scholarly journals Influence of Market Focus Planning Strategies on Competitiveness of Private Universities in Nairobi County, Kenya

2020 ◽  
Vol 8 (3) ◽  
pp. 93-105
Author(s):  
NENE NDERITU ◽  
Dr. Mary Mugwe Chui ◽  
Dr. Paul Edabu
Keyword(s):  
Private Universities ◽  
Target Population ◽  
University Education ◽  
Chi Square ◽  
Public And Private ◽  
Student Enrolment ◽  
Planning Strategies ◽  
Market Focus ◽  
The Republic ◽  
Narrative Forms

In the last three decades, the republic of Kenya has witnessed a tremendous increase in the number of chartered universities and a stiff competition for students. The student enrolment base coupled with the emergence of private university education providers turned the university arena in Kenya into a student enrolment market, leading to intense competition between Public and Private Universities. The researcher realizes that, the existing studies relate competitiveness with performance. Thus, the purpose of this study was to assess the influence of market focus planning strategies on competitiveness of private universities in Nairobi County, Kenya. Resource Based Theory, Competitive Advantage Theory and Generic Framework Theory guided this study. The study applied mixed method approach and thus adopted concurrent triangulation design. Target population comprised 66 Registrar Academics, 66 Registrar Admissions and 33 Directors of Marketing all totalling to 165. Using the Central Limit Theorem, 36 Registrars of Academics, 36 Registrars of Admissions and 18 Directors of Marketing were purposively sampled. Questionnaires were used to collect data from Registrar Academic and Admissions whereas interview guide was used to gather data from Directors of Marketing. Data analysis began by identifying common themes from the respondents’ description of their experiences. Qualitative data were analyzed thematically along the objectives and were presented in narrative forms. Quantitative data were analyzed using descriptive statistics and inferentially using Chi-Square through Statistical Packages for Social Science and presented using tables. The study established that many private universities have not fully adopted market focus planning strategies to enhance their competitiveness. The study recommends that private universities design and market their academic programmes affordable to students from all socio-economic backgrounds.

The tension of elite vs . massified higher education systems: how prospective students perceive public and private universities in Kenya

2009 ◽  
Author(s):  
Moses Oketch
Keyword(s):  
Higher Education ◽  
High School Students ◽  
Private Universities ◽  
University Education ◽  
Snowball Sampling ◽  
Prospective Students ◽  
School Students ◽  
Public And Private ◽  
Random Samples ◽  
Acceptable Quality

This article examines how recent changes, leading to a diversified supply in Kenya's university education system, is reflected in prospective students' aspirations, perceptions and preferences to undertake university education. The results, based on a combination of a convenience and snowball sampling of settings, within which random samples of final year high school students were selected, reveal that aspiration to undertake university education is high among all social groups, and that state universities are preferred by a majority of the students in spite of the rapid growth in the number of private universities of acceptable quality. By examining the aspirations of students and college choice, the paper engages the debates around elite vs . massified higher education in Kenya's context.

scholarly journals Influence of Promotion Strategy on Student Enrolment in Kenyan Universities

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Dr. Kennedy Ntabo Otiso PhD ◽  
Keyword(s):  
Linear Regression Analysis ◽  
Private Universities ◽  
Target Population ◽  
Accurate Information ◽  
Administrative Staff ◽  
Validity And Reliability ◽  
Promotion Strategy ◽  
Marketing Managers ◽  
Student Enrolment ◽  
The University

The purpose of this study was to focus on the influence of promotion strategy on student enrolment in Kenyan Universities. This study was guided by the Resource-Based View Theory. The study will adopt a descriptive cross-sectional study design. The target population for this study senior administrative staff, heads of departments/faculties and marketing managers at the universities. The researcher considered these groups for the population since they have accurate information on the performance of the universities. The target population comprised a total of senior personnel comprising of top administrative staff, heads of departments/faculties and marketing managers of the University. Stratified sampling was adopted for this study; there were four strata which include senior personnel in private universities. The researcher adopted structured questionnaires to collect data for the study. A pilot study was done to test the research instruments for validity and reliability. Before the collection of data, the researcher obtained a letter of authorization from the university as well as a permit from NACOSTI to undertake the study. Further, permission was sort from the management of the universities whose personnel participated in the study. Descriptive statistics was applied in the analysis of the quantitative data. Analysis of data was done and the findings presented using, charts, table and graphs. Additionally, a linear regression analysis was conducted to establish the relationship between the variables. From the findings, 46% of the respondents were marketing managers, 23% were heads of departments, 15% were senior lecturers while 16% were senior administrative officers. The findings imply that accurate data was obtained for the study since majority of the respondents had adequate knowledge on the strategy used by private universities. The findings revealed that the university charges fees based on the technicalities of programmes offered and that charges fees based on the demand for programmes offered.

scholarly journals Work-Life Conflict and Organizational Commitment: A Study Of Female Faculty In Higher Education

2019 ◽  
Vol 19 (1) ◽  
pp. 197-216
Author(s):  
Sobia Shujaat ◽  
Iram Tahir ◽  
Akhtar Baloch
Keyword(s):  
Organizational Commitment ◽  
Affective Commitment ◽  
Private Universities ◽  
Target Population ◽  
Work Life ◽  
Female Faculty ◽  
Chi Square ◽  
Chi Square Test ◽  
The Impact ◽  
Work Life Conflict

This study was conducted to discover the impact of work-life conflict on organizational commitment of female faculty at private universities in Karachi, Pakistan. To test association between the two variables, correlation was used. The results were further corroborated by the use of contingency table. The target population was permanently employed female faculty of private universities. The study was done through interviews and questionnaire survey. The method employed for this purpose wast-test of correlation and chi-square test of association. The study revealed that faculty members at private universities in Karachi had time-based conflict but they did not have strain-based and behaviour-based Conflict. The female faculty were committed to their organizations and the affective commitment showed higher result than continuance and normative commitment. The study reveals that there exists a weak association between two critical variables i.e. work-life conflicts and organizational commitment.

scholarly journals Business Graduate-ness and Work-readiness: A Comparative Analysis of Public and Private Universities in Bangladesh

2020 ◽  
Vol 16 (3) ◽  
pp. 59
Author(s):  
Hasina Akter
Keyword(s):  
Business Education ◽  
Private Universities ◽  
Primary Data ◽  
Development Discourse ◽  
Chi Square ◽  
Public And Private ◽  
Practical Orientation ◽  
Crucial Component ◽  
Chi Square Test ◽  
Major Factors

Quality education is crucial component of human capital, which has emerged large in the theories explaining economic growth, in particular, and the development discourse, in general. However, in the new era of business today business studies are prime choices of most of the students, and accordingly, this study focuses merely on the quality of business education. This study compares public and private universities in terms of their efficacy in offering business education focusing on five major factors, namely developing business professionalism, updated curriculum, practical orientation, creating entrepreneurial ability and mindset, employability of business graduates. Data used in this study is primary as well as secondary. Primary data have collected from 600 respondents – 300 from each category of universities. Different statistical tools, such as Chi-square test and two sample t-test, have been applied for analysing the data. Findings reveal that private universities slightly better perform in terms of developing business professionalism, updated curriculum, and creating entrepreneurial mindset. However, what most importantly matter are practical orientation and employability, in which public universities are more prompt compared to their private counterpart.

scholarly journals Online Learning during Corona Virus 2019: Empirical Analysis

2021 ◽  
Vol 12 (6) ◽  
pp. 18
Author(s):  
Muhammad Tariq Bhatti
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Online Teaching ◽  
Virus Disease ◽  
Private Universities ◽  
Control Measures ◽  
University Education ◽  
World Health ◽  
Public And Private ◽  
Corona Virus

Corona Virus Disease (COVID-19) was declared a worldwide pandemic by the World Health Organization (WHO) on mid of March 2020. Globally, most governments - including Pakistan - approved extraordinary social control measures to stem the tide of this pandemic disease. These actions required social segregation and a temporary suspension of education. As with all other institutions of higher education, public and private universities will also be required to offer distance learning to students by the end of the academic year 2020–2021. Universities of private and public sector, at all levels of higher education, suspended physical classes and implemented online teaching for university students. And, this spontaneous, quick, and uncertain nature of the teaching created difficulties for students. Data on accepted procedures for directing such sudden transitions to university education were scarce, and there was no consensus on the best way to proceed. Students at public and private universities have been impacted by a shift to distance education. Studying students' academic difficulties and the unexpected benefits of distance education, and then using that information to develop strategies that could be used in emergency situations in university education, was the goal of the study.   Received: 3 August 2021 / Accepted: 7 October 2021 / Published: 5 November 2021

ROLE OF INSTITUTIONAL MANAGERS IN QUALITY ASSURANCE: REFLECTIONS ON KENYA’S UNIVERSITY EDUCATION

2011 ◽  
Vol 01 (02) ◽  
pp. 113-124
Author(s):  
Gudo Calleb Owino ◽  
Oanda Ibrahim Ogachi ◽  
Olel Maureen A
Keyword(s):  
Quality Assurance ◽  
Teaching And Learning ◽  
Public Universities ◽  
Private Universities ◽  
Quality Education ◽  
University Education ◽  
Public And Private ◽  
Managerial Skills ◽  
The Public ◽  
Significant Step

Universities are accountable to the stakeholders. To justify their continued existence, the managers of these universities need to guarantee the public that the institutions they lead offer quality teaching, research and community service. The study investigated how effectively university managers have played their role in quality assurance. The results indicated that private universities performed better than public universities in management of quality education. However, public and private universities suffered from interference by political and religious patronage. The other barrier to provision of effective management for quality assurance among Kenyan public and private universities was found to be negative ethnicity and nepotism. Kenyan public universities suffered from insufficient teaching and learning resources and a leadership that did not satisfactorily engage its stakeholders in decision making. It was recommended that managers of the universities should deliberately take short term leadership courses to boost their managerial skills as a significant step towards delivery of quality education. The skills acquired should be sufficient to respond to the challenges of quality education bedeviling the universities.

Online Application System for Admission in Private Universities

2020 ◽  
pp. 55-86
Author(s):  
Mbowa Henry Stanley ◽  
Kaaya Siraje Matovu
Keyword(s):  
Graduate Programs ◽  
Private Universities ◽  
University Education ◽  
Education For All ◽  
Application System ◽  
Public And Private ◽  
Online Application ◽  
Application Systems ◽  
Large Numbers

The policy of education for all has increased students' numbers in both public and private universities. Applicants seeking admission in universities have increased, and many universities have come up to tap the large numbers. Efforts have been made to give access to applicants for university education. However, applicants still find problems for applying due to absence of online application systems. This implies that universities have to adopt online application systems to enhance their admissions to graduate programs. The purpose of the chapter is to present a developed online application system for supporting admission at Kampala University (KU). This chapter also presents the weaknesses of the existing application system at KU to applicants and developed an online application system designed using HTML, PHP, CSS, Zend Engine, MySQL, SQL, and JS. Thus, KU should implement the online application system and provide clear guidelines to applicants on how to use the system.

scholarly journals Survey on the awareness of using painkillers among the University students of Bangladesh

2012 ◽  
Vol 1 (7) ◽  
pp. 171-175
Author(s):  
Mahmuda Naheed ◽  
Naimul Alam Patwary ◽  
M Azad Uddin ◽  
Saiful Alam
Keyword(s):  
University Students ◽  
Private Universities ◽  
Pharmaceutical Journal ◽  
Female Students ◽  
Descriptive Statistics ◽  
Chi Square ◽  
Public And Private ◽  
Male And Female ◽  
Chi Square Test ◽  
The University

The aim of the study was to determine the Awareness of using Painkillers among the University Students of Bangladesh. The main objective of this survey was to determine the percentage of young adults using painkillers without prescription. The survey carried out among 300 students of different public and private universities. Data were collected using structured questionnaires containing 5 questions related to the students’ demographics and 15 questions related to the awareness of using painkillers. Descriptive statistics, factor analysis and Chi square test were used for data analysis. A total of 300 questionnaires were completed and collected. Both male and female students studying in different public and private universities completed questionnaires distributed.  The most important finding was 69% students are unaware about taking painkillers. The study concluded that the university students are not conscious about using painkiller. A big percentage of students use painkiller without physician’s prescription.DOI: http://dx.doi.org/10.3329/icpj.v1i7.10811International Current Pharmaceutical Journal 2012, 1(7): 171-175 

scholarly journals HIGHER EDUCATION INSTITUTIONS: ANALYSIS ON STUDENT-TEACHER RATIO, STUDENT ENROLMENT, EDUCATION EXPENDITURE AND NUMBER OF UNIVERSITIES IN SINDH

2021 ◽  
Vol 9 (5) ◽  
pp. 413-423
Author(s):  
Munazza Rahim Hanafi ◽  
Keyword(s):  
Higher Education ◽  
Private Sector ◽  
Student Teacher ◽  
Higher Education Institutions ◽  
Private Universities ◽  
Education Student ◽  
Education Expenditure ◽  
Public And Private ◽  
Student Enrolment ◽  
Public And Private Sector

Development and social safety of a country rely more on all the actions that involve proficiency, knowledge and highly qualified manpower who can bridge between new opportunities and job demand. Number of higher education institutions, student-teacher ratio whichdepict quality of education, student enrolment in universities and availability of qualified teachers is vital for the promotion of quality education with a smooth transaction of academic activities across the country. This research study is an effort to measure the situation of public and private universities in Sindh by focusing on the number of universities, student-teacher ratio in public and private sector, number of teachers and Sindh education expenditure. Date included in the study to achieve the objective has been reviewed and examined from the available source (Pakistan Education Statistic). An increase can be seen in the public universities but still there are more private universities in Sindh. Data reveals that the number of teachers in both university sectors has declined and there is an increasing trend of part time teachers in respective universities. Prominent decline can be seen in public sector university enrolmentswhereas increasing percentage ofstudent enrolments has been identified in private sector universities of Sindh.

scholarly journals Online Learning During Corona Virus 2019: Empirical Analysis

2021 ◽  
Author(s):  
Muhammad Tariq Bhatti ◽  
Roshan Teevno ◽  
Syed Gulzar Ali Shah Bukhari
Keyword(s):  
Distance Education ◽  
Online Teaching ◽  
Virus Disease ◽  
Private Universities ◽  
Control Measures ◽  
University Education ◽  
World Health ◽  
Public And Private ◽  
Emergency Situations ◽  
Corona Virus

Abstract Corona Virus Disease (COVID-19) was declared a worldwide pandemic by the World Health Organization (WHO) on mid of March 2020. Globally, most governments - including Pakistan - approved extraordinary social control measures to stem the tide of this pandemic disease. These actions required social segregation and a temporary suspension of education. As with all other institutions of higher education, public and private universities will also be required to offer distance learning to students by the end of the academic year 2020–2021. Universities suspended physical classes and implemented online teaching for university students. And, this spontaneous, quick, and uncertain nature of the teaching created difficulties for students. Data on accepted procedures for directing such sudden transitions to university education were scarce, and there was no consensus on the best way to proceed. Students at public and private universities have been impacted by a shift to distance education. Studying students' academic difficulties and the unexpected benefits of distance education, and then using that information to develop strategies that could be used in emergency situations in university education, was the goal of the study.

Sign in / Sign up

Export Citation Format

Share Document