Ethnic-Based Cultural Differences: Study of Lithuania's Russian Minority

2021 ◽  
Vol 5 (2) ◽  
pp. 9-22
Author(s):  
Grazina Ciuladiene ◽  
Karolina Walancik ◽  
Viktorija Sevcuvianec
Keyword(s):  
Cultural Values ◽  
Cultural Differences ◽  
Research Question ◽  
Personal Communication ◽  
Cultural Orientation ◽  
Value Orientations ◽  
Cultural Value ◽  
Moderator Variable ◽  
Four Dimensions ◽  
Cultural Orientations

Cultural orientation is conceptualized as a moderator variable of behavior. People of different ethnic groups possess cultural orientations different from those of the majority. Assuming cultural homogene-ity across all people of a given nation-state may lead to neglecting the potentially multi-layered nature of national cultural values. Cultural differences offer guidelines to equip oneself better in personal communication (Yi 2021). This study examines the cultural value orientations of Lithuania’s Russian diaspora, who in 2015 made up of 4.8% national average. The research question was concerned with characteristics of value orientations concerning four dimensions of Hofstede’s cultural value orientation. A total of 193 respon-dents of the target group completed the adopted Yoo, Donthu, and Lenartowicz’s (2011) questionnaire CVSCALE. The study explored ethnic-based intra-country cultural differences and similarities providing a greater understanding of the societal differences in value orientations.

scholarly journals The Relationship Between Cultural Value Orientations and the Changes in Mobility During the Covid-19 Pandemic: A National-Level Analysis

2021 ◽  
Vol 12 ◽  
Author(s):  
Selin Atalay ◽  
Gaye Solmazer
Keyword(s):  
Cultural Values ◽  
National Level ◽  
Value Orientations ◽  
Cultural Value ◽  
Residential Areas ◽  
Aggregated Data ◽  
Percentage Decrease ◽  
Cultural Orientations ◽  
Mobility Behavior ◽  
The Relationship

This study investigated the relationship between cultural value orientations and country-specific changes in mobility during the Covid-19 pandemic. The aim was to understand how cultural values relate to mobility behavior during the initial stages of the pandemic. The aggregated data include Schwartz's cultural orientations, Gross Domestic Product (GDP) per capita, number of Covid-19 cases per million, and mobility change during the Covid-19 pandemic (Google Mobility Reports; percentage decrease in retail and recreation mobility, transit station mobility, workplace mobility and percentage mobility increase in residential areas). Regression analyses showed that, after controlling for economy and severity of disease, hierarchy was the primary factor reducing mobility, such as staying at home, and mobility in public spaces, such as avoiding retail and recreation sites (marginally significant). The results are discussed in the light of previous literature and the implications for social distancing measures.

CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries

2018 ◽  
Vol 6 (1) ◽  
pp. 23-47
Author(s):  
Nadine Waehning ◽  
Ibrahim Sirkeci ◽  
Stephan Dahl ◽  
Sinan Zeyneloglu
Keyword(s):  
Cultural Values ◽  
Cultural Differences ◽  
European Countries ◽  
Cultural Value ◽  
Business Strategies ◽  
Business Plans ◽  
Regional Markets ◽  
Gender Education ◽  
Western European

This case study examines and illustrates within country regional cultural differences and cross border cultural similarities across four western European countries. Drawing on the data from the World Values Survey (WVS), we refer to the Schwartz Cultural Values Inventory in the survey. The demographic variables of age, gender, education level, marital status and income vary across the regions and hence, have significant effects on the cultural value dimensions across regions. The findings help a better understanding of the homogeneity and heterogeneity of regions withinand across countries. Both researchers and managers will have to justify their sampling methods and generalisations more carefully when drawing conclusions for a whole country. This case study underlines the limited knowledge about regional within country cultural differences, while also illustrating the simplification of treating each country as culturally homogeneous. Cross-country business strategies connecting transnational regional markets based on cultural value characteristics need to take these similarities and differences into account when designating business plans.

Consumption Patterns and Cultural Values in Europe

2013 ◽  
pp. 211-257
Author(s):  
Agnes Neulinger ◽  
Tino Bech-Larsen ◽  
Jacob Rosendahl ◽  
Audur Hermannsdóttir ◽  
Regina Karveliene ◽  
...  
Keyword(s):  
Cultural Values ◽  
Cultural Differences ◽  
Research Question ◽  
Cultural Dimensions ◽  
Consumption Patterns ◽  
Drinking Behaviour ◽  
Drinking Patterns ◽  
The European Union ◽  
Beverage Consumption ◽  
Main Research

The chapter focuses on cultural differences in consumption across Europe and describes general attitudes towards consumption and brands, the significance of shopping, and how these are linked to the motives of consumption of alcoholic and non-alcoholic drinks. These topics have been analysed using the Hofstede dimensions, and the evaluation also considers regional differences within the European Union. The main objective of this research is to attempt to understand consumption patterns and national cultural dimensions, general consumption values, and what their connections are to alcoholic and non-alcoholic drinking patterns. The main research question is how cultural styles influence consumption styles within Europe. This analysis concluded that some European societies are more adaptable to cross-cultural influence than others in relation to beverage consumption. The authors’ findings suggest that the cultural dimensions identified by Hofstede supported the understanding of cultural differences related to purchasing, brands and beverage consumption both at national and individual levels. However, there is an overlap between some countries in their drinking behaviour, which supports the claim that existing cultural patterns cannot fully explain the new beverage trends, especially in alcohol consumption. This indicates the necessity of a shift toward new dimensions with regard to beverage consumption and/or eventually consumer behaviour.

A Theory of Cultural Value Orientations: Explication and Applications

2006 ◽  
Vol 5 (2-3) ◽  
pp. 137-182 ◽  
Author(s):  
Shalom Schwartz
Keyword(s):  
Latin American ◽  
Middle Eastern ◽  
A Priori ◽  
Two Dimensions ◽  
Value Orientations ◽  
Integrated System ◽  
Cultural Value ◽  
East European ◽  
National Differences ◽  
Cultural Orientations

AbstractThis article presents a theory of seven cultural value orientations that form three cultural value dimensions. This theory permits more finely tuned characterization of cultures than other theories. It is distinctive in deriving the cultural orientations from a priori theorizing. It also specifies a coherent, integrated system of relations among the orientations, postulating that they are interdependent rather than orthogonal. Analyses of data from 73 countries, using two different instruments, validate the 7 cultural orientations and the structure of interrelations among them. Conceptual and empirical comparisons of these orientations with Inglehart's two dimensions clarify similarities and differences. Using the cultural orientations, I generate a worldwide empirical mapping of 76 national cultures that identifies 7 transnational cultural groupings: West European, English-speaking, Latin American, East European, South Asian, Confucian influenced, and African and Middle Eastern. I briefly discuss distinctive cultural characteristics of these groupings. I then examine examples of socioeconomic, political, and demographic factors that give rise to national differences on the cultural value dimensions, factors that are themselves reciprocally influenced by culture. Finally, I examine consequences of prevailing cultural value orientations for attitudes and behavior (e.g., conventional morality, opposition to immigration, political activism) and argue that culture mediates the effects of major social structural variables on them.

Moderation of Doing and Mastery orientations in relationships among justice, commitment, and trust

2015 ◽  
Vol 22 (1) ◽  
pp. 42-67 ◽  
Author(s):  
Zhou Jiang ◽  
Paul J. Gollan ◽  
Gordon Brooks
Keyword(s):  
Cultural Differences ◽  
Cultural Context ◽  
Cross Cultural ◽  
Value Orientations ◽  
Cultural Value ◽  
Asia Pacific ◽  
Content Type ◽  
Justice Research ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to examine whether and how two individual value orientations – Doing (the tendency to commit to goals and hold a strong work ethic) and Mastery (an orientation toward seeking control over outside forces) – moderate: the relationship between organizational justice and affective organizational commitment, and the mediation role of organizational trust in this relationship. Design/methodology/approach – The authors collected data from 706 employees working in 65 universities across China, South Korea, and Australia. Multi-group confirmatory factor analyses were employed to examine the cross-cultural equivalence of the measures. Hierarchical regressions were performed to test moderating effects of the two cultural value orientations. Findings – Results from the full sample showed that Doing and Mastery moderated the distributive justice-commitment relationship and the procedural justice-trust relationship. Comparisons between countries demonstrated limited cross-cultural differences. Practical implications – The present study adds to the understanding of the impact of individual and cultural differences on the relationship between justice and commitment, helping managers understand how employees’ reactions to justice are influenced by cultural value orientations. Originality/value – This study is a pioneer in empirically integrating the value orientation framework (e.g. Doing and Mastery orientations) and justice research in a cross-cultural context based in the Asia Pacific region. It also advances cross-cultural justice research through using a mediation-moderation combination.

scholarly journals Orientation of sasi Cultural Values in Maluku

2021 ◽  
Vol 317 ◽  
pp. 01027
Author(s):  
Jenny Koce Matitaputty
Keyword(s):  
Qualitative Research ◽  
Cultural Values ◽  
Social Life ◽  
Human Life ◽  
Cultural Orientation ◽  
Cultural Value ◽  
External Disturbances ◽  
Man And Nature ◽  
The Relationship ◽  
Human Position

More than the cultural values contained in the management of natural resources in Maluku will always include the principles and traditions of sasi and adat because they are an intrinsic part of a culture which for centuries has proven to be adaptive and resistant to external disturbances. The purpose of this study was to determine the orientation of the cultural value of sasi in Maluku. The method used is qualitative research, where observation, interviews and documentation are used to collect data from informants. The results showed that talking about cultural values in sasi would be related to the concept of the nature of human life, the work of human life, human position and space and time, the nature of man and nature as well as the relationship between humans and humans and other people. Where the culture of sasi illustrates what humans must do, It is hoped that sasi culture will remain a part of the Saparua indigenous people so that people will continue to choose the values of sasi cultural orientation so that social life and ecological life will continue to be sustainable from the control of sasi cultural values.

scholarly journals Cross-cultural perspective on sustainable consumption: implications for consumer motivations and promotion

2021 ◽  
Author(s):  
Saleem Ur Rahman ◽  
Agnieszka Chwialkowska ◽  
Nazim Hussain ◽  
Waheed Akbar Bhatti ◽  
Harri Luomala
Keyword(s):  
Cultural Values ◽  
Sustainable Consumption ◽  
Cross Cultural ◽  
Value Orientations ◽  
Cultural Value ◽  
Cultural Perspective ◽  
Advertising Appeals ◽  
The Past ◽  
Promotion Strategies ◽  
Different Cultures

AbstractFirms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, firms need to revisit their marketing and promotion strategies. This study defines and conceptualizes horizontal/vertical individualism–collectivism (H/V I-C) cultural value orientations as antecedents of sustainable consumption. Drawing on H/V I-C value orientations, this study attempts to build a sustainable consumption model to better understand how horizontal/vertical individualism–collectivism cultural values are reflected in consumers’ sustainable consumption motives and how they can be translated into persuasive advertising appeals tailored to specific cultural segments. This study contributes to provide new theoretical and managerial insights into understanding culturally relevant sustainable consumption motives and to establish appropriate strategies of sustainable consumption promotion in cross-cultural contexts. Most importantly, this study provides implications to companies for balancing more carefully their growth goals with the need to pursue sustainability across different cultures.

Culture Dimensions Supporting Subgroup Entrepreneurs in Nigerian Business Environment

2018 ◽  
pp. 130-148
Author(s):  
Osarumwense Iguisi
Keyword(s):  
Cultural Differences ◽  
Cultural Context ◽  
Research Question ◽  
Great Influence ◽  
Cash Flows ◽  
Business Environment ◽  
Cultural Value ◽  
Culture Dimensions ◽  
Business Failures ◽  
High Uncertainty

This study examined the effect of cultural value perspectives of entrepreneurs from three subgroups of Ibo, Hausa and Yoruba in Nigeria. The results of this study are interpreted within the cultural context of the study. A major research question was whether the results of this study can help illicit information on cultural differences and similarities among the subgroups. The results show Ibos displaying more power orientation, Yorubas displaying high uncertainty, the Hausas at ease with uncertainty. On starting one's own business, experience and lack of alternatives do have a great influence on the subgroup respondents, while desire for creativity, independence and power were factors that motivated the subgroup entrepreneurs involved in the study. Lack of training, cash flows and bad planning were identified as the top three factors contributing to business failures. Family was found to be the most important life-related value factor highly shared by the respondents.

scholarly journals Cultural Value Dimensions and Ethnicity within Kenya

2015 ◽  
Vol 8 (12) ◽  
pp. 69 ◽  
Author(s):  
Christopher K. Ketter ◽  
Michael C. Arfsten
Keyword(s):  
Cultural Values ◽  
Cultural Differences ◽  
Ethnic Groups ◽  
Ethnic Differences ◽  
Cultural Dimensions ◽  
Cultural Value ◽  
Cultural Dimension ◽  
World Values Survey ◽  
Post Hoc

<p>The study compared the cultural values along the seven World Values Survey dimensions. Subjects were 811 males, age 18 to 35, proportionately representing the 11 largest ethnic groups in Kenya. The study extended research in cultural differences between ethnic identities within a country, supplemental to cultural differences between countries. Significant differences are found between the Kenyan ethnic groups on the dimensions of masculinity, uncertainty avoidance, indulgence vs. restraint, and long-term orientation. Post-hoc analyses differentiated between individual ethnic groups on the cultural dimensions. Implications for management are presented to acknowledge ethnic differences in world orientation based on cultural dimension differences of ethnicities within Kenya.</p><p><span style="font-size: 10px;"> </span></p><p> </p>

Organizational Response to Goods Failure Complaints: The Role of Culture on Perceptions of Interactional Justice and Customer Satisfaction

2019 ◽  
pp. 097215091986178
Author(s):  
Etayankara Muralidharan ◽  
Wenxia Guo ◽  
Hesham Fazel ◽  
William Wei
Keyword(s):  
Cultural Values ◽  
Service Failure ◽  
Interactional Justice ◽  
Value Orientations ◽  
Cultural Value ◽  
Organizational Response ◽  
Service Failures ◽  
Perceptions Of Fairness ◽  
Customer Evaluations ◽  
Firm Responses

It is well recognized that in a service failure context, cultural value orientations interact with firm responses to service failures to influence perceptions of fairness (justice) and satisfaction. We examine whether this effect is applicable in the case of goods failure complaint context. Using an experimental design with data from Hong Kong and Canada, we investigate how customer evaluations of firm responses are influenced by interplay of consumers’ value orientation and nature of firm responses to the goods failure complaint [whether complaint resolution is initiated by the firm (vs. initiated by the customer), customer is informed about the progress of complaint resolution (vs. not informed about the progress)]. Our findings reveal that the cultural values of collectivism and uncertainty avoidance do interact with the nature of firm’s response to influence perception of interactional justice. Finally, interactional justice positively impacts overall complaint resolution satisfaction.

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