scholarly journals PENGARUH KUALITAS PRODUK, HARGA PRODUK, BRAND IMAGE, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MESIN PARUT DI CV SENENG BARENG SEJAHTERA

MANAJERIAL ◽  
2019 ◽  
Vol 6 (01) ◽  
pp. 82
Author(s):  
Annisa Marinda Salam
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Price ◽  
Purchasing Decision ◽  
Test Product ◽  
Quality Product

This study aims to test Product quality, product price, Brand Image, And Promotion Against Consumer Buying Decision of Grate Screw CV Seneng Bareng Sejahtera. The object of research is consumer CV Seneng Bareng Sejahtera. Respondents were 100 people selected based on incidental sampling method. Hypothesis testing is done by using multiple linear regression analysis with SPSS 21 program. The result of research indicate that product quality and price variant have significant effect to purchasing decision. Brand image and promotion have no significant effect on purchasing decision.  

scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL AVANZA DI KABUPATEN PASAMAN BARAT

2018 ◽  
Vol 5 (3) ◽  
pp. 148-154
Author(s):  
Mai Yuliza
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Product Innovation ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Analysis Technique ◽  
Quality Product

The purpose of this research is to know the influence of brand image, product qualityand product innovation toavanza car consumer loyalty in west pasaman regency. Population is the users of avanza cars in west pasaman regency with a sample of 100 peoples. Withconvinience sampling method. The research instrument is questionnaire, the data obtained then processed using multiple linear regression analysis technique using SPSS, from the results of this reserach found the brand image variable (X1), product quality (X2) and product innovation (X3) have a significant effect on loyalty (Y) with a significant level of 0.000. The magnitude of the influence of brand image (X1), product quality (X2) and product innovation (X3) have significant effect on loyalty (Y) is 0,729 (R2 = 72,9%). Keywords: Consumer Loyalty, Brand Image, Product Quality, Product Innovation

Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Yusuf Yusuf ◽  
Aprilia Attika Tiauw ◽  
Mohammad Amin ◽  
Hastuti Mustamin
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Purchasing Decision

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.  

scholarly journals PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK LULUR MADU IBU SORAYA

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Muhammad Syarif
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Price Effect ◽  
Dominant Effect ◽  
Purchasing Decision ◽  
Quality Product

The purpose of this study is 1) to know the influence of product quality  significantly to the purchasing decision 2) to know the influence of price significantly to the purchasing decision 3) to know the influence of of product quality  and price simultaneously to the purchasing decision and 4) to know the variables that influence is dominant among the variables of product quality and price to the purchasing decision. The population of this research is the consumer who to do a purchase on product of Lulur Madu Ibu Soraya, Accidental Sampling technique definable then it can be as much as 100 research samples. Data analysis techniques used in this research is a method of multiple regression analysis. Based on the results of research and discussion by using multiple linear regression analysis that has been done then it can be drawn in summary as follows: 1) Quality product effect significantly to purchase decisions on product of Lulur Madu Ibu Soraya 2) Price effect significantly to purchase decisions on product of Lulur Madu Ibu Soraya. 3) Product quality and price take effect simultaneously to the purchasing decision on product of Lulur Madu Ibu Soraya 4) Product quality the dominant effect of the purchase decision on product of Lulur Madu Ibu Soraya.

scholarly journals Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra)

2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Female Students ◽  
Analysis Method ◽  
Purchasing Decisions

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  

scholarly journals Pengaruh Life Style, Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian iPhone Di Ngawi

2020 ◽  
Vol 9 (1) ◽  
pp. 18-21
Author(s):  
Elsa Dwi Agustina
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Life Style ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Research Findings ◽  
Simultaneous Influence

The purpose of this study was to determine the effect of partially and simultaneously life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Respondents in this study were all iPhone buyers in Ngawi. Given the large number of samples and not well recorded, then the sample taken by incidental sampling technique. The number of respondents in this study were 40 iPhone buyers in Ngawi. Data collection techniques using questionnaires and documentation. While the data analysis uses multiple linear regression analysis, analysis of determination and hypothesis testing (t test and F test). The research findings show that (1) there is a partial influence of life style on iPhone purchasing decisions in Ngawi; (2) there is a partial influence of brand image on iPhone purchasing decisions in Ngawi; (3) there is a partial effect of product quality on iPhone purchasing decisions in Ngawi; and (4) there is a simultaneous influence on life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Keywords—: lifestyle; brand image; product quality; purchasing decisions.

scholarly journals PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

2021 ◽  
Vol 12 (1) ◽  
pp. 66-81
Author(s):  
Asrianingsih Asrianingsih ◽  
Rini Handayani
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung

2017 ◽  
Vol 1 (1) ◽  
pp. 26-39
Author(s):  
Siti Naifatul Maulidiyah ◽  
Ninik Lukiana
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Basic Assumptions

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive  and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung.  The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.

scholarly journals Pengaruh Iklan Televisi Teh Botol Sosro Versi “Semeja Bersaudara” Dan Iklan Instagram Versi “Serunya Jalan Terus” Terhadap Citra Merek

2019 ◽  
Vol 3 (2) ◽  
pp. 73-81
Author(s):  
Nurul Fitria Ningsih ◽  
Euis Komalawati ◽  
Angelika Rosma
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Television Advertisement ◽  
Questionnaire Form

This study aimed to determine the effect of Television Advertisement Version “Semeja Bersaudara” And Instagram Advertisement Version “Serunya Jalan Terus” On Teh Botol Sosro Brand Image. The study method used is quantitative methods. Data collection techniques used in the questionnaire form and literature. The population of this study from STIAMI Institute student. The sampling technique in this research is nonprobability sampling with the accidental sampling method. A sample of 100 samples has been obtained. The data analysis used is multiple linear regression analysis using IBM Statistic version 22. The results showed that the Television Advertisement Version “Semeja Bersaudara” has an influence on Brand Image Teh Botol Sosro of 44,3%. Instagram Advertisement Version “Serunya Jalan Terus” has an influence on Brand Image Teh Botol Sosro of 40,1%. Television Advertisement Version “Semeja Bersaudara” and Instagram Advertisement Version “Serunya Jalan Terus” significantly influence on Teh Botol Sosro Brand Image. Television Advertisement Version “Semeja Bersaudara” and Instagram Advertisement Version “Serunya Jalan Terus” affect the variants of Teh Botol Sosro Brand Image simultaneously with value 0f 0,471 or 47,1% and there are 52,9% other unexplained factors not included in this study.

scholarly journals PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DUNKIN’ DONUTS MANADO TOWN SQUARE

2019 ◽  
Vol 15 (2) ◽  
pp. 321
Author(s):  
Putri Gianny Erdipriwiranti ◽  
Paulus Adrian Pangemanan ◽  
Grace Adonia Josefina Rumagit
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sample Selection ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Google Search

This study aims to analyze how influential the brand image, price, and product quality are on consumer loyalty at Dunkin’ Donuts Manado Town Square. This research was conducted for 1 month, starting from April to May 2019. Primary data was obtained from 96 respondents who werecollected through filling out the prepared questionnaire in advance. Sample selection is done using accidental sampling method. Secondary data was obtained through information from the Dunkin' Donuts company, from the internet through google search and google scholar to get articles, journals and theses related to the topic of research on consumer loyalty. The analysis used is multiple linear regression analysis. The results show that brand image, price, and product quality together influence consumer loyalty. Brand image, price, and product quality individually have a positive and significant effect on consumer loyalty. Brand image, price, and product quality have an effect of 47.9 percent on consumer loyalty, and the remaining 52.1 percent is influenced by other factors.*eprm*

scholarly journals PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI MATAHARI SINGOSAREN SURAKARTA

2021 ◽  
Vol 12 (1) ◽  
pp. 1-16
Author(s):  
Ratih Witayana Trian Soeripto ◽  
Kasidin Kasidin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta.This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

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