scholarly journals Political Communication With Social Media In Pakistan: Internal And External Efficacy

2021 ◽  
Vol VI (II) ◽  
pp. 130-138
Author(s):  
Hannan Khan Tareen ◽  
Malik Adnan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Participation ◽  
Political Communication ◽  
Critical Role ◽  
Political Knowledge ◽  
Political Campaigns ◽  
Political Issues ◽  
Transmission Of Knowledge ◽  
Social Media Platforms

Political knowledge influences political behavior and political participation as the person who has sufficient political knowledge will contribute his part in political issues and get engage himself in political campaigns. Hence, a politically informed person put an impact upon others by sharing his views and information. Now a day social media has revolutionized the world due to its unlimited features, and it made it easier for everyone to spread the news and especially the political content. Different political parties use social media platforms to engage their voters and especially youth. This study suggests that social media plays a critical role for youngsters to disseminate information regarding politics and affects the internal and external efficacy of youth by the transmission of knowledge and political participation through social media.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

Comparing Twitter and Instagram as platforms for party leader communication

First Monday ◽  
2021 ◽  
Author(s):  
Eli Skogerbø ◽  
Anders Olof Larsson
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
Party Leader ◽  
Interaction Patterns ◽  
Party Leaders ◽  
Different Types ◽  
Social Media Platforms ◽  
User Groups ◽  
Scholarly Attention

While social media have become key in contemporary political campaigns, different platforms feature differing affordances, allowing for varying functionalities. Even more importantly, different platforms are populated by different user groups. As Twitter has received large amounts of scholarly attention, comparisons of how and why different social media platforms are used for political communication are less abundant. This study looks at the differences between Twitter and Instagram as platforms for top politicians, describing and explaining how they allow for interaction with different types of audiences. The study gauges the interaction patterns emerging from activity undertaken by Norwegian party leaders on Twitter and Instagram during the 2017 Norwegian elections and shows how use of these two platforms differ not only in terms of the volume and structure of the activities — but also with regard to what types of other users the party leaders choose to interact with on the studied platforms and why we see differences between them.

Political Communication and Twitter in Greece

2019 ◽  
pp. 1125-1152 ◽  
Author(s):  
Stamatis Poulakidakos ◽  
Anastasia Veneti
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Participation ◽  
Public Sphere ◽  
Political Communication ◽  
Thematic Analysis ◽  
Public Interest ◽  
Information Dissemination ◽  
New Democracy ◽  
Radical Left

Social media already serve as a new place for the development of a “public sphere”, hence the exchange of argumentation on issues of public interest. More specifically, Twitter has been rather frequently used by politicians and parties in their attempt to establish a new way of communicating with the electorate. Drawing on the concepts of public sphere and propaganda and by conducting content and thematic analysis on the tweets of the two biggest Greek political parties, New Democracy (ND) and the Coalition of the Radical Left (SYRIZA), this chapter examines Twitter as a platform of information dissemination and dialogue. The aspiration of this study is to contribute to a growing volume of research that seeks to examine the potential of microblogging to animate political communication and to increase political participation.

Political Communication and Twitter in Greece

2016 ◽  
pp. 119-146 ◽  
Author(s):  
Stamatis Poulakidakos ◽  
Anastasia Veneti
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Participation ◽  
Public Sphere ◽  
Political Communication ◽  
Thematic Analysis ◽  
Public Interest ◽  
Information Dissemination ◽  
New Democracy ◽  
Radical Left

Social media already serve as a new place for the development of a “public sphere”, hence the exchange of argumentation on issues of public interest. More specifically, Twitter has been rather frequently used by politicians and parties in their attempt to establish a new way of communicating with the electorate. Drawing on the concepts of public sphere and propaganda and by conducting content and thematic analysis on the tweets of the two biggest Greek political parties, New Democracy (ND) and the Coalition of the Radical Left (SYRIZA), this chapter examines Twitter as a platform of information dissemination and dialogue. The aspiration of this study is to contribute to a growing volume of research that seeks to examine the potential of microblogging to animate political communication and to increase political participation.

Use of Social Media for Political Participation by Youths

2020 ◽  
Vol 12 (1) ◽  
pp. 132-157
Author(s):  
Funmilola Omotayo ◽  
Matthew B. Folorunso
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Study Data ◽  
Political Campaigns ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Political Activities ◽  
Political Issues ◽  
Use Of Social Media

This study investigated use of social media for political participation among youths in Oyo state, Nigeria; specifically, the types of social media used for political participation, the types of political activities social media are used for, as well as factors influencing use of the media for political participation. Survey research design was adopted for the study. Data was collected through questionnaire from 322 youths in three Nigerian universities. Findings reveal that social media was highly used by the youths for political participation. Facebook (98.8%) was found to be the most used, followed by Whatsapp (93.8%), Instagram (60.2%), Twitter (55.3%), and Yahoo Messenger (50.9%) respectively. Majorly, the youths used social media to participate in political advocacy (95.3%), political campaigns (91.9%), communicating with politicians (90.7%), political discussions (87.3%), monitoring and reporting electoral malpractices (85.1%), public consultations (80.4%), joining interest groups that engage in lobbying (64.9%), blogging about political issues (64.9%), and writing letters to public officials (51.2%). Perceived usefulness, perceived ease of use, subjective norms, and computer self-efficacy significantly influence use of social media for political participation, which suggests that these factors could be considered when promoting use of social media for political participation among youths. Given the growing popularity and penetration of social media and the way they influence peoples’ lives, the empirical findings of this study add to understanding how and why social media use will function in motivating citizens to be involved in political activities.

scholarly journals Political Messaging Over Time: A Comparison of US Presidential Candidate Facebook Posts and Tweets in 2016 and 2020

2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110634
Author(s):  
Jennifer Stromer-Galley ◽  
Patrícia Rossini ◽  
Jeff Hemsley ◽  
Sarah E. Bolden ◽  
Brian McKernan
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Strategic Communication ◽  
Academic Community ◽  
Political Campaigns ◽  
General Election ◽  
Global Pandemic ◽  
Cycle Shape ◽  
Social Media Platforms ◽  
Using Data

Political campaigns have a temporal nature, which means that the strategic environment shapes the nature of candidate communication, especially the stages of campaigning—from surfacing to the general election. As social media platforms have matured and political campaigns have normalized their use of those platforms in this decade, this study examines the 2016 and 2020 US presidential campaign communication on Facebook and Twitter using data from the Illuminating project at Syracuse University. Our objective is to explore how the stages of the campaign cycle shape political communication. We also explore social media platforms as additional factors. Moreover, given the distinct and anti-normative communication style of Donald Trump, we examine whether his communication is an outlier relative to his competition in the primaries and the general election, and while a challenger in 2016 and an incumbent in 2020. Our results suggest that campaign messaging changes over the stages of the campaign, with candidates more likely to advocate for themselves during the crowded primaries, and then engage in high volumes of calls to action in the general election. The 2016 posts were substantially more attack-focused than in 2020. There is some evidence to suggest that the global pandemic affected the ways in which campaigns used their social media accounts. Of note, campaigns seem to heavily rely on Facebook for all types of strategic communication, even as the academic community primarily analyzes Twitter. Finally, Trump’s sum-total of his discourse is less negative than Clinton’s in 2016 and more advocacy-focused, overall.

scholarly journals Sociale mediers rolle i politisk kommunikation: et litteraturstudie

Politik ◽  
2019 ◽  
Vol 22 (2) ◽  
Author(s):  
Sander Andreas Schwartz
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Literature Review ◽  
Political Communication ◽  
Systematic Literature Review ◽  
Trace Data ◽  
Social Media Platforms ◽  
Digital Methods ◽  
Slow Evolution ◽  
Over Time

This study is a systematic literature review of research on social media and political communication from political parties or politicians in parliament. The literature review is narrowed down further to focus on European studies. The review sorts studies into three thematic categories: political sender, citizen engagement and public actors. The study finds that papers are mostly pessimistic about the democratic influence of social media. This might be because studies have been looking for a social media revolution rather than slow evolution over time. The paper goes on to divide studies according to digital methods using digital trace data or traditional methods or a combination of both. The literature review presents the advantages of each approach and further highlights the potential of mixed and multiple methods. Finally, the literature review highlights recent issues with collecting data through platform API and argues that the field should be careful about relying too heavily on this collection approach in the future as social media platforms are starting to restrict access to digital trace data.

scholarly journals The role of social media in promoting political participation: The Lebanon experience

2020 ◽  
Vol 33 (3) ◽  
pp. 248
Author(s):  
Muhammad Saud ◽  
Dima Bassam El Hariri ◽  
Asia Ashfaq
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Knowledge ◽  
Survey Method ◽  
The Political ◽  
Political Talk ◽  
Social Media Platforms ◽  
Political Sector ◽  
Expression Rate

Social media, as part of the political experience, is an emerging trend in the sociology of youths and politics. The present study aimed to investigate the dynamic role of social media in the context of promoting political participation in Lebanese society. A quantitative survey method was used to collect the data from the field, and a total number of 260 questionnaires were filled in throughout the study. The study suggests that people are openly sharing their political opinions on social media platforms and that their expression rate in terms of sharing and learning political knowledge is increasing.  The majority of respondents are using Facebook, Twitter, and Instagram for political purposes. The creation of social media has brought about an innovative advancement when it comes to individuals participating freely for political reasoning. Additionally, with exciting features and the freedom to share videos, pictures, and status updates, social media applications increasingly allow them to participate in political discussions. Where social media is providing opportunities for the public to participate in politics, electronic media is also facilitating a generation in terms of them gaining political knowledge from political talk shows. Social media’s appropriateness for spreading something broad has triggered a contagious phenomenon that allows every notice polled to be accessed by everyone. It is possible to conclude that social media is suitable for use as an online political platform, and it provides an opportunity for the respondents to participate in the political sector of their country.

scholarly journals When Social Media Doesn’t Determine All: The Topics and Narratives of Latvian Political Parties on Facebook During the 2019 European Parliament Elections Campaign

Tripodos ◽  
2020 ◽  
pp. 151-165
Author(s):  
Mārtiņš Pričins
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
European Parliament ◽  
Party Leaders ◽  
The Social ◽  
Social Media Platforms ◽  
European Parliament Elections ◽  
Research Period

Over the last decade, the implementation of campaigns by political parties and their candidates on social media platforms has become an integral part of political communication. Political communication studies have long indicated that elections are becoming personalized, with more focus on party leaders or individual candidates. But studies on communication by political parties to understand the identity of parties and their potential in communication with voters remain relevant. The aim of the paper is to analyse the visual election materials of the political parties from Latvia on the social network Facebook during the 2019 European Parliament (EP) election campaign. The research period is two weeks before elections. The subject of the study is election materials on Facebook accounts of the parties representing the national parliament of Latvia. A codebook for analysis has been developed, containing common and specific variables, designed to explore the verbal and visual dimensions. The results of the study allow us to draw conclusions about the changing success of new populist and traditional parties, as well as to look at the role of Facebook in elections in a little-studied country.

No Interaction on Instagram

2020 ◽  
pp. 33-51
Author(s):  
Uta Russmann ◽  
Jakob Svensson
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Political Communication ◽  
National Election ◽  
Election Campaign ◽  
Quantitative Content Analysis ◽  
Interaction Processes ◽  
Quantitative Content ◽  
Social Media Platforms

This chapter addresses a neglected issue within the field of social media and political communication. It focuses on interaction processes on Instagram asking how political parties used Instagram—a platform that is centered around images—when engaging in interaction with their followers on the platform. The focus is on political parties' use of Instagram in the 2014 Swedish national election campaign. This gives an impression of the first attempts of political parties' use of this communication platform. The quantitative content analysis focuses on Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. The results suggest that not much changes on Instagram compared to other social media platforms: Swedish political parties hardly used Instagram to interact with their followers, and the very few interactions taking place did not contribute to the exchange of relevant and substantive information about politics. Interaction and deliberation are also not enhanced by the images.

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