The Usage of Twitter in Small Businesses for Countries with a Low Twitter User Base

2020 ◽  
Vol 9 (4) ◽  
pp. 01-10
Author(s):  
Munif Mohammed Ali Al-Zoubi ◽  
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Small Businesses ◽  
Design Methodology ◽  
Secondary Data ◽  
Online Marketing ◽  
Twitter User ◽  
Twitter Users

This research aims to find the differences in the use of Twitter between small and large businesses, and how small businesses (SMEs) can follow and learn from their larger counterparts or refuse to use this platform due to the small number of Twitter users in that country. Design/methodology/approach: The research will use data obtained through multiple interviews with businesses in Amman Jordan, and uses secondary data gathered through a questionnaire regarding the usage of Twitter in the day to day life, Jordan is used as an example of a country with a low Twitter base. Keywords: Social Media, Twitter, e-WOM, Online Marketing Strategy, SMEs’.

Developing a storytelling experience: the case of craft spirits distilleries in Chicago

2020 ◽  
Vol 32 (4) ◽  
pp. 555-571
Author(s):  
Alistair Williams ◽  
Glyn Atwal ◽  
Douglas Bryson
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Direct Observation ◽  
Design Methodology ◽  
Secondary Data ◽  
Press Coverage ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach

Purpose The purpose of this study is to identify how craft spirits distilleries use elements of the storytelling narrative as part of a storytelling marketing strategy. Design/methodology/approach A case study approach was undertaken based on seven craft distilleries in and around Chicago, IL. Data were collected from various sources including direct observation and secondary data based on online press coverage company websites and social media. Findings In the sample of firms, the authors identified the following seven categories of storytelling themes: craft, innovation, origins, myth, celebrity, provenance and collectability. These categories comprise both functional and emotional components which are strongly associated with the concept of authenticity. Originality/value This research is the first of its kind to investigate storytelling within the craft spirits sector. The results are relevant to develop strategies for marketing craft spirits brands. Findings are relevant for spirits distilleries in Chicago, IL but have transferable learnings for beverage categories who desire to stage meaningful, valued customer experiences.

scholarly journals Assessment of Antipsychotic Medications on Social Media: Machine Learning Study

2021 ◽  
Vol 12 ◽  
Author(s):  
Miguel A. Alvarez-Mon ◽  
Carolina Donat-Vargas ◽  
Javier Santoma-Vilaclara ◽  
Laura de Anta ◽  
Javier Goena ◽  
...  
Keyword(s):  
Social Media ◽  
Negative Impact ◽  
Online Environment ◽  
First Line ◽  
Antipsychotic Medications ◽  
Twitter User ◽  
Medical Institutions ◽  
Twitter Users ◽  
User Perspectives ◽  
First Line Treatment

Background: Antipsychotic medications are the first-line treatment for schizophrenia. However, non-adherence is frequent despite its negative impact on the course of the illness. In response, we aimed to investigate social media posts about antipsychotics to better understand the online environment in this regard.Methods: We collected tweets containing mentions of antipsychotic medications posted between January 1st 2019 and October 31st 2020. The content of each tweet and the characteristics of the users were analyzed as well as the number of retweets and likes generated.Results: Twitter users, especially those identified as patients, showed an interest in antipsychotic medications, mainly focusing on the topics of sexual dysfunction and sedation. Interestingly, paliperidone, despite being among one of the newest antipsychotics, accounted for a low number of tweets and did not generate much interest. Conversely, retweet and like ratios were higher in those tweets asking for or offering help, in those posted by institutions and in those mentioning cognitive complaints. Moreover, health professionals did not have a strong presence in tweet postings, nor did medical institutions. Finally, trivialization was frequently observed.Conclusion: This analysis of tweets about antipsychotic medications provides insights into experiences and opinions related to this treatment. Twitter user perspectives therefore constitute a valuable input that may help to improve clinicians' knowledge of antipsychotic medications and their communication with patients regarding this treatment.

How emergency managers engage Twitter users during disasters

2020 ◽  
Vol 44 (4) ◽  
pp. 933-950 ◽  
Author(s):  
Zhan Xu
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Design Methodology ◽  
Stage Model ◽  
Prodromal Stage ◽  
Content Type ◽  
Emergency Managers ◽  
Twitter Users ◽  
Negative Sentiment ◽  
Practical Implications

PurposeNatural disasters are increasingly more frequent and intense, which makes it critical for emergency managers to engage social media users during crises. This study examined emergency official accounts' social media engagement at each disaster stage based on Fink's four-stage model of crisis and disaster: prodromal, acute, chronic and termination stages and linked topics and sentiments to engagement.Design/methodology/approachUsing text mining and sentiment analysis, 1,226 original tweets posted by 66 major emergency official Twitter accounts and more than 15,000 retweets elicited across the life cycle of Hurricane Irma were analyzed.FindingsResults identified the most engaging official accounts and tweets. Most tweets and the most engaging tweets were posted in the prodromal stage. Tweets related to certain topics were significantly more engaging than others. The most frequently tweeted topics by official accounts were less engaging than some seldom tweeted topics. Negative sentiment words increased the engagingness of the tweet. Sadness was the strongest predictor of tweet engagement. Tweets that contained fewer sadness words were more engaging. Fear was stronger in positively predicting tweet engagement than anger. Results also demonstrated that words for fear and anger were critical in engaging social media discussions in the prodromal stage. Words for sadness made the tweets less engaging in the chronic stage.Originality/valueThis study provided detailed instructions on how to increase the engagingness of emergency management official accounts during disasters using computational methods. Findings have practical implications for both emergency managers and crisis researchers.

Identification of Online Marketing Strategy to Success in the Survival Stage of Small Businesses

2017 ◽  
Vol 23 (11) ◽  
pp. 10757-10760 ◽  
Author(s):  
Aditya Parama Setiaboedi ◽  
Hasrini Sari ◽  
Budhi Prihartono
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Online Marketing

scholarly journals Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

2021 ◽  
pp. 65
Author(s):  
Kevin Benedict Lesmana ◽  
Rustono Farady Marta ◽  
Sugeng Wahjudi
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Strategy Analysis ◽  
The Public ◽  
Descriptive Research ◽  
Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

scholarly journals Understanding users Display-Name Consistency across Social Networks

2019 ◽  
Vol 8 (5S3) ◽  
pp. 471-476
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Experimental Results ◽  
Personal Attributes ◽  
Media Content ◽  
Social Networking Services ◽  
Twitter User ◽  
The Social ◽  
Twitter Users

Online users create their profiles on numerous social platforms to get benefits of various types of social media content. During online profile creation, the user selects a username and feeds his/her personal details like name, location, email, etc. As different social networking services acquire common personal attributes of the same user and present them in a variety of formats. To understand the availability and similarity of personal attributes across various social networking services, we propose a method that uses the different distance measuring algorithms to determine the display-name similarity across social networks. From the experimental results, it is found that at least twenty percent GooglePlus-Facebook and Facebook-Twitter users select the same display name, while forty five percent Google and Twitter user select identical name across both the social networks.

scholarly journals Sentiment Analysis of West Java International Airport (Bijb) Kertajati on Twitter

2020 ◽  
Vol 4 (2) ◽  
pp. 176-182
Author(s):  
Oka Intan ◽  
Sri Widiyanesti
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Rapid Development ◽  
West Java ◽  
Word Cloud ◽  
Twitter User ◽  
The Social ◽  
Twitter Users ◽  
Negative Sentiment

The rapid development of technology allows everything to accessed by the internet that causes many users of social media and one of the social media is Twitter. An interesting topic to discuss on Twitter is about new and fresh things that attract many users to get involved. One of the things that attract Twitter users is the construction of a new airport, namely Kertajati Airport, which has some problems with airport activities, such as the small number of visitors, lonely conditions of the airport, and decreased number of routes. This study aims to find out Twitter user sentiments towards Kertajati Airport in West Java to know the quality of Kertajati Airport. The method used in this study is sentiment analysis by looking at the calculation of how many positive and negative sentiment have been obtained with the most result so it can reflect the quality of Kertajati Airport and then there is a word cloud to see the spread of word related to sentiment. The results of this study indicate that the quality of the Kertajati Airport cannot be said to be good because the results of the sentiment analysis found that negative sentiments have more percentages than positive sentiments

scholarly journals DIGITAL MARKETING STRATEGY ON AGRICULTURAL PRODUCT (Case Study : UD Amalia Demak)

2021 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Farah Amalia ◽  
Ady Widyakto ◽  
Lulus Parpti NSS
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Research Result ◽  
Complete Information ◽  
Online Marketing ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Building Relationships ◽  
The Right

<p><em>Offline marketing in agricultural products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. </em><em>The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to </em><em>create customer loyalty</em><em>.</em></p>

scholarly journals Strategi Pemasaran TVRI dalam Menaikkan Brand Image

2020 ◽  
Vol 2 (1) ◽  
pp. 67-79
Author(s):  
Christina .
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Research Method ◽  
Brand Image ◽  
Secondary Data ◽  
Digital Marketing ◽  
Public Broadcasting ◽  
The Public ◽  
Effective Media

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers

Analyzing user sentiment in social media: Implications for online marketing strategy

2017 ◽  
Vol 34 (12) ◽  
pp. 1094-1100 ◽  
Author(s):  
Adrian Micu ◽  
Angela Eliza Micu ◽  
Marius Geru ◽  
Radu Constantin Lixandroiu
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Marketing
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