scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL AVANZA DI KABUPATEN PASAMAN BARAT

2018 ◽  
Vol 5 (3) ◽  
pp. 148-154
Author(s):  
Mai Yuliza
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Product Innovation ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Analysis Technique ◽  
Quality Product

The purpose of this research is to know the influence of brand image, product qualityand product innovation toavanza car consumer loyalty in west pasaman regency. Population is the users of avanza cars in west pasaman regency with a sample of 100 peoples. Withconvinience sampling method. The research instrument is questionnaire, the data obtained then processed using multiple linear regression analysis technique using SPSS, from the results of this reserach found the brand image variable (X1), product quality (X2) and product innovation (X3) have a significant effect on loyalty (Y) with a significant level of 0.000. The magnitude of the influence of brand image (X1), product quality (X2) and product innovation (X3) have significant effect on loyalty (Y) is 0,729 (R2 = 72,9%). Keywords: Consumer Loyalty, Brand Image, Product Quality, Product Innovation

scholarly journals PENGARUH KUALITAS PRODUK, HARGA PRODUK, BRAND IMAGE, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MESIN PARUT DI CV SENENG BARENG SEJAHTERA

MANAJERIAL ◽  
2019 ◽  
Vol 6 (01) ◽  
pp. 82
Author(s):  
Annisa Marinda Salam
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Price ◽  
Purchasing Decision ◽  
Test Product ◽  
Quality Product

This study aims to test Product quality, product price, Brand Image, And Promotion Against Consumer Buying Decision of Grate Screw CV Seneng Bareng Sejahtera. The object of research is consumer CV Seneng Bareng Sejahtera. Respondents were 100 people selected based on incidental sampling method. Hypothesis testing is done by using multiple linear regression analysis with SPSS 21 program. The result of research indicate that product quality and price variant have significant effect to purchasing decision. Brand image and promotion have no significant effect on purchasing decision.  

scholarly journals PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN DUNKIN’ DONUTS MANADO TOWN SQUARE

2019 ◽  
Vol 15 (2) ◽  
pp. 321
Author(s):  
Putri Gianny Erdipriwiranti ◽  
Paulus Adrian Pangemanan ◽  
Grace Adonia Josefina Rumagit
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sample Selection ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Google Search

This study aims to analyze how influential the brand image, price, and product quality are on consumer loyalty at Dunkin’ Donuts Manado Town Square. This research was conducted for 1 month, starting from April to May 2019. Primary data was obtained from 96 respondents who werecollected through filling out the prepared questionnaire in advance. Sample selection is done using accidental sampling method. Secondary data was obtained through information from the Dunkin' Donuts company, from the internet through google search and google scholar to get articles, journals and theses related to the topic of research on consumer loyalty. The analysis used is multiple linear regression analysis. The results show that brand image, price, and product quality together influence consumer loyalty. Brand image, price, and product quality individually have a positive and significant effect on consumer loyalty. Brand image, price, and product quality have an effect of 47.9 percent on consumer loyalty, and the remaining 52.1 percent is influenced by other factors.*eprm*

scholarly journals PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN

2019 ◽  
Vol 8 (11) ◽  
pp. 6762
Author(s):  
Daniel I Nyoman Renatha Cardia ◽  
I Wayan Santika ◽  
Ni Nyoman Rsi Respati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Analysis Technique

The purpose of this study is to examine the effect of product quality, price, and promotion on customer loyalty on Smartfren prepaid card users in Denpasar City. This research was conducted in Denpasar City by using a sample size of 100 people with a probability sampling method. Data collection was obtained by the results of questionnaires using a scale as measured by a Likert scale. The data analysis technique used in this study is multiple linear regression analysis techniques. The results of the study proposed that product quality has a positive and significant effect on customer loyalty in Smartfren prepaid card users, prices have a positive and significant effect on customer loyalty, and promotion has a positive and significant effect on customer loyalty on Smartfren prepaid card users in Denpasar City. Keywords: product quality, price, promotion, customer loyalty    

scholarly journals ANALISIS LOYALITAS KONSUMEN PRODUK BERLABEL HALAL

2019 ◽  
Vol 4 (1) ◽  
pp. 51-59
Author(s):  
Nurul Izzah Lubis
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Research Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty

This article aims to determine how much is the influence the product quality, brand image and halal label to consumer loyalty product of PT. Unilever Indonesia. The research method used is quantitative approach with multiple linear regression analysis. The research used primer and secondary data from consumer product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research showed that there was the positif influence of product quality and brand image variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research also showed that there was not influence of  halal label variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja.

scholarly journals PENGARUH PENGALAMAN AUDIT, PENGETAHUAN MENDETEKSI KEKELIRUAN, INDEPENDENSI DAN AUDIT TENURE PADA AUDIT JUDGMENT

2018 ◽  
pp. 2175
Author(s):  
Made Ayu Oktaviana ◽  
Maria Mediatrix Ratna Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Collection Method ◽  
Audit Judgment ◽  
Analysis Technique ◽  
Public Accountant

The purpose of this research was to obtain empirical evidence on the influence of audit experience, knowledge of detecting errors, independence and audit tenure on audit judgment. This research was conducted at Public Accountant Office in Bali area and registered in IAPI year 2017 with primary data collection method that is questioner. The number of samples analyzed by 44 respondents, and using purposive sampling method. The analysis technique used is Multiple Linear Regression Analysis. The final result of the research states that the higher the audit experience the more accurate audit judgment. Increasing the knowledge detecting errors an auditer so audit judgment is more accurate. The higher the independence of an auditor the audit judgment is more accurate. The more audit tenure an auditer the audit judgment more accurate.

scholarly journals Pengaruh Iklan Islami Terhadap Minat Beli Calon Konsumen Matahari Dept. Store di Jawa Tengah

2019 ◽  
Vol 7 (2) ◽  
pp. 143
Author(s):  
Saifudin Saifudin
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Advertising Message ◽  
Central Java ◽  
Analysis Technique ◽  
Simultaneous Influence ◽  
Central Java Province

<p>The purpose of this research is to find out the influence of Islamic advertising (Islamic advertising messages, Islamic story illustrations and Muslim advertising stars) Mahatahari Dept. Store against the buying interest of prospective Mahatahari Dept. Store in Central Java. This research was conducted in Central Java Province with a sample size taken as many as 120 respondents with a purposive sampling method. Data was collected by distributing questionnaires using the Likert scale to measure 13 indicators. The analysis technique used is multiple linear regression analysis. The results of the study found that Islamic advertising messages, illustrations of Islamic stories and Muslim advertising stars had a positive and significant effect on consumers' buying interest. Based on the calculation of the coefficient of determination, it can be explained that the simultaneous influence of Islamic advertising message variables, illustrations of Islamic stories and Muslim advertising stars on consumer buying interest. While the partial results of the illustrative variable of Islamic stories and Muslim advertising stars have a positive and significant effect on consumer buying interest, but Islamic advertising message variables have no effect on buying interest.</p>

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals THE EFFECT OF PRODUCT QUALITY AND PRICE ON SMARTPHONE CUSTOMERS’ LOYALTY

Analisis ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 81-92
Author(s):  
Fitriani Nur Utami ◽  
Mahir Pradana ◽  
Taffy Andira Kaljabar
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Quality Factors ◽  
Analysis Technique ◽  
Quality Of Products

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..

LOYALITAS PELANGGAN DITINJAU DARI STORE ATMOSPHERE, KEMUDAHAN DAN KEPERCAYAAN STUDI PADA J&T EXPRESS SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Davit Mirwan Itsnaini ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Service Users ◽  
Consumer Loyalty ◽  
Analysis Technique

This study aims to prove simultaneously and partially customer loyalty in terms of store atmosphere, convenience and trust in J&T Express Surakarta. This research is descriptive quantitative. The population is all J&T Express Surakarta service users. The number of samples used according to Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by using purposive sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The conclusion of this study is that store atmosphere, convenience and trust have a significant effect on consumer loyalty of J&T Express Surakarta. Keywords : Store Atmosphere, Convenience, Trust.

scholarly journals Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra)

2020 ◽  
Vol 11 (1) ◽  
pp. 83-94
Author(s):  
Dewi Rosa Indah ◽  
Iza Afalia ◽  
Zenitha Maulida
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Female Students ◽  
Analysis Method ◽  
Purchasing Decisions

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.  

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