scholarly journals Mapping Compulsive Buying Behavior of M-commerce Consumers in Pakistan

2021 ◽  
Vol 10 (1) ◽  
pp. 119-134
Author(s):  
MUHAMMAD USHA MALIK ◽  
SHAFEI MOIZ HALI ◽  
MUHAMMAD AIZZAN MALIK

In the last decade, emergence of different technological platforms have drastically influenced and altered societies across the globe. Social commerce or S-commerce which is an off shoot of e-commerce has become part of everyday life among consumers. Mobile commerce also known as m-commerce is a major contributor towards S-commerce. The current research intends to investigate the compulsive buying behavior and conspicuous online consumption frameworks in the context of m-commerce. This study is targets the trends of m commerce within the context of developing country like Pakistan. The current research aims at highlighting how the antecedents involved in the frameworks of compulsive buying behavior and conspicuous online consumption translate into behaviors in the context of m-commerce. The significance of the study can be judged from the fact that, it will help contribute towards to body of knowledge concerning modern social consumptions patterns of the consumers triggered by the m-commerce applications. The research utilizes the lens of the social impact theory with peers and m-commerce, based on the SOR model. The selected population for undertaking the study comprised of consumers who consume different products (i.e. apparel, gadgets, cosmetics and jewelry etc.). This study has diverse theoretical and managerial contribution in the field of consumer behavior. As the results of this study also validated the SOR model and as well as social impact theory in the context of the m-commerce. Secondly, this study taken participation and desire for self-promotion as an organism. And participation was directly inclined by the familiarity and closeness. Keywords: S-commerce, Compulsive Buying Behavior, Conspicuous Online Consumption, Social Impact Theory, SOR Model.

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Michael Reiss ◽  
Noemi Festic ◽  
Michael Latzer ◽  
Tanja Rüedy

The rapidly growing academic and public attention to algorithmic-selection applications such as search engines and social media is indicative of their alleged great social relevance and impact on daily life in digital societies. To substantiate these claims, this paper investigates the hitherto little explored subjective relevance that Internet users assign to algorithmic-selection applications in everyday life. A representative online survey of Internet users comparatively reveals the relevance that users ascribe to algorithmic-selection applications and to their online and offline alternatives in five selected life domains: political and social orientation, entertainment, commercial transactions, socializing and health. The results show that people assign a relatively low relevance to algorithmic-selection applications compared to offline alternatives across the five life domains. The findings vary greatly by age and education. Altogether, such outcomes complement and qualify assessments of the social impact of algorithms that are primarily and often solely based on usage data and theoretical considerations.


2020 ◽  
Vol 16 (4) ◽  
pp. 369-386
Author(s):  
Yonathan Dri Handarkho

Purpose This study aims to address the factors influencing customer loyalty in social commerce (SC) sites from different standpoints with the intention to use the “variety-seeking” perspective and social impact theory as the foundation of the theoretical model. Specifically, it examined the factors capable of diverting user loyalty from using the current platform to other SC sites. Design/methodology/approach The theoretical model developed consists of five factors, including the intention to switch, perceived herd behavior, life events, satiation and hedonic motivation. However, this proposed model was validated by 568 users of SC in Indonesia. Findings The result showed that all direct and indirect predictors of the dependent variable were statistically significant except the direct effect of the perceived herd behavior. Meanwhile, age, income, and experience were found to have a significant moderating effect on the direct influence on the dependent variable. Originality/value This study is different from previous studies in SC, which focused on customer loyalty. It makes an alternative approach by investigating a “negative” factor capable of diverting user attention and commitment with the current SC platform, which leads to switching to another SC.


Africa ◽  
2015 ◽  
Vol 85 (2) ◽  
pp. 245-268 ◽  
Author(s):  
Adam Ashforth ◽  
Susan Watkins

ABSTRACTThe key to understanding the experience of AIDS mortality lies in the stories that people tell each other about those they know who are suspected to have died from AIDS. We use a unique set of texts produced by rural Malawians reporting everyday conversations in their communities. These texts, drawn from the online archive of the Malawi Journals Project, consist of several thousand instances of ordinary people telling each other stories in the ordinary course of their lives. They are a form of insider ethnography, accounts of everyday life written by people immersed in the lives of their communities. Through analysis of these texts, we show that narratives of death are predicated upon the question ‘Who is to blame?’ We argue that a micropolitics of blame arises from practices of narrating death and shapes individual and collective responses to the epidemic. When we pay attention to the details of the production and exchange of these stories, we can see how the fact that narratives of death are predicated upon the question of blame both expresses and produces a desire for justice, both for the righting of wrongs through retributive punishment and for the restoration of harmonious social relations among the living. This desire for justice, we argue, is a central feature of the social impact of AIDS.


Author(s):  
Michael V. Reiss ◽  
Noemi Festic ◽  
Michael Latzer ◽  
Tanja Rüedy

The fast-growing academic and public attention to algorithmic-selection applications such as search engines and social media is indicative of their alleged great social relevance and impact on daily life in digital societies. To substantiate these claims, this paper investigates the hitherto little explored subjective relevance that Internet users assign to algorithmic-selection applications in everyday life. A representative online survey of Internet users comparatively reveals the relevance that users ascribe to algorithmic-selection applications and to their online and offline alternatives in five selected life domains: political and social orientation, entertainment, commercial transactions, socializing and health. The results show that people assign a relatively low relevance to algorithmic-selection applications compared to offline alternatives across the five life domains. In particular social media are found to be of relatively low assigned relevance for all life domains investigated. The findings vary greatly by age and education. Altogether, such outcomes complement and qualify assessments of the social impact of algorithms that are primarily and often solely based on usage data and theoretical considerations.


2017 ◽  
Vol 5 (2) ◽  
pp. 146
Author(s):  
Andra Fatma Kurniasari

Abstract            This study examine exposure of public service announcements, facebook, family support, and company support which is involving working mom to have exclusive breastfeeding. The coefficient determination of this study is 70,2. It shows that all of variables affect the successfully working mom giving exclusive breastfeeding. This study also verified the Social Learning Theory, Social Marketing concept, Dynamic Social Impact Theory, and Social Support Theory.  Keywords: Working Mom, Exclusive Breastfeeding, Exposure Public Service Announcements


PLoS ONE ◽  
2021 ◽  
Vol 16 (4) ◽  
pp. e0250026
Author(s):  
Abdulelah A. Alghamdi

The COVID-19 pandemic led to surprising and unexpected experiences for Saudi university students. Precautionary and preventive measures taken to contain this pandemic impacted the social and educational aspects of these students’ lives. All Umm Al-Qura University (UQU) students were invited to participate in an online survey on 30 impacts, both positive and negative, of the COVID-19 pandemic on their lives. Social impact theory (SIT) was applied to illustrate these impacts. The survey yielded 1,360 responses. The results showed high to moderate levels of agreement regarding students’ perceptions of the positive and negative impact of the COVID-19 pandemic on their lives, with social aspects impacted more than educational ones; and no statistically significant gender differences. Weak correlations were found between the social aspects and the educational aspects of students’ lives in relation to the impact of the pandemic, although all aspects were correlated positively. The SIT framework provided insights into how the COVID-19 pandemic impacted students’ lives.


2018 ◽  
Vol 50 (3) ◽  
pp. 562-567 ◽  
Author(s):  
Khaled Alawadi

As an ambitious city aspiring to become a major contributor to and player in the global world, Dubai often tends to be endeared to and affected by grand-scale urbanism and skyscraper skylines. The recent practice of architecture in Dubai is replete with examples of architectural monuments and miraculous constructions. Whilst the architectural feats required to raise grand structures for global branding and economic strategy are noteworthy, many other facets of urbanism also warrant adulation and exploration. One example is the narrative of human-scale urbanism—the pedestrian-driven places that put people at the center of the town. Due to its human-scale nature and morphology, the quotidian landscape, more than other existing settings, such as those modeled on “bigness” and dispersion successfully narrates a clear story about the essence of everyday urbanism: the nexus between the physical and the social, and the architecture and everyday life of the city's urban spaces. Life and culture in the UAE have evolved drastically, but in old communities where the quotidian landscape is still palpable, it has stayed the same—simple, open to everyone, and full of animation and affection.


2019 ◽  
Vol 13 (4) ◽  
pp. 529-546 ◽  
Author(s):  
Fei Xue

Purpose The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users’ advertising responses, including ad credibility, attitude-toward-the-ad, brand interest, intention to click and purchase intention. Using social impact theory as a conceptual framework, three factors were tested – relationship strength, physical distance and number of affiliated friends. The moderating role of product involvement was also investigated. Design/methodology/approach A 2 (strength of relationship: weak vs strong) × 2 (immediacy of relationship: close distance vs long distance) × 2 (number of friends: one vs several) between-group factorial design was used, and 397 research participants were recruited through Amazon’s Mechanical Turk (MTurk). Findings Significant main effects were found for relationship strength and physical distance. Product involvement was identified as a moderating variable. No significant effects were found under the high involvement condition. Under the low involvement condition, however, relationship strength and physical distance significantly affected Facebook users’ advertising responses. Research limitations/implications Research samples were recruited through Amazon’s Mechanical Turk (MTurk). It is possible that the characteristics of this specific social group might have influenced the findings of the study. Only one specific product category, fast casual restaurant, was tested. Participants were asked to imagine themselves in certain scenarios. Even though the scenarios were carefully tested in the pretest and clear instructions were given, field experiments might be helpful in future research to better reflect the actual consumer experience. Practical implications Marketers should take advantage of the “social information” feature in Facebook News Feed ads, especially for low involvement products. Names of friends with stronger social relationships and within close physical distance should be included in the ads. Originality/value The study is one of the first to examine the effects of “social information” in Facebook advertising. It also confirms the Social Impact Theory in a social media setting.


2017 ◽  
Vol 45 (5) ◽  
pp. 705-718
Author(s):  
Joowon Jung

I explored the impact of people's buying motives on the elements of impulsivity and compulsivity that underlie buying behavior in men and women. Participants in the online survey were 809 adults, of whom 71.8% were women, with a history of compulsive buying. The results revealed that buying motives played a larger role in impulsivity and compulsivity in buying behavior in women than it did in men. The enhancement motive influenced impulsivity in both men and women, but the social motive influenced buying behavior in women only. Although compulsivity in both sexes was significantly influenced by enhancement and coping motives, women were influenced more by the enhancement motive whereas men were influenced more by the coping motive. The results suggest that various motives prompt compulsive buyers' behavior. Theoretical and practical implications are discussed.


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