scholarly journals Global standardization and local adaptation of marketing ---A critical review of the literature

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Jiayi Song
Keyword(s):  
Local Adaptation ◽  
International Marketing ◽  
Multinational Companies ◽  
International Strategy ◽  
Financial Return ◽  
Factors Affecting ◽  
Advantages And Disadvantages ◽  
Global Standardization ◽  
Corporate Strategic Management ◽  
The Impact

This paper discusses and critically reviews the causes and consequences of global standardization and local adaptation of marketing strategies. The scope of the literature review is in the fields of international marketing, international trade, and corporate strategic management. It also aims to emphasize finding gaps after reading the literature. Even though the studies scope is extensive, this paper limits the reach: firstly, it introduces the standardization and local adaptation, discusses the advantages and disadvantages of both by researchers. At the same time, untangle the relationship between international marketing strategy and marketing mix. Secondly, it is divided into macro and micro to collate and analyze the leading factors affecting international strategy. So that realise the cross-market fit of global marketing tactic. Finally, focus on the KPI. The indicators of financial return were selected as the review from the factors representing the intuitive development level of the company. The goal was to concentrate on the mutual feedback and adjustment between the standardization/adaptation and performance of multinational companies. Among them, the diversities between developed and emerging markets are interspersed in each link. As this difference is a trend that scholars have begun to notice in recent years. Although many existed bibliographies are revolved around particular multinational companies or regions to assessment, this paper will focus on the impact of practical research article review and evaluation. It would not involve in specific corporate and country.

Smart Homes and Sustainable Energy in Nigeria

2016 ◽  
pp. 66-89
Author(s):  
Oluwasola Oni
Keyword(s):  
Developing Countries ◽  
Lower Energy ◽  
Sustainable Energy ◽  
Smart Homes ◽  
Energy Costs ◽  
Future Perspectives ◽  
Factors Affecting ◽  
Limited Access ◽  
Advantages And Disadvantages ◽  
The Impact

In many developing countries, there is limited access to electricity with the populace typically resorting to purchasing personal electricity generating units. This research explores the factors affecting the possibility of introducing smart homes that would conserve electricity, reduce a need for reliance on the national grid and lower energy costs. Advantages and disadvantages, as well as the impact on society and development in general are examined in addition to future perspectives on smart homes and sustainable energy.

scholarly journals ASSESSMENT OF THE REGIONAL POTENTIAL OF RECREATION AND HEALTH-PROMOTING NATURAL RESOURCES

2020 ◽  
Vol 8 (Spl-2-AABAS) ◽  
pp. S314-S321
Author(s):  
Olga Yu. Voronkova ◽  
◽  
Svetlana N. Petrova ◽  
Elena A. Ivanova ◽  
Elena N. Klochko ◽  
...  
Keyword(s):  
Natural Resources ◽  
Development Stage ◽  
Health Tourism ◽  
Factors Affecting ◽  
Advantages And Disadvantages ◽  
Modern Development ◽  
Management And Development ◽  
Recreational Services ◽  
The Impact ◽  
Recreational Resources

Recreational and health tourism is essential for the development of a system of global resort-tourist relations. Every year, the flow of tourists traveling with recreational and therapeutic purposes to the Russian regions is increasing. Currently, the industry of recreational and health tourism is constantly developing in Russia and it offers a variety of developed services and comfort in the field of health tourism. The modern development stage of tourism and recreation in Russia is characterized by in-depth transformations in all spheres of public life. A market for recreational and recreational services is being formed in the country, and a new state doctrine for the development of tourism activities is being developed. International tourist flows are increasing, and the geography of tourist routes is expanding. The presence of recreational natural resources as a whole determines the territorial landmarks of tourism and recreation. In addition to the resource potential, there are many significant factors such as socioeconomic factors, the type, and level of economic development, the volume and structure of recreational needs that influence the development dynamics of health tourism. Recreational resources usually include both natural and cultural-historical objects, complexes, and their elements, each of which has its specifics. The regions of Russia have unique recreational and health-improving potential, for example, the Marcial waters of Karelia, the radon waters of Pyatigorsk and Belokurikha, the narzans of Kislovodsk, the therapeutic mud of Lake Karachi, the hydrogen sulfide of Matsesta. Such diversity is not found in any other country in the world. This article is devoted to the development of recreational or health tourism, approaches to the assessment of the natural and recreational potential of the territory; identification of factors affecting the natural and recreational potential of the region; formulation of the advantages and disadvantages of the management and development of the regional natural and recreational complex; assessment of the impact of the management of natural and recreational resources on the development of the region and analysis of the recreational natural potential of the Altai Territory of the Russian Federation.

Smart Homes and Sustainable Energy in Nigeria

2017 ◽  
pp. 1952-1970
Author(s):  
Oluwasola Oni
Keyword(s):  
Developing Countries ◽  
Lower Energy ◽  
Sustainable Energy ◽  
Smart Homes ◽  
Energy Costs ◽  
Future Perspectives ◽  
Factors Affecting ◽  
Limited Access ◽  
Advantages And Disadvantages ◽  
The Impact

In many developing countries, there is limited access to electricity with the populace typically resorting to purchasing personal electricity generating units. This research explores the factors affecting the possibility of introducing smart homes that would conserve electricity, reduce a need for reliance on the national grid and lower energy costs. Advantages and disadvantages, as well as the impact on society and development in general are examined in addition to future perspectives on smart homes and sustainable energy.

scholarly journals Classification of factors influencing the foreign economic activity of enterprises

2019 ◽  
pp. 10-12
Author(s):  
Viktoriia FURSOVA ◽  
Nelia KARATSEVA ◽  
Maryna RUBAN
Keyword(s):  
Economic Activity ◽  
Financial Stability ◽  
Time Lag ◽  
Factors Affecting ◽  
Advantages And Disadvantages ◽  
Factors Influencing ◽  
Management Capability ◽  
The Difference ◽  
The Impact

Introduction. While providing foreign economic activity, enterprises have many problems, which can lead to loss of their financial stability and even bankruptcy. That is why, especially in periods of crisis it is very important to identify factors that affect the efficiency of foreign economic activity of companies. The purpose of the work is to systematize the modern researches and to improve the classification of factors influencing the foreign economic activity of economic entities to ensure their sustainable development. Results. The article is devoted to the study of the factors influencing the foreign economic activity of enterprise. Based on the systematization of the views of the majority of authors, it was determined that today there is no generally accepted classification of factors affecting foreign economic activity. Most researchers divide impacts on foreign economic activity on the external and internal, the difference is only in the number and types of factors. Due to the critical analysis of the modern researches, the authors identified a number of advantages and disadvantages in the classifications of factors affecting foreign economic activity. According to the results of the study, a classification of factors of influence on foreign economic activity is proposed, which contains 5 criteria: source of origin, management capability, type of foreign economic activity, the specificity of the impact, the nature of the impact on foreign economic activity effectiveness. Conclusion. Other classification criteria such as time lag, degree of predictability, coverage, etc. should also be taken into account by management during the formulating a strategy for the development of foreign economic activity enterprises, but these characteristics do not reveal the specifics of foreign economic activity of economic entities. The proposed classification can be the basis for further research, that identified the types of risks of foreign economic activity. The generalization and systematization of the theoretical foundations on this issue is of practical value and will help to identify the main ways of forming an effective strategy for the development of enterprises in foreign markets.

scholarly journals Factors affecting the formation of investment funds portfolios – A field study from the perspective of Saudi financial services companies –: العوامل المؤثرة في تكوين محافظ صناديق الاستثمار – دراسة ميدانية من منظور شركات الخدمات المالية السعودية –

2021 ◽  
Vol 5 (16) ◽  
pp. 26-1
Author(s):  
Azizah Mesfer Dafer Aljshmah Azizah Mesfer Dafer Aljshmah
Keyword(s):  
Field Study ◽  
Financial Services ◽  
Positive Impact ◽  
High Rate ◽  
Investment Fund ◽  
Investment Funds ◽  
Financial Return ◽  
Factors Affecting ◽  
The Impact ◽  
Fund Portfolio

  The aim of the research is to identify the impact of the factors affecting the formation of investment funds portfolios: a field study from the perspective of Saudi financial services companies. The researcher adopted the descriptive and analytical approach. For the purpose of data collection, the questionnaire was used. The research community included all workers in the field of forming investment portfolios in companies Saudi financial services, and a random sample representing the community was selected, amounting to (159) employees, and the research reached several results, including that the expected financial return and the risks associated with it have an impact on the formation of the investment fund portfolio with a high rate of 82.27%, and it was found that there is a positive impact of the laws. Legislation on forming a portfolio of investment funds at a high rate of 81%, and it was found that there is a positive impact of economic and investment conditions on forming a portfolio of investment funds at a high rate of 80.36%. The research recommended the need to pay attention to the rate of return on investment and disclose it to encourage subscribers to do so, and job opportunities should be opened to reduce Unemployment rates and inflation influence the composition of the investment fund portfolio.

scholarly journals FACTOR ANALYSIS OF RETURN ON EQUITY OF AN ENTERPRISE USING THE DUPONT METHOD

2018 ◽  
pp. 17-19
Author(s):  
O.I. Poluyantsevich
Keyword(s):  
Historical Development ◽  
Factor Model ◽  
Five Factor Model ◽  
Return On Assets ◽  
Return On Equity ◽  
Factors Affecting ◽  
Advantages And Disadvantages ◽  
Profitability Analysis ◽  
Model Transfer ◽  
The Impact

The possibility to perform equity profitability analysis of an enterprise using the DuPont method with identification of factors affecting the resulting indicator is shown in the article; besides, the historical development of the model (transfer from two-factor model to five-factor model) is presented here. Then, the impact of numerous factors (such as capital leverage, profit margin, total assets turnover) on return on equity is graphically represented. Besides, through the example of the most common three-factor Dupon model, the way to calculate such indicators as return on equity, return on assets is demonstrated, as well the conclusion on comparison of these two indicators is given. Finally, the advantages and disadvantages of using this model are provided.

scholarly journals Advantages and disadvantages of eLearning in primary and secondary schools in the context of developing countries

2015 ◽  
Author(s):  
◽  
Obafemi Samson Temitope
Keyword(s):  
Information And Communication Technologies ◽  
Teaching And Learning ◽  
Empirical Test ◽  
Communication Technologies ◽  
Learning Theories ◽  
Factors Affecting ◽  
Self Regulated Learning ◽  
Advantages And Disadvantages ◽  
Information And Communication ◽  
The Impact

Information and Communication Technologies (ICTs) are ubiquitous nowadays, and there are many situations where they are overall perceived either as advantageous or as disadvantageous; but there are other situations where it is unknown whether they are overall advantageous or disadvantageous. For example, ICTs are perceived as advantageous for communication, but texting during driving is perceived as worse than drinking while driving. Concerning for example eLearning which is the use of ICTs in education, the fact that it has not yet eliminated the problem of poor academic performance raises the question as to whether ICTs are advantageous or not in education especially when one considers their high cost. Therefore, the aim of this study is to examine the perceptions of educators on the advantages and disadvantages of eLearning. This aim will be subdivided into three types of research objectives: (a) to select from existing literature suitable theories that can be applied to the examination of educators’ perceptions on the advantages and disadvantages of eLearning; (b) to design a model of the factors affecting educators’ perceptions on the advantages and disadvantages of eLearning; (c) to empirically test the above announced model; (d) to propose recommendations on how to optimize the impact of eLearning. Objectives a, b, and d were accomplished through the review of existing appropriate literature on teaching and learning, and on eLearning; but objective c was met through a survey of 65 educators of Camperdown town schools in the Pinetown district of KwaZulu-Natal province of South Africa. The outcomes of these four objectives are as follows: (a) Constructivism, Progressivism, and Self-regulated learning can be used as suitable theories applicable to the examination of educators perceptions on the advantages and disadvantages of eLearning; (b) It makes sense to hypothesize that educators perceptions on the advantages and disadvantages of eLearning are affected by their demographics and by their adherence to learning theories; (c) Empirical test conducted by this study confirm that educators perceptions on the advantages and disadvantages of eLearning are affected by their adherence to constructivism and to progressivism; (d) It can be concluded that the impact of the use of ICTs on teaching and learning will be optimized through the deployment of constructivist and progressivist educators as champions of eLearning projects in schools.

DAMPAK KEBIJAKAN FISKAL TERHADAP KINERJA SEKTOR PERTANIAN DI SULAWESI TENGGARA

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
La Ode Jabuddin ◽  
Ayub M Padangaran ◽  
Azhar Bafadal Bafadal
Keyword(s):  
Fiscal Policy ◽  
Interest Rates ◽  
Agricultural Sector ◽  
Simultaneous Equations ◽  
Poor People ◽  
Land Area ◽  
Factors Affecting ◽  
Historical Simulation ◽  
The Impact ◽  
Direct Expenditure

This study aims to: (1) Knowing the dynamics of fiscal policy and the performance of the agricultural sector, (2) Analyze the factors that influence fiscal policy and the performance                   of the agricultural sector, and (3) Analyzing the impact of fiscal policy on the performance of the agricultural sector. The data used in this study were pooled 2005-2013 data in the aggregate. Econometric model the impact of fiscal policy on the performance of the agricultural sector is built in the form of simultaneous equations, consisting of 7 equations with 25 total variables in the model, 7 endogenous variables, 12 exogenous variables, and 6 variables lag. The model is estimated by 2SLS method SYSLIN procedures and historical simulation with SIMNLIN procedure.The results showed that: (1) The development of fiscal policy in Southeast Sulawesi from year to year tends to increase, (2) The performance of the agricultural sector from the aspect of GDP has decreased, from the aspect of labor is still consistent, in terms of investment to grow positively, and assign roles which means to decrease the number of poor people, (3) factors affecting fiscal policy is local revenues, equalization funds, other revenues, as well as the lag fiscal policy, (4) the factors that affect the performance of the agricultural sector from the aspect GDP is labor, direct expenditure and GDP lag; from the aspect of labor is the total labor force, investment, land area, direct expenditure, as well as the lag of labor; from the aspect of investment is influenced by GDP per capita, land area, interest rates and investment lag; as well as from the aspect of poor people, are affected by population, investments, direct expenditure and poverty lag, (5). Fiscal policy impact on the agricultural sector GDP increase, a decrease in the number of poor, declining agricultural laborers, and a decrease in the amount of investment in the agricultural sector.Keywords: Fiscal policy, the performance of the agricultural sector, the simultaneous equations

Structural Model of Service Quality Factors Affecting Loyalty Sustainability

2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Eman Al-erqi ◽  
◽  
Mohd Lizam Mohd Diah ◽  
Najmaddin Abo Mosali ◽  
◽  
...  
Keyword(s):  
International Students ◽  
Service Quality ◽  
Goodness Of Fit ◽  
Structural Model ◽  
Quality Factors ◽  
Factors Affecting ◽  
Measurement Models ◽  
Confirmatory Factor ◽  
The University ◽  
The Impact

This study seeks to address the impact of service quality affecting international student's satisfaction towards loyalty tothe Universiti Tun Hussein Onn Malaysia(UTHM). The aim of thestudy is to develop relationship between service quality factor and loyalty to the university from the international students’ perspectives. The study adopted quantitative approach where data was collected through questionnaire survey and analysed statistically. A total of 246 responses were received and found to be valid. The model was developed and analysed using AMOS-SEM software. Confirmatory factor analysis (CFA) function of the software was to assessed the measurement models and found that all the models achieved goodness of fit. Then path analysis function was used to assessed structural model and found that service qualityfactors have a significant effect on the students’ satisfaction and thus affecting the loyaltyto the university. Hopefully the outcome form this study will benefit the university in providing services especially to the international students.

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