Perceptions of Alcohol Use in Tanzanian Society
Background: Alcohol is one of the leading causes of death and disability worldwide, with 4-6% of deaths annually the result of harmful alcohol use. Alcohol’s effect on health outcomes involves societal and individual factors including culture, consumption patterns, familial factors, etc. Rates of alcohol abuse in Moshi are ~2.5x higher than the Tanzanian average. We sought to qualitatively assess the perceptions of alcohol use in Moshi, Tanzania including availability, consumption patterns, abuse, and treatment in order to identify potential targets for policy or behavioral intervention.Methods: Focus groups were conducted using a convenience sample of injury patients, their families, and community advisory board(CAB) members. Discussions, led by trained, bilingual research nurses, were audiotaped, transcribed, and translated for formal qualitative analysis. Transcriptions were then analyzed in parallel using an inductive thematic content analysis approach. Resultant themes were then reanalyzed to ensure internal homogeneity and external heterogeneity. Results: 14 focus group discussions, with a total of 104 participants (40 patients, 50 family members, 14 CAB members) were conducted. Major themes resulting from the analysis including 1) Early/repeated exposure leading to view of alcohol as “just another drink”, 2) Moderate use as a social norm with positive attributes, 3) Complications of overconsumption and abuse (including drunk driving) are widely stigmatized, and 4) Limited knowledge and availability regarding alcohol treatment or cessation and treatment.Conclusions: The burden of alcohol-related health outcomes seen at KCMC is the result of a complex interaction of social, individual, and cultural factors. Drinking culture and context result in ubiquitous exposure from an early age and normalization of alcohol-related behaviors. Despite this, there is strong stigma towards complications stemming from alcohol abuse. Overall, resources for alcohol treatment and cessation although broadly desired, are presently lacking.