scholarly journals PROMOSI EVENT BUDAYA LOKAL BERBASIS PEMASARAN DIGITAL RINTISAN DESA WISATA BRANJANG

2021 ◽  
Vol 5 (1) ◽  
pp. 973
Author(s):  
Tutik Tutik ◽  
Heni Krisnatalia ◽  
Y.R. Satato ◽  
Solichoel Solichoel ◽  
Syamsul Hadi
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Digital Technology ◽  
Global Economy ◽  
Digital Marketing ◽  
Mentoring Programs ◽  
Mentoring Program ◽  
Information And Communication ◽  
Tourism Potential ◽  
Economic Landscape

ABSTRAKPerubahan landscape perekonomian global telah bergeser kearah teknologi digital. Oleh karena itu, dukungan atas gerakan nasional “Bangga Buatan Indonesia” dan “Gerakan Bangga Berwisata Indonesia” menuntut Kominfo bersama – sama penyelenggara platform perdagangan digital berupaya mendorong  wilayah – wilayah komersial, yaitu: desa - desa atau kelurahan yang masih alpa dari 4 G coverage signal memaksimalkan peluang dari teknologi digital melalui massive infrastructure deployment untuk Information and Communication Technology (ICT) diseluruh wilayah dan destinasi penting di Indonesia dari tahun 2021 sampai 2022 serta program pendampingan bagi UMKM dan UMi, POKDARWIS, serta DESWITA. Branjang salah satu Desa di wilayah Kabupaten Semarang sarat akan potensi wisata. Keindahan pemandangan sawah berundak/ terasering merupakan kekayaan alam yang dapat diolah menjadi produk bernilai jual. Selain itu, keberagaman budaya yang dimilikinya juga berpeluang menjadi potensi unggulan. Itulah sebabnya, dalam rangka mengangkat sejumlah potensi yang dimilikinya sebagai Rintisan Desa Wisata diperlukan upaya promosi sehingga keberadaannya dapat terekspos oleh calon wisatawan. Sementara itu, keberadaan Deswita yang tak terpisahkan oleh kehadiran UMKM sebagai penggerak kemajuan daerah wisata dan sekitarnya membuat keduanya harus jeli melihat prospek dari perubahan pada landscape perekonomian saat ini. Oleh karenanya, Tim Pengabdian STIEPARI Semarang mengadakan program pendampingan untuk mendukung percepatan digitalisasi DESWITA dan UMKM. Kata Kunci: deswita branjang; UMKM; digital marketing; pendampingan digital marketing  ABSTRACTThe changing landscape of the global economy has shifted towards digital technology. Therefore, the support for the national movement "Proud of Made in Indonesia" and "Proud Indonesian Traveling Movement” requires Ministry of Communication and Information Technology (KOMINFO)  together with digital trading platform providers seek to encourage commercial areas, namely: villages or sub-districts which is still unreachable by 4 G signal coverage, to enlarge opportunities from digital technology through massive infrastructure deployment for Information and Communication Technology (ICT) in all important regions and destinations in Indonesia from 2021 to 2022 as well as mentoring programs for MSMEs and UMi, POKDARWIS, and DESWITA. Branjang, one of the villages in the Semarang Regency area, is full of tourism potential. The beauty of the scenery of terraced rice fields is a natural wealth that can be processed into selling value products. In addition, its cultural diversity also has the opportunity to become superior potential. That is why, in order to raise  a number of potentials it has as a Tourism Village Pioneer, promotion efforts are needed so that its existence can be exposed by potential tourists. Meanwhile, the existence of Tourism Village (DESWITA), which is inseparable from the presence of MSMEs as a driving force for the progress of tourist areas and their surroundings, makes both of them have to be observant in seeing the prospects of changes in the current economic landscape. Therefore, the STIEPARI Semarang Service Team held a mentoring program to support the acceleration of the digitization of Tourism Village (DESWITA) and MSMEs. Keywords: branjang village, MSMEs; digital marketing; digital marketing assistance 

scholarly journals Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

2021 ◽  
Vol 6 (3) ◽  
pp. 358-371
Author(s):  
Saudah Sasa ◽  
Dodot Sapto Adi ◽  
Maulid Agung Triono ◽  
Fajar Supanto
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Online Marketing ◽  
Digital Marketing ◽  
Industrial Society ◽  
Information And Communication ◽  
Working Groups ◽  
Small Industries

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.

scholarly journals Structural Source of the Trap of ICT Advancement - Lessons from World ICT Top Leaders

2014 ◽  
Vol 5 (2) ◽  
pp. 49-71 ◽  
Author(s):  
Chihiro Watanabe ◽  
Kasheef Naveed ◽  
Weilin Zhao
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Global Economy ◽  
Effective Utilization ◽  
External Resources ◽  
Advanced Economies ◽  
The World ◽  
Productivity Decline ◽  
Information And Communication ◽  
Negative Face

In light of the significant consequence of the trap of dramatic advancement of information and communication technology (ICT) in the global economy, both nations and firms that have been compelling their productivity decline. This resulted in great stagnation of ICT advanced economies and therefore its structural sources were analyzed. Based on an empirical analysis tracing, the trend in marginal productivity of ICT and its subsequent prices among the top ICT leaders in the world over the last two decades correlating with the effects of ICT, two faces of ICT advancement were identified. On one side, advancement of ICT contributes to its prices increase by new functionality development, its dramatic advancement particularly centered by internet results in the decline of its prices through freebies, easy copying, and standardization. It was demonstrated that the success of ICT leaders could largely be attributed to the way in which the two faces of ICT advancement were managed by maximizing the positive face of ICT advancement. This is done by means of the effective utilization of external resources in innovation while minimizing the negative face by outsourcing price decreasing factors. All of the aforementioned points can be invaluable lessons for global sustainability in both ICT advanced and growing economies in the midst of the advancement of ICT. The significance of innovation-consumption co-emergence for harnessing the vigor of counterparts is discussed.

scholarly journals R-TIK Digital Transformation Towards Indonesia Information Society

2021 ◽  
Vol 04 (05) ◽  
Author(s):  
Manik Sunuantari ◽  
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Digital Technology ◽  
Information Society ◽  
Participant Observation ◽  
Public Awareness ◽  
Sustainable Use ◽  
Digital Transformation ◽  
World Summit ◽  
Information And Communication

As a developing country, Indonesians are still constrained by the use of digital-based technology. Based on the characteristics of geographic areas, digital discrepancy becomes an inevitable problem. So that in order to create an Information Society according to the agreement of the World Summit on the Information Society (WSIS), collaboration between various parties is needed. One of the efforts made by the Indonesian government is to encourage the formation of the Information Society through the policy of forming Information and Communication Technology Volunteers (in Indonesia known as R-TIK/Indonesia ICT Volunteers) in various regions spread throughout Indonesia. This study aims to determine the activities of R-TIK in realizing the Information Society in Indonesia. The method used is descriptive qualitative, by conducting in-depth observations and participant observation with R-TIK activists, stakeholders, business actors (UMKM/SMMEs), and the community as R-TIK partners. Based on the research results, it can be concluded that R-TIK is able to encourage public awareness in the sustainable use of digital technology. Even R-TIK together with UMKM (SMMEs) have been able to push the rate of economic growth in Indonesia by utilizing digital technology under the name Qren.

scholarly journals POSITIVE AND NEGATIVE IMPACTS OF USING SOCIAL MEDIA ON THE GLOBAL ECONOMY AND SOCIETY

InterConf ◽  
2021 ◽  
pp. 31-36
Author(s):  
Aygun Abdulova ◽  
Fatima Khosroshahi ◽  
Nargiz Mehdiyeva ◽  
Fidan Asgarzade
Keyword(s):  
Social Media ◽  
Young People ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Global Economy ◽  
The Past ◽  
The World ◽  
Information And Communication ◽  
Negative Impacts ◽  
The Web

Information and communication technology has changed rapidly over the past 20 years, with a key development being the emergence of social media. Social media alludes to all applications and websites or blogs that empower individuals around the globe to interconnect through the web, chat, and share substance, video call among numerous other functionalities it offers to its clients. For a individual to be a part of any social media, he or she has got to begin with signup and after that sign in to get to substance and be able to share and chat with other clients of that social media stage. Over the past two decades, social media have picked up so much development and popularity around the world to an degree that numerous analysts are presently inquisitive about learning more almost these social stages and their impacts on the community. Despite the reality that nearly everybody within the community is associated to at slightest one social media stage, the youth and young people are the driving and most aficionado of these social stages to the point that they indeed social organize whereas in course or indeed church. It is to this light that analysts have found that these social locales affect the lives of our youth in a society a extraordinary bargain in terms of ethics, behavior and indeed education-wise.

scholarly journals How language teachers perceive information and communication technology

2019 ◽  
Vol 8 (3) ◽  
pp. 607
Author(s):  
Patrisius Istiarto Djiwandono
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Digital Technology ◽  
Language Teachers ◽  
Online Questionnaire ◽  
Use Of Technology ◽  
Information And Communication ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
Teaching Learning

The digital technology has permeated almost every aspect of life. Meanwhile, the responses from the field of language teaching in Indonesia to this new development have been scarce. The paper aims to provide an answer to the question whether language teachers perceive Information and Communication Technology (ICT) as a threat or a helpful assistant. To achieve this, a survey was conducted to 110 English teachers in Java, Indonesia. Five closed-ended items and two open-ended items in an online questionnaire asked them several questions about what conditions they see as threats, how they perceive ICT, and what digital facilities they have been using in their work. The results show that most of them perceived ICT positively, seeing it as a beneficial rather than threatening force. To them, ICT has been an attractive source that provides learning resources, fosters communication and collaboration, and spices up teaching-learning activities. Those who expressed their worry over ICT mentioned the importance of teachers’ upgrading their ICT skills and called for institutional support for the teachers. Three models, TAM (Technological Acceptance Model), UTAUT (Unified Theory of Acceptance and Use of Technology), and TPACK (Technological Pedagogical Content Knowledge) were then discussed to address the need for helping teachers adapt to the fast-changing digital technology.

Innovation through Virtual Technologies

2011 ◽  
pp. 1-13 ◽  
Author(s):  
N. Raghavendra Rao
Keyword(s):  
Virtual Teams ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Global Economy ◽  
Business Models ◽  
Technology Knowledge ◽  
Innovative Method ◽  
Rapid Changes ◽  
Information And Communication ◽  
The Right

Rapid changes are taking place in global economy. It has become a necessity for enterprises to respond to these changes. Innovation in the business is the solution to face these changes. Identifying the right type of technology, knowledge and process are the main elements in designing an innovative method. Two business models are discussed for creating innovation models. Some of the concepts in information and communication technology and management are applied in these business models. Further, this chapter talks about the contribution of global virtual teams in designing and developing ideas for innovation.

scholarly journals Pengaruh penggunaan handphone terhadap prestasi mahasiswa

2018 ◽  
Vol 12 (1) ◽  
pp. 15
Author(s):  
M. Naufal Annafi ◽  
Difa Haikal Nikmatullah ◽  
Hidayatulloh Hidayatulloh
Keyword(s):  
Student Achievement ◽  
Information And Communication Technology ◽  
Mobile Phones ◽  
Communication Technology ◽  
Qualitative Method ◽  
Marketing Research ◽  
Digital Marketing ◽  
Human Communication ◽  
Information And Communication ◽  
The University

<p class="16aJudulAbstrak">Abstrak</p><p class="16bIsiAbstrak">Perkembangan teknologi informasi dan komunikasi dewasa inisangat dirasakan manfaatnya oleh masyarakat. Handphone adalah  salah  satu  produk dari  teknologi  ini yang  telah mengubah  perilaku komunikasi manusia dengan menembus ruang dan waktu. Handphonemerupakan sarana komunikasi yang praktis, ringan, dan mudah dibawa kemana-mana. Data penguna handphonedi Indonesia yang mencapai 250 juta jiwa. Lembaga riset digital marketing Emarketer memperkirakan pada 2018 jumlah pengguna aktif smartphone di Indonesia lebih dari 100 juta orang. Mahasiswa memiliki  peranan penting dalam pemanfaatan handphone. Mahasiswa  akan  lebih  mudah  untuk  mengakses  pelajaran  dari  pada  sebelumnya. Dalam penelitian ini kami menggunakan metodekualitatif,berusaha untuk mengetahui penggunaan handphone terhadap prestasi belajar mahasiswa di Universitas Ibnu Khaldun Bogor.</p><p class="16cKataKunci"> </p><p class="15aJudulAbstractBInggris">Abstract</p><p class="15bIsiAbstractBInggris">The development of information and communication technology today is very useful for the community. Mobile is one of the products of this technology that has changed the behavior of human communication by penetrating time and space. Mobile is a means of communication that is practical, lightweight, and easy to carry anywhere. Data for mobile phone users in Indonesia reached 250 million. Digital marketing research institute Emarketer estimates that in 2018 there will be more than 100 million active smartphone users in Indonesia. Students have an important role in using mobile phones. Students will find it easier to access lessons than ever before. In this study we used a qualitative method, trying to determine the use of mobile phones for student achievement at the University of Ibnu Khaldun, Bogor.</p>

scholarly journals THE EXISTENCE OF INDONESIAN LOCAL ART CULTURE THROUGH DIGITAL BASED COMMUNITY MEDIA

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 489-493
Author(s):  
Rocky Prasetyo Jati
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Digital Technology ◽  
Social Life ◽  
Management Strategies ◽  
Digital Age ◽  
Internet Technology ◽  
Local Culture ◽  
Community Media ◽  
Information And Communication

The development of information and communication technology has brought a change in social life. That phenomenon also has an impact on the changes in the management strategies of the existing community media. The visible development of information and communication technology is also the development of the use of digital technology. Human innovation is currently focusing on electronic media which has been developed in the current digital age. The digital age is an era that leads humans to move from the use of analog technology in digital technology which is currently also rapidly growing with the convergence of Internet. During this period, conventional media or the traditional media acts as mass media delivered electronically. Local culture that has certain characteristics can be a product that has additional high value when it is adjusted to media development. Some efforts can be made to make community media as a mean to market local culture throughout the world. Those efforts can be made by incorporating local culture into the content of digital-based community media. Those efforts have been practiced by the Paguyuban Kridho Laras Karawitan and Paguyuban Karawitan Renggo Budoyo in Klaten. They used Internet technology with Facebook and YouTube as the platform.

scholarly journals Pendampingan Tata Kelola Badan Usaha Milik Desa (BUMDes) Katon Margo Sembada Berbasis Teknologi Informasi dan Komunikasi

2021 ◽  
Vol 4 (1) ◽  
pp. 112
Author(s):  
Sakir Sakir ◽  
Laras Astuti ◽  
Muhammad Muttaqien ◽  
Dyah Mutiarin
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Community Empowerment ◽  
Digital Marketing ◽  
Initial Assessment ◽  
Business Units ◽  
Information And Communication ◽  
The Government ◽  
And Training

The BUMDes of Katon Margo Sembada is one of the BUMDes affected during the covid-19 pandemic. This impact can be seen from the decrease in income by 30%. This happens because so far BUMDES Katon Margo Sembada, still uses conventional methods in marketing. There is no website or social media related to the BUMDES business unit of Katon Margo Sembada, making this BUMDES undeveloped and unknown to many people. In addition, BUMDES Katon Margo Sembada also lacks human resources who can manage BUMDES well through the marketplace and digital marketing. Furthermore, this community service aims to aid BUMDES Katon Margo Sembada based on technology, information, and communication so that the managed business units can be known by the wider community. Through the community empowerment approach, this service is expected to change the existence of the community to be more independent, productive, and prosperous. Based on the results of the initial assessment of the problem, the team has aided in website creation, social media, mentoring and training in media, digital marketing, and marketplace. In addition, the team also initiated by establishing strategic collaboration between BUMDES Katon Margo Sembada and the Government Science Laboratory, University of Muhammadiyah Yogyakarta in the implementation of Information and Communication Technology-Based Management and Assistance.

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