PROSES DESTINATION BRANDING DALAM MEMBENTUK CITRA TUJUAN WISATA MUSEUM INDONESIA

Museum tourist developments in Indonesia continued to show seriousness in efforts utilization as a public space with active people involvement in the museum activities, especially community. However, views on the museum is fashioned, old, boring and spooky still dominant in the society. This study further to see how the collaboration between government and the community in doing destination branding in order to change society's view so as to form a positive image destination stronger. The goal is to analyze the implementation of destination branding by the community through exposure program to finally persuade others to contribute actively in destination branding by using elaboration likelihood models. How the program’s exposure by the community contribute to the process of destination branding museum tourism? How community members elaborate the persuasion messages in the exposure program if analyzed using the elaboration likelihood model theory? The method used is by interview and search for document data from the Komunitas Jelajah Budaya. The results showed that the application of the destination branding museum tourism of Indonesia by the Komunitas Jelajah Budaya with providing message exposure from Program Jelajah Kota Toea and Night Time Journey At The Museum more emphasis on personal approach, word of mouth and packaging programs that persuade people who have the motivation and the need for the message, which is then analyzed using the elaboration likelihood model and show the path difference receiving messages through the central and peripheral factors these different motivations, needs and ability to evaluate the message which then forms a change in attitude. The author recommends to make persuasive messages that more interesting in publishing community programs so the main message in process of destination branding of museum tourism can be elaborated properly by visitors or community members.

Penyelenggaraan Pasanggiri Mojang Jajaka Dalam Mengetahui Personal Branding Mojang Jajaka Untuk Mempromosikan Pariwisata Kabupaten Bogor

Berdasarkan hasil dan pembahasan penelitian yang telah dilakukan,peneliti dapat menyimpulkan bagaimana strategi para Mojang Jajaka Kabupaten Bogor 2017 dalam membangun personal branding nya melalui instagram. Hal tersebut dapat dilakukan dengan lebih memahami pentingnya keselarasan dalam berkomunikasi,mereka haus dapat lebih menyelaraskan apa yang mereka ucapkan dengan apa yang mereka tujukan saat sedang berinteraksi dengan orang lain. Selain itu,para Mojang Jajaka Kabupaten Bogor 2017 harus lebih sering menunjukkan niat baik serta ketulusan baik secara langsung maupun melalui instagram sehingga hal tersebut dapat meningkatkan kualitas brand yang meraka bangun selama ini. Penelitian ini masih dapat dikembangkan lagi karena masih banyak aspek yang dapat dibahas secara lebih terperinci. Maka untuk kebutuhan penelitian selanjutnya mengenai personal branding. Peneliti menyarankan untuk mengembangkan penelitian tersebut dengan cara menambah hasil survet kepada para pengikut narasumber di instagram terhadap para Mojang Jajaka Kabupaten Bogor.

KOMUNIKASI ELECTRONIC WORD OF MOUTH (E-WOM) PARIWISATA KABUPATEN MAJALENGKA DI MEDIA SOSIAL INSTAGRAM MELALUI #MAJALENGKAHITS

The desire updated tourist destinations is a search for self-existence, both in the real social world and in cyberspace through Instagram. After fulfilling their wishes, the desire arises to spread information to others. This diffusion of tourist information is known as word of mouth communication. In addition, Instagram becomes an opportunity or a potential for e-WOM communication that can be maximized as a step in the promotion of tourism. Instagram as a social network that has visual advantages will be more advantageous for tourism e-WOM communication activities through #majalengkahits. The objectives of this study include: exploring the potential of e-WOM on Instagram;the role of followers; and the meaning of the hashtag #majalengkahits. The method used in this research is virtual ethnography. According to the results of the research, the potential of long-term e-WOM communication on Instagram will increase tourists' loyalty. This type of communication rotation will greatly affect the increasing number of tourists in the Majalengka district. In addition, the role of follower #majalengkahist includes providers of information, complementary information and tourist invitations. There are several meanings in the use of #majalengkahits that include republishing, becoming a trend / viral, adding information, showing off, inviting sympathies / love, references, facilitating research, increasing promotion and adding followers.

POTENSI TUMBUHNYA GENERASI INTERNET DALAM PENGEMBANGAN KOMUNIKASI PARIWISATA DI KEPULAUAN SERIBU DKI JAKARTA

Berdasarkan hasil penelitian, dapat disimpulkan generasi muda lokal Kepulauan Seribu telah memiliki potensi menjadi generasi internet untuk mengembangkan komunikasi pariwisata dan sumber daya manusia Kepulauan Seribu di masa depan. Namun mereka masih memerlukan kemampuan memproduksi konten yang menarik tentang pariwisata di Kepulauan Seribu dan menyebarluaskannya melalui komunikasi digital. Situasi digital-divide dalam hal aksesibilitas dan ketersediaan jaringan internet tidak terlihat di Kepulauan Seribu. Namun Pemerintah perlu menerapkan program komunikasi pariwisata berupa perancangan dan pelaksanaan program-program pendukung pariwisata yang inovatif serta melibatkan partisipasi warga, terutama generasi muda seperti pelatihan memproduksi konten promosi pariwisata digital dan penguasaan bahasa asing agar generasi muda dapat menghadapi persaingan pariwisata era industri 4.0. Adapun penelitian lanjutan yang dapat disarankan adalah tentang model program komunikasi pariwisata yang lebih inovatif, partisipatif dan tepat sasaran

Saung Angklung Udjo: Wisata dan Pelestarian Budaya

Introducing traditional art to millennials is not easy, because it requires innovation and the ability to adapt to current conditions. Saung Angklung Udjo (SAU) has succeeded in breaking the boundary through performing arts that are held in Saung as well as in several events at home and abroad. This paper aims to describe the struggle of Udjo Ngalagena to make traditional music known and sought after by the world community and how Saung Angklung can become a cultural tourism destination that has a role in preserving traditional culture. Using the qualitative-fenomenology method, data were obtained through interviews, observations and documents and literature related to Saung Angklung Udjo. Based on data processing results, as a tourist location, SAU has become a cultural tourism destination that introduces the cultural of Sundanese people in the form of art, especially angklung, through performances by children and teenagers accompanied by angklung music. There are also bamboo craft workshops and the Bamboo Crafts Center Shop which provides bamboo handicraft merchandise that visitors can buy. As a cultural preservation area, SAU performs regularly and pass down cultural traditions to children by educating them Sundanese art and angklung traditions for free. The children will perform in the show, given honorariums until given tuition assistance. Saung Angklung was established as Udjo's effort to unite the love of children, traditional arts, flora and fauna, nature, and environment into harmony, which is comfortable to see, hear and feel

ANALISIS DESKRIPTIF SOSIAL MEDIA TWITTER DALAM PROSES PEMBENTUKAN OPINI KAMPANYE GUBERNUR JAWA BARAT 2018 DALAM 30 HARI PERTAMA

This study aims to analyze the process of opinion formation through twitter social media during the campaign period of Governor Election of West Java using qualitative method. Collection data in this study was based on observations of the @ridwankamil account for 30 days of the campaign period, from 15 February to 15 March 2018. The selection of accounts for one of the Governor Candidates of West Java was based on the subjectivity of the researchers' assessment through observations on social media. The researchers grouped 4 major issues into the theme in the process of forming a campaign opinion in the contents of the @ridwankamil account; Program Vision Vision, Religion, Performance Achievement, and Cultural Identity. The analysis during the 30-day campaign the first account @ridwankamil voiced a lot of vision, mission, programs noted as much as 60%, religion 16, 25%, 13.75% performance achievement and 10% cultural identity. Opinion of the campaign that is spread through Twitter is able to attract the attention of most of the people of West Java through direct responses from followers with various kinds of response. The formation of opinions through Twitter is one form of self-proof of modernization in a campaigning style. The @ridwankamil account is able to utilize Twitter social media as a way of forming and leading opinions by interacting with the public because it does not have mainstream media as a means of delivering messages. The responses obtained from followers are influenced by the ease of accessing Twitter social networks and the high interest of West Java residents who actively use Twitter social media

KOMUNIKASI SISWA BERKEBUTUHAN KHUSUS DI RUANG KELAS

This study uses a qualitative approach to ethnography of communication, the purpose of this research was to (1). Explain the communicative situation or context of the communication of students with special needs in inclusive classrooms (2). explain communication events that occur in school classrooms inclusive, (3). explain the communicative acts contained in the behavior of children with special needs in inclusive classrooms. Informants were selected by purposive sampling. Data was obtained through depth interviews, participant observation, and document analysis. Supporting data were obtained from analysis of documents and interviews with relevant parties to the issue of inclusive schools and the education of students with special needs.

GOVERNING INTERNET GLOBALLY: A NECESSITY

In the age of globalization, many questions were raised on the benefit and negative aspects of globalization and whether the world can manage globalization. The internet, as an important element of globalization, has contributed to many positive aspects of everyday lives but has also created discrimination, unevenness and has negative bearings on individuals as well as governments. Questions arise on the necessity of governing internet and the need to strike the right balance between ensuring that the negative impact of internet are properly managed through proper governance and the need to ensure that growth, creativity and preservation of rights that are needed in a globalized world continue unabated.

PENGARUH KREDIBILITAS INFLUENCER TERHADAP SIKAP PADA MEREK

One way to promote the brand and to increase awareness to the public is to use influencers, and one of the influencersused by Maybelline is Tasya Farasya. The purpose of this study was to determine the effect of influencer credibility onattitudes on the Maybelline brand. In addition, this study also aims to determine the credibility factors of influencersthat most influence attitudes on the Maybelline brand. This research uses descriptive correlational method using aquantitative approach. This study uses a simple linear regression method because there is one independent variable andone dependent variable. The population in this study were female students of the Telkom University Faculty ofCommunication and Business who had watched and or followed a video made by Tasya Farasya regarding Maybellineproducts. The number of samples used in this study were 100 respondents.In this study has a positive effect between the variable credibility of influencer (X) on the attitude variable on the brand(Y) on the Maybelline brand. This is evidenced by hypothesis testing using the - t test. The data produces that the valuet_count (7.334)> t_ (table) (1.984). The credibility factor of influencers that most influences attitudes towards brand isattractiveness.

KOMUNIKASI PEMBANGUNAN PARTISIPATIF DALAM PEMBERDAYAAN PURNA PEKERJA MIGRAN

The empowerment of Indonesian post-migrant workers (Purna PMI) is carried out continuously to reduce the numbers of Indonesians working abroad. Aside from programs of related agencies, the government also involves direct community participation. This study sought to describe the participatory development communication (PDC) of Forum Purna PMI in Desa Celak, Kecamatan Gununghalu, Kabupaten Bandung Barat. This study used case study approach to provide a complete and in-depth view of the subject under study. The nature of the subject was multi-source, with key informants representing bureaucrats, academics, community leaders and post-migrant workers. Data was collected through interviews, observations and literature study. The results showed that community involvement was an important factor in realizing community development communication. Direct involvement in the planning and implementation of empowerment programs in the village fosters the community awareness to build their village, to get a job, to improve their welfare and to not leave their village in order to be a migrant worker.