scholarly journals Waste Legislation and its Impact on Marketing Communication of the Circular Economy in Slovakia

2020 ◽  
pp. 55-68
Author(s):  
Dominik Jánoš ◽  
Rudolf Rybanský
Keyword(s):  
Circular Economy ◽  
Theoretical Perspective ◽  
Marketing Research ◽  
Marketing Communication ◽  
Communication Tools ◽  
The Individual

The article focuses on the characteristics of circular economy, supporters of the concept of circular economy, legislation and marketing communication in the process of circular economy from theoretical perspective. In the practical part of the paper the results of marketing research are presented. Marketing research is divided into 3 phases and focused on whether the respondents from the sample follow the individual communication tools during the process of shopping for clothes. The aim of the paper is to analyze waste legislation by the means of marketing communication tools in the implementation of the cirucular economy in Slovakia.

scholarly journals CONSUMER RESEARCH IN THE PROCESS OF CREATION AND DISTRIBUTION OF INNOVATIVE PRODUCTS

2021 ◽  
Author(s):  
Tetiana Reshetilova ◽  
◽  
Tetiana Kuvaieva ◽  
Keyword(s):  
Consumer Preferences ◽  
Marketing Research ◽  
Target Audience ◽  
Marketing Communication ◽  
Innovative Product ◽  
Market Failures ◽  
Communication Tools ◽  
Consumer Innovativeness ◽  
Innovative Products ◽  
The Impact

The motivated consumer innovativeness in the creation and distribution of innovation products are considered. The process of determining the consumer preferences of innovative products based on its attributes is investigated. The target audience selection mechanism for the marketing communication complex formation considering the consumer motivation is developed. One of the ways of maintaining the competitiveness of the enterprise, the development of new market segments is the withdrawal of innovative products. This process is always quite risky, even when an innovative product has obvious benefits for consumers. The results of many studies have shown that more than 30% of consumer goods and about 20% of industrial goods suffer market failures. This is due to the fact that innovative products are mainly created only on the basis of new knowledge, without taking into account the real needs of the market. Under these conditions, the key factor in the market success of the product is the marketing research of consumers at the stage of creating an innovative product. Communication impact on consumer categories "innovators" and "early followers" leads to a faster perception of innovative products by the entire target audience. The impact on different categories of consumers through different sets of marketing communication tools corresponds to an approach based on the motivation of consumers of innovative products. The development of a set of marketing communication tools should take into account the needs that meet the innovative products or the relative advantages that they possess.

scholarly journals Social Media in Communicating about Social and Environmental Issues—Non-Financial Reports in Poland

Information ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 220
Author(s):  
Ewa Stawicka ◽  
Joanna Paliszkiewicz
Keyword(s):  
Good Practice ◽  
Environmental Issues ◽  
Marketing Communication ◽  
Limited Extent ◽  
Socially Responsible ◽  
Communication Tools ◽  
Financial Reports ◽  
Good Practices ◽  
Corporate Social ◽  
The Impact

The main purpose of this article is to analyze the dissemination of social reports among entrepreneurs in order to determine the number of reporting organizations and examples in which Corporate Social Responsibility (CSR) areas enterprises report. We analyze the dissemination of social reports among entrepreneurs in Poland and determine the number of reporting organizations and examples in which CSR companies report. This work is a guide for entrepreneurs in Poland to build strategies and activities for transparency and communicating good practice. One of the research goals was to identify and evaluate communication activities with stakeholders in terms of responsible activities, social and environmental. The data analysis comes from a detailed literature review and the Responsible Business Forum (FOB) Reports database for 2008–2019 in Poland. The results of the survey show that many entrepreneurs in Poland, representing small, medium-sized (SME), and even large enterprises underestimate the importance of socially responsible activities. Entrepreneurs communicate with stakeholders to a limited extent and are not informed about good practices. The vast majority of the surveyed enterprises, especially large ones, prepare social reports, which result from obligation: requirements of Directive 2014/95/EU. The SME sector shows a lack of knowledge and uses individual marketing communication tools to a limited extent, limiting itself to advertising activities (very few companies prepare social reports). The article is a practical tip for enterprises showing the impact of business on changes towards sustainable development. Originality/value lies in the fact that the article presents selected research results on various aspects related to social reporting and communicating social and environmental activities to stakeholders.

scholarly journals Usage-Based Contact Linguistics: Effects of Frequency and Similarity in Language Contact

2021 ◽  
Vol 13 (3) ◽  
pp. 459-481
Author(s):  
Nikolay Hakimov ◽  
Ad Backus
Keyword(s):  
Language Contact ◽  
Theoretical Perspective ◽  
Special Issue ◽  
Linguistic Change ◽  
Contact Linguistics ◽  
Usage Frequency ◽  
Introductory Article ◽  
Individual Contributions ◽  
The Individual ◽  
Linguistic Behavior

Abstract The influence of usage frequency, and particularly of linguistic similarity on human linguistic behavior and linguistic change in situations of language contact are well documented in contact linguistics literature. However, a theoretical framework capable of unifying the various explanations, which are usually couched in either structuralist, sociolinguistic, or psycholinguistic parlance, is still lacking. In this introductory article we argue that a usage-based approach to language organization and linguistic behavior suits this purpose well and that the study of language contact phenomena will benefit from the adoption of this theoretical perspective. The article sketches an outline of usage-based linguistics, proposes ways to analyze language contact phenomena in this framework, and summarizes the major findings of the individual contributions to the special issue, which not only demonstrate that contact phenomena are usefully studied from the usage-based perspective, but document that taking a usage-based approach reveals new aspects of old phenomena.

scholarly journals The Use of Direct Marketing Techniques in Sport Marketing

10.26458/1543 ◽  
2016 ◽  
Vol 15 (4) ◽  
pp. 49
Author(s):  
Daniel Gardan ◽  
Gheorghe Epuran ◽  
Iuliana Petronela Gardan
Keyword(s):  
Direct Marketing ◽  
Sport Marketing ◽  
Future Research ◽  
Marketing Communication ◽  
Communication Tools ◽  
Related Services ◽  
Future Activity ◽  
The Future ◽  
Marketing Principles

Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself.In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so.The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.

scholarly journals EXPRESS: Sources of Variation In Search and Foraging A Theoretical Perspective

2021 ◽  
pp. 174702182110503
Author(s):  
Alastair David Smith ◽  
Carlo De Lillo
Keyword(s):  
Spatial Scales ◽  
Theoretical Perspective ◽  
Search Space ◽  
Visual Exploration ◽  
Two Dimensional ◽  
Search Behaviour ◽  
Wide Range ◽  
Search Processes ◽  
Sources Of Variation ◽  
The Individual

Search – the problem of exploring a space of alternatives in order to identify target goals – is a fundamental behaviour for many species. Although its foundation lies in foraging, most studies of human search behaviour have been directed towards understanding the attentional mechanisms that underlie the efficient visual exploration of two-dimensional scenes. With this review, we aim to characterise how search behaviour can be explained across a wide range of contexts, environments, spatial scales, and populations, both typical and atypical. We first consider the generality of search processes across psychological domains. We then review studies of interspecies differences in search. Finally, we explore in detail the individual and contextual variables that affect visual search and related behaviours in established experimental psychology paradigms. Despite the heterogeneity of the findings discussed, we identify that variations in control processes, along with the ability to regulate behaviour as a function of the structure of search space and the sampling processes adopted, to be central to explanations of variations in search behaviour. We propose a tentative theoretical model aimed at integrating these notions and close by exploring questions that remain unaddressed.

Green supply chain management and the circular economy

2018 ◽  
Vol 48 (8) ◽  
pp. 794-817 ◽  
Author(s):  
Junjun Liu ◽  
Yunting Feng ◽  
Qinghua Zhu ◽  
Joseph Sarkis
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Circular Economy ◽  
Theoretical Perspective ◽  
Theory Development ◽  
Theoretical Development ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Chain Management ◽  
Content Type

Purpose Green supply chain management (GSCM) and the circular economy (CE) overlap but also differ. The purpose of this paper is to clarify linkages between these two concepts. It identifies mutual theory applications used to study GSCM and CE. Design/methodology/approach A systematic literature review is conducted to identify theories from GSCM and CE studies. A critical analysis explores the theories that can provide mutual applications between GSCM and CE fields. Propositions are developed. Findings In all, 12 theories are applied in both GSCM and CE studies. Several theories are only applied in GSCM studies, but can help to advance CE study. These theories include complexity, transaction cost economics, agency, and information theories. Each of the eight theories only applied to CE can potentially advance GSCM study. Research limitations/implications The findings contribute to further theory development for both GSCM and CE study. A methodological review can advance theoretical development and cross-pollination in both fields. Originality/value This work is the first study to explicitly explore linkages of GSCM and CE from a theoretical perspective.

Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers

2018 ◽  
Vol 6 (3) ◽  
pp. 67-81
Author(s):  
Siti Haslina Md Harizan
Keyword(s):  
Solar Energy ◽  
Well Being ◽  
Jel Classification ◽  
Photovoltaic System ◽  
Marketing Communication ◽  
Solar Pv ◽  
Integrated Marketing ◽  
Snowball Sampling ◽  
Integrated Marketing Communication ◽  
Communication Tools

Objective - This paper aims to explain the motivational drives underlying the use of solar energy and to examine the effectiveness of integrated marketing communication tools in the dissemination of solar PV information among household consumers in Malaysia. Methodology/Technique - Data was collected using in-depth interviews, participant observations, and on-site visits to participants' homes. Sixteen private household consumers who were registered with the Sustainable Energy Development Authority Malaysia (SEDA), and who were located in different regions of several states in Malaysia, were selected using purposive and snowball sampling. The data was then transcribed and analyzed by identifying the themes and commonalities of the respondents. Findings - The findings indicate that there are 4 motivating factors that lead to solar PV adoption. Those are: economic, societal well-being, environmental well-being, and knowledge/cognition. The integrated marketing communication tools found to be most effective include mass media (television), electronic media (including social media and websites) and interpersonal sources. Novelty - The study elaborates on the motivations underlying the adoption of solar energy based on the real experiences of solar PV users. The study also assesses the effectiveness of integrated marketing communication tools used by various stakeholders in promoting solar PV systems based on user feedback. Type of Paper - Empirical Keywords: Integrated Marketing Communication; Motivation; Residential; Solar Photovoltaic System; Sustainable Marketing. JEL Classification: M31, O33

The Discourses of Heritage Language Development: Engaging Ideologies in Canadian Hispanic Communities

2014 ◽  
Vol 11 (1) ◽  
pp. 1-28
Author(s):  
Martin Guardado
Keyword(s):  
Language Development ◽  
Heritage Language ◽  
Language Maintenance ◽  
Theoretical Perspective ◽  
Research Literature ◽  
Hispanic Families ◽  
The Individual ◽  
Implicit And Explicit ◽  
Theory Research ◽  
Heritage Language Development

The goal of this article is to investigate the discourses surrounding the development and maintenance of Spanish in Canadian Hispanic families and community groups. Although the research literature already contains abundant insights into a variety of issues and factors, such as the individual, familial and societal benefits of heritage language maintenance, its conceptualization from a theoretical perspective of discourses and ideologies in families is less frequently discussed explicitly. Therefore, via analyses of interviews and daily interactions drawn from a 1.5-year ethnography conducted in Western Canada, the article draws attention to the diversity of meanings present in the families’ discursive constructions of heritage language development and maintenance. The interviews with parents were found to contain discourses that embodied implicit and explicit ideologies about language. Some of the metalinguistic constructions of language maintenance discussed in the article include discourses that can be categorized as utilitarian, affective, aesthetic, cosmopolitan and oppositional. The article concludes with implications for theory, research and families.

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