scholarly journals City Image Management as a Component of Municipal Marketing

2020 ◽  
Vol 23 (1) ◽  
pp. 194-203
Author(s):  
Viktoriia Stamat ◽  
◽  
Anastasiia Smyrnova ◽  
Keyword(s):  
Strong Relationship ◽  
Scientific Work ◽  
Image Management ◽  
City Image ◽  
Chi Square ◽  
Management Measures ◽  
Product Image ◽  
Local Residents ◽  
Key Steps ◽  
The City

Introduction. In modern conditions of globalization and decentralization, emphasizing the features of certain territories becomes especially important. Each territory, city has certain competitive advantages, the identification and emphasis of which allows you to manage the development of the area. The theoretical and methodological basis of the study is a dialectical method of cognition, a systematic approach to the study of aspects of city image management. The following methods were used during the study: abstract-logical, correlation of qualitative features with determination of Cramer’s coefficient and chi-square; score, Likert scale and semantic differential (in the survey of residents), graphical method. Purpose. The purpose of scientific work is to develop theoretical and methodological and practical aspects of the city image managing using modern marketing technologies. Results. The article has evaluated the existing Mykolaiv city image and has substantiated the expediency of its management. As a result of the survey, an image of the city has been formed, which appeared in the imagination of local residents. The key factors for which Mykolaiv should work on image, and the factors forming image of the city according to inhabitants have been revealed. The author’s own method has been used to assess the existing image. This method can be used to assess the image of other cities, as it is universal except for certain features of the city in terms of its characteristics. Conclusions. The survey revealed a strong relationship between the category of residents and indicators of their attitude to the city. Based on the obtained data, the segmentation of local residents was carried out using socio-demographic and behavioral criteria. Further key steps of management of the existing city image in order to increase the commitment of citizens to Mykolaiv taking into account target segments of the city are developed. The list of Mykolaiv image management measures has been made and grouped taking into account offers of various categories of citizens. Keywords: city image; city image management; city brand; segmentation; target city segments; “city product”; image events.

Book reviews

2016 ◽  
Vol 4 (2) ◽  
pp. 159-162
Author(s):  
Evinc Dogan ◽  
Efe Sevin
Keyword(s):  
Food Culture ◽  
City Image ◽  
Culture Consumption ◽  
The City

Corvo, Paolo (2015). Food Culture, Consumption and Society. Basingstoke: Palgrave Macmillan (ISBN: 9781137398161)Dogan, Evinc (2016). Image of Istanbul: Impact of ECOC 2010 on the City Image, London: Transnational Press London (ISBN: 978-1-910781-22-7)

The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul

2013 ◽  
Vol 3 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Evinç Doğan ◽  
Ibrahim Sirkeci
Keyword(s):  
Visual Analysis ◽  
Place Branding ◽  
World City ◽  
City Branding ◽  
City Image ◽  
European Capital Of Culture ◽  
National Boundaries ◽  
Symbolic Production ◽  
The Impact ◽  
The City

This study examines the ways in which the city image of Istanbul is re-created through the mega-events within the context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for the Ruhr in Germany and Pécs in Hungary), where the urban spaces were projected as the theatre décor while residents and visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world city” rather than a “European capital”. With a series of transnational connotations, this can be considered as part of an attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was evident in the promoted images of Istanbul. The research employs a hermeneutic approach in which representations, signs and language are the means of symbolic meaning, which is analysed through qualitative methods for the visual data (Visual Analysis Methods), namely Semiotics and Discourse Analysis. The analysed research material comes from a sample of posters released during the ECoC 2010 to promote 549 events throughout the year. Using stratified random sampling we have drawn 28 posters (5% of the total) reflecting the thematic groups of events in the ECoC 2010. Particular attention is also paid to the reflexivity of the researchers and researchers’ embeddedness to the object of research. The symbolic production and visual representation are therefore investigated firstly through the authoritative and historically constituted discourses in the making of Istanbul image and secondly through the orders of cultural consumption and mediatisation of culture through spectacular events. Hence enforcing a transnationalisation of the image of the city where the image appears to be almost stateless transcending the national boundaries. Findings and methodology used in this study can be useful in understanding similar cases and further research into the processes of city and place branding and image relationships. 

Book Review

2016 ◽  
Vol 6 (2) ◽  
pp. 386-389
Author(s):  
Eduardo Oliveira
Keyword(s):  
Urban Planning ◽  
Urban Design ◽  
Olympic Games ◽  
City Image ◽  
European Capital Of Culture ◽  
The Arts ◽  
The World ◽  
The City ◽  
The Olympic Games

Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 

Exploring Attendance at a Traditional Cultural Event: The Case of a Holy Week Celebration

2020 ◽  
Vol 24 (1) ◽  
pp. 153-168
Author(s):  
Víctor Lafuente ◽  
José Ángel Sanz ◽  
María Devesa
Keyword(s):  
Cultural Capital ◽  
Cultural Heritage ◽  
Count Data ◽  
Data Model ◽  
Social Aspects ◽  
Social Nature ◽  
The World ◽  
Local Residents ◽  
The City ◽  
Complex Expression

Holy Week is one of the most important traditions in many parts of the world and a complex expression of cultural heritage. The main goal of this article is to explore which factors determine participation in Holy Week celebrations in the city of Palencia (Spain), measured through the number of processions attended. For this purpose, an econometric count data model is used. Variables included in the model not only reflect participants' sociodemographic features but other factors reflecting cultural capital, accumulated experience, and social aspects of the event. A distinction is drawn between three types of participants: brotherhood members, local residents, and visitors, among whom a survey was conducted to collect the information required. A total of 248 surveys were carried out among brotherhood members, 209 among local residents, and 259 among visitors. The results confirm the religious and social nature of this event, especially in the case of local participants. However, in the case of visitors, participation also depends on aspects reflecting the celebration's cultural and tourist dimension—such as visiting other religious and cultural attractions—suggesting the existence of specific tourism linked to the event. All of this suggests the need to manage the event, ensuring a balance is struck between the various stakeholders' interests and developing a tourist strategy that prioritizes public-private cooperation.

EXPLORING EX-ANTE IMPACTS AND SOCIAL AND SPORTIVE CHALLENGES OF HOSTING A FUTURE NEW INTERNATIONAL MAJOR EVENT: A CASE STUDY OF THE WORLD ROLLER GAMES IN BARCELONA

2020 ◽  
Author(s):  
Albert Saló ◽  
Laia López
Keyword(s):  
Social Economic ◽  
Research Question ◽  
City Image ◽  
Local Council ◽  
The World ◽  
Future Consequences ◽  
Mega Event ◽  
The City ◽  
The Postponement

Research Question: This analysis arises from the decision of the current local council of Barcelona regarding the postponement of the sporting mega-event ‘World Roller Games’, due to a lack of a social and sportive implication in this event. This research tries to shed some light on the matter and give evidence to the local council to become the world capital of skating. The research question is to analyse whether non-economic impacts could be relevant enough to organise a mega-event.Research Methods: The methodology is based on the perception and experience of spectators and participants on four main impacts (social, economic, sports city image and sports practice) using a survey from a National Roller Skating Championship in Spain, considering that this profile of respondents have a better knowledge of the current situation of this sport.Results and Findings: There are positive expected future consequences of this mega-event to be held in Barcelona in social and sportive terms. We can also conclude that the local council must still introduce some social and sportive policies in the city in order to improve the chances of success in social, sports practice and sportive brand image development.Implications: It is demonstrated that a mega-event should not be seen purely from a perspective of business generation, especially with minority sports like roller skating. There is a clear opportunity to develop social and sportive practice initiatives that can push social cohesion throughout the city thanks to a mega-event such as this one.

Skull and Face Injuries and Associated Factors in Pedestrian Victims of Traffic Accidents: A Single Trauma Center Analysis

2020 ◽  
Vol 2 (1) ◽  
pp. 53-59
Author(s):  
Josimara A. de Araújo Varela ◽  
Tatiana F.T. Palitot ◽  
Smyrna L.X. de Souza ◽  
Alidianne F.C. Cavalcanti ◽  
Alessandro L. Cavalcanti
Keyword(s):  
Medical Records ◽  
Associated Factors ◽  
Traffic Accidents ◽  
Age Group ◽  
Chi Square ◽  
Cross Sectional ◽  
Significance Level ◽  
The Face ◽  
Chi Square Test ◽  
The City

Objective: This study aimed to analyze the presence of lesions in the skull and face and the associated factors in pedestrian victims of traffic accidents. Methods: A cross-sectional, descriptive-analytical study carried out through the analysis of medical records of pedestrian victims of traffic accidents in an emergency service in the city of Campina Grande, Brazil, during the year of 2016. Information was collected regarding gender, age group, day of the week, time of the accident, type of vehicle involved, presence of trauma to the skull and face, and outcomes. The Chi-square and Fisher's Exact tests were used, with a significance level of 5%. Results: A total of 1,884 medical records were evaluated, out of which 7.1% (n = 133) involved pedestrians. Men were the most frequent victims (68.4%), and victims of age 60 years old or over (30.5%) predominated. Almost one-third of the cases were recorded during the weekends (30.5%), and the most prevalent time was at night (52.7%). Regarding the type of vehicle involved, motorcycles predominated (47.4%). Head trauma was present in 37.6% of victims, while facial injuries corresponded to 8.2%. In 12% of cases, the victims died. The variables of gender, age group, occurrence on weekends, and trauma to the face showed a statistically significant association with the occurrence of traffic accidents (Chi-square test; p<0.05). Conclusion: Among pedestrian victims of traffic accidents, there is a predominance of men aged 65 years or over. Accidents are frequent at night, and motorcycles are the main vehicles involved. The presence of trauma to the skull and face regions is high.

scholarly journals A new model for COVID-19 control and its implementation in the city of Honghu, China: a case report

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
He-ran Wang ◽  
Meng-chun Gong ◽  
Jing-Yuan Sun ◽  
Jian Sun ◽  
Yi Guo ◽  
...  
Keyword(s):  
Management Strategy ◽  
Human Infection ◽  
Public Health Emergency ◽  
Medical Resources ◽  
Case Presentation ◽  
Management Measures ◽  
Rapid Spread ◽  
Medical Teams ◽  
Novel Coronavirus ◽  
The City

Abstract Background Novel coronavirus pneumonia has been the most serious worldwide public health emergency since being identified in December 2019. The rapid spread of the pandemic and the strong human to human infection rate of COVID-19 poses a great prevention challenge. There has been an explosion in the number of confirmed cases in several cities near Wuhan, including the highest in Honghu, Jinzhou. Owing to the limited admission capacity and medical resources, increasing numbers of suspected cases of COVID-19 infection were difficult to confirm or treat. Case presentation Following the arrival of the Guangdong medical aid team on 11 February, 2020, COVID-19 care in Honghu saw changes after a series of solutions were implemented based on the ‘Four-Early’ and ‘Four-centralization’ management measures. The ‘Four-Early’ measures are: early detection, early reporting, early quarantine, and early treatment for meeting an urgent need like the COVID-19 pandemic. ‘Four-centralization’ refers to the way in which recruited medical teams can make full use of medical resources to give patients the best treatment. These solutions successfully increased the recovery rate and reduced mortality among patients with COVID-19 in Honghu. Conclusions This management strategy is called the ‘Honghu Model’ which can be generalized to enable the prevention and management of COVID-19 worldwide.

scholarly journals Nitrogen Mass Balance and Pressure Impact Model Applied to an Urban Aquifer

Water ◽  
2020 ◽  
Vol 12 (4) ◽  
pp. 1171 ◽  
Author(s):  
Mitja Janža ◽  
Joerg Prestor ◽  
Simona Pestotnik ◽  
Brigita Jamnik
Keyword(s):  
Groundwater Quality ◽  
Urban Areas ◽  
Transport Model ◽  
Nitrate Concentration ◽  
Impact Model ◽  
Sewer System ◽  
Management Measures ◽  
Pressure Impact ◽  
The Impact ◽  
The City

The assurance of drinking water supply is one of the biggest emerging global challenges, especially in urban areas. In this respect, groundwater and its management in the urban environment are gaining importance. This paper presents the modeling of nitrogen load from the leaky sewer system and from agriculture and the impact of this pressure on the groundwater quality (nitrate concentration) in the urban aquifer located beneath the City of Ljubljana. The estimated total nitrogen load in the model area of 58 km2 is 334 ton/year, 38% arising from the leaky sewer system and 62% from agriculture. This load was used as input into the groundwater solute transport model to simulate the distribution of nitrate concentration in the aquifer. The modeled nitrate concentrations at the observation locations were found to be on average slightly lower (2.7 mg/L) than observed, and in general reflected the observed contamination pattern. The ability of the presented model to relate and quantify the impact of pressures from different contamination sources on groundwater quality can be beneficially used for the planning and optimization of groundwater management measures for the improvement of groundwater quality.

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