HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD

2021 ◽  
Author(s):  
Dmytro Oltarzhevskyi
Keyword(s):  
Public Relations ◽  
Historical Context ◽  
Corporate Communications ◽  
Consumer Market ◽  
The Public ◽  
The World ◽  
History Of ◽  
Scientific Significance ◽  
Object Of Study ◽  
External Connections

The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.

scholarly journals Perkembangan dan Konsep Dasar Manajemen Humas dalam Dunia Pendidikan: Tinjauan Historis

2018 ◽  
Vol 4 (2) ◽  
pp. 67-84
Author(s):  
Abdul Hadi
Keyword(s):  
United States ◽  
Public Relations ◽  
Public Attention ◽  
Direct Communication ◽  
The Public ◽  
History Of Development ◽  
The World ◽  
History Of ◽  
Quality Programs ◽  
Community People

This journal discusses the history of development, definition, function, objective and scope of public relations management globally then we are required to understand and glance back the history of the emergence of "Public Relation" which originated from the crisis strikes the workers of the industry that occurred in United States in 1906. The practice of public relations or Public Relations has evolved and continues to grow consciously or not, with the number of institutions and companies are growing, competition is increasingly tight in grabbing the public's attention, many ways done by institutions or companies to expose the program or policies, even the excellence of the institution, its main purpose is tersampaikanya to the public, by empowering Public relations or Public Relations, which in this case public relations that must relate and maintain direct communication with the community. People are certainly more interested in the offer of quality programs that are packaged well and interesting. Moreover, being in the world of information is very fast and open, an institution or company may not just be silent waiting to get public attention. Keywords: Management, Public Relations, History, Scope

Sex in the City that Peter Built: The Demimonde and Sociability in Mid-Eighteenth Century St. Petersburg

Slavic Review ◽  
2017 ◽  
Vol 76 (4) ◽  
pp. 907-930
Author(s):  
Igor Fedyukin
Keyword(s):  
Eighteenth Century ◽  
Public Sphere ◽  
Large Scale ◽  
Historical Context ◽  
Reading Public ◽  
Associational Life ◽  
The Public ◽  
The World ◽  
The Public Sphere ◽  
The City

This article uses the materials of the Drezdensha affair, a large-scale investigation of “indecency” in St. Petersburg in 1750, to explore unofficial sociability among the Imperial elite, and to map out the institutional, social, and economic dimensions of the post-Petrine “sexual underworld.” Sociability and, ultimately, the public sphere in eighteenth century Russia are usually associated with loftier practices, with joining the ranks of the reading public, reflecting on the public good, and generally, becoming more civil and polite. Yet, it is the privately-run, commercially-oriented, and sexually-charged “parties” at the focus of this article that arguably served as a “training ground” for developing the habits of sociability. The world of these “parties” provides a missing link between the debauchery and carousing of Peter I's era and the more polite formats of associational life in the late eighteenth century, as well as the historical context for reflections on morality, sexual licentiousness, foppery, and the excesses of “westernization.”

scholarly journals Traces of French Culture in Palanga: The Historical Context of Palanga Botanical Park, Personalities, and Memory

Lituanistica ◽  
2021 ◽  
Vol 67 (2) ◽  
Author(s):  
Julija Paškevičiūtė
Keyword(s):  
Local Community ◽  
Historical Context ◽  
The Public ◽  
Seaside Resort ◽  
French Culture ◽  
History Of ◽  
The Will ◽  
The Relationship ◽  
The City ◽  
The Town

The article focuses on the origins of French culture in Palanga, a Lithuanian seaside resort, that go back to the years of the rule of the Tyszkiewicz family. The emphasis is put on Palanga Botanical Park (created before the end of the nineteenth century) as the most significant trace of French culture present in the resort and the seaside region until now. The specific symbols in the park created according to the will of the Counts Tyszkiewicz reflect the actualities of French culture. The importance of this space in the city is revealed, and Édouard François André’s principles of park creation are discussed in a new context. They are related to the dialogue that has been established between the residents of Palanga, the park, its creator, and his granddaughter Florence André since the first years of the independence of Lithuania. In order to give a meaning to Édouard André’s creation and to the relationship between the two countries, the correspondence between the great-granddaughter of the famous French landscape designer and the former director of the park, Antanas Sebeckas, is disclosed. It reflects the endeavour of these two personalities and its value for the international relations in representing French culture to the public. Florence André’s letters to the author of this article are also an important resource as she explains the reasons why the park plays an essential role in Palanga. It is shown how certain personal life events (Florence André’s wedding ceremony in Palanga, the park created by her great-grandfather) have become an inclusive part of the history of the town and represent intercultural relations and exchanges. The article is also based on some memories and narratives of the members of the local community in which the park features as a symbol and tradition of the city.

scholarly journals VISI ISLAM DALAM AGAMA DAN PERADABAN DALAM PERSPEKTIF MARSHALL G.S HODGSON

2017 ◽  
Vol 2 (3) ◽  
pp. 205-214
Author(s):  
Farida Ulvi Na’imah
Keyword(s):  
Historical Context ◽  
Cultural Continuity ◽  
Cultural Traditions ◽  
Islamic History ◽  
State Institutions ◽  
Political World ◽  
Islamic Tradition ◽  
History Of ◽  
Object Of Study ◽  
Islamic Civilization

            This study describes Marshall G. Hodgson's thinking about the study of Islamic history studies in his work entitled The Venture of Islam. The research used in this study is analytical descriptive, which is a study that examines Marshall G.S Hodgson's thinking about Islamic history studies then parses and identifies the patterns of thought. According to Marshall G. S. Hodgson the history of Islam is the result of the ever-changing setting shaped by the Islamic tradition. In addition, it is also the result of a process of accomodation or acculturation from other pre-existing cultural traditions. Based on this view, and in the context of conversations about Islamic civilization, Marshall G. S. Hodgson emphasized the importance of seeing cultural continuity occurring at the level of religion, expressed by Muslims. Marshall G.S. Hudgson in seeing the reality of Islam in the world classifies in three forms of Islamic phenomena as the object of study. First, the phenomenon of Islam as a doctrine (Islamic), second, the phenomenon when the doctrine enters and processes in a cultural society (Islamicate) and manifests itself in a particular social and historical context. And thirdly, when Islam became a phenomenon of the political "world" in state institutions (Islamdom).

scholarly journals JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

2017 ◽  
Vol 16 (3) ◽  
pp. 245-263
Author(s):  
Stephen R. Leccese
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Business Practices ◽  
Progressive Reform ◽  
The Public ◽  
Corporate Public Relations ◽  
The Supreme Court ◽  
History Of ◽  
Standard Oil Company ◽  
Oil Company

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

The Brooklyn Listening Project: Using Oral History as a Pedagogical Tool

Collections ◽  
2017 ◽  
Vol 13 (2) ◽  
pp. 143-158
Author(s):  
Colleen Bradley-Sanders
Keyword(s):  
College Students ◽  
Oral History ◽  
Brooklyn College ◽  
Pedagogical Tool ◽  
The Public ◽  
Music Journalism ◽  
The People ◽  
The World ◽  
History Of ◽  
Oral History Interview

The Brooklyn College Listening Project is designed to engage students in active learning through the inclusion of an oral history interview assignment in a variety of humanities courses, including history, English, sociology, music, journalism, and more. The products of these interviews, oral history recordings, are creating an archive of student-generated material. The benefits to the students extend beyond the simple completion of an assignment for a grade. With the diversity of races and cultures at Brooklyn College, students make connections with classmates and interview subjects that might not otherwise occur. As one student commented, “There is more to learn and know about the world, than just the people that you look like.”1 Written by the college archivist, this article examines the history of the still-young program and the difficulty in archiving the recordings and making them available to the public.

The Relationship between the Korean Dawn Prayer Meeting and Spirituality

2019 ◽  
Vol 49 (2) ◽  
pp. 206-219
Author(s):  
Jonghyun Kim
Keyword(s):  
Christian Spirituality ◽  
Public And Private ◽  
The Public ◽  
Individual Spirituality ◽  
The World ◽  
History Of ◽  
Dawn Prayer Meeting ◽  
The Individual ◽  
The Relationship

This article analyzes the formative power of the Korean dawn prayer service to better understand the public and private dimensions of Christian spirituality. It explores the origin of the dawn prayer in the history of Korean Protestantism, and examines an example from a particular church. On the basis of this exploration, it is argued that the dawn prayer service should not be understood as an instrument to strengthen individual spirituality, but rather as a place to participate in God’s redemptive work to and for the world. Both the individual and communal aspects of dawn prayer practice are important, but I will argue that current Korean practice leans too much toward the individual.

The Brief History of the New-York Coffeehouse Company Limited

2021 ◽  
pp. 95-104
Author(s):  
Sára Czina ◽  
Keyword(s):  
New York ◽  
Social Life ◽  
Joint Stock Company ◽  
Stock Company ◽  
The Public ◽  
The Great Depression ◽  
Company Limited ◽  
The Everyday ◽  
The World ◽  
History Of

At the turn of the 20th century, Budapest was famous for its Coffeehouse Culture. One of the most popular Café was the New-York Coffeehouse; today, it is remembered for its literary life. After 20 years of operation, in 1913, new people bought the tenant’s rights and established the first Coffeehouse joint-stock company in Hungary, called New-York coffeehouse Company Limited. This paper aims to analyze the operation of the Company in relation to the stock transfers, analysis of its profitability, and the changes in the transformations in the shares. The main goal was to figure out how the profitability and the stock transfers were connected to the contemporary social and economic circumstances. The years of the World Wars, Revolutions, the Great Depression, and the cultural/social life of the twenties had their deep effects on the life of the Company. The changes were perceptible for the public, too. Many articles were published about the hardships of the Company and the changing atmosphere of the Coffeehouse. These were different; not all of them damaged the interest of the Company Limited equally. Still, the difficulties influenced the stock transfers, profitability, and the everyday life of the Managers and Shareholders. These circumstances are parallel to the changes of the Company.

The Recent History of Veteran Recruitment and Retention

2021 ◽  
pp. 21-29
Author(s):  
Lisa Rosser
Keyword(s):  
Military Veterans ◽  
Historical Context ◽  
Recent History ◽  
The Public ◽  
History Of ◽  
Civilian Employment ◽  
The Government ◽  
Veteran Employees ◽  
Military Veteran ◽  
Corporate Partnerships

Setting the historical context for this book, this chapter describes the recent history of civilian veteran employment, relaying how the high military veteran unemployment rate in 2010 generated concern and reactions from the government and the public and the private sectors. It then provides examples of how government and companies worked together to improve the employment situation of military veterans through legislation, corporate hiring programs, and corporate partnerships but faced limited success because too few companies were involved. The current situation of veteran employment and retention is outlined, with examples provided of why military veterans may choose to leave civilian employment and suggestions offered to address the issues veteran employees may have in their jobs so that employers can do a better job of retaining them in their workforces.

The world is a room

Focaal ◽  
2012 ◽  
Vol 2012 (63) ◽  
pp. 8-19
Author(s):  
Blai Guarné
Keyword(s):  
Historical Context ◽  
History Of Anthropology ◽  
Academic History ◽  
Globalizing World ◽  
The World ◽  
History Of ◽  
Conditions Of Possibility ◽  
The Mediterranean

It is well accepted that the discussion about intellectual centers and peripheries has a reductionist character that conceals the complexity of a globalizing world. Despite this, we cannot ignore that in the academic history of anthropology central traditions and hegemonic discourses were established, while others were rendered as peripheral or marginal. This historical context has set a disciplinary framework of inequalities and imbalances that created the conditions of possibility for the global production and dissemination of anthropological knowledge. By re-examining the controversy surrounding the anthropology of the Mediterranean and its relation with debates about native anthropology, this article points out the challenge of revising this disciplinary framework in the project of developing a truly global anthropology.

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