SEGMENTASI PELANGGAN BERDASARKAN PRODUK MENGGUNAKAN METODE K- MEDOIDS

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Putri Eka Prakasawati ◽  
Yulison H Chrisnanto ◽  
Asep Id Hadiana
Keyword(s):  
Test Data ◽  
Market Segmentation ◽  
Food Products ◽  
Customer Segmentation ◽  
Customer Data ◽  
Marketing Process ◽  
Food And Beverage ◽  
And Behaviors ◽  
Targeted Marketing ◽  
A Company

Market segmentation is a division of consumer groups that have different needs, characteristics and behaviors (heterogeneous) in a particular market so that it becomes a homogeneous market unit, in this case it is very helpful in a more targeted marketing process so that company resources can be used effectively and efficient for example makes it easy to distinguish markets and recognize competitors with the same segment. CV. Lampegan Jaya is a company engaged in the distribution of food and beverage products including Meses Tulip Chocolate, Vita Zone, Bintang Sobo Tea, Preso Tea, Okky Jelly Drink, Fruit Tea, Bima Energy Nails, Coptic Cappuccino, Mizon and My Tea. These products are distributed to outlets spread across Bandung, Cianjur, Cileunyi, Cimahi, Soreang and Sumedang. Distribution of products is carried out based on the demand for outlets for the product. In this study a system of classifying customer segmentation based on products. This system can classify customers based on the number of purchases and area. The process of this customer grouping system uses a K-Medoid clustring algorithm to classify customers based on segmentation on the product purchase amount and area. With test data of 6 regions, 600 customer data and 28 products. Keywords: Market Segmentation, k-Medoids, , Food Products

scholarly journals Segmentasi Konsumen Berdasarkan Model Recency, Frequency, Monetary dengan Metode K-Means

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Atik Febriani ◽  
Syahfara Ashari Putri
Keyword(s):  
Customer Value ◽  
Customer Segmentation ◽  
Customer Relationship ◽  
Customer Data ◽  
Rfm Model ◽  
External Sources ◽  
Customer Purchases ◽  
Business Behavior ◽  
A Company ◽  
Potential Customers

A good company is a company that is responsive to market changes and opportunities by utilizing existing data and information. Company data and information can come from internal or external sources. One of the internal data sources that can be utilized is customer data. This data will be used as the basis for determining customer segmentation. Segmentation is a process to determine customer characteristics with certain similarities, making it easier to extract information related to profitable customers. Customer business behavior can be seen from recency (last transaction period), frequency (number of transactions), and monetary (rupiah issued) or known as RFM analysis. The effective RFM analysis helps achieve the implementation of customer relationship management because this model is an important facility in measuring the profitability of customer value. To consider this RFM model, researchers use clustering which assumes that customers are in the same cluster, then consider customers with customers in the cluster. This clustering will display customer segmentation. This clustering method uses K-Means clustering. From the results of data processing, 3 clusters were formed from 25 customer data. Based on the clusters formed, it can be concluded that customer purchases have a different pattern. Clusters included in the segment of potential customers are cluster 1. Clusters are needed to get customers who previously had low R, high F, and high M values. While the strategy that needs to be improved is cluster 2.

scholarly journals IMPLEMENTASI KONSEP CRM PADA PEMASARAN ASESORIS KOMPUTER DI CV.STICOM BERBASIS ANDROID

2018 ◽  
Vol 12 (2) ◽  
Author(s):  
Yati Nurhayati ◽  
Ade Rosidin
Keyword(s):  
Data Management ◽  
Service System ◽  
System Development ◽  
Repair Service ◽  
Customer Data ◽  
Face To Face ◽  
Marketing Process ◽  
Unified Process ◽  
A Company ◽  
Process Method

CV. STICOM is a company engaged in the sale of computer equipment, computer accessories and repair services ,. In the process of marketing process is still done manually face to face. therefore there is a need for a system to streamline and streamline it all. The system that is built for the frontend includes the process of computer accessories information, the purchase of computer accessories, promo notifications, discounts and consultation complaints, While the backend system includes the management of purchase transactions, customer data, management of promo and discount info, data management complaints and monthly sales reports. In system development the author uses RUP (Rational Unified Process) method as a system development method. The repair service system made using two platforms for frontend using android, for backend using PHP and database using MySQL. From the built system can provide solutions for the process of marketing computer accessories have been computerized and communication media between consumers and companies become more effective and efficient.Keywords: Android, CRM Implementation, Marketing, PHP

scholarly journals Sistem Informasi Pelayanan Jasa pada Lucky Photo

2021 ◽  
Vol 11 (1) ◽  
pp. 81-95
Author(s):  
T Pradita ◽  
A Mubarok
Keyword(s):  
Information System ◽  
Customer Service ◽  
Service System ◽  
The Internet ◽  
Application System ◽  
Web Based ◽  
Customer Data ◽  
Service Information ◽  
Internet Media ◽  
A Company

The development of services has developed into the internet media, to make it easier for customers and employees in managing a job. In the problem of Lucky Photo, which covers services including printing, sales, stock of goods, purchases, and reports are not effective properly. The researcher aims to develop a service system entitled Service Information Systems at Lucky Photo. By building a web-based application, a waterfall method is needed to become a benchmark for the creation of a service information system, so the results will be obtained on a web-based application system to demand progress in a company, including services that become easier, easier customer service in conduct transactions, generate reports, and process customer data. So it can be concluded that with the construction of a new Service Information System it will be easier to make transactions, make it easier for customers, create reports, and process customer data that is embedded in the Mysql database which will become a well-systemized report.

Implementing CRM Systems

2011 ◽  
pp. 76-92
Author(s):  
Bendik Bygstad
Keyword(s):  
Research Literature ◽  
Customer Relationship ◽  
Research Approach ◽  
Longitudinal Case Study ◽  
Thick Description ◽  
Marketing Process ◽  
The Social ◽  
Management Techniques ◽  
A Company

Many companies have large expectations of the use of Customer Relationship Management (CRM) systems, expecting to harvest benefits from dialogue marketing and internal knowledge synergies. How should these systems be implemented? And how easy do the benefits come? The research approach is a longitudinal, six-year case study of a company implementing CRM both as a marketing principle and as an information system. The implementation was, from the outset, regarded as an organizational experiment, and the case is laid out in some detail to provide a somewhat “thick description” of the social setting and actors’ behavior. The high failure rate of CRM projects illustrates the gap between our intentions and outcomes. Interpreting a longitudinal case study and the research literature, we find two options to improve our practice. From a managerial view, we should treat CRM projects as complex challenges, needing tight project control and the application of change management techniques, focusing on the marketing process and data quality. In contrast, we could accept that the mechanisms at work at the micro level are only partly controllable by management techniques, and we should let the infrastructure grow organically.

Building an Effective Customer Loyalty Program

2018 ◽  
pp. 195-212 ◽  
Author(s):  
Kumari Smriti
Keyword(s):  
Customer Loyalty ◽  
Loyalty Programs ◽  
Loyalty Program ◽  
Targeted Marketing ◽  
The Right ◽  
Customer Loyalty Programs ◽  
A Company ◽  
Loyal Customers

Customer loyalty schemes is a practice, employed by retailers, to reward their loyal customers. It entails giving incentives such as loyalty cards, reward points, etc. These also serve as a repository of information about a customer which helps in targeted marketing. This chapter analyses some of the successful customer loyalty programs by companies, discusses some of the reasons of failures of such program and looks at what industry experts have to say in this regard. We then collate all this information to suggests a process to identify and choose the right customer loyalty programs for a company.

scholarly journals Application of Rapid, Electrochemical Flash Titration™ to Total Acidity and Alkalinity Determinations in Buffers, Foods, and Beverages

2004 ◽  
Vol 87 (5) ◽  
pp. 1208-1217 ◽  
Author(s):  
Xiaowen Wen ◽  
Janet Herdan ◽  
Steven West ◽  
Denise Kinkade ◽  
Nadejda Vilissova ◽  
...  
Keyword(s):  
Ph Sensor ◽  
Food Products ◽  
Metal Electrode ◽  
Total Alkalinity ◽  
Total Acidity ◽  
Titration Method ◽  
Time Saving ◽  
End Point ◽  
Food And Beverage ◽  
Beverage Analysis

Abstract A new technique (Flash Titration™) for the determination of total acidity and total alkalinity was applied to food and beverage analysis. Requiring no liquid titrants, Flash Titration is a technique made possible through microfabrication of electrochemical components on a silicon chip. Acidic or basic titrant was generated electrochemically at a noble-metal electrode that intimately surrounded an ion-selective, field-effect transistor pH sensor. As acid or base was generated through electrolysis, sample alkalinity or acidity, respectively, was neutralized in the immediate vicinity of the electrode. Through diffusion, a zone comprising a gradient of partially to totally neutralized sample expanded from the generating electrode into the volume element sensed by the nearby pH sensor. An analysis of the pH signal versus time revealed an end point inflection at an elapsed time related to the total alkalinity or acidity of the sample. End point times were typically a few seconds. In this paper, Flash Titration was applied to the analysis of a variety of samples, including juices, soft drinks, wines, and food products. The differences between the results obtained by the Flash Titration method and a commonly used conventional volumetric method were less than 2% in most food products tested. Analysis costs were reduced both through time saving and reduction or elimination of hazardous liquid titrant disposal, by the use of the Flash Titration method.

DETERMINANTS OF CONSUMERS’ ATTITUDES AND BEHAVIORS IN THE NOVEL FOOD MARKET AS INDICATORS OF THE EVOLUTIONARY CHANGES IN THE FOOD MARKET

2018 ◽  
Vol XX (6) ◽  
pp. 181-188
Author(s):  
Aneta Ocieczek ◽  
Joanna Bartkowicz ◽  
Katarzyna Żyłka
Keyword(s):  
Food Products ◽  
Research Problem ◽  
The Novel ◽  
Novel Food ◽  
Attitudes And Behaviors ◽  
Evolutionary Changes ◽  
Food Market ◽  
The Subject ◽  
And Behaviors ◽  
Specific Food

The aim of the study was to organize definitions and relations between the concepts of the consumers’ attitudes and behaviors. The work also included a synthetic discussion of the conditions for the development of the novel food market. The concept of changes taking place in the food market, which was based on the Darwinian economics, was an important part of the paper. Some researchers focused only on the assessment of the frequency and / or volume of consumption, i.e. on the assessment of behavior or on the assessment of knowledge on the subject. However, the research problem concerning the assessment of attitudes towards a specific type of food has been omitted. The results of a few studies on attitudes towards specific food products indicate that the attitudes of the respondents correspond with the frequency and volume of consumption of specific food products, thus indicating that there is a relationship between attitudes and consumer behavior in the food market, including market of new products.

Marketing foods to children through product packaging: prolific, unhealthy and misleading

2012 ◽  
Vol 15 (9) ◽  
pp. 1763-1770 ◽  
Author(s):  
Kaye Mehta ◽  
Clare Phillips ◽  
Paul Ward ◽  
John Coveney ◽  
Elizabeth Handsley ◽  
...  
Keyword(s):  
Childhood Obesity ◽  
Nutritional Value ◽  
South Australia ◽  
Food Products ◽  
High Volume ◽  
Product Packaging ◽  
Policy Makers ◽  
Health And Nutrition ◽  
Food And Beverage

AbstractObjectiveTo investigate marketing techniques used on the packaging of child-oriented products sold through supermarkets.DesignFood and beverage products which met criteria for ‘marketed to children’ were recorded as child-oriented. The products were analysed for food categories, nutritional value, and type and extent of marketing techniques used.SettingA major supermarket chain in Adelaide, South Australia.SubjectsChild-oriented food and beverage products.ResultsOne hundred and fifty-seven discrete products were marketed to children via product packaging; most (75·2 %) represented non-core foods, being high in fat or sugar. Many marketing techniques (more than sixteen unique marketing techniques) were used to promote child-oriented food products. Claims about health and nutrition were found on 55·5 % of non-core foods. A median of 6·43 marketing techniques per product was found.ConclusionsThe high volume and power of marketing non-core foods to children via product packaging in supermarkets should be of concern to policy makers wanting to improve children's diet for their health and to tackle childhood obesity. Claims about health or nutrition on non-core foods deserve urgent attention owing to their potential to mislead and confuse child and adult consumers.

scholarly journals The use of sports references in marketing of food and beverage products in supermarkets

2012 ◽  
Vol 16 (4) ◽  
pp. 738-742 ◽  
Author(s):  
Marie A Bragg ◽  
Peggy J Liu ◽  
Christina A Roberto ◽  
Vishnu Sarda ◽  
Jennifer L Harris ◽  
...  
Keyword(s):  
Content Analysis ◽  
Childhood Obesity ◽  
Professional Sports ◽  
Food Products ◽  
Descriptive Study ◽  
Food Marketing ◽  
Obesity Epidemic ◽  
Nutrient Profile ◽  
Food And Beverage ◽  
Marketing Data

AbstractObjectiveFood marketing has been identified as a significant driver of the childhood obesity epidemic. The purpose of the present study was to (i) conduct a content analysis of the types of sports references that appear on supermarket food and beverage products and (ii) assess each product's nutritional and marketing profile.DesignThis was a descriptive study. Every product featuring sports references on the packaging was purchased in two major supermarkets during 2010. A content analysis was conducted and nutritional evaluations were made based on the Nutrient Profile Model, a validated nutrition model. Marketing data were obtained from The Nielsen Company.SettingTwo major supermarkets in Connecticut, USA.SubjectsFood and beverage products (n 102) were selected from two supermarkets.ResultsThe 102 products (fifty-three foods and forty-nine beverages) had sports references as part of their packaging: 72·5 % featured a character exercising, 42·2 % were endorsed by a professional sports entity and 34·0 % were child-targeted. The median nutrition score for food products was 36 (1 = unhealthiest and 100 = healthiest; scores of ≥63 are considered healthy according to this model). More than two-thirds of beverages (69·4 %) were 100 % sugar-sweetened. Children saw significantly more commercials for these products than adults.ConclusionsCompanies place sports figures on food and beverage products that are child-targeted and unhealthy.

scholarly journals Implementation of Recording System Regular Spending Cost Based Software Online Accounting For Record Expenditures on the Company

2018 ◽  
Vol 1 (2) ◽  
pp. 116-123
Author(s):  
Edward Boris P Manurung ◽  
Hani Dewi Ariessanti ◽  
Dewi Immaniar Desrianti
Keyword(s):  
Transaction Costs ◽  
Real Time ◽  
Recording System ◽  
Accounting System ◽  
Financial Reports ◽  
Web Based ◽  
Customer Data ◽  
Accounting Software ◽  
The Cost ◽  
A Company

n the finances of a company, to record any costs incurred by the company, such as promotional costs, advertising, water, electricity and others is certainly very important as evidence for the leadership of the company in taking a decision. And on this web-based online accounting system, there are cost facilities where the expenditure of each transaction can be recorded more effectively and efficiently. in this cost menu there are features such as making new fees to record new transaction costs incurred by the company. then at this cost facility can also be done to make the cost of spending using import facilities which can facilitate the accountant in recording the cost of expenditure without having to make costs one by one and facilitate the leadership of the company in monitoring the cost of corporate expenses. then on the cost menu also uses CRUD system (Create, Read, Update, and Delete) which can be done to change the cost that has been made before due to wrong set transaction date and other errors. Can remove expenses that have been paid or paid off of course. By using Online Accounting Software will minimize criminality on the company because it has been certified ISO / IEC 2700. And for important reports such as corporate expenses costs every month has been stored on the Cloud to facilitate the leadership of the company in monitoring financial reports in real-time. On this fee menu accountants can view, add, delete, or change customer data to the company, so it can facilitate in managing and convey information on monthly expenses on the company.

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