A mediação da informação em bibliotecas universitárias Brasileiras
In a scenario of major changes caused mainly by the use of technology in academic environments, the article approaches information mediation concepts in the Brazilian, Portuguese and French scientific literature with the objective of identifying the main theoretical aspects from the areas of information science and of the communication, employees to the university library together with the vision of the Brazilian reference librarians on the term mediation of the information to find convergent and / or divergent points and to understand how occurs the mediation of the information realized in university libraries. In the methodology applied, of a qualitative character, the bibliographical research was used to identify the approaches given by the authors about the mediation of the information. Next, an online questionnaire was used to gather information about the understanding of reference librarians on the subject, focusing on the services offered in libraries. The results lead us to state that reference librarians understand the mediation of information and are aware of their role as mediators. However, the reference process was poorly detailed by the librarians and some confusion of what it is, how it is done, and in what medium it is made were identified in the answers. However, it can be reiterated that the reference process occurs in face-to-face or digital media, mainly in the orientation of the librarian to the user to meet an expressed informational need.