influence of shopping motives and store attributes on purchasing decisions at matahari department store karawang

This study aims to determine how much influence the shopping motives and store attributes on purchasing decisions at Matahari Department Store Karawang. The method used in this research is descriptive and verification. In this study, there are independent variables and dependent variables. Independent variables are variables that influence or cause the change or the emergence of the dependent variable. Meanwhile, the dependent variable is the variable that is influenced or becomes the result, because of the independent variables (Sugiyono, Quantitative Qualitative Research Methods and R & D, 2012, p. 39). The independent variables in this study are shopping motives and shop attributes, while the dependent variable is the purchase decision. In this study, the population is the number of consumers who have made purchases at Matahari Department Store Karawang for 1 month. The average number of consumers per week is 10,000 people. So to find out the number of consumers for 1 month by adding up the average consumer per week / 7 x 30. (10,000 / 7) X 30, thus the results obtained are 42,857.

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Pengaruh Brand Reputation, Brand Competence, dan Brand Liking terhadap Keputusan Pembelian

Jurnal Ilmiah Manajemen Kesatuan ◽

10.37641/jimkes.v5i2.77 ◽

2018 ◽

Vol 5 (2) ◽

pp. 125-132

Author(s):

Santoso . ◽

Sulistiono .

Keyword(s):

Regression Equation ◽

Purchase Decision ◽

Decision Making Process ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Independent Variables ◽

Brand Reputation ◽

Dependent Variables ◽

The Relationship ◽

Survey Approach

Brand reputation, is a brand that refers to a person to assume that such brand is good and reliable. Brand competence is the ability of product to solve problems faced by its customers, and meet their needs. Brand liking is a particular fondness of one party against another party because these parties find that the other party favorable and suitable. Purchase decision is the stage in the buyer's decision making process, where consumers actually buy the product. This study is to determine the effect of brand reputation, brand competence and brand liking, on purchasing decision of the consumers of motorcycle Yamaha V-Ixion. This research uses a survey approach to retrieve data using questionnaires with respondents of 100 consumers of motorcycle yamaha v-Ixion in Bogor. Based on the calculations, the table variable regression equation brand reputation 0.005 states that each additional values in brand reputation will give rise to a score of 0.005. While the table variable regression equation brand competance 0.090 states that each additional values of variables brand competence will give rise to a score of 0.090. And table variable regression equation of brand liking of 0.531 states that each additional values of brand liking will give rise to a score of 0,531. From the analysis of determination test, brand reputation, brand competence and brand liking, on the purchasing decision is of 0.247, this indicates the relationship between the independent variables are brand reputation, brand competence, and the dependent variables purchasing decisions by 24.7%.

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PENGARUH FAKTOR SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN TIKET TEATER JKT48 DENGAN BRAND LOVE SEBAGAI VARIABEL INTERVENING

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v3i3.159 ◽

2018 ◽

Vol 3 (3) ◽

pp. 413-422

Author(s):

Margaretha Margaretha ◽

Donant Alananto Iskandar

Keyword(s):

Social Factors ◽

Psychological Factors ◽

Purchase Decision ◽

Purchasing Decisions ◽

Brand Love ◽

Independent Variables ◽

Sales Strategy ◽

Dependent Variables ◽

Relationship Of ◽

The Relationship

The purpose of this research is to understand the influence of social, personal, and psychological factors towards purchase decision of JKT48 Theater’s Tickets. Data were collected from 126 fans of JKT48 in DKI Jakarta who have bought tickets three times or more. The result of this research shows that psychological factors significantly influence the purchase decision. Brand love moderates the relationship of all independent variables with the dependent variables. The existence of brand love as a moderating variable will weaken the influence of social factors on purchasing decisions. The implications of this research can be a reference for the management team in formulating JKT48 Theater’s Tickets sales strategy related to social, personal, and psychological factors. Keywords: social,brand love, purchase decision

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ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE VIVO (Studi Kasus Konsumen Gadget Mart Pelaihari)

Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN ◽

10.31602/al-kalam.v6i1.1939 ◽

2019 ◽

Vol 6 (1) ◽

pp. 1

Author(s):

Siti Raesa Rizki P ◽

Akhmad Samhudi

Keyword(s):

Product Quality ◽

Mobile Phones ◽

Quantitative Method ◽

Test Reliability ◽

Purchase Decision ◽

Purchasing Decisions ◽

Analysis Techniques ◽

Independent Variables ◽

Dependent Variables ◽

Problems And Solutions

This research is based on a theoretical framework, expert ideas, or the understanding of researchers based on their experience, then developed into problems and solutions that are proposed to obtain justification (Verification) in the form of emperical data support in the field. This study aims to find out and analyze how much influence the variables of product quality, price and promotion on purchasing decisions on VIVO mobile phones. The method used in this study is a quantitative method, with a population of 40, a sample of 40 people and data analysis techniques with research instruments validity test, reliability test and using multiple linear regression. The results of this study indicate that the Product Quality, Price and Promotion variables individually and together influence the VIVO Mobile Purchase Decision on the Pelaihari Mart Gadget. Meanwhile, based on the results of the F Test at the level of α of 5%, it proves that all the independent variables have a significant effect on the dependent variables together (simultaneous). Adjusted determination (R2) is 0.505 or 50.5%, this shows the amount of contribution given by all independent variables on the dependent variable.

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