scholarly journals MODEL PENINGKATAN PEMBELIAN PADA MEDIA BELANJA ONLINE INSTAGRAM MELALUI ORIENTASI BELANJA, KUALITAS WEB, HARGA DAN WORD OF MOUTH COMMUNICATIONS

2018 ◽  
Vol 19 (2) ◽  
pp. 129
Author(s):  
Moch Zulfa ◽  
David Yudhianto
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Purchase Decision ◽  
Decision Variable ◽  
Purposive Sampling ◽  
Shopping Orientation ◽  
Word Of Mouth Communication ◽  
Web Quality

This research titled “Enchancement Model of Purchase Decision to Instagram Online ShoppingMedia Through Shopping Orientation, Web Quality, Price, and Word of Mouth Communications.”The development of technology is increasing nowadays, with this technology, it makesconsumers easy to do an online transaction like to buy items or services. This research intendsto test influence of shopping orientation, price against the influence of purchase decision throughword of mouth communication survey to consumer in semarang who do an online purchasetransaction. There are 100 respondets of consumers who live in semarang and do an onlinepurchase transaction with purposive sampling method using path analysis. The result of thisresearch shows that shopping orientation variable (X1), web quality (X2), and price (X3), wordof mouth communications (Y1) are affect to purchase decision variable (Y2), either directly andindirectly through word of mouth communications.Keywods : Shopping Orientation, Web Quality, Price, Word of Mouth Communication,Purchase Decision.

scholarly journals Pengaruh E-Word Of Mouth Dan E-Trust Terhadap E-Purchase Decision Mahasiswa Universitas Negeri Padang Pada Marketplace Lazada

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 666
Author(s):  
Azizah Pratika Sari ◽  
Rose Rahmidani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Sample Size ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Analysis Technique

This study aims to know 1) the influence E-Word of Mouth to E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, 2) the influence E-Word of Mouth toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, 3) the influence E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada. The type of study is causal research. The population in this study are Universitas Negeri Padang students who once using marketplace Lazada. The sampling techniques using non probability sampling with purposive sampling method and sample size of 100 respondens by using the formula of Cochran’s. The data analysis technique used is the analysis of the path (path analysis) using SPSS version 21. By using path analysis, the resultsof this study  showed that: (1) E-Word of Mouth have effect on E-Trust toward E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, (2) E-Word of Mouth affects E-Purchase Decision Universitas Negeri Padang students on marketplace Lazada, (3) E-Trust affects E-Purchase Decision Universitas Negeri Padang students on marketplace LazadaKeyword: E-Word of Mouth, E-Trust, E-Purchase decision

scholarly journals PERAN WORD OF MOUTH MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 8 (9) ◽  
pp. 5442
Author(s):  
Ni Putu Dinda Prameswari Putri Astaki ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Test Results ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Buying Decisions

This study aims to determine the effect of product quality on word of mouth and buying decisions, the effect of word of mouth on buying decisions and the role of word of mouth mediating the effect of product quality on Georgioswomen's product buying decisions in Denpasar. The study was conducted on 100 female in Denpasar who had made purchases on Georgioswomen. The number of respondents was determined using a purposive sampling method, namely the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis techniques (path analysis) and Sobel test. The test results state that product quality variables have a positive and significant effect on word of mouth, product quality variables have a positive and significant effect on buying decisions, word of mouth variables have a positive and significant effect on buying decisions, and word of mouth variables significantly mediate the effect of product quality against buying decisions. Keywords: product quality, word of mouth, buying decisions, online shop

scholarly journals PERAN KUALITAS LAYANAN DALAM MEMBANGUN KEPUASAN DAN KOMUNIKASI DARI MULUT KE MULUT PASIEN RAWAT JALAN RSD. DR. SOEBANDI JEMBER

BISMA ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 191
Author(s):  
Dini Optimasi ◽  
Bambang Irawan ◽  
Imam Suroso
Keyword(s):  
Structural Equation Modeling ◽  
Service Quality ◽  
Structural Equation ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Regional Hospital ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Word Of Mouth Communication

The purpose of this research is to analyze the effect of service quality on satisfaction and word-of-mouth communication, and the effect of satisfaction on word-of-mouth communication on the outpatients of the Regional Hospital of dr. Soebandi Jember. This is a quantitative research with an explanatory approach. The population is all outpatients of the Regional Hospital dr. Soebandi Jember. Applying purposive sampling method, the sample consists of 180 respondents. Data were analyzed by Structural Equation Modeling (SEM) method. The results show that service quality has no significant effect on satisfaction, service quality has no significant effect on word-of-mouth communication, and satisfaction has a significant effect on word-of-mouth communication. Keywords: Service Quality, Satisfaction, Word-of-Mouth Communication

scholarly journals PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KOMUNIKASI WORD OF MOUTH

2020 ◽  
pp. 1
Author(s):  
Putu Mertayasa ◽  
I Gusti Ayu Ketut Giantari
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Word Of Mouth Communication

The purpose of this study was to explain the effect of product quality and brand image on IndiHome customer satisfaction in Denpasar City, and to explain the effect of product quality, brand image and customer satisfaction on IndiHome customers' word of mouth communication in Denpasar City. The population in this study were all IndiHome customers in Denpasar City. The sampling technique used is purposive sampling method. The number of samples used in this study were 100 respondents. The data analysis technique used in this study is path analysis. The results showed that product quality and brand image had a positive and significant effect on IndiHome customer satisfaction in Denpasar City, and product quality, brand image and customer satisfaction had a positive and significant effect on IndiHome customers' word of mouth communication in Denpasar City.

scholarly journals KOMUNIKASI INTERPERSONAL DAN FASILITAS KESEHATAN SERTA PENGARUHNYA TERHADAP KEPERCAYAAN DAN WOM PADA RUMAH SAKIT UMUM DAERAH KOTA MATARAM

2015 ◽  
Vol 4 (1) ◽  
Author(s):  
Nurul Indah Wijayanti
Keyword(s):  
Path Analysis ◽  
Interpersonal Communication ◽  
Outpatient Treatment ◽  
Sampling Method ◽  
Word Of Mouth ◽  
City Hospital ◽  
Purposive Sampling ◽  
Medical Facilities ◽  
Positive Effect

This research examined the influence of interpersonal communication, medicalfacilities, trust and word of mouth (WOM) outpatients in Mataram City Hospital.Specifically, the objectives of this research was to determine the significance effect of theinterpersonal communication and medical facilities toward the trust and WOM outpatientsin Mataram City Hospital. The samples using purposive sampling method. Respondentswere public patients undergoing outpatient treatment and patients who had more than twotimes in poly Mataram City Hospital. This research uses the path analysis with theapplication Statistical Product and Service Solutions (SPSS). The results showed thatinterpersonal communication positive and significant effect toward the trust, medicalfacilities positive and significant effect toward the trust, interpersonal communicationpositive and significant effect toward WOM, medical facilities are not exhibited significantlypositive effect toward WOM, trust were positive and significant effect toward WOM,interpersonal communication positive and significant effect toward WOM through trust, aswell as medical facilities significant and positive effect toward WOM through trustoutpatients in Mataram City Hospital.Keywords: Interpersonal Communication, Medical Facilities, Trust,and Word Of Mouth(WOM).

scholarly journals PENGARUH HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

2019 ◽  
Vol 2 (2) ◽  
pp. 34-44
Author(s):  
Kuni Maghfiroh
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling

This study aims to analyze the effect of price, product quality, and word of mouth on consumer satisfaction and its impulse on the decision of purchasing a Xiaomi smartphone at. Data collection using questioners. The sample consisted of 160 respondents taken by purposive sampling method. The results of this test indicate that  price has a negative and not significant effect on customer satisfaction,  product quality has a positive and significant effect on customer satisfaction, word of mouth has a positive and significant effect on customer satisfaction, the price has a negative and not significant effect on the purchase decision, product quality has a positive and significant effect on purchasing decisions,  word of mouth has a negative and not significant effect on purchasing decisions,  customer satisfaction has a positive and significant effect on purchasing decisions. The most dominant variable or one that has the most influence is consumer satisfaction and product quality.

scholarly journals PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 4 (2) ◽  
pp. 175-186
Author(s):  
Meiliana Meiliana ◽  
Yunita Budi Rahayu Silintowe
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Indirect Effect ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Intervening Variables

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang.  The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.

scholarly journals Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant

2016 ◽  
Vol 222 ◽  
pp. 324-331 ◽  
Author(s):  
Nur A’mirah Hassan Basri ◽  
Roslina Ahmad ◽  
Faiz I. Anuar ◽  
Khairul Azam Ismail
Keyword(s):  
Word Of Mouth ◽  
Purchase Decision ◽  
Word Of Mouth Communication

scholarly journals ANALISIS PENGARUH KEBIJAKAN HUTANG, KEBIJAKAN DIVIDEN, DAN PERTUMBUHAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PEMBIAYAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

BISMA ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 43
Author(s):  
Febriani Florentin Sinaga
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Dividend Policy ◽  
Stock Exchange ◽  
Financial Data ◽  
Factors Affecting ◽  
Purposive Sampling ◽  
Company Value ◽  
Company Growth ◽  
Debt Policy

This study aims to analyze the effect of debt policy, dividend policy, and company growth on company value, with profitability as the intervening variable, in the finance companies listed on the Indonesia Stock Exchange (IDX). The population of this study was all finance companies listed on IDX for the period of 2015 and 2016. The purposive sampling method was used in this study with the sample consisted of 12 finance companies. Data used were financial data sourced from the website of IDX. Data were analyzed using path analysis with two equations, i.e., the factors affecting company value and the factors affecting company profitability. Results of the study showed that debt policy, dividend policy, company growth, and profitability have no significant effect on company value. This study also found that debt policy and company growth  have no significant effect on profitability, while dividend policy significantly affects profitability. Keywords : Debt policy, dividend policy, company growth, profitability

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

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