scholarly journals Caring is Costly: People Avoid the Cognitive Work of Compassion

2021 ◽  
Author(s):  
Julian Andrew Scheffer ◽  
Daryl Cameron ◽  
Michael Inzlicht

Compassion—the warm, caregiving emotion that emerges from witnessing the suffering of others—has long been considered an important moral emotion for motivating and sustaining prosocial behavior. Some suggest that compassion draws from empathic feelings to motivate prosocial behavior, while others try to disentangle these processes to examine their different functions for human pro-sociality. Many suggest that empathy, which involves sharing in others’ experiences, can be biased and exhausting, whereas warm compassionate concern is more rewarding and sustainable. If compassion is indeed a warm and positive experience, then people should be motivated to seek it out when given the opportunity. Here, we ask whether people spontaneously choose to feel compassion, and whether such choices are associated with perceiving compassion as cognitively costly. Across all studies, we found that people opted to avoid compassion when given the opportunity; reported compassion to be more cognitively taxing than empathy and objective detachment; and opted to feel compassion less often to the degree they viewed compassion as cognitively costly. We also revealed two important boundary conditions: first, people were less likely to avoid compassion for close (vs. distant) others, and this choice difference was associated with viewing compassion for close others as less cognitively costly. Second, in the final study we found that with more contextually enriched and immersive pleas for help, participants preferred to escape feeling compassion, though their preference did not differ from also escaping remaining objectively detached. These results temper strong arguments that compassion is an easier route to prosocial motivation.

2017 ◽  
Vol 35 (2) ◽  
pp. 180-191 ◽  
Author(s):  
Felix Septianto ◽  
Bambang Soegianto

Purpose Although previous research has established that moral emotion, moral judgment, and moral identity influence consumer intention to engage in prosocial behavior (e.g. donating, volunteering) under some circumstances, these factors, in reality, can concurrently influence judgment process. Therefore, it is important to get a more nuanced understanding of how the combinations of each factor can lead to a high intention to engage in prosocial behavior. The paper aims to discuss these issues. Design/methodology/approach This research employs fuzzy-set qualitative comparative analysis to explore different configurations of moral emotion, judgment, and identity that lead to a high consumer intention to engage in prosocial behavior. Findings Findings indicate four configurations of moral emotion, moral judgment, and moral identity that lead to a high intention to engage in prosocial behavior. Research limitations/implications This research focuses on the case of a hospital in Indonesia; thus, it is important not to overgeneralize the findings. Nonetheless, from a methodological standpoint, opportunity emerges to broaden the examinations in other service and cultural contexts. Practical implications The findings of this research can help the hospital to develop effective combinations of advertising and marketing strategies to promote prosocial behavior among its customers. Originality/value This paper provides the first empirical evidence on the existence of multiple pathways of moral emotion, judgment, and identity that lead to a high consumer intention to engage in prosocial behavior. The implications of this research also highlight the importance of cultural context in understanding consumer behavior.


2018 ◽  
Vol 47 (6) ◽  
pp. 980-1000 ◽  
Author(s):  
Takumi Yada ◽  
Aini-Kristiina Jäppinen

Organizational scholars have vigorously and long studied being prosocial in defining ‘prosociality’ as motivation, behavior, and impact to help or benefit others. This study attempts to provide an overview of previous studies that have approached the elements of being prosocial in educational leadership contexts. However, most of the prosocial elements in education are not explicitly defined as prosociality and have not yet been systematically studied. Thus, this study explored the research questions: (a) What elements could be involved in prosociality within educational leadership? (b) Who could be involved in the process of prosociality in educational leadership? The final corpus of this study was 83 articles published between 1993 and 2016. The reviewed concepts were categorized into three themes proposed in organizational studies: prosocial motivation, prosocial behavior, and prosocial impact. Moreover, the multiple educational actors related to prosocial elements were identified. The findings provide an outline of possible directions for future research according to the three themes.


2021 ◽  
Author(s):  
Hali Kil ◽  
David O'Neill ◽  
Joan Grusec

Researchers have theorized that mindfulness leads to prosocial behavior through awareness of one’s personal goals and motivations. The present research examined the mediating effect of internalized prosocial motivation on the link between dispositional mindfulness and prosocial behavior. Undergraduate students (N=232) completed questionnaires assessing prosocial motivation and mindfulness. Prosocial behavior was assessed with the social mindfulness decision-making task. The results indicated that internalized prosocial motivation mediated the link between the mindfulness facet of acting with awareness and social mindfulness. The results suggest the importance of individual characteristics such as internalized prosocial motivation as mediators of the link between dispositional mindfulness and prosocial behavior. Given that only one facet of mindfulness—acting with awareness—was indirectly associated with prosocial behavior, the results also indicate that general measures of dispositional mindfulness may not be sufficiently nuanced when investigating these associations.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Baobao Song

Purpose Public relations practitioners worldwide are attempting to enhance the overall organization–stakeholder relationships by applying strategic communication techniques and skills to corporate social responsibility (CSR) management and communications. In this light, drawing on the prosocial motivation literature, this paper aims to investigate consumers’ implicit and explicit motivations for prosocial behavior, and how these two motivations interact to affect consumers’ willingness to contribute to CSR activities. Second, through the lens of sensemaking theory, this study evaluates the influence of successful prosocial behavior engagement on consumers’ perceptions of both self and companies’ prosocial identities, CSR authenticity and company evaluations. Design/methodology/approach This study adopts a dictator game experiment with 2 × 2 factorial design to gauge consumers’ prosocial behavioral response toward companies’ CSR communication with implicit and explicit motivations and to examine its effect on company evaluation. Findings In all, the results of this study suggest that implicit motivation, i.e. self-affirmation intervention, in CSR communication will cause consumers to donate more money to CSR programs; whereas explicit motivation does not exert an effect on consumers’ prosocial behavior. In addition, such donation will trigger consumers’ prosocial sensemaking process and lead to strong identification with the company, positive attitudes and behavioral intentions toward the company. Originality/value This study aims to build a consumer- and social cause-oriented CSR communication model, which maximizes the impact of CSR investments on consumer relationship building, business bottom line and social causes.


2020 ◽  
Vol 117 (23) ◽  
pp. 13138-13144 ◽  
Author(s):  
Chad R. Wells ◽  
Amit Huppert ◽  
Meagan C. Fitzpatrick ◽  
Abhishek Pandey ◽  
Baruch Velan ◽  
...  

Regions with insufficient vaccination have hindered worldwide poliomyelitis eradication, as they are vulnerable to sporadic outbreaks through reintroduction of the disease. Despite Israel’s having been declared polio-free in 1988, a routine sewage surveillance program detected polio in 2013. To curtail transmission, the Israel Ministry of Health launched a vaccine campaign to vaccinate children—who had only received the inactivated polio vaccine—with the oral polio vaccine (OPV). Determining the degree of prosocial motivation in vaccination behavior is challenging because vaccination typically provides direct benefits to the individual as well as indirect benefits to the community by curtailing transmission. However, the Israel OPV campaign provides a unique and excellent opportunity to quantify and model prosocial vaccination as its primary objective was to avert transmission. Using primary survey data and a game-theoretical model, we examine and quantify prosocial behavior during the OPV campaign. We found that the observed vaccination behavior in the Israeli OPV campaign is attributable to prosocial behavior and heterogeneous perceived risk of paralysis based on the individual’s comprehension of the prosocial nature of the campaign. We also found that the benefit of increasing comprehension of the prosocial nature of the campaign would be limited if even 24% of the population acts primarily from self-interest, as greater vaccination coverage provides no personal utility to them. Our results suggest that to improve coverage, communication efforts should also focus on alleviating perceived fears surrounding the vaccine.


2017 ◽  
Author(s):  
Kristin M. Brethel-Haurwitz ◽  
Maria Stoianova ◽  
Abigail Marsh

The emotions evoked in response to others’ distress are important for motivating concerned prosocial responses. But how various forms of emotional regulation shape prosocial responding is not yet well understood. When does regulation of empathy lead to prosocial motivation versus personal distress or apathy? We tested the role of empathic emotion regulation in promoting prosocial motivation and costly donations across two studies, first in a community sample and then in a sample of altruistic kidney donors and a matched comparison sample. Participants engaged in hopeful and distancing reappraisals while viewing images of others in distress, then decided whether to help by donating a portion of a monetary endowment to charity. Whereas hope was expected to evoke approach-based motivation indexed by increased donations, distance was expected to evoke avoidance-based motivation indexed by decreased donations. It was hypothesized that varying effects of the two reappraisals on positive and negative affect would influence donation decisions. Across both studies, both reappraisals decreased negative affect. Hopeful reappraisal also increased positive affect. Instructed reappraisal also altered donation behavior in the community sample: here, hopeful reappraisal resulted in higher donations than distancing reappraisal. Altruists were more prosocial overall, but the associations between affect and donation behavior in this group mirrored that of the hopeful reappraisal in the larger community sample, suggesting that altruists might adopt a more hopeful and compassionate appraisal by default. These findings further clarify the role of empathic emotion regulation in prosocial behavior and also independent effects of positive and negative affect.


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