scholarly journals The Use of Direct Marketing Techniques in Sport Marketing

10.26458/1543 ◽  
2016 ◽  
Vol 15 (4) ◽  
pp. 49
Author(s):  
Daniel Gardan ◽  
Gheorghe Epuran ◽  
Iuliana Petronela Gardan
Keyword(s):  
Direct Marketing ◽  
Sport Marketing ◽  
Future Research ◽  
Marketing Communication ◽  
Communication Tools ◽  
Related Services ◽  
Future Activity ◽  
The Future ◽  
Marketing Principles

Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself.In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so.The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.

scholarly journals Memotret Strategi Komunikasi Pemasaran Terintegrasi Pada Industri Fashion

2020 ◽  
Vol 17 (3) ◽  
pp. 360
Author(s):  
Andriansyah Bari
Keyword(s):  
Swot Analysis ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Marketing Activity ◽  
Integrated Marketing ◽  
Communication Tools ◽  
Potential Consumer ◽  
Library Research ◽  
Short And Long Term

ABSTRACTSaddap Leather Goods is a company which engaged in fashion especially leather products. As a newly established company, Saddap faces several problems from some divisions, particularly in the marketing division. It is found that brand awareness of Saddap is still considered low. This can be seen from the small number of follower on Instagram. This study aims to find the problem in Saddap by conducting the internal analysis. This analysis consists of SWOT Analysis and TOWS Analysis. The data in this study were obtained through interviews with six informants which consists of Saddap excisting consumer and potential consumer. The data were also obtained through observation, literature (library research), and documentation. From this study it can be concluded that Saddap was facing ineffectiveness of previous marketing activity. To fix this problem, Saddap uses marketing communication tools through the Integrated Marketing Communication. Marketing communication tools proposed by Saddap are Advertising, Sales promotion, Redesign of packaging, Personal Sales, Trade shows and Direct Marketing. This research proposed the short and long term marketing activity

scholarly journals Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

2021 ◽  
Vol 16 (3) ◽  
pp. 210-227
Author(s):  
Mehmet Civelek ◽  
Michal Červinka ◽  
Krzysztof Gajdka ◽  
Václav Nétek
Keyword(s):  
Sampling Method ◽  
Research Question ◽  
Direct Marketing ◽  
Personal Selling ◽  
Online Marketing ◽  
Marketing Communication ◽  
Communication Tools ◽  
Broad Perspective ◽  
Marketing Innovation ◽  
Research Gap

Abstract Due to lack of sources, SMEs face certain problems when applying innovative activities. Since marketing communication tools enable to perform innovative actions, SMEs’ usage of such channels might provide solutions for them to overcome the barriers of making innovation. Thus, this paper investigates whether the usage of marketing communication tools by SMEs enables them to be innovative in marketing or not, and the research question is “Does the usage of marketing communication tools by SMEs improve their innovativeness in marketing?” This paper focuses on traditional and technology-enabled marketing communication tools, such as direct marketing, personal selling, online marketing, and advertising in social media. The researchers employ a random sampling method and then create an online internet-mediated questionnaire to collect data from 812 SMEs in Slovakia. The researchers have also performed Ordinal Logistic Regression analyses to fulfill the research aim. The results show that the usage of marketing communication tools by SMEs improves their innovative posture in marketing. The education level of firm executives and cultural factors in a specific nation might be the reasons for the findings of this research. Thus, the trainings and financial support provided by policymakers and collaboration of other institutions are beneficial for the growth of SMEs. This research analyzes traditional and technology-enabled marketing tools, and areas of marketing innovation in a broad perspective, including innovations in products/services, prices, distribution, promotion, people, processes, and visualization. Therefore, it differs from other studies and fills the research gap by making a significant value addition in related literature.

scholarly journals Direct Marketing Tools a Way to Market Success

2020 ◽  
Vol 26 ◽  
pp. 127-142
Author(s):  
Doina GURIŢĂ ◽  
Keyword(s):  
Direct Marketing ◽  
Consumer Involvement ◽  
Communication Process ◽  
Marketing Communication ◽  
Global Marketing ◽  
The Future ◽  
Essential Questions ◽  
Definition Of ◽  
The Relationship ◽  
Active Consumer

New conceptual developments in the field will have to take into account the developments in the telecommunications and IT sectors, which makes the focus in the future on the ability of direct marketing to create communication channels that stimulate active consumer involvement in the communication process, in perspective, through it, also in the production (provision) and distribution of different products and services. In the first part of this article I talk about the evolution of direct marketing, and in the second part I present ways, direct marketing tools that are paramount today and that lead an organization, a producer to profit. If databases are now the key to the definition of direct marketing, the future will bring interactivity and its effects to the forefront. Starting from the features of direct marketing, captured by the definition given above, some essential questions can be discussed regarding the relationship between direct marketing and the organization's marketing communication, respectively the relationship between direct marketing and the global marketing activity of the organization.

5. Promotions (marketing communications) and social media

2021 ◽  
pp. 63-79
Author(s):  
Kenneth Le Meunier-FitzHugh
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Sales Promotions ◽  
Communication Tools ◽  
Brand Values ◽  
Potential Customers

This chapter explores promotions, which are made up of a range of marketing communication tools that are critical in supporting the organization’s offer and conveying their brand values. They are designed to reach, interest, and engage customers in conversations and to encourage them to purchase their products. Promotional tools include advertising, sales promotions, public relations, direct marketing (on- or offline), sponsorship, and personal selling. Today, communication activities are being totally reinvented by the growth of social media and digital marketing. Indeed, the development of different types of social media has created opportunities to develop digital marketing that has an immediacy of interaction and increased intimacy with potential customers.

scholarly journals Marketing Communication Strategy of Kampoeng Heritage Kajoetangan Malang using SOSTAC Model

2021 ◽  
Vol 8 (6) ◽  
pp. 481-493
Author(s):  
Viola Fardhi Maghfira
Keyword(s):  
Information Technology ◽  
Word Of Mouth ◽  
Communication Strategies ◽  
Direct Marketing ◽  
Personal Selling ◽  
Communication Strategy ◽  
Tourist Attraction ◽  
Marketing Communication ◽  
Communication Tools ◽  
Descriptive Research

This study explores how marketing communication strategies in thematic villages are described with the SOSTAC model. This research aims to analyze the marketing communication strategy that has been carried out by Kampoeng Heritage Kajoetangan Malang using the SOSTAC Model. To achieve this objective, this study uses descriptive research, which means that this research describes systematic, factual, accurate from the data obtained and then analyzed to obtain the results needen in the study. The results showed that in the KJT village the marketing communication strategy that had been carried out had gone well using marketing communication tools such as publicity, direct marketing, personal selling, word of mouth to attract visitors. The focus of KJT for marketing communication strategies is image, tourist attraction, advances in information technology. The marketing communication strategy that shows the interest of Kampoeng Heritage Kajoetangan is dutch era buildings that are still well cared for and preserved to become a characteristic of Malang city which is identical to a heritage city.

scholarly journals Marketing Communication Tools in Food Industry: A Case Study on Cukurova Region in Turkey

2020 ◽  
Vol 8 (5) ◽  
pp. 1108-1116
Author(s):  
Nermin Bahşi ◽  
Dilek Bostan Budak
Keyword(s):  
Food Industry ◽  
Direct Marketing ◽  
Meat Products ◽  
Food Products ◽  
Simple Random Sampling ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Sales Promotions ◽  
Communication Tools ◽  
Practice Marketing

In this study, it is aimed to examine which level marketing communicating tools are used in the food industry in Çukurova Region, Turkey. For this purpose, a survey was applied to 92 enterprises which process milk and dairy products, meat and meat products, fruit juice industry in both Adana and Mersin. Also, face to face interview was conducted to gather data from 400 consumers who were determined via simple random sampling, living in Adana province. It was found out that enterprises used the marketing communication tools (sales promotion, advertisement etc.) to increase sales and reduce inventory, even if they are not mostly aware of the concept of marketing communications. They also indicated that they do not practice marketing communication programs at all. The most used tools by the enterprises are personal sales, direct marketing, sales promotions and advertisement. Also, as a result of correlation analysis showed that there is an effect between the enterprises’ use of marketing communication tools and brand and market performance. Consumers stated that the sales promotions are the most effective marketing communication tools on their preferences not only buying food products but also changing the brands. Consumers mostly decide what to buy and which brand while they are in the market. In this case, advertisement, promotion and to the content of the product were the most important factors regarding consumers’ choices. It was found out that consumers’ gender, age, education and income levels were also effective on their preferences on buying different food products. Consumers attitude was different about marketing communication tools; such as young people mostly affected by media and primary and secondary school graduates mostly influenced by additional gifts provided free of charge with the main product.

Current Postvention Research and Priorities for the Future

Crisis ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 202-206 ◽  
Author(s):  
Karl Andriessen ◽  
Dolores Angela Castelli Dransart ◽  
Julie Cerel ◽  
Myfanwy Maple
Keyword(s):  
Social Life ◽  
Online Survey ◽  
Research Priorities ◽  
Future Research ◽  
Physical And Mental Health ◽  
Intercultural Collaboration ◽  
The Social ◽  
The Future ◽  
Suicide Bereavement ◽  
Ethical Approval

Abstract. Background: Suicide can have a lasting impact on the social life as well as the physical and mental health of the bereaved. Targeted research is needed to better understand the nature of suicide bereavement and the effectiveness of support. Aims: To take stock of ongoing studies, and to inquire about future research priorities regarding suicide bereavement and postvention. Method: In March 2015, an online survey was widely disseminated in the suicidology community. Results: The questionnaire was accessed 77 times, and 22 records were included in the analysis. The respondents provided valuable information regarding current research projects and recommendations for the future. Limitations: Bearing in mind the modest number of replies, all from respondents in Westernized countries, it is not known how representative the findings are. Conclusion: The survey generated three strategies for future postvention research: increase intercultural collaboration, increase theory-driven research, and build bonds between research and practice. Future surveys should include experiences with obtaining research grants and ethical approval for postvention studies.

Patient Room of the Future Research Laboratory

2007 ◽  
Author(s):  
Richard Pak
Keyword(s):  
Research Laboratory ◽  
Future Research ◽  
Patient Room ◽  
The Future

The Knowledge Creation Organization: The Case of Alphana

2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc
Keyword(s):  
Competitive Advantage ◽  
Knowledge Creation ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Knowledge Based ◽  
The Future

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries

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