The speech always contains more information than what it says directly. In
addition to the literal sense, each statement has a communicative intention, one
of the types of which is suggestion.
The article considers the main points of view on the suggestion as a linguistic
phenomenon, as well as the basic concepts related to this field of study.
Each statement performs a communicative function, one of the types of which
is suggestion. The study of the suggestive function of discourse is part of the field
of study of linguistic influence, which as a science was formed due to the dynamic
development of psycholinguistics, pragmatic linguistics, communication theory,
rhetoric, logic, language psychology, social psychology and other scientific fields.
Linguistic influence can be understood in broad and narrow sense. In this
article, it is considered in the narrow sense: under the linguistic influence implies
the influence on the consciousness and behavior of the individual with the help
of a language characterized by specific objective goals of the speaker. To achieve
verbal control of human behavior, different methods of influence are used, in
which the classifications are divergent. We distinguish 3 types of linguistic
influence: belief, suggestion and induction (will).
Suggestion, or indirect suggestion, implies influence on subconsciousness,
emotion and sense of the addressee and is characterized by unconsciousness
of assimilation of the reported information. The purpose of a suggestion is to
introduce an object of influence into a trance and to instill something, to induce
certain actions.
An intentional or suggestive language act of any illocutionary force may be if
its purpose is to influence the psyche, the senses, the will and the mind of person
and to decrease the degree of consciousness, analyticity and criticality in the
perception of the information to be invoked.