scholarly journals ОСОБЛИВОСТІ УПРАВЛІННЯ ФЕШН-БРЕНДАМИ В УМОВАХ НЕСТАБІЛЬНОГО СЕРЕДОВИЩА

2021 ◽  
Vol 155 (1) ◽  
pp. 28-36
Author(s):  
Наталія Я. Корнілова ◽  
Олена М. Ніфатова
Keyword(s):  
Crisis Management ◽  
Brand Management ◽  
Market Competition ◽  
Business Environment ◽  
Fashion Industry ◽  
Market Environment ◽  
Global Business ◽  
Brand Building ◽  
Depth Analysis ◽  
The World

The article seeks to explore the contemporary issues of fashion brand management specifics in a volatile global business environment. Based on the survey on the fashion industry market dynamics, the study has identified the key reasons for its drastic slump associated in the first place with shutting down of offline stores, supply chain disruptions as well as with a drop in the purchasing power of population. The COVID-19 pandemic brought the world to a massive global "reset", changes in mind-sets, norms, rules and everyday life which has spurred the need to adapt to new business settings by all market participants including the fashion industry sector. The modern fashion industry in Ukraine has undergone radical transformation and has become an influential actor of the world fashion market. Following a comprehensive approach to review the phases of brand creation and brand building process, this study suggests a designer brand development and promotion strategy to be implemented in the current realia of Ukrainian fashion industry. In this context, it is argued that brand management in the area of fashion industry should focus on imposing systemic effects on market environment, maintaining stability in holding positions in promising market segments and implementing robust crisis strategies in brand building. It is emphasized that the purpose of creating a crisis strategy in the fashion market is to search for the key priority pathways to enhance business development subject to the market environment and resources available. Based on the Porter's competitive forces model, the study offers an in-depth-analysis of the fashion market by identifying factors that affect this segment development and determine market competition. It is concluded that a good crisis management paradigm should involve a well-designed strategy for business information collection and monitoring of external and internal environment. It is also argued that to be effective, a crisis management action plan should involve a consistent integrated systemic approach.

scholarly journals Fashion shows and fashion week during Covid-19 pandemic in 2020

2021 ◽  
Vol 69 (3) ◽  
pp. 29-36
Author(s):  
Milena Savić ◽  
Radmila Savić ◽  
Dragana Frfulanović
Keyword(s):  
Business Practices ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Global Business ◽  
Environmental Challenges ◽  
Price Fluctuations ◽  
Doing Business ◽  
The World

The pandemic that hit the world in 2020 significantly affected global business and the fashion industry. Companies have been forced to rethink their current way of doing business, while consumers have reviewed their priorities, emerging needs and constraints, care for health, the environment, and the community. All these aspects together have shaped a slightly different global fashion market and companies' business practices, which have made great efforts to maintain their status, audience, and sales. The focus of this paper is Milan's "Fashion Week" held during 2020 and innovative technological solutions that serve to compensate for the limitations imposed by circumstances. Also, there's a few words about other (un)predictable situations such as price fluctuations, closure of production plants, overcoming safety and environmental challenges, and sustainable business.

scholarly journals Is Human Capital Ready for Change? A Strategic Approach Adapting Porter’s Five Forces to Human Resources

2020 ◽  
Vol 12 (6) ◽  
pp. 2300 ◽  
Author(s):  
Livia Anastasiu ◽  
Ovidiu Gavriş ◽  
Dorin Maier
Keyword(s):  
Human Capital ◽  
Human Resources ◽  
Manufacturing Sector ◽  
Core Competencies ◽  
Market Competition ◽  
Human Resources Management ◽  
Industrial Sector ◽  
Business Environment ◽  
World Population ◽  
The World

This article argues for adapting Porter’s Five Forces Model to strategic human resources management. The world business environment is facing real challenges: Shortage of talents, ageing of the world population, and disappearance of repetitive jobs. For a sustainable approach, the quality and stability of human capital should be analyzed strategically, based on the influence of five forces which act in the market: Competition in the industrial sector between specialists with core competencies (rivalry), demands of the hiring companies in terms of the number of employees and updated skills (organizations as buyers), recruitment companies and schools (suppliers), effects of globalization on people’s migration (new entrants), and modern technologies and innovation (substitutes). The stronger the forces are, the harder it will be for the organization to select or retain valuable employees who will add value to products/services. Actual and future employees should analyze the intensity of these forces when they plan to prepare for jobs or change their career. This analysis was focused mainly on the manufacturing sector, where jobs based on repetitive or dangerous tasks may disappear in time.

scholarly journals Buddhism and Buddhist Business Practices

2019 ◽  
Vol 10 (2) ◽  
pp. 115
Author(s):  
Samuel L. Dunn ◽  
Joshua D. Jensen
Keyword(s):  
Business Environment ◽  
Business Practices ◽  
High Likelihood ◽  
Business Professionals ◽  
Global Business ◽  
Doing Business ◽  
Present Information ◽  
The World ◽  
Basic Understanding ◽  
History Of

The 21st century global business environment is more diverse and interconnected than ever before. As organizations continue to expand their global reach, business professionals often find themselves having to navigate challenging cultural and religious terrain, which they may not be prepared for. While it is impossible for someone to learn the intricacies of all cultures and religions throughout the world, one can seek to learn about some of the more prominent cultures and religions of the world – particularly those they have a high likelihood of engaging with at some point in his or her business career. This paper examines Buddhism, a prevalent religion throughout many parts of the world, and discusses how its culture and beliefs are manifested through Buddhist business practices. Particular focus is placed on business in Thailand, the country with the highest percentage of Buddhists. The purpose of this paper is to provide business professionals with a basic understanding of the history of Buddhism, an overview of the major beliefs of Buddhists, and to present information that will assist business professionals in successfully navigating intercultural affairs when doing business with Buddhists in Thailand or around the world.

Trust in Organizations

2011 ◽  
pp. 293-308
Author(s):  
Muhammad Mohtsham Saeed
Keyword(s):  
Business Environment ◽  
Sensitive Information ◽  
Global Business ◽  
Trust Development ◽  
Knowledge Based ◽  
Internal Customers ◽  
The World ◽  
Innovative Products

Recent changes in the overall global business atmosphere, for example, opening of economies, increase in exchange relations, volatility of the business environment, innovative products and services, rapidly changing markets, and knowledge-based firms and information-based systems all demand quick sharing of quite sensitive information. This swift sharing of sensitive information is a major source of competitive advantage in today’s age and is not possible without trustworthy relationships of top management with external as well as internal customers (employees) of a business. Islam is the second biggest religion in the world with over 1/4th of the world’s population as its followers. Where traditional literature believes that long-term relationships result in trust development, Islam considers that trust development results in building and maintaining long-term relationships. This chapter is specifically meant to highlight the role of trust from an Islamic perspective in a leader-followers relationship as well as a leader-customers relationship.

scholarly journals Hinduism and Hindu Business Practices

2018 ◽  
Vol 10 (1) ◽  
pp. 33
Author(s):  
Samuel L. Dunn ◽  
Joshua D. Jensen
Keyword(s):  
Business Environment ◽  
Business Practices ◽  
High Likelihood ◽  
Business Professionals ◽  
Global Business ◽  
Doing Business ◽  
Present Information ◽  
The World ◽  
Basic Understanding ◽  
History Of

The 21st century global business environment is more diverse and interconnected than ever before. As organizations continue to expand their global reach, business professionals often find themselves having to navigate challenging cultural and religious terrain, which they may not be prepared for. While it is impossible for business professionals to learn the intricacies of all cultures and religions throughout the world, one can seek to learn about some of the more prominent cultures and religions of the world – particularly those they have a high likelihood of engaging with at some point in business. This paper examines Hinduism, a prevalent religion throughout many parts of the world, and discusses how its culture and beliefs are manifested through Hindu business practices. Particular focus is placed on business in India, the country with the largest number of Hindus. The purpose of this paper is to provide business professionals with a basic understanding of the history of Hinduism, an overview of the major beliefs of Hindus, and present information that will assist business professionals in successfully navigating intercultural affairs when doing business with Hindus in India and around the world.

A luxury brand management framework built from historical review and case study analysis

2015 ◽  
Vol 43 (10/11) ◽  
pp. 1083-1100 ◽  
Author(s):  
RayeCarol Cavender ◽  
Doris H. Kincade
Keyword(s):  
Brand Management ◽  
Management Strategies ◽  
Historical Review ◽  
Business Environment ◽  
Fashion Industry ◽  
Corporate Structure ◽  
Content Type ◽  
Luxury Brand ◽  
Luxury Industry

Purpose – The purpose of this paper is to develop a luxury brand management (LBM) framework that accounts for the changing luxury environment (i.e. heterogeneous consumer populations, operations within markets of varying maturity, need for seamless customer experiences, and Omni-channel retailing). Framework set within this new luxury business environment and environmental phenomena unique to the fashion industry (i.e. fashion adoption, zeitgeist). Design/methodology/approach – Case study of leading luxury conglomerate, Louis Vuitton Möet Hennessy (LVMH), combined with in-depth historical review of luxury industry. Primary and secondary data sources yielded thick descriptions of brands in LVMH portfolio and larger luxury industry, in which conglomerate is the predominant organizational structure. Content analysis of data-tracked relationships and emergent patterns. Recontextualization techniques were employed to identify key dimensions of brand management operations for sample company and further explicated indicators, sub-variables, and measurements. Macro and micro dimensions were combined for the final framework. Findings – Findings revealed a LBM framework with specific dimensions at the micro or company level that are combined with variables and indicators in the macro-business environment. Strategic management response was also identified as a tool companies can use to synthesize brand management strategies throughout company and remain adaptive to environment. Originality/value – Contributes to company-based luxury research. Holistic findings; framework was constructed from the micro-company level within a macro-environmental context, increasing its relevancy for firms. Potential to be employed in strategic brand management decisions of luxury companies, regardless of their corporate structure, size, or age.

scholarly journals Trends in the Innovative Development of International and Domestic Business Systems in the Global Business Environment

2021 ◽  
Vol 5 (520) ◽  
pp. 64-73
Author(s):  
N. O. Parkhomenko ◽  
Keyword(s):  
Business Environment ◽  
Systems Development ◽  
Innovative Development ◽  
Competitive Advantages ◽  
Business Systems ◽  
Global Business ◽  
Domestic Markets ◽  
The Social ◽  
The World ◽  
Development Prospects

The research is aimed at defining trends in the innovative development of international and domestic business systems and forming on their basis the principles of development management. When analyzing trends in the innovative development of international and domestic business systems, the main indicators of innovativeness are considered through integral indices characterizing the innovative development of countries; the geographical and sectoral structures of innovators and leading innovative companies of the world and Ukraine are determined; a comparison of the ratings of innovative world companies as presented by Boston Consulting, Clarivate Analytics, Fast Company, Delo.ua and Vlada Hroshey is carried out. As a result of the study, it is determined that the positive dynamics of business systems development can be observed in the activities of companies that constantly carry out scientific research, conduct developments, introduce various innovations, receive patents, etc. It is substantiated that the innovative development of international and domestic innovative business systems ensures the competitive advantages of companies in both the international and the domestic markets, facilitates the development of the economy of both the country and its regions, promotes the social development of business systems. Researching the trends in the innovative development of business systems in the global environment allowed to form the principles of managing their development. Prospects for further research in this direction are the development of methodological provision for the evaluation of innovative development of business systems and the formation of a mechanism for managing their development in the global business environment.

Global Business Environment

2019 ◽  
pp. 1-24
Author(s):  
Vivence Kalitanyi
Keyword(s):  
Business Environment ◽  
The Other ◽  
Cultural Backgrounds ◽  
Global Business ◽  
Business Partners ◽  
The World ◽  
Information And Communication ◽  
National Boundaries ◽  
Impact Of Technology ◽  
The Impact

As globalization continues to be a reality around the world, the rules and context of business activity have been affected. Globalization increases the complexity of businesses and drives managers to be globally oriented. With globalization, people from various cultural backgrounds get together virtually and interact. National boundaries of countries are becoming less relevant. More significantly, the impact of technology and particularly information and communication technology (ITC), is the other characteristic aspect of the 21st century. ITC is essential in today's business and modern globalization as business partners are constantly in communication around the globe. This chapter discusses the effect of globalization and the global business environment as it is shaped by various economic and politic-economic blocks around the world.

scholarly journals Crisis Management of Corporate Reputation- Analysis of selected E-Commerce Entities in Times of Global Pandemics

2021 ◽  
Vol 7 (2) ◽  
pp. 28-34
Author(s):  
František Pollák ◽  
Ján Dobrovič ◽  
Jan Váchal ◽  
Jarmila Straková ◽  
Petra Pártlová
Keyword(s):  
Crisis Management ◽  
Corporate Reputation ◽  
Peak Time ◽  
Marketing Communication ◽  
Online Environment ◽  
Similar Nature ◽  
Brand Building ◽  
Depth Analysis ◽  
Quality Award ◽  
Online Reputation

The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online reputation at the peak time of an ongoing pandemic. As part of the analysis, we examined the online environment from the perspective of all relevant determinants of reputation, the results were then clearly interpreted and offer a comprehensive view of crisis management of reputation in the online environment. The findings can serve as a basis for further research, or as a benchmark in the event of a recurrence of crises of a similar nature and magnitude in the future in order to eliminate shortcomings and maximize the effectiveness of marketing communication in brand building and brand protection.

scholarly journals Global Trends in World Market Dynamics

2021 ◽  
pp. 185-196
Author(s):  
Liuba TURCHYN
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Value Added ◽  
Business Environment ◽  
Global Supply Chain ◽  
World Bank Group ◽  
Global Business ◽  
The World ◽  
Total Turnover ◽  
The Impact

The article examines current trends in world markets. The effects of coronavirus (COVID-19) on the global business environment have been identified. Thus, the World Bank Group highlights the uneven recovery of the economy due to coronavirus (COVID-19), in addition, it is expected that the level of world GDP in 2021 will be 3.2 % lower than expected before the pandemic, and GDP per capita among many emerging and developed economies, COVID-19 peaks are expected to remain below peak levels for a long time to come. It has been found that the rate of recovery in countries may also differ between generations and income groups, as they have been unevenly affected by the economic downturn. Therefore, businesses will need to monitor the macroeconomic environment and carefully assess the revenue and expenditure dynamics of their target consumer groups in order to propose appropriate pricing strategies and the value of their products and services. Emerging economies continue to move from key industries to higher value-added activities in the global supply chain. In addition, global trade and multinational businesses are subject to tighter controls as consumers increasingly demand more transparent and socially responsible supply chains. The pandemic shocked the global supply chain and exposed its fragility. In 2020, world exports fell by 7.2 % in US dollars, while supply bottlenecks affected various industries — from retail to manufacturing. Governments are now seeking to tighten control over critical supplies such as medicines and medical equipment, while companies are seeking to increase sustainability in supply chains. It is investigated that the uneven impacts of the pandemic itself, the pace of economic recovery vary widely in different countries. For example, the UK economy has experienced the worst downturn in 300 years, shrinking by almost 10 %. The impact on jobs was also unprecedented and ten times worse than during the global financial crisis of 2009, when in 2020 the world lost 114 million jobs. The state of world trade in general, as well as the volume and dynamics of export-import operations in Ukraine are analyzed. Thus, the total turnover in Ukraine in 2020 decreased by 6.5 % compared to the previous year. Imports decreased in 2020 by 10.3 % less than in 2019.

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