Comparing Twitter and Instagram as platforms for party leader communication

First Monday ◽  
2021 ◽  
Author(s):  
Eli Skogerbø ◽  
Anders Olof Larsson
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
Party Leader ◽  
Interaction Patterns ◽  
Party Leaders ◽  
Different Types ◽  
Social Media Platforms ◽  
User Groups ◽  
Scholarly Attention

While social media have become key in contemporary political campaigns, different platforms feature differing affordances, allowing for varying functionalities. Even more importantly, different platforms are populated by different user groups. As Twitter has received large amounts of scholarly attention, comparisons of how and why different social media platforms are used for political communication are less abundant. This study looks at the differences between Twitter and Instagram as platforms for top politicians, describing and explaining how they allow for interaction with different types of audiences. The study gauges the interaction patterns emerging from activity undertaken by Norwegian party leaders on Twitter and Instagram during the 2017 Norwegian elections and shows how use of these two platforms differ not only in terms of the volume and structure of the activities — but also with regard to what types of other users the party leaders choose to interact with on the studied platforms and why we see differences between them.

scholarly journals Political Messaging Over Time: A Comparison of US Presidential Candidate Facebook Posts and Tweets in 2016 and 2020

2021 ◽  
Vol 7 (4) ◽  
pp. 205630512110634
Author(s):  
Jennifer Stromer-Galley ◽  
Patrícia Rossini ◽  
Jeff Hemsley ◽  
Sarah E. Bolden ◽  
Brian McKernan
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Strategic Communication ◽  
Academic Community ◽  
Political Campaigns ◽  
General Election ◽  
Global Pandemic ◽  
Cycle Shape ◽  
Social Media Platforms ◽  
Using Data

Political campaigns have a temporal nature, which means that the strategic environment shapes the nature of candidate communication, especially the stages of campaigning—from surfacing to the general election. As social media platforms have matured and political campaigns have normalized their use of those platforms in this decade, this study examines the 2016 and 2020 US presidential campaign communication on Facebook and Twitter using data from the Illuminating project at Syracuse University. Our objective is to explore how the stages of the campaign cycle shape political communication. We also explore social media platforms as additional factors. Moreover, given the distinct and anti-normative communication style of Donald Trump, we examine whether his communication is an outlier relative to his competition in the primaries and the general election, and while a challenger in 2016 and an incumbent in 2020. Our results suggest that campaign messaging changes over the stages of the campaign, with candidates more likely to advocate for themselves during the crowded primaries, and then engage in high volumes of calls to action in the general election. The 2016 posts were substantially more attack-focused than in 2020. There is some evidence to suggest that the global pandemic affected the ways in which campaigns used their social media accounts. Of note, campaigns seem to heavily rely on Facebook for all types of strategic communication, even as the academic community primarily analyzes Twitter. Finally, Trump’s sum-total of his discourse is less negative than Clinton’s in 2016 and more advocacy-focused, overall.

scholarly journals When Social Media Doesn’t Determine All: The Topics and Narratives of Latvian Political Parties on Facebook During the 2019 European Parliament Elections Campaign

Tripodos ◽  
2020 ◽  
pp. 151-165
Author(s):  
Mārtiņš Pričins
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
European Parliament ◽  
Party Leaders ◽  
The Social ◽  
Social Media Platforms ◽  
European Parliament Elections ◽  
Research Period

Over the last decade, the implementation of campaigns by political parties and their candidates on social media platforms has become an integral part of political communication. Political communication studies have long indicated that elections are becoming personalized, with more focus on party leaders or individual candidates. But studies on communication by political parties to understand the identity of parties and their potential in communication with voters remain relevant. The aim of the paper is to analyse the visual election materials of the political parties from Latvia on the social network Facebook during the 2019 European Parliament (EP) election campaign. The research period is two weeks before elections. The subject of the study is election materials on Facebook accounts of the parties representing the national parliament of Latvia. A codebook for analysis has been developed, containing common and specific variables, designed to explore the verbal and visual dimensions. The results of the study allow us to draw conclusions about the changing success of new populist and traditional parties, as well as to look at the role of Facebook in elections in a little-studied country.

scholarly journals Political Communication With Social Media In Pakistan: Internal And External Efficacy

2021 ◽  
Vol VI (II) ◽  
pp. 130-138
Author(s):  
Hannan Khan Tareen ◽  
Malik Adnan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Participation ◽  
Political Communication ◽  
Critical Role ◽  
Political Knowledge ◽  
Political Campaigns ◽  
Political Issues ◽  
Transmission Of Knowledge ◽  
Social Media Platforms

Political knowledge influences political behavior and political participation as the person who has sufficient political knowledge will contribute his part in political issues and get engage himself in political campaigns. Hence, a politically informed person put an impact upon others by sharing his views and information. Now a day social media has revolutionized the world due to its unlimited features, and it made it easier for everyone to spread the news and especially the political content. Different political parties use social media platforms to engage their voters and especially youth. This study suggests that social media plays a critical role for youngsters to disseminate information regarding politics and affects the internal and external efficacy of youth by the transmission of knowledge and political participation through social media.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

scholarly journals Why People Who Know Less Think They Know about COVID-19: Evidence from US and Singapore

2021 ◽  
pp. 107769902110494
Author(s):  
Sangwon Lee ◽  
Masahiro Yamamoto ◽  
Edson C. Tandoc
Keyword(s):  
Social Media ◽  
The United States ◽  
Factual Knowledge ◽  
Interaction Patterns ◽  
Traditional Media ◽  
Subjective Knowledge ◽  
Types Of Knowledge ◽  
Knowledge Based ◽  
Different Types ◽  
Main Effects

This study explores the effects of traditional media and social media on different types of knowledge about COVID-19. We also explore how surveillance motivation moderates the relationship between media use and different types of knowledge. Based on cross-national data from Singapore and the United States, we find that news seeking via social media is negatively related to factual knowledge and positively related to subjective knowledge and knowledge miscalibration. News seeking via traditional media is not significantly related to factual knowledge. Although the main effects are highly consistent across the two countries, we find some different interaction patterns across these countries.

Effects of relationship types on customers’ parasocial interactions

2017 ◽  
Vol 8 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Seonjeong Ally Lee ◽  
Minwoo Lee
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Marketing Research ◽  
Customer Relationships ◽  
Cross Sectional ◽  
Content Type ◽  
Relationship Types ◽  
Different Types ◽  
Social Media Platforms ◽  
Parasocial Interactions

Purpose The purpose of this study is to investigate different types of customer relationships on customers’ interaction with the brand, based on prior social media and relationship marketing research. Design/methodology/approach A cross-sectional, self-administered online survey was conducted to investigate the role of different types of relationships on customers’ brand-relevant responses in the context of hotel social media platforms. Findings Results identified customers’ relationships with services and brands, and how other customers influenced their parasocial interactions (PSIs). Customers’ PSIs then positively influenced their self-brand connection and their brand usage intention. Originality/value This study was the first attempt to propose a conceptual framework to explain different types of customer relationships on customers’ interactions with the brand in the context of hotel social media platforms.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Political communication Modi style: A case study of the demonetization campaign on Twitter

2019 ◽  
Vol 15 (3) ◽  
pp. 361-379 ◽  
Author(s):  
Usha M. Rodrigues ◽  
Michael Niemann
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Media ◽  
Mass Communication ◽  
Communication Strategy ◽  
Direct Communication ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
Government Websites

Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young, educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.

scholarly journals Analyzing and Visualizing Emotional Reactions Expressed by Emojis in Location-Based Social Media

2019 ◽  
Vol 8 (3) ◽  
pp. 113 ◽  
Author(s):  
Eva Hauthal ◽  
Dirk Burghardt ◽  
Alexander Dunkel
Keyword(s):  
Social Media ◽  
Emotional Reactions ◽  
Space Time ◽  
Factual Information ◽  
The Public ◽  
Different Types ◽  
Social Media Platforms

Social media platforms such as Twitter are extensively used for expressing and exchanging thoughts, opinions, ideas, and feelings, i.e., reactions concerning a topic or an event. Factual information about an event to which people are reacting can be obtained from different types of (geo-)sensors, official authorities, or the public press. However, these sources hardly reveal the emotional or attitudinal impact of events on people, which is, for example, reflected in their reactions on social media. Two approaches that utilize emojis are proposed to obtain the sentiment and emotions contained in social media reactions. Subsequently, these two approaches, along with visualizations that focus on space, time, and topic, are applied to Twitter reactions in the example case of Brexit.

Political ‘apptivism’ in the Middle East: The case of iNakba

2019 ◽  
Vol 26 (3) ◽  
pp. 658-673
Author(s):  
Oren Golan ◽  
Noam Tirosh
Keyword(s):  
Social Media ◽  
Arab World ◽  
Educational Tool ◽  
Ethnographic Fieldwork ◽  
Agents Of Change ◽  
Social Media Platforms ◽  
Grassroots Level ◽  
Use Of Social Media ◽  
Scholarly Attention

The use of social media in the Arab world has drawn an increasing amount of scholarly attention. Research addressing ‘Arab Spring’ upheavals and Islamic military movements has demonstrated grassroots level and often spontaneous uses of social media platforms. However, little attention has been paid to political apps as an emergent means of communication. Specifically, this study asks how users and developers view the use of political apps within the Israeli–Palestinian context by focusing on iNakba – an app that enables users to navigate Palestinian villages that were destroyed during the 1948 war and its aftermath. Ethnographic fieldwork and qualitative analysis of interviews with iNakba users and developers uncover three key facets of the app: (1) crowd mobilization, (2) educational tool that reanimates the invisible landscape of pre-1948 Palestine, and (3) promoting the Palestinian narrative. The study illuminates the role of political apps as agents of change for identity building and shaping users’ political consciousness.

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