scholarly journals Carbon labels on restaurant menus: do people pay attention to them?

2021 ◽  
Author(s):  
Nazila Babakhani ◽  
Andy Lee ◽  
Sara Dolnicar
Keyword(s):  
Environmental Impact ◽  
Visual Attention ◽  
Empirical Study ◽  
Eye Tracking ◽  
Local Community ◽  
Low Carbon ◽  
Menu Item ◽  
Community Benefits ◽  
Negative Environmental Impact ◽  
Tourism And Hospitality

This empirical study explores visual attention to carbon labels on restaurant menus. Carbon labels can support consumers in making deliberate low-carbon menu choices if, and only if, consumers pay attention to such labels. Using eye-tracking, we investigate how much attention consumers pay to carbon labels. We also compare how much attention they pay to carbon labels compared to labels indicating the benefit of each menu item to the local community. Results indicate that both carbon labels and labels communicating local community benefits attract little attention, suggesting that they are insufficient to direct patrons towards ordering low emissions menu items. Directing patrons toward more environmentally friendly menu items could significantly reduce the negative environmental impact of tourism and hospitality.

scholarly journals Do tourists notice social responsibility information?

2021 ◽  
Author(s):  
Nazila Babakhani ◽  
Melanie Randle ◽  
Sara Dolnicar
Keyword(s):  
Visual Attention ◽  
Social Responsibility ◽  
Empirical Study ◽  
Eye Tracking ◽  
Amount Of Information ◽  
The Social ◽  
Community Information

This empirical study explores the amount of attention tourists pay to social responsibility (environment and community) information when booking accommodation online. Visual attention is a necessary requirement for tourists to consider the social responsibility of different accommodation options when making bookings. Eye tracking methodology was used to measure the visual attention paid to social responsibility initiatives in a simulated accommodation booking webpage. Results reveal that information about social responsibility initiatives does not attract significant visual attention from tourists, especially when they are confronted with a typically large amount of information about accommodation options. Such information is therefore unlikely to affect booking decisions. Accommodation providers can actively direct tourists’ attention to social responsibility initiatives by reducing the total amount of information provided.

Sustainable Financial Planning for Event Management

2021 ◽  
Author(s):  
Adel Ahmed
Keyword(s):  
Sustainable Development ◽  
Environmental Impact ◽  
Financial Planning ◽  
Local Community ◽  
Event Management ◽  
Environmental Consequences ◽  
Sustainable Finance ◽  
Negative Environmental Impact ◽  
International Companies

Events are highly resource intensive, and can have negative environmental consequences such as waste of water, energy and materials. Sustainable finance is critically important to ensure sustainable development by making responsible decisions during the planning, organisation and implementation of an event. Events should be hosted in an environmentally, socially and economically responsible way. Many international companies are making sustainable events an integral part of their tender process. Greening any event should reduce the negative environmental impact, but should also leave a positive and lasting legacy for the local community.

Investigating the cognitive ergonomic aspects of translation tools in a workplace setting

2017 ◽  
Vol 6 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Carlos S. C. Teixeira ◽  
Sharon O’Brien
Keyword(s):  
Visual Attention ◽  
Empirical Study ◽  
Eye Tracking ◽  
Task Switching ◽  
Service Provider ◽  
Translation Process ◽  
Translation Tools ◽  
Workplace Setting ◽  
And Task

Abstract This paper reports on an empirical study that investigates the translation process in the workplace from a cognitive ergonomic perspective. In particular, the interaction between ten translators employed by a language service provider and the tools they deploy are examined. To that end, we recorded the translators’ workplace activities using keystroke logging, screen recording and eye tracking, combined with short retrospective interviews. We analysed their behaviour in terms of how they switched between the two screens on their desks, how they used different tools and where they invested their visual attention. Data related to productivity and quality are also presented. Among other findings, our data reveal that validation searches for terms and general expressions lead to considerable tool and task switching among professional translators.

scholarly journals Visual Attention Software: A New Tool for Understanding the “Subliminal” Experience of the Built Environment

2021 ◽  
Vol 11 (13) ◽  
pp. 6197
Author(s):  
Alexandros A. Lavdas ◽  
Nikos A. Salingaros ◽  
Ann Sussman
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Wearable Sensors ◽  
Computer Gaming ◽  
Geometric Patterns ◽  
Relative Design ◽  
Fixation Points ◽  
High Degree ◽  
Artificial Intelligence Application ◽  
Intelligence Application

Eye-tracking technology is a biometric tool that has found many commercial and research applications. The recent advent of affordable wearable sensors has considerably expanded the range of these possibilities to fields such as computer gaming, education, entertainment, health, neuromarketing, psychology, etc. The Visual Attention Software by 3M (3M-VAS) is an artificial intelligence application that was formulated using experimental data from eye-tracking. It can be used to predict viewer reactions to images, generating fixation point probability maps and fixation point sequence estimations, thus revealing pre-attentive processing of visual stimuli with a very high degree of accuracy. We have used 3M-VAS software in an innovative implementation to analyze images of different buildings, either in their original state or photographically manipulated, as well as various geometric patterns. The software not only reveals non-obvious fixation points, but also overall relative design coherence, a key element of Christopher Alexander’s theory of geometrical order. A more evenly distributed field of attention seen in some structures contrasts with other buildings being ignored, those showing instead unconnected points of splintered attention. Our findings are non-intuitive and surprising. We link these results to both Alexander’s theory and Neuroscience, identify potential pitfalls in the software’s use, and also suggest ways to avoid them.

Does What We See Shape History? Examining Workload History as a Function of Performance and Ambient/Focal Visual Attention

2021 ◽  
Vol 18 (2) ◽  
pp. 1-17
Author(s):  
Shannon P. Devlin ◽  
Jennifer K. Byham ◽  
Sara Lu Riggs
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Performance Measure ◽  
Task Demands ◽  
Unexpected Finding ◽  
Impact Performance ◽  
History Effects ◽  
And Performance ◽  
Workload History ◽  
Over Time

Changes in task demands can have delayed adverse impacts on performance. This phenomenon, known as the workload history effect, is especially of concern in dynamic work domains where operators manage fluctuating task demands. The existing workload history literature does not depict a consistent picture regarding how these effects manifest, prompting research to consider measures that are informative on the operator's process. One promising measure is visual attention patterns, due to its informativeness on various cognitive processes. To explore its ability to explain workload history effects, participants completed a task in an unmanned aerial vehicle command and control testbed where workload transitioned gradually and suddenly. The participants’ performance and visual attention patterns were studied over time to identify workload history effects. The eye-tracking analysis consisted of using a recently developed eye-tracking metric called coefficient K , as it indicates whether visual attention is more focal or ambient. The performance results found workload history effects, but it depended on the workload level, time elapsed, and performance measure. The eye-tracking analysis suggested performance suffered when focal attention was deployed during low workload, which was an unexpected finding. When synthesizing these results, they suggest unexpected visual attention patterns can impact performance immediately over time. Further research is needed; however, this work shows the value of including a real-time visual attention measure, such as coefficient K , as a means to understand how the operator manages varying task demands in complex work environments.

scholarly journals Simulation-Based Analysis of Greenhouse Gas Emissions in Sustainable Supply Chains—Re-Design in an Approach to Supply Chain Strategy

Energies ◽  
2021 ◽  
Vol 14 (12) ◽  
pp. 3504
Author(s):  
Blanka Tundys ◽  
Tomasz Wiśniewski
Keyword(s):  
Supply Chain ◽  
Environmental Impact ◽  
Greenhouse Gas Emissions ◽  
Greenhouse Gas ◽  
Literature Analysis ◽  
Gas Emissions ◽  
Environmental Aspect ◽  
Supply Chain Strategy ◽  
Advantages And Disadvantages ◽  
Negative Environmental Impact

The aim of the study was to analyze emissions in the supply chain and to identify, based on a literature analysis, which supply chain strategies could contribute to reducing these emissions. A broad spectrum of new supply chain strategy solutions was identified and, based on simulations of selected products, conclusions were drawn and the advantages and disadvantages of theoretical solutions were presented for individual cases. A critical analysis of the literature and simulation methods were used to illustrate the problem presented in this paper, to identify the factors causing greenhouse gas emissions and to draw conclusions in the form of proposals to redesign existing strategies, considering the factors determining the increase in pollution caused by the performed logistics processes. The results of the simulations and the literature analysis indicate that solutions related to the redesign of strategies must consider the specificity of the product and the nature of the chain. Not all proposed strategies are applicable to all chains, and each new strategy must be carefully considered and consider many factors. An important element to reduce the negative environmental impact of chains is a well-thought-out relationship with suppliers, a well-chosen and adapted logistics infrastructure, including means of transport. The presented solutions clearly indicate that the environmental aspect plays an increasingly important role in chain management and influences the applied chain strategies. However, reducing the environmental impact of a chain is not a revolutionary approach and an easy-to-implement strategy change, but a well-thought-out, long-term process that considers the specifics of the products, the possibilities of alternative sourcing and distribution modes, and the need to invest in logistics infrastructure to make it as environmentally neutral as possible.

Visual attention for solving multiple-choice science problem: An eye-tracking analysis

2012 ◽  
Vol 58 (1) ◽  
pp. 375-385 ◽  
Author(s):  
Meng-Jung Tsai ◽  
Huei-Tse Hou ◽  
Meng-Lung Lai ◽  
Wan-Yi Liu ◽  
Fang-Ying Yang
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Multiple Choice ◽  
Science Problem
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