scholarly journals Making cause-related corporate social responsibility (CSR) count in holiday accommodation choice

2021 ◽  
Author(s):  
Melanie Randle ◽  
Astrid Kemperman ◽  
Sara Dolnicar

We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment indicate that – for the tourist population as a whole – information about CSR initiatives affects choice only minimally. One market segment emerges, however, that is highly responsive to all types of CSR message presentations: positive and negative framing, and local and international causes. This tourist segment is characterized by a distinct socio-demographic profile, thus representing a promising target market for tourism managers engaging in cause-related CSR strategies. Other tourist segments are sensitive to the framing of CSR messages. Overall, negatively-framed CSR messages emerge as more effective.

Energies ◽  
2021 ◽  
Vol 14 (13) ◽  
pp. 3815
Author(s):  
Magdalena M. Stuss ◽  
Zbigniew J. Makieła ◽  
Agnieszka Herdan ◽  
Gabriela Kuźniarska

If corporate social responsibility (CSR) is expected to work efficiently, there should be a standardised approach for implementation of the CSR concept for all businesses, including companies operating in the energy sector. Although many companies declare compliance with CSR standards, further investigation should be undertaken to evaluate if and how those standards have been applied in practice. The aim of this research is to examine the level of standardisation of the CSR activities within Polish energy companies and explore the good practices developed by those companies. The Polish energy companies have been selected for the investigation as the literature review we conducted demonstrates that there is limited research in this area and there is a knowledge gap regarding how Polish energy companies apply CSR regulation in practice. To accomplish the stated aims, the following research questions were developed: (1) What is the essence of applying the CSR concept in Polish energy companies, and at what level of development is the concept applied? (2) To what extent do Polish energy companies have a common approach to the CSR concept, and in what areas are there differences? (3) To what extent have Polish energy companies applied global CSR standards and solutions? (4) Is there a gap between the declared measures of CSR and their actual implementation in Polish energy companies? The research methodology of this study is based on a systematic literature review of the sources acquired from databases such as ProQuest, Emerald, SCOPUS and the Jagiellonian University Library. The multiple case study approach was identified as the most suitable research tool. Companies for the study were selected according to their affiliation to the energy sector and listing on the main market of the Warsaw Stock Exchange. These two assumptions allowed us to base this study on the largest Polish energy companies that have international status. Six areas of CSR annual report disclosures have been identified and used for the investigation and analysis. This research looks at similarities and difference between these six aspects of CSRs disclosed by Polish energy companies. The investigation allows us to conclude that the top three energy companies use similar tools to build their CSR strategies: formalised CSR concept, published CSR reports, disclosure of CSR information on the company website, CSR related activities offered to stakeholders, obtained CSR certificates, and CSR awards. This indicates the existence of a standardised approach to CSR across Polish energy companies.


2016 ◽  
Vol 32 (3) ◽  
pp. 815-828 ◽  
Author(s):  
John J. Williams ◽  
Alfred E. Seaman

In a continuing world of corporate misdeeds and unscrupulous decision making, much of the management and academic literatures points to the incomplete knowledge of the consequences of ethics leadership.  One of the bastions of ethics gatekeeping in the firm is the CFO but remarkably scant information can be found on their perceptions concerning ethics leadership.  This study addresses this void by examining mindfulness and corporate social responsibility (CSR) initiatives as new mediating linkages in comprehending the influence of ethics leadership on managerial performance.  Findings reveal that ethical leadership is positively associated with CSR initiatives which, in turn, operate to enhance managerial performance.  Simultaneously, ethical leadership manifests a significant positive relationship with mindfulness but, surprisingly, there is no corresponding relationship with managerial performance.  Instead, mindfulness indirectly influences managerial performance through the intervening effects on CSR initiatives.  These findings suggest that firms can acquire better managerial performance by focusing efforts on CSR strategies, bringing cognitive processes of mindfulness to bear on these actions, and grooming ethics leadership.  In addition, the results offer researchers new relationships to model in the leadership domain. 


Author(s):  
Eva Abramuszkinová Pavlíková ◽  
Ivana Kuřítková

Corporate social responsibility is in the focus of many companies in recent years. It becomes a way of sustainability for many companies on the market. It expresses a voluntary commitment of companies to behave responsibly to their surroundings within three pillars: economic, social and environmental one. The issue of social responsibility is developing in many European countries and European Commission is aiming at support for national CSR strategies. There are countries with highly developed CSR, on the other hand there are countries, such as the Czech Republic, where a public policy is being reformed, including discussions about CSR. This paper supports the idea that states should encourage social responsibility, as it allows businesses to become sustainable which leads to the stability of the economy. CSR activities can be focused on philanthropy, the care of the employees, the environment and transparency of economic activities. The process of CSR certification is important in the development of CSR in the Czech Republic. It allows companies to demonstrate their activities and visible achievements in this field. This paper describes the most popular types of certifications that are used in the Czech Republic and standards that do not have certification purposes, but they are very important. These are standards SA 8000, ISO 26000, ISO 9001, ISO 9004, ISO 9000, ISO 14001, ISO 14004, OHSAS 18001, IQNet SR 10 and the National Quality Policy.


2021 ◽  
Vol 5 (5) ◽  
pp. 73-80
Author(s):  
Poojaa Gokarna ◽  
Bala Krishnamoorthy

COVID-19 pandemic has long-lasting consequences on the health, economic and social life of a country (He & Harris, 2020). In a developing country like India, the socio-economic disruption has led to collaborative action between the central government and state government machinery together with the development sector to curb the impact caused by the virus. Academia substantiates the symbiotic relationship existing between the business and the society (McGuire, 1963; Carroll & Shabana, 2010). The corporates are contributing towards alleviating the pandemic situation through their corporate social responsibility (CSR) activities (Mahmud, Ding, & Hasan, 2021). This article provides insights into the CSR strategies adopted by corporates in India during the COVID-19 pandemic through exploratory research. The study is based on semi-structured interviews of 27 CSR managers involved in strategizing and implementation of CSR activities in their respective organizations. The results outline the commitment shown by corporates towards alleviating the consequence of the virus by multiple CSR strategies. Thus, this research furthers the understanding of CSR and forms a base for future research on COVID-19 and CSR


2020 ◽  
Vol 8 ◽  
pp. 418-427
Author(s):  
Jonas Enriquez

This research sought to ascertain the effectiveness of company’s CSR based on the perception of the workers in terms of age, gender and working position in relation to accountability, sustainability and transparency.  The study used descriptive method with self-made questionnaire within the context of the principles of corporate social responsibility. Purposive and random samplings were used with 25% of the sample respondents considered in the total population. Multivariate Analysis was applied in the dependent and independent variables. Based on the results, the activities of corporate social responsibility in terms of accountability, sustainability and transparency were effectively practiced by the company. But as to demographic profile of the respondents, only age found significant to corporate social responsibility. And the significance was attributed only to transparency.  As perceived by the respondents, among the three groups in the age profile, only group 3 which 27-30 of age was statistically significant to transparency.  As such the null hypothesis was qualified to reject in 0.10 in the age level of 27-30. Management with good contact with the employees remained honest. Transparency of the business developed trust and attributed to make employees felt that they were working for organization with quality standards. Matured employees preferred the management to be transparent. More matured employees, the more awareness they perceived to the practices of the CSR by company. When management was transparent, matured employees were effective. Notwithstanding, the other demographic profiles such as gender and working position of the employees were not statistically significant.


2021 ◽  
Vol 7 (2) ◽  
pp. 1
Author(s):  
Vusumuzi Sibanda ◽  
Imelda Sekai Shoko ◽  
Ruramayi Tadu

Corporate Social Responsibility (CSR) has remained topical and contentious as various schools of thought are put forward on its relationship to cost versus profitability for businesses. This study explored the relevance of CSR and its effect on the survival of businesses during an economic meltdown in Zimbabwe. The study purposively sampled 31 companies that are listed on the Zimbabwe Stock Exchange and have sound CSR programmes. A total of 93 questionnaires were administered and a Chi-square was conducted to test and establish the relationship between CSR strategies and business survival. The study concluded that companies with CSR strategies had a higher chance of surviving during turbulent times. Following the findings of the study, it is recommended that government comes up with CSR policies for different industries and that organisations continue investing in CSR especially in times of economic challenges.


Author(s):  
Wided Batat ◽  
Inas Khochman

Luxury as a field of research has attracted many scholars who examined the potential connections and (in)compatibilities between luxury and corporate social responsibility (CSR). While some studies emphasize the incompatibility between luxury and sustainability, others highlight the important efforts of luxury brands in terms of luxury offerings and sustainable marketing strategies to fit eco-friendly consumers. To foster this research stream, this chapter develops a deeper understanding of the rise and evolvement of CSR in the luxury sector and the major marketing strategies implemented by luxury brands to fit with the needs of today's responsible consumers. The authors will first present a chronological literature review through three key periods, including the underground and advancement stages to the consolidation of sustainable luxury marketing as an established research stream. Then, a framework identifying different luxury CSR strategies will be proposed. Finally, opportunities and futures challenges will be discussed at the end of this chapter.


2015 ◽  
Vol 56 (3) ◽  
pp. 15-20
Author(s):  
Norbert Zdrowomyslaw ◽  
Maximilian Schwarz

Durch die Mitwirkung in Netzwerken und durch Kooperationen können kleine und mittlere Unternehmen der gesellschaftlichen und regionalen Unternehmensverantwortung eher gerecht werden. Eingebunden in Partnerschaften besteht für Mittelständler eine größere Chance, CSR-Strategien umzusetzen – im Eigennutz und Gemeinschaftsinteresse. Being part of networks and co-operating with other parties increases the degree to which SMEs can meet their social and regional corporate responsibility. Active partnerships improve the chances of SMEs to implement CSR strategies – in their own interest and in the interest of society as a whole. Keywords: wettbewerbsvorteile, unternehmensinfrastruktur, csr strategien, corporate social responsibility


2020 ◽  
Vol 10 (2) ◽  
pp. 261
Author(s):  
Dimitrios J. Dimitriou

The key objective of this paper is to present the dimensions and the characteristics of an airport enterprise management engagement in Corporate Social Responsibility (CSR). By analyzing different strategies and plans towards CSR, applied in a sample of 15 European airports, the comprehensiveness is defined, providing the assessment framework of the airports CSR effectiveness and efficiency. Conventional wisdom is to provide a CSR assessment framework applied on airport industry. The methodology based on the competitive analysis framework, driven by benchmarking analysis applied to a group of European airports engaged in different CSR strategies. Defining the key actions of the airports CSR strategy, an assessment framework to review how this strategy meets social goals is developed. The airport strategy is reviewed considering the aviation business characteristics such as, traffic and regional GDP. Based on data collected from 15 busy European airports, the comprehensiveness of CSR strategy for this business sector considering stakeholders’ theory is investigated. The outputs provide key messages to decision makers, managers, and stakeholders towards CSR comprehensiveness of the airport operators.


2017 ◽  
Vol 31 (4) ◽  
pp. 339-359 ◽  
Author(s):  
María Consuelo Pucheta-Martínez ◽  
Blanca López-Zamora

This article aims at analyzing how controlling shareholders’ representatives on boards affect corporate social responsibility (CSR) strategies (disclosing CSR matters) in Spain, a context characterized by high ownership concentration, one-tier boards, little board independence, weak legal protection for investors, and the presence of large shareholders, especially institutional shareholders. Furthermore, among controlling shareholders’ representatives, we can distinguish between those appointed by insurance companies and banks and those appointed by mutual funds, investment funds, and pension funds. The effect of these categories of directors on CSR strategies is, therefore, also analyzed. Our findings suggest that controlling shareholders’ representatives have a positive effect on CSR strategies, as do directors appointed by investment funds, pension funds, and mutual funds, while directors appointed by banks and insurance companies have no impact on CSR strategies. This analysis offers new insights into the role played by certain types of directors on CSR strategies.


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