

Small And Medium Enterprises ◽

Sampling Technique ◽

Education Level ◽

Primary Data ◽

Analysis Technique ◽

Business Income ◽

Medium Enterprises ◽

The City

This study aims to analyze financial literacy and find out the factors that influence the financial literacy ofmicro, small and medium enterprises (MSMEs) in the city of Bandung. This study uses a quantitativeapproach to the type of verification research. Primary data is obtained through the distribution ofquestionnaires to MSMEs players in the city of Bandung. The sampling technique uses proportional randomsampling with a sample size of 30 respondents. Other data is obtained through library observation andstudy. The analysis technique used is multiple linear regression. The results showed that the financialliteracy of SMEs in the city of Bandung was in the medium category. There are several factors thatsimultaneously influence financial literacy, namely age, formal education level, and business income. Whilepartially only the formal education level and business income that influences the level of financial literacy.While age does not have an effect on the level of financial literacy.

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Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs)

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v23i1.1847 ◽

2020 ◽

Vol 23 (1) ◽

pp. 19

Author(s):

Astrid Puspaningrum

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Structural Equation ◽

Customer Orientation ◽

Small And Medium Enterprises ◽

Equation Modeling ◽

Marketing Performance ◽

Competitive Prices ◽

Competitor Orientation ◽

Medium Enterprises

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.

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