scholarly journals Green Purchase Intention: An Investigation Green Brand Knowledge and Green Perceived Value of Bioplastic Products in Bandung - Indonesia

2021 ◽  
Vol 1 (2) ◽  
pp. 24-32
Author(s):  
Rennyta Yusiana ◽  
Arry Widodo ◽  
Agus Maolana Hidayat
Keyword(s):  
Data Analysis ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Design Methodology ◽  
Environmental Concern ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Analysis Method ◽  
Brand Knowledge

Background - Currently, there is environmental and ecosystem damage, one of which is due to the accumulation of waste residue or waste originating from industry and households. Difficult waste to decompose is plastic, they tend to accumulate in landfills, wasted in the sea, and can threaten marine ecosystems. However, if burned will produce substances that are harmful to health. This phenomenon supports people using plastic substitutes, bioplastics. It made from cassava and vegetable derivatives, and environmentally friendly and not harmful if ingested by animals. Purpose – This study aims to determine the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung, Indonesia. Design/methodology/approach – This research is a quantitative research with descriptive and causal data analysis. The number of samples is 100 respondents who use bioplastic products in Bandung-Indonesia. The number of consumers is unknown, so the number of samples is determined by Bernoulli formula. Data collected from the questionnaire, processed using SPSS application and path analysis method. Findings – The results showed that the respondents' perceptions of each variable: Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) were in the good category. There is a partially significant relationship between Green Brand Knowledge (GBK) and Green Purchase Intention (GPI) and a simultaneous relationship, Green Brand Knowledge (GBK) and Green Perceived Value (GPV) with Green Purchase Intention (GPI) has a very strong and significant relationship. Research limitations – Focusing the dimensions of Green Brand Knowledge (GBK), Green Perceived Value (GPV) and Green Purchase Intention (GPI) to the respondent in Bandung-Indonesia, so the memory in the minds of consumers is centered on these variables. Originality/value – This study provides input on relevant theories regarding the effect of Green Brand Knowledge (GBK) and Green Perceived Value (GPV) on Green Purchase Intention (GPI) of bioplastic products in Bandung-Indonesia and supports increased consumer use of environmentally friendly products. It is known that improvements in the customer dimension and environmental concern are to increase Green Perceived Value (GPV), so that consumers get overall benefits and something is sacrificed based on environmental desires, in the hope that there will be sustainability and an increase in green needs.

scholarly journals MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA)

2021 ◽  
Vol 2 (2) ◽  
pp. 204-221
Author(s):  
Ridho Rafqi Ilhamalimy ◽  
Hapzi Ali
Keyword(s):  
Data Analysis ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Design Methodology ◽  
Online Shopping ◽  
Practical Implication ◽  
Analysis Method ◽  
Online Purchase ◽  
Data Analysis Method

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of Online Purchase Intention in Shopee. Design / methodology / approach. This study was conducted in Jakarta using 185 samples using SEM-PLS data analysis method. Findings. Trust is able to act as mediating between ewom and also perceived risk of online purchase intention in shopee. Practical implication. Shopee companies should be able to provide reliability in services and various features, and also increase security when consumers shop online at Shopee, because it can create an interest in buying online on an ongoing basisTheoretical implications. This research has limitations that can be used as advice or input for further research.

scholarly journals PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION (Survei Pada Konsumen Mobil Second Prabu Motor Ponorogo)

2021 ◽  
Vol 9 (4) ◽  
pp. 302
Author(s):  
Riskiy Rahmawati Dewi ◽  
Naning Kristiyana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Perceived Quality ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Analysis Method ◽  
Perceived Price

This study aims to determine perceived quality, perceived price, electronic word of mouth on purchase intention (Survey of second-hand car consumers of Prabu Motor Ponorogo). In this study, it was obtained from the presentation of data from respondents' answers and questionnaires and analysis using the SPSS 25.0 program. This research uses quantitative research with data collection techniques using interviews and questionnaires. The data analysis method in this study used multiple linear regression, T test (partial), F test (simultaneous) and the coefficient of determination R2. The results of this study are, (1) Perceived quality (X1) has an effect on purchase intention (Y). (2) Perceived price (X2) has an effect on purchase intention (Y). (3) Electronic word of mouth (X3) has an effect on purchase intention (Y). (4) Perceived quality (X1), perceived price (X2) and electronic word of mouth (X3) simultaneously have an influence on Purchase intention (Y).

ÖRGÜTLERDE ÖRGÜTSEL BOLLUĞUN GİRİŞİMSEL ORYANTASYON ÜZERİNDEKİ ETKİSİ

2016 ◽  
Vol 4 (3) ◽  
Author(s):  
Nurdan Gürkan ◽  
Ahmet Ferda Çakmak
Keyword(s):  
Corporate Governance ◽  
Data Analysis ◽  
Panel Data ◽  
Strategic Management ◽  
Significant Relationship ◽  
Entrepreneurial Orientation ◽  
Panel Data Analysis ◽  
Organizational Slack ◽  
Analysis Method ◽  
The Relationship

The concept of entrepreneurial orientation, which emerges with the development of strategic management, refers to entrepreneurship orientations of businesses. The businesses need resources in other words organizational slack in order to develop their entrepreneurial trends. The organizational slack consists of three slack type. These slack types are available slack, recoverable slack and potential slack. The purpose of this study is to examine whether organizational slack in the businesses has an effect on entrepreneurial orientation. The relationship between organizational slack and entrepreneurial orientation was investigated through 20 companies that were traded in Borsa Istanbul Corporate Governance Index for 2010-2014 period using panel data analysis method. The results of the study indicate the existence of a statistically significant relationship between and the available slack and the recoverable slack with the entrepreneurial orientation in the businesses. According to findings; there was no statistically significant relationship between potential slack and entrepreneurial orientation.

scholarly journals Hubungan Keaktifan Ekstrakurikuler Pendidikan Keperamukaan Dengan Sikap Disiplin Siswa Kelas Tinggi SDN 36 Kota Bengkulu

2020 ◽  
Vol 3 (2) ◽  
pp. 243-250
Author(s):  
Rika Marlina ◽  
Lukman Lukman
Keyword(s):  
Data Analysis ◽  
Significant Relationship ◽  
Primary Schools ◽  
Quantitative Research ◽  
Significance Test ◽  
Entire Population ◽  
Student Discipline ◽  
Test Results ◽  
High Class ◽  
The Relationship

This study aims to determine the relationship between the activeness of students following extracurricular scouting education with student discipline attitudes. This research is quantitative research. The research method used is the correlation with the type of product moment design. The population in this study were all high-class students who took extracurricular scouting education. Sampling using random sampling but the sample in this study the entire population because it is less than 100 then the entire population is sampled with a total of 57. The research instrument used was a questionnaire sheet. Prerequisite test data analysis using tests of normality, homogeneity and hypothesis. This technique is used to determine the significant relationship between independent and dependent variables by comparing r_calculations and r_tabels with a significant level of 5%. Based on the results of data analysis, the value of r_calculations= 0.66>  r_tabels= 0.266, which means that there is a significant relationship between activeness in scouting extracurricular education and disciplinary attitude. Furthermore, the significance test results obtained t_calculations = 6.8 ? t_tabels= 1.67303 means that there is a significant relationship between variables for the entire population with a contribution of 43.56% between the activities of joining extracurricular scouting education with student discipline attitude. It was concluded that Ha was accepted where there was a relationship between the activities of joining the scouting extracurricular education with the discipline attitude of high class students at 36 Primary Schools in Bengkulu City.

scholarly journals Research on Community Fresh O2O Purchase Intention Based on Customer Perceived Value

2020 ◽  
Vol 3 (5) ◽  
Author(s):  
Lixing Zhou
Keyword(s):  
Regression Analysis ◽  
Theoretical Model ◽  
Empirical Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Analysis Method ◽  
Social And Emotional ◽  
Customer Perceived Value ◽  
Intermediary Role ◽  
Emotional Value

Based on the theory of customer perceived value, this paper makes an empirical analysis on the purchase intention of community fresh O2O, and proposes the customer perceived value concept including result, program, service, social and emotional value. At the same time, the intermediary variable of consumption attitude is put forward and the theoretical model constructed. It is verified that perceived value significantly influences purchase intention and consumption attitude, and plays an intermediary role between them by regression analysis method. This detailed study on the mechanism of perceived value influencing purchase intention through consumption attitude is of great guidance value.

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

scholarly journals A RELAÇÃO DA PREOCUPAÇÃO AMBIENTAL COM O CONSUMO DE PRODUTOS VERDES NO VAREJO

2016 ◽  
Vol 15 (3) ◽  
pp. 821 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Edgard Monforte Merlo ◽  
Dirceu Da Silva
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Purchase Intent ◽  
Green Products ◽  
Green Consumption ◽  
Relationship Of ◽  
The Relationship

<p>O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um <em>survey</em> com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do <em>software</em> SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).</p><p>Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor.</p><p> </p><p align="center"><strong><em>The relationship of environmental concern with green products consumer in retail</em></strong></p><p> </p><p align="center"><em>Abstract</em></p><p align="center"><em> </em></p><p>The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).</p><p>Keywords:<strong> </strong>Green consumption. Environmental concern. Retail. Consumer behavior.</p>

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

scholarly journals Pengaruh Gender, Usia, IPK Terhadap Literasi Keuangan Mahasiswa Jurusan Akuntansi Politeknik Negeri Malang

2019 ◽  
Vol 26 (1) ◽  
pp. 15
Author(s):  
Atika Syuliswati
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Financial Literacy ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Department Of State ◽  
Positive Effect

The purpose of this study was to examine the direct effect of variables gender, age, GPA to financial literacy. This research is a quantitative research and the sample consist of 142 students Accounting Department of State Polytechnic Malang. Data analysis method used in this research is multiple linear  regression analysis with the help of SPSS Version 21 program. The results showed gender, age, and GPA significant and positive effect on financial literacy.

scholarly journals CAUSALITY MODEL OF CONSUMER PURCHASE INTENTION ON ENVIRONMENTALLY FRIENDLY PACKAGING BEVERAGE PRODUCTS

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Muhammad Zulfiqar Mahmud ◽  
Widayat Widayat ◽  
Rahmad Wijaya
Keyword(s):  
Purchase Intention ◽  
Goodness Of Fit ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Equation Modeling ◽  
Ex Post ◽  
Company Reputation ◽  
Consumer Purchase Intention ◽  
Product Image ◽  
The Impact

This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.

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