scholarly journals An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 22 ◽  
Author(s):  
Sagar Pokhrel ◽  
Ashish Tiwari ◽  
Ram Kumar Phuyal

<p>This paper attempts to examine the impact of different educational marketing activities undertaken by Kathmandu valley located selected private management colleges. The study has gone through the behaviour of BBA and MBA enrolled students who were recruited by the private management colleges (affiliated to both domestic and foreign universities in Nepal). The conceptual model adopted for this study consists with 7Ps of marketing mix developed by Kotler and Fox (1995) which is specially designed for educational institutions. Self-administered questionnaires were distributed to 342 students studying in 9 different colleges of Kathmandu valley in the year 2015, and the collected data was analyzed through descriptive statistics approaches. The analysis of the available information revealed that the most important influencing factor for admission at the BBA and MBA levels was recommendations made by the friends. However, the words of mouth i.e. family and relatives’ recommendations, colleges’ website and newspapers’ advertisements were also found to be effective. At the BBA level, lecturers, provision for extra-curricular activities, library and IT facilities were also of the high value for the enrolment whereas at the MBA level, profile of lecturers, teaching practices, possibilities of future employment opportunities and better placement were high on the agenda. We believe that the outcome of this study will be helpful for all private colleges, advertising agencies, and government educational agencies of Nepal to understand the psychology of students and to develop effective marketing strategies. It will further support to regulate those activities that best meet the interest of students and service providers to increase attraction among all the potential students in the private colleges.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 22-36</p>

2020 ◽  
Vol 15 (3) ◽  
pp. 253-260
Author(s):  
Anita Prajapati ◽  
Tri Ratna Bajracharya ◽  
Nawraj Bhattarai ◽  
Yngve Karl Froyen

Growing demand for transport activities has raised numerous transport problems, mainly traffic congestion, environmental and energy issues. Efficient public bus services can be one of the sustainable solutions for meeting local transport demands. But the inefficient operation of public bus services in most of the developing countries has worsened the situation. The multiple service providers, in such open market, compete with each other for their own benefits by adding the number of bus services rather than providing excellent services to users. Accordingly, the number of buses increases that result in higher energy demand and GHG emission. This paper thus aims to analyze the impact of such informal and unregulated transport system prevalent in most of the developing countries focusing mainly on energy and the environment point of views. The study is carried out for the case of Kathmandu valley where the public bus service is owned and operated by multiple service providers. ArcGIS is used to model a public bus network using data available from an open street map. Potential Impact on energy and environment is analyzed using energy modeling tool LEAP. Results show that considerable improvement in energy and emissions can be achieved by improving the public bus services. This paper thus highlights the need for investment in improving access to good public bus services for the sustainable transport planning of the valley.


2021 ◽  
pp. 193896552110335
Author(s):  
John W. O’Neill ◽  
Jihwan Yeon

In recent years, short-term rental platforms in the lodging sector, including Airbnb, VRBO, and HomeAway, have received extensive attention and emerged as potentially alternative suppliers of services traditionally provided by established commercial accommodation providers, that is, hotels. Short-term rentals have dramatically increased the available supply of rooms for visitors to multiple international destinations, potentially siphoning demand away from hotels to short-term rental businesses. In a competitive market, an increase in supply with constant demand would negatively influence incumbent service providers. In this article, we examine the substitution effects of short-term rental supply on hotel performance in different cities around the world. Specifically, we comprehensively investigate the substitution effects of short-term rental supply on hotel performance based on hotel class, location type, and region. Furthermore, we segment the short-term rental supply based on its types of accommodations, that is, shared rooms, private rooms, and entire homes, and both examine and quantify the differential effects of these types of short-term rentals on different types of hotels. This study offers a comprehensive analysis regarding the impact of multiple short-term rental platforms on hotel performance and offers both conceptual and practical insights regarding the nature and extent of the effects that were identified.


2021 ◽  
Vol 8 ◽  
pp. 233339362110281
Author(s):  
Renee Fiolet ◽  
Cynthia Brown ◽  
Molly Wellington ◽  
Karen Bentley ◽  
Kelsey Hegarty

Technology-facilitated abuse can be a serious form of domestic violence. Little is known about the relationship between technology-facilitated abuse and other types of domestic violence, or the impact technology-facilitated abuse has on survivors. The aim of this interpretative descriptive study is to understand domestic violence specialist service providers’ perspectives on the impact of technology-facilitated abuse, and the link between technology-facilitated abuse and other forms of domestic violence. A qualitative approach using 15 semi-structured interviews were undertaken with Australian domestic violence specialist practitioners, and three themes were identified through data coding using inductive thematic analysis. Another form of control describes technology-facilitated abuse behaviors as enacting controlling behaviors using new mediums. Amplifies level of fear characterizes the impact of technology-facilitated abuse. A powerful tool to engage others describes opportunities technology offers perpetrators to abuse through engaging others. Findings highlight technology-facilitated abuse’s complexity and integral role in domestic violence and can assist clinicians to understand the impact and harm that can result from technology-facilitated abuse.


Author(s):  
Nadine B. Sarter ◽  
David D. Woods

In a variety of domains, researchers have observed breakdowns in human-automation coordination and cooperation. One form of breakdown is a lack of mode awareness which can result in ‘automation surprises’. These are, in part, related to a lack of adequate feedback on system status and behavior. The need for effective and timely feedback has become even more pressing with the evolution of systems that operate at increasingly high levels of authority and autonomy. In the absence of improved feedback design, however, the gap between required and available information has widened. To explore the impact of this trend towards ‘strong yet silent’ machine agents, a line of research was conducted on pilot-automation coordination on the Airbus A-320, an aircraft that exemplifies these trends. This research involved a survey of pilots' line experiences with the A-320 automation, observations of transition training to the airplane, and an experimental simulation study on pilots' mode awareness and pilot-automation coordination. The results of this work indicate a trend from mode errors of commission (which represented a more frequent problem on early generation ‘glass cockpit’ aircraft) to errors of omission. In other words, pilots were more likely to fail to observe and interfere with uncommanded and undesired automation and aircraft behavior. Such errors of omission also seem to have played a role in recent incidents and accidents. They illustrate the need for improved communicative abilities in autonomous and powerful systems to enable them to actively support the coordination between human and machine.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 674-674
Author(s):  
Austin Oswald ◽  
Nancy Giunta ◽  
Tim Johnston ◽  
Sherrill Wayland

Abstract The majority of aging network service providers are unprepared to deliver targeted services to lesbian, gay, bisexual, or transgender (LGBT) older adults. In 2017, California legislature mandated ongoing LGBT sensitivity training for congregate living providers. Services and Advocacy for GLBT Elders (SAGE) developed a specialized training, Creating Inclusive Communities, for congregate living staff to learn the unique needs of LGBT elders. This secondary data analysis compared pre-test knowledge and attitudes of training participants in two states, one mandating LGBT aging sensitivity training (California, N=328) and one without the mandate (New York, N=622). Preliminary results show that prior to receiving training, California participants demonstrate significantly less knowledge of LGBT aging issues compared to New York participants; t(948)=-3.808, p&lt;.001. Attitudinal differences were also demonstrated. These results suggest that laws mandating LGBT sensitivity training may help reach providers with greater training needs. Policy and practice implications will be discussed. Part of a symposium sponsored by Rainbow Research Group Interest Group.


2021 ◽  
Vol 13 (2) ◽  
pp. 445
Author(s):  
Wen-Kuo Chen ◽  
Venkateswarlu Nalluri ◽  
Suresh Ma ◽  
Mei-Min Lin ◽  
Ching-Torng Lin

Different sources of risk factors can occur in sustainable supply chain management due to its complex nature. The telecommunication service firm cannot implement multiple improvement practices altogether to overcome the risk factors with limited resources. The industries should evaluate the relationship between risk factors and explore the determinants of improvement measures. The purpose of the present study is to identify and analyze critical risk factors (CRFs) for enhancing sustainable supply chain management practices in the Indian telecommunication industry using interpretive structural modelling (ISM). Risk factors are identified through a literature survey, and then with the help of experts, nine CRFs are identified using a fuzzy Delphi method (FDM). The relationship among these CRFs has been analyzed using ISM, and the driving and the dependence power of those CRFs are analyzed. Results indicate that both “government policies (laws and regulations)” and “the impact of rapid change in technology” are independent or key factors that affect the sustainability of the telecommunications supply chain. In addition, results provide significant managerial implications, including enhanced sustainability, and the government should build justice, fairness, open laws, certainties, and regulations to prevent risk in the telecommunications industry supply chain; service providers should monitor the rapidly evolving technologies and focus on technical learning and organizational capacity development to overcome the impact of technological changes. The contribution of this study is using a novel approach to establish a hierarchical structural model for an effective understanding of CRFs relationships and to explore decisive risk factors that can help telecom service providers to better plan and design effective improvement strategies to enhance sustainability supply chain management.


Author(s):  
Sebastian Kummer ◽  
Marko Hribernik ◽  
David M. Herold ◽  
Jasmin Mikl ◽  
Mario Dobrovnik ◽  
...  

2016 ◽  
Vol 8 (1) ◽  
pp. 117 ◽  
Author(s):  
The Ninh Nguyen ◽  
Tuan Khanh Cao ◽  
Phuong Linh Dang ◽  
Hien Anh Nguyen

<p>Mobile payment has relative advantages compared to other payment methods, thus providing benefits for both consumers and the society. This study attempts to examine factors influencing consumer intention to use mobile payment services. Survey data are used to investigate the impact of consumers’ perceptions of mobile payment services and social influence on use intention. Empirical evidence from 489 Vietnamese consumers confirms a significant relationship between the factors and behavioral intention, and reveals that perceived trust is the strongest predictor of intention to use mobile payment services followed by perceived ease of use, perceived enjoyment, perceived behavioral control, perceived usefulness and subjective norm, respectively. The results contribute to the evolving literature, and suggest that mobile payment service providers should particularly focus on building up consumer trust, and making their services clear, understandable and easy to use. Future research directions for extending this study are also discussed.</p>


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