scholarly journals Reliability and Validity of Marketing Communication Competency Instruments (Study on Student Attitude to Competency Certification of Marketing Communication)

2019 ◽  
Author(s):  
Dadan Iskandar ◽  
Marwan Mahmudi
Keyword(s):  
Reliability And Validity ◽  
Student Attitude ◽  
Marketing Communication ◽  
Communication Competency

A Tool to Measure Entrepreneurial Skill among Agripreneurs

2021 ◽  
pp. 91-97
Author(s):  
S. Elakkiya ◽  
M. Asokhan
Keyword(s):  
Reliability And Validity ◽  
Capacity Development ◽  
Cognitive Skill ◽  
Technical Skill ◽  
Item Selection ◽  
Validity Testing ◽  
Communication Competency ◽  
Managerial Skill

Entrepreneurship skills are an individual’s ability to make business in a profitable way. The study focused on to develop a tool to measure the entrepreneurial skill among the agripreneurs by reviewing of literature. Item selection and scoring procedure had been included in this study. Based on the reliability and validity testing, this study finalized the instruments to yielding seven indicators, namely, marketing dimension, psychological magnitude, managerial skill, behavioural skill, technical skill, communication competency, cognitive skill. It is recommended that future researchers apply and thereby extend the developed measure by cross-examining the instruments presented in this study across different entrepreneurs study. The results obtained will be helpful in planning and implementing the capacity development programmes. Among seven indictors and the respective sub indicators, the indicators and sub indicators having above 0.75 relative weightage score had taken for final index. The study found that marketing skill (0.88), psychological magnitude (0.89), behavioural skill (0.79), technical skill (0.83), communication competency (0.93) and cognitive skill (0.89) were the major skill of the agri entrepreneurs, should possess to run their business effectively and efficiently.

Student Attitude Toward Physical Education and Physical Activity: A Review of Measurement Issues and Outcomes

1999 ◽  
Vol 19 (1) ◽  
pp. 97-125 ◽  
Author(s):  
Stephen Silverman ◽  
Prithwi Raj Subramaniam
Keyword(s):  
Physical Activity ◽  
Physical Education ◽  
Reliability And Validity ◽  
Student Attitude ◽  
Attitude Measurement ◽  
Measurement Issues ◽  
The Third ◽  
Attitude Research ◽  
Major Section

This paper reviews the literature on student attitude in physical education. First, an overview of the concept of attitude is presented followed by a discussion of why we need to investigate student attitude. Next, there is a detailed discussion of issues related to attitude measurement—factors that often are problematic in research in this area. Both quantitative and qualitative tools are discussed with a particular focus on developing an instrument that has the properties of reliability and validity. The third major section of the paper presents an overview of the results of attitude research in physical education. Finally, the paper concludes with implications for research in this area.

scholarly journals PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY

2019 ◽  
Vol 7 (3) ◽  
pp. 32-37 ◽  
Author(s):  
Endang Ruswanti ◽  
Rila Gantino ◽  
Sabrina O Sihombing
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
Reliability And Validity ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Organic Product ◽  
Purchasing Policy

Purpose of Study: The aim of this research is to predict the effect of Integrated Marketing Communication (IMC) tools (advertising, direct marketing, sales promotion, and personal selling) on consumers’ intention to purchase organic products in the specific supermarket in Indonesia. Methodology: The primary data was collected by using questionnaires that were given to consumers in a supermarket. Sample size involved 128 consumers. The data was assessed through reliability and validity analysis before hypothesis testing analysis. Result: The results showed only direct marketing have positive significant on intention to buy the organic product. Implications/Applications: Integrated Marketing Communication provides an information to the purchasing policy of organic product

Clausal Density Between Ages 4 and 9 Years for the Edmonton Narrative Norms Instrument: Reference Data and Psychometric Properties

2020 ◽  
pp. 1-15
Author(s):  
Ling-Yu Guo ◽  
Phyllis Schneider ◽  
William Harrison
Keyword(s):  
Diagnostic Accuracy ◽  
Psychometric Properties ◽  
Language Impairment ◽  
Reference Data ◽  
Reliability And Validity ◽  
Correlation Coefficients ◽  
Criterion Validity ◽  
Likelihood Ratios ◽  
Generation Task ◽  
Sensitivity Specificity

Purpose This study provided reference data and examined psychometric properties for clausal density (CD; i.e., number of clauses per utterance) in children between ages 4 and 9 years from the database of the Edmonton Narrative Norms Instrument (ENNI). Method Participants in the ENNI database included 300 children with typical language (TL) and 77 children with language impairment (LI) between the ages of 4;0 (years;months) and 9;11. Narrative samples were collected using a story generation task, in which children were asked to tell stories based on six picture sequences. CD was computed from the narrative samples. The split-half reliability, concurrent criterion validity, and diagnostic accuracy were evaluated for CD by age. Results CD scores increased significantly between ages 4 and 9 years in children with TL and those with LI. Children with TL produced higher CD scores than those with LI at each age level. In addition, the correlation coefficients for the split-half reliability and concurrent criterion validity of CD scores were all significant at each age level, with the magnitude ranging from small to large. The diagnostic accuracy of CD scores, as revealed by sensitivity, specificity, and likelihood ratios, was poor. Conclusions The finding on diagnostic accuracy did not support the use of CD for identifying children with LI between ages 4 and 9 years. However, given the attested reliability and validity for CD, reference data of CD from the ENNI database can be used for evaluating children's difficulties with complex syntax and monitoring their change over time. Supplemental Material https://doi.org/10.23641/asha.13172129

Development of a German-Language Questionnaire to Measure Collective Orientation as an Individual Attitude

2017 ◽  
Vol 76 (3) ◽  
pp. 91-105 ◽  
Author(s):  
Vera Hagemann
Keyword(s):  
Team Performance ◽  
Reliability And Validity ◽  
Future Research ◽  
German Language ◽  
Team Members ◽  
Collective Orientation ◽  
Team Research ◽  
German Speaking ◽  
Individual Variables ◽  
The Individual

Abstract. The individual attitudes of every single team member are important for team performance. Studies show that each team member’s collective orientation – that is, propensity to work in a collective manner in team settings – enhances the team’s interdependent teamwork. In the German-speaking countries, there was previously no instrument to measure collective orientation. So, I developed and validated a German-language instrument to measure collective orientation. In three studies (N = 1028), I tested the validity of the instrument in terms of its internal structure and relationships with other variables. The results confirm the reliability and validity of the instrument. The instrument also predicts team performance in terms of interdependent teamwork. I discuss differences in established individual variables in team research and the role of collective orientation in teams. In future research, the instrument can be applied to diagnose teamwork deficiencies and evaluate interventions for developing team members’ collective orientation.

Assessment of health related issues in individuals’, couples’, and families’ daily life

2008 ◽  
Vol 16 (3) ◽  
pp. 146-149 ◽  
Author(s):  
Meinrad Perrez ◽  
Michael Reicherts ◽  
Yves Hänggi ◽  
Andrea B. Horn ◽  
Gisela Michel ◽  
...  
Keyword(s):  
Emotion Regulation ◽  
Daily Life ◽  
Ecological Validity ◽  
Reliability And Validity ◽  
Well Being ◽  
Computer Assisted ◽  
Emotional States ◽  
Self Reports ◽  
Health Related ◽  
Lower Variability

Abstract. Most research in health psychology is based on retrospective self reports, which are distorted by recall biases and have low ecological validity. To overcome such limitations we developed computer assisted diary approaches to assess health related behaviours in individuals’, couples’ and families’ daily life. The event- and time-sampling-based instruments serve to assess appraisals of the current situation, feelings of physical discomfort, current emotional states, conflict and emotion regulation in daily life. They have proved sufficient reliability and validity in the context of individual, couple and family research with respect to issues like emotion regulation and health. As examples: Regarding symptom reporting curvilinear pattern of frequencies over the day could be identified by parents and adolescents; or psychological well-being is associated with lower variability in basic affect dimensions. In addition, we report on preventive studies to improve parental skills and enhance their empathic competences towards their baby, and towards their partner.

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