scholarly journals Strategi Pemasaran TVRI dalam Menaikkan Brand Image

2020 ◽  
Vol 2 (1) ◽  
pp. 67-79
Author(s):  
Christina .
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Research Method ◽  
Brand Image ◽  
Secondary Data ◽  
Digital Marketing ◽  
Public Broadcasting ◽  
The Public ◽  
Effective Media

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers

scholarly journals Internet Marketing Strategy Demandailing Café in Building a Digital Brand on Instagram

2021 ◽  
Vol 8 (2) ◽  
pp. 165
Author(s):  
Rifkya Xena Aminullah JR ◽  
Jokhanan Kritiyono
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Interpersonal Communication ◽  
Brand Image ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
The Public ◽  
Marketing Data

This study raises the marketing communication strategy carried out by the Demandailing management in building the Demandailing Cafe brand image. This study describes the digital marketing strategy carried out by Demandailing Café in building a brand image on Instagram social media to the public, especially Demandailing Cafe consumers located in Surabaya. The benefits obtained from this research are as an academic reference on digital marketing in building a practical brand image on Instagram social media. The research method used in this research is descriptive qualitative, with an analysis of Integrated Marketing Communication (IMC) and digital marketing. Data was collected through in-depth interviews, observation, and documentation studies. This study concludes that in carrying out the Demandailing digital marketing strategy to build a brand image on Instagram social media, it is determined by how the products offered are highlighted in terms of the promotional content of the Demandailing Café product itself. Submission of the brand image itself indirectly becomes an interpersonal communication from Demandailing with customers who see Instagram. Demandailing always makes innovations in building a brand image that is not done by other cafe entrepreneurs, both in terms of soft selling and hard selling.

scholarly journals Peran Media Baru Dalam Kegiatan Hijrah Fest

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah
Keyword(s):  
Social Media ◽  
Young People ◽  
Data Collection ◽  
New Media ◽  
Research Method ◽  
Main Role ◽  
The Public ◽  
Digital Era ◽  
Depth Interview

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>

scholarly journals Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

2021 ◽  
pp. 65
Author(s):  
Kevin Benedict Lesmana ◽  
Rustono Farady Marta ◽  
Sugeng Wahjudi
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Strategy Analysis ◽  
The Public ◽  
Descriptive Research ◽  
Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

scholarly journals Public Response to Education and Prevention Efforts of Covid-19 in Instagram @satgascovididijatim

2020 ◽  
Vol 2 (1) ◽  
pp. 135-146
Author(s):  
Indri Wachidah Wahyuni Trisna ◽  
Hariri Ulfa'i Rosyidah ◽  
Sokhi Huda
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Phenomenological Approach ◽  
Qualitative Research Method ◽  
Research Results ◽  
Public Response ◽  
The Public ◽  
Effective Media

This research aims to discuss a public response to education and prevention of COVID-19 on social media Instagram @satgascovididijatim and to discuss the effectiveness of media social Instagram as a medium for conveying information to the public. The research method used in this research is a qualitative research method with a phenomenological approach. Data collection by observations, interviews, and documentation. There are two points to these research results. First, the Indonesian Doctor’s Association (IDI) of East Java conducts education and prevention of COVID-19 through the @satgascovidiidijatim Instagram account to the whole community especially the East Java community, to prevent the transmission of the coronavirus. Secondly, the community gives a response that is response cognitive, affective, and behavioral. This response states that Instagram account @satgascovididijatim is one of the effective media for delivering massage education and prevention COVID-19 to the public through social media Instagram.

scholarly journals Sanksi Bagi Notaris Yang Mempromosikan Jabatannya Pada Sosial Media

2019 ◽  
Vol 4 (1) ◽  
pp. 31-41
Author(s):  
Meishell Njoto
Keyword(s):  
Social Media ◽  
Research Method ◽  
Code Of Ethics ◽  
Secondary Data ◽  
Legal Research ◽  
Conceptual Approach ◽  
The Public ◽  
Ethics Code ◽  
Notary Public ◽  
Legal Consequences

Notary plays an important role in making authentic deed in Indonesia. Notaries are often referred to occupying honorary positions as general or state officials. As the holder of an honorary position trusted by the public to make an authentic deed, the Notary must comply with the applicable laws and the Code of Ethics. Obligations and prohibitions of Notaries have clearly been regulated in UUJN and Notary Ethics Code, but that does not mean there are no Notaries who violate these rules. In order to find out what the legal consequences of a notary who violated social media promotion, the authors conducted this research. The research method used in this study is normative legal research. Normative legal research is legal research conducted by examining materials derived from various laws and regulations and other materials from various literatures. Which means this research examines secondary data material or does a literature review. The approach used in this study is the statutory approach and the conceptual approach. The result of this research is the prohibition on promotion through social media which actually has been regulated in various rules regarding notaries along with the legal consequences if the Notary Public violates these rules.

scholarly journals Disability Entrepreneurs Responses to Public Communication During the Pandemic (Case Study about Disability Entrepreneur Strategy through Online Culinary Business during the Covid-19 Pandemic)

Webology ◽  
2021 ◽  
Vol 18 (1) ◽  
pp. 121-130
Author(s):  
Ari Agung Prastowo ◽  
Hanny Hafiar ◽  
Yanti Setianti ◽  
Yustika sari
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Marketing ◽  
Business Strategies ◽  
Public Communication ◽  
The Public ◽  
Business People ◽  
Quality Product ◽  
Media Platform

There was a government appeal that was communicated to the public during the co-19 pandemic. Including an appeal to business people to develop business strategies that are adaptive to conditions. There are people with disabilities who have culinary businesses which can maintain their business during the Covid-19 pandemic. This was expressed in a seminar which was held by the Community of Entrepreneurs with Disabilities Houses. In the seminar, Sri Arya Ramadani, a person with visual impairment disability and the owner of Ayam Geprek Petukangan business, shared her experiences and strategies for running a culinary business in the pandemic era. The challenge faced by entrepreneurs is the socioeconomic stability against competitors who have similar businesses with other entrepreneurs. However, a strong enthusiasm for learning, a strong mentality, not easy to despair and support from family and community make entrepreneurs able to compete with other similar businesses. Another challenge faced by disability entrepreneurs is the existence of the Covid-19 pandemic, entrepreneurs trying to adapt to crisis situations and developing an Efficiency, Creative and Healthy strategy. The strategy is supported by promotional tactics, including using social media in the form of Instagram, using professional photography services to get quality product photos, establishing relationships with consumers through the WhatsApp media platform, and also not easy to complain about social media. The digital marketing strategy is balanced with the alms strategy, which is believed to bring blessings on its business journey. Therefore, until now, entrepreneurs still survive and can meet their business needs.

scholarly journals The Relationship Of Political Socialization Messages Relations In Social Media Twitter With The Image Of PKS. (Study: Political Socialization PKS Through @PKSejahtera Account)

2019 ◽  
Vol 2 (1) ◽  
pp. 3
Author(s):  
Munadhil Abdul Muqsith
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Political Parties ◽  
New Media ◽  
Research Method ◽  
Political Socialization ◽  
Good Image ◽  
The Public ◽  
Relationship Of ◽  
The Relationship

The development of new media provides convenience in communicating and conveying the message, thus leading directly into a meeting without limited space, time and distance, users can easily participate in social interaction. Political parties take advantage of the development of new media in order to disseminate and political information to the public in order to obtain a good image. The Justice and Prosperous Party or sometime called PKS utilizing twitter as a social media in order to convey the message of political socialization through the official account DPP @PKSejahtera to 159.500 followers. This research is about the relationship of political socialization messages relations in social media twitter with the image of PKS. (Study: Political Socialization PKS through @PKSejahtera account). Purpose of this study is 1) how much the relationship of political socialization messages in social media Twitter with the image of PKS. This research method uses a quantitative approach. These results indicate that there is a relationship between socialization message via twitter to the image. The highest relationship found in the relationship of political socialization message with variable perception in the indicator 's political image.Keywords : Political Socialization Messages, Prosperous Justice Party, Twitter, Image. 

scholarly journals PENGARUH UU ITE TERHADAP KEBEBASAN BEREKSPRESI DI MEDIA SOSIAL

2021 ◽  
pp. 1069
Author(s):  
Vonny Kristanti Kusumo ◽  
Ie Lien Risey Junia ◽  
Yuwono Prianto ◽  
Tatang Ruchimat
Keyword(s):  
Social Media ◽  
Research Method ◽  
Freedom Of Expression ◽  
Secondary Data ◽  
Point Of View ◽  
The Public ◽  
Digital Era ◽  
Library Research ◽  
Library Studies ◽  
Positive Point

In this sophisticated era, in the digital era, it is very easy for people to express opinions, express opinions, complain, share stories and experiences, or other things that they want to share with the public on social media. However, with the freedom of expression, there are often many violations that occur related to the Information and Electronic Transaction Law (hereinafter referred to as the “UU ITE”). So then people tend to have a fear of expressing themselves to the public on social media, due to ignorance and ignorance of the community towards the ITE Law. The ITE Law itself has two perspectives in the eyes of the public, some are looking at it from a positive point of view and some are looking at it from a negative point of view with the existence of this ITE Law. By using normative legal research methods, the sources used are secondary data. This research method is a library research method which is carried out by collecting legal materials through library studies and is guided by primary legal materials and secondary legal materials, and this research uses a statute approach. The purpose of this paper is to convey information about what things must be considered in using social media, how the influence of the news that the public conveys on social media in order to express themselves and how to use social media wisely, so that with this ITE Law does not make people worry about expressing themselves in any form on social media. So that in the future people can become wise and responsible users of social media.Pada zaman yang canggih ini, di era digital, masyarakat sangat mudah untuk menyampaikan opini, mengemukakan pendapat, berkeluh kesah, berbagi cerita dan pengalaman, atau hal-hal lainnya yang ingin dibagikan kepada publik di media sosial. Namun dengan adanya kebebasan berekspresi tersebut, sering dijumpai banyak pelanggaran yang terjadi berhubungan dengan UU Informasi dan Transaksi Elektronik (selanjutnya akan disebut “UU ITE”). Sehingga kemudian masyarakat cenderung memiliki rasa takut untuk mengekspresikan diri pada publik di media sosial, dikarenakan ketidaktahuan dan ketidakmengertian masyarakat terhadap UU ITE. UU ITE sendiri memiliki dua perspektif di mata masyarakat, ada yang melihat dari sudut pandang positif dan ada juga yang melihat dari sudut pandang negatif dengan adanya UU ITE ini. Dengan memakai metode penelitian hukum normatif, dan sumber yang digunakan adalah data sekunder. Metode Penelitian ini adalah metode penelitian kepustakaan yang dilakukan dengan cara pengumpulan bahan hukum melalui studi kepustakaan dan berpedoman pada bahan hukum primer serta bahan hukum sekunder, dan penelitian ini memakai pendekatan per UU (statute approach).  Yang dimaksud dari penulisan ini yaitu untuk menyampaikan informasi mengenai hal-hal apa yang harus diperhatikan dalam memakai media sosial, bagaimana pengaruh dari pemberitaan yang masyarakat sampaikan pada media sosial dalam rangka mengekspresikan dirinya dan bagaimana menggunakan media sosial dengan bijak, sehingga dengan adanya UU ITE ini tidak membuat masyarakat menjadi khawatir untuk mengekspresikan diri dalam bentuk apapun di media sosial. Sehingga kedepannya masyarakat bisa menjadi pengguna media sosial yang bijak dan bertanggung jawab.

scholarly journals Digital Marketing Biro Haji Umroh Dalam Merekrut Jamaah Sebelum Dan Disaat Pandemi

2022 ◽  
Vol 4 (3) ◽  
pp. 585-594
Author(s):  
Umi Latifah ◽  
Burhanudin AY ◽  
Istiqomah Istiqomah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Research Method ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Primary Data ◽  
Data Presentation ◽  
Analysis Techniques ◽  
The Difference

This study aims to analyze the digital marketing strategy of the Hajj and Umrah bureau in recruiting pilgrims before and during the pandemic, as well to find out the differences in digital marketing strategies. The object of research at PT. Amanau Izzah Zamzam Sakinah Surakarta. The research method with qualitative uses primary data and secondary data. Research informants are leaders, marketing staff, digital marketing staff. Data collection techniques with interviews, observation, and documentation. Data analysis techniques through data reduction, data presentation, and drawing conclusions. The result is that the digital marketing strategies used before the pandemic were websites, Facebook, Instagram, Pinterest and WhatsApp. during a pandemic, focus on digital marketing such as websites, Facebook, and WhatsApp. The difference in the focus of the three social media is seen from the large number of registrants from the website, Facebook, and WhatsApp so that currently they are maximizing it

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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