scholarly journals ESTRATEGIA DE MARKETING DIGITAL B2C PARA INCREMENTAR LA CAPTACIÓN DE ESTUDIANTES A LA ESCUELA ACADÉMICO PROFESIONAL DE ADMNISTRACIÓN DE LA UNIVERSIDAD SEÑOR DE SIPÁN

2019 ◽  
Vol 3 (2) ◽  
pp. 22-30
Author(s):  
Dora Fiorella del Rosario Rubio Senmache ◽  
Juan Carlos Callejas Torres Cabrera
Keyword(s):  
Digital Media ◽  
Digital Marketing ◽  
Professional School ◽  
Face To Face ◽  
Student Community ◽  
Marketing Social ◽  
Determining Factors ◽  
The Face ◽  
Higher Education Centers ◽  
The University

Las tendencias actuales muestran que los centros de estudios superiores que antes llenaban sus aulas sin esfuerzo, hoy en día deben hacer frente a la competencia y a la coyuntura del país. Por ello la Universidad Señor de Sipán debe plantear diversas alternativas para hacer frente a este panorama, como generar adecuadas estrategias de marketing con la finalidad de mejorar la comunicación y lograr una mayor interacción con los potenciales clientes. Se ha podido evidenciar que en los últimos 5 años la captación de alumnos en la Escuela Profesional de Administración en la modalidad presencial ha disminuido, los cambios en la política institucional y el mayor enfoque en medios de difusión tradicionales han sido factores determinantes. Con la finalidad de recoger información se aplicó el instrumento de medición  a una muestra de 134 estudiantes del I al III ciclo, de la Carrera de Administración, como resultado se identificó que el 26,9% de alumnos encuestados no encontraron publicidad de la carrera en medios digitales, sólo en medios masivos como diarios, revistas y volantes, mientras que el 10,4% de encuestados considera que la universidad no se ha centrado en captar a un segmento objetivo de la comunidad estudiantil por desconocer hábitos, costumbres, estilos de vida de los interesados en la oferta educativa. En consecuencia  se propone  una estrategia de marketing digital B2C que permita retener e incrementar la captación de estudiantes. Abstract Current trends show that higher education centers that used to fill their classrooms effortlessly, nowadays must face competition and the country's situation. Therefore, the Lord of Sipán University must propose different alternatives to face this panorama, such as generating adequate marketing strategies in order to improve communication and achieve greater interaction with potential clients. It has been shown that in the last 5 years the recruitment of students in the Professional School of Administration in the face-to-face modality has decreased, changes in institutional policy and the greater focus on traditional media have been determining factors. With the purpose of collecting information, the measuring instrument was applied to a sample of 134 students from the I to the III cycle of the Administration Degree, as a result it was identified that 26.9% of students surveyed did not find publicity of the career in digital media, only in mass media such as newspapers, magazines and leaflets, while 10.4% of respondents believe that the university has not focused on capturing an objective segment of the student community for ignoring habits, customs, lifestyles of those interested in the educational offer. Consequently, a B2C digital marketing strategy is proposed to retain and increase student recruitment. Keywords: Strategy, Digital marketing, social networks, recruitment

scholarly journals COVD-26. TELEPHONE CONSULTATIONS IN NEURO-ONCOLOGY DURING THE COVID-19 PANDEMIC: LEVELS OF PATIENT SATISFACTION AND COMPARISON WITH TRADITIONAL FACE-TO-FACE CONSULTATIONS

2020 ◽  
Vol 22 (Supplement_2) ◽  
pp. ii26-ii26
Author(s):  
Emma Toman ◽  
Claire Goddard ◽  
Frederick Berki ◽  
William Garratt ◽  
Teresa Scott ◽  
...  
Keyword(s):  
Patient Satisfaction ◽  
University Hospitals ◽  
Health Crisis ◽  
Patient Satisfaction Questionnaire ◽  
Telephone Consultation ◽  
Exact Test ◽  
Face To Face ◽  
Significant Difference ◽  
The Face ◽  
The University

Abstract INTRODUCTION Controversy exists as to whether telephone clinics are appropriate in neurosurgical-oncology. The COVID-19 pandemic forced neuro-oncology services worldwide to re-design and at the University Hospitals Birmingham UK, telephone clinics were quickly implemented in select patients to limit numbers of patients attending hospital. It was important to determine how these changes were perceived by patients. METHODS A 20-question patient satisfaction questionnaire was distributed to patients who attended neuro-oncology clinic in person (“face-to-face”), or via the telephone. Fisher’s exact test was used to determine significance, which was set at p< 0.05. RESULTS Eighty questionnaires were distributed between June 2020 and August 2020. Overall, 50% (n=40) of patients returned the questionnaire, 50% (n=23) of face-to-face and 50% (n=17) telephone patients. Of those who received telephone consultations, 88% (n=15) felt the consultation was convenient, 88% (n=15) were satisfied with their consultation and 18% (n=3) felt they would have preferred to have a face-to-face appointment. Of those who attended clinic in person, 96% (n=22) felt their consultation was convenient, 100% (n=23) were satisfied with their consultation and 13% (n=3) would have preferred a telephone consultation. Within the face-to-face clinic attendees, only 13% (n=3) were concerned regarding the COVID risk associated with attending hospital. There was no significant difference in patient convenience or satisfaction (p=0.565 and p=0.174 respectively) between face-to-face and telephone clinics. There was no significant difference in whether patients would’ve preferred the alternative method of consultation (p > 0.999). CONCLUSION Our study suggests that careful patient selection for neuro-oncology telephone clinic is not inferior to face-to-face clinic. Telephone clinic during COVID-19 pandemic proved to be convenient, safe and effective. This global health crisis has transformed telephone neuro-oncology consultations from an experimental innovation into established practice and should be continued beyond the pandemic in select cases.

scholarly journals Investigating the Impact of EFL Students’ Misuse of Prosodic Features on their Face-to-face Interactions from University Instructors’ Perspectives

2021 ◽  
Vol 5 (1) ◽  
pp. 50-64
Author(s):  
Bahram Sattar Abdulrahman
Keyword(s):  
Kurdistan Region ◽  
Prosodic Features ◽  
Face To Face ◽  
Iraqi Kurdistan ◽  
University Instructors ◽  
The Face ◽  
Efl Students ◽  
The University ◽  
The Impact ◽  
Special Classes

The present study aims at investigating the use of prosodic features by Kurdish EFL undergraduates in their face-to-face interactions inside/outside the classroom from the university instructors’ perspectives. The study hypothesizes that the majority of Kurdish EFL undergraduates are not fully aware of the fact that any misuse of prosodic features would probably affect the emotions, feelings, and attitudes that the face-to-face interaction is intended to convey. Building on an analysis of a questionnaire given to 54 university instructors at 10 Iraqi Kurdistan Region different universities, the study concludes that the majority of problems the students face can be related to the misuse of stress, intonation, and other prosodic features. Therefore, EFL instructors should pay more attention to make students learn how to use prosodic features and enable them to send messages adequately while engaging in face-to-face interactions. This would require special classes about prosodic features so that EFL students can overcome the misuse they have in face-to-face communication. This is inevitable because accuracy and fluency in communication require EFL students to master both features: segmental and suprasegmental. The reason behind this necessity could be attributed to the fact that broken and/or incorrect pronunciation can be considered as one of the most prominent factors behind misunderstandings in communication.

scholarly journals RECORDS MANAGEMENT PRACTICES IN GHANAIAN TERTIARY INSTITUTIONS: A CASE STUDY OF GHANA TECHNOLOGY UNIVERSITY COLLEGE

2021 ◽  
Vol 7 (2) ◽  
pp. 461-472
Author(s):  
S. Ameyaw ◽  
A. Frempong-Kore
Keyword(s):  
Management Practices ◽  
Records Management ◽  
Student Records ◽  
Tertiary Institutions ◽  
Face To Face ◽  
University College ◽  
Data Collection Instrument ◽  
The Face ◽  
Admission Office ◽  
The University

This study was conducted to ascertain records management practices at the Ghana Communications Technology University (formerly Ghana Technology University College) a mid-sized Ghanaian public university located in Accra. All the staff at the Admissions and Records departments participated in the study. This comprised two (2) heads of department and seven (7) senior staff from both departments. The face-to-face interviews were employed as a data collection instrument for this study. The findings indicated that the University has neither a policy to regulate the management of students' records nor a professional archivist to manage records. However, the head of the Records office was given a three-day training on the assumption of office. It was revealed that the head of admissions, as well as all the staff of the two departments, had never been given any training. There were some challenges impeding records management in the Admissions and Records offices– among them are; lack of adequate staff, inadequate storage equipment, lack of periodic training, lack of policy to guide records management and inability of students to furnish the Admission office with the needed information. It was recommended that the University should employ a professional archivist to manage student records, provide adequate storage facilities, organise periodic training for staff as well promulgate a policy to guide records management in the Admissions and Records offices. Keywords: Accra Campus, Records, Management, Practices, Ghana Communication Technology University

scholarly journals A mediação da informação em bibliotecas universitárias Brasileiras

2019 ◽  
Author(s):  
Ana Roberta Mota ◽  
Maria Manuel Borges
Keyword(s):  
Digital Media ◽  
Information Science ◽  
Online Questionnaire ◽  
Academic Environments ◽  
Face To Face ◽  
Use Of Technology ◽  
Reference Process ◽  
Reference Librarians ◽  
The Subject ◽  
The University

In a scenario of major changes caused mainly by the use of technology in academic environments, the article approaches information mediation concepts in the Brazilian, Portuguese and French scientific literature with the objective of identifying the main theoretical aspects from the areas of information science and of the communication, employees to the university library together with the vision of the Brazilian reference librarians on the term mediation of the information to find convergent and / or divergent points and to understand how occurs the mediation of the information realized in university libraries. In the methodology applied, of a qualitative character, the bibliographical research was used to identify the approaches given by the authors about the mediation of the information. Next, an online questionnaire was used to gather information about the understanding of reference librarians on the subject, focusing on the services offered in libraries. The results lead us to state that reference librarians understand the mediation of information and are aware of their role as mediators. However, the reference process was poorly detailed by the librarians and some confusion of what it is, how it is done, and in what medium it is made were identified in the answers. However, it can be reiterated that the reference process occurs in face-to-face or digital media, mainly in the orientation of the librarian to the user to meet an expressed informational need.

scholarly journals Engineers in the Distance

2014 ◽  
Vol 136 (04) ◽  
pp. 38-43
Author(s):  
Tom Gibson
Keyword(s):  
North Dakota ◽  
The United States ◽  
Petroleum Engineering ◽  
Engineering Programs ◽  
University Of North Dakota ◽  
Bachelor Of Science ◽  
Face To Face ◽  
Learning Programs ◽  
The Face ◽  
The University

This article presents views of Todd Torrence on introduction of online learning programs that can open paths from technical to technological. The University of North Dakota, which offers the only accredited online BSME program in the United States, is in a state where hydraulic fracturing has sharply increased oil production. The university has applied for accreditation of an online program offering a Bachelor of Science in Petroleum Engineering. The UND online BSME program covers the same material as its on-campus counterpart. North Carolina State has a 2+2 program where a student can go to a partnering university at the east and west ends of the state for the first two years of their undergraduate work. The University of North Dakota online BSME program covers the same material as its on-campus counterpart. Part of the accreditation process is assuring that the online degree is equivalent to the face-to-face degree. The challenge with undergrad online engineering programs is their sheer size and the time it takes to complete them, as compared with graduate programs.

HEALTH AND SAFETY OF THE UNIVERSITY COMMUNITY IN THE FACE-TO-FACE TEACHING MODALITY

2021 ◽  
Author(s):  
José Antonio Martínez ◽  
Fernando José Valls ◽  
Pedro Antonio Díaz ◽  
Lorenzo Tomás ◽  
Juan Roldán ◽  
...  
Keyword(s):  
Health And Safety ◽  
Face To Face ◽  
The Face ◽  
The University ◽  
Teaching Modality ◽  
University Community

How Distance Programs will Affect Students, Courses, Faculty and Institutional Futures

2011 ◽  
pp. 1-20 ◽  
Author(s):  
Murray Turoff ◽  
Richard Discenza ◽  
Caroline Howard
Keyword(s):  
Distance Education ◽  
Learning Opportunities ◽  
University Administrators ◽  
Prospective Students ◽  
Face To Face ◽  
The Public ◽  
The Face ◽  
The University ◽  
Education Courses

Designed properly, distance education classes can be at least as effective and, in some ways, even more effective than face-to-face courses. The tools and technologies used for distance education courses facilitate learning opportunities not possible in the face-to-face classroom. Distance programs are accelerating changes that are challenging students, faculty, and the university, itself. Currently, most faculty are rewarded for the quality of instruction, as well as their external funding and their research. Often, university administrators focus more attention on the efficiency of teaching than on its effectiveness. In the future, as the quality of distance learning increases, the primary factor for success will be the faculty’s commitment to excellence in teaching. Many institutions will be forced to reevaluate the quality of teaching as the institution becomes more visible to the public, to legislators who support higher education, and to prospective students.

Open Justice

2019 ◽  
Keyword(s):  
Digital Media ◽  
Rule Of Law ◽  
Careful Consideration ◽  
Max Planck ◽  
The Rule Of Law ◽  
Procedural Law ◽  
The Face ◽  
Democratic Societies ◽  
The Public Sphere ◽  
The University

The idea behind open justice, a principle widely recognised as a constituent of the rule of law and vital for the functioning of democratic societies, seems simple and universally accepted: a legal rule that requires courts to conduct their proceedings in public. However, it is less clear how we are to understand and implement this notion today. In the age of information technology, digital media and the transformation of the public sphere, this question merits careful consideration. In the face of the fast-changing landscape of dispute resolution and populist movements threatening to undermine judicial independence, what role should courts play in ensuring the degree of openness necessary to support the rule of law? Against this backdrop, this book seeks new approaches to the requirement for open justice in times of change, and revisits the place and role of courts in ensuring open justice in democratic societies. It offers a unique comparative insight thanks to a variety of approaches adopted by authors from diverse professional and academic backgrounds. Prof. Dr. Dres. h.c. Burkhard Hess is Director of the Max Planck Institute Luxembourg for International, European and Regulatory Procedural Law, and a professor at both the Université du Luxembourg and the University of Heidelberg. Ana Koprivica Harvey, LL.M. is a research fellow at the Max Planck Institute Luxembourg for International, European and Regulatory Procedural Law.

scholarly journals How effective is clinical simulation in improving medical students' confidence when interviewing patients with mental health problems?: a comparison of pre-COVID and post-COVID medical student experiences

BJPsych Open ◽  
2021 ◽  
Vol 7 (S1) ◽  
pp. S273-S274
Author(s):  
Philippa Mitchell ◽  
Ella Varnish ◽  
Arthita Das
Keyword(s):  
Medical Students ◽  
Current Literature ◽  
Clinical Interview ◽  
Virtual Simulation ◽  
Student Experiences ◽  
Patient Contact ◽  
Face To Face ◽  
Clinical Simulation ◽  
The Face ◽  
The University

AimsClinical Simulation sessions were started in April 2020 to supplement reduced patient contact for medical students at the University of Sheffield due to COVID-19 restrictions. These were run by Foundation Trainees in psychiatry with supervision and oversight from a senior psychiatrist. This study aims to review current literature on remote teaching as a learning resource and will evaluate the effectiveness of clinical simulation as an alternative to patient contact, with the focus being on improving students’ confidence as well as developing clinical interview skills.MethodFeedback surveys were developed, focussing on confidence undertaking difficult aspects of psychiatric interviews, and distributed amongst two cohorts of medical students at the University of Sheffield. One cohort completed their face-to-face psychiatry placement in full pre-COVID, the other undertook placements consisting of virtual simulation sessions alongside reduced patient contact. Responses were collected online over 6 weeks between February and March 2021. As two medical students who completed face-to-face psychiatry placement prior to the pandemic, we have additionally submitted personal reflections as a comparator to current student experiences.ResultA total of 8 students in the clinical simulation cohort, and a total of 13 students from the face-to-face teaching cohort completed the questionnaire. 62.5% of students that responded were female and the remaining percentage identified as male. Students in the face-to-face cohort reported being more confident in 6 out of 7 aspects of our feedback surveys determining confidence undertaking clinical interview skills in comparison to the virtual simulation cohort. Students attended varying numbers of simulation sessions and ultimately the main restrictions and barriers to the simulation teaching reported by students are the time constraints during the sessions, and unstable internet connection.ConclusionOverall confidence levels in medical students are undoubtedly higher in students that completed full face-to-face placements in comparison to those with combined teaching. Based on student responses and review of current literature, clinical simulation appears to serve as a useful adjunct to students with reduced face-to-face contact in psychiatry, particularly for increasing confidence when interviewing more challenging patients. Immediate facilitator feedback and exposure to more difficult patient scenarios seem to be the most beneficial aspects. We would not advocate it as an exclusive form of teaching for medical students, but it may be a useful resource post-pandemic for providing students with extra learning opportunities, specifically targeted at developing confidence and skills in more difficult situations which will hopefully benefit them in their later careers.

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