scholarly journals Conversational Implicature In Advertisement Slogans Embedded With Sexual Content: A Lecturer Analysis In Business Class

2020 ◽  
Vol 10 (3) ◽  
pp. 284-293
Author(s):  
Kadek Adyatna Wedananta ◽  
◽  
Putu Kerti Nitiasih ◽  
Atima Kaewsa-ard ◽  
◽  
...  
Keyword(s):  
Qualitative Research ◽  
Conversational Implicature ◽  
Sexual Content ◽  
Cooperative Principle ◽  
Maxim Of Quality ◽  
The Way ◽  
Descriptive Qualitative ◽  
Cooperative Principles

As a lecturer in a business class, it might be interesting to dig deep to advertisement slogan embedded with sexual content like Condoms advertisement. This advertisement uses implicit language in the way they promote the product because it mostly leads to free sex. Therefore, the phenomenon of advertisers creatively uses the implicit slogans to attract their customers about their product might be interesting to discuss. This study aims to investigate the use of conversational implicature and the violation of cooperative principle or maxims occurred in condoms advertisement slogan and investigate the perception of business class students toward the analysis of this advertisement slogan to learn. It was descriptive qualitative research with 15 condoms advertisement slogans to be analyzed and 15 business class students to be interviewed. The result came with 100% particularized implicature used, 100% of violating of maxim of quantity, 100% of violating of maxim manner, 73 % of violating maxim of quality, and no violation in maxim of relevance. In conclusion, advertisers are using particularized implicature and violation of some cooperative principles or maxims to avoid informative messages in promoting their product (condom) which is banned in their advertisement rule. However, the advertisers keep making the slogans relevant to the products, so that some particular people can easily understand the message conveyed by the slogans. Moreover, the business class students agreed that this analysis should be important to learn because they will work as an entrepreneur who thinks about utterances in creating slogans for advertisement, especially sexual content. Further research should analyze more slogans in sexual content and use more techniques of analysis.

scholarly journals Hedging of Cooperative Principles in Bunker of the Dead Movie

2021 ◽  
Vol 4 (5) ◽  
pp. 168-172
Author(s):  
Laras Anindya ◽  
Romel Noverino
Keyword(s):  
Research Method ◽  
Research Data ◽  
Cooperative Principle ◽  
Good Communication ◽  
The Dead ◽  
Maxim Of Quality ◽  
Descriptive Qualitative ◽  
Cooperative Principles

Language is used in communication as a way to express their thoughts and feelings. Communication is how people use the message to give meaning to other people. Good communication happens when the speakers and the listeners can deliver their intended message clearly to understand each other. In communication, there is a theory called the cooperative principle. The cooperative principle is elaborated in four sub-principles or maxims. These maxims will make sure the information about the topic that is being discussed in the conversation clearer. However, some people sometimes communicate without following these maxims or violate maxims, knows as hedging maxim. This research aims to reveal the types of hedging maxims used by the characters in Bunker of the Dead movie. Grice’s cooperative principle is to analyze the research. Descriptive qualitative is employed as the research method, and a movie transcript as the research data. The result of this research shows that there are three types of hedging maxims, namely hedging maxim of quality, hedging maxim of relevance and hedging maxim of manner. One of the maxims, namely hedging maxim of quantity, does not exist in the movie. The most used hedging maxim is the hedging maxim of quality.

scholarly journals FLOUTING MAXIMS IN WHITE HOUSE DOWN

2021 ◽  
Vol 4 (02) ◽  
pp. 81-88
Author(s):  
Rebekka Sinaga
Keyword(s):  
White House ◽  
Cooperative Principle ◽  
Maxim Of Quality ◽  
The Way ◽  
Cooperative Principles

Cooperative principles theorized by Grice (1975) explaines the way people use the language well and efficiently. There are four maxims in order to achieve connection during conversation, i.e. the maxims of quality, quantity, relation, and manner. However, people do not always follow and obey the Cooperative principle and instead flout maxim. The aim of this research was to discuss about the types of maxim which were flouted in the movie White House Down written by James Vand Erbilt. As a result, the researcher found 15 samples of flouted maxim, maxim of quantity 4 data, maxim of quality 2 data, maxim of manner 5 data, and 4 data maxim of relation.

scholarly journals Maxims in Novel “The Fault in Our Stars” by John Green: Pragmatics Approach

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Sasmi Saragih ◽  
Mhd Johan
Keyword(s):  
Qualitative Method ◽  
The Novel ◽  
Observational Method ◽  
Cooperative Principle ◽  
Data Source ◽  
Research Questions ◽  
Maxim Of Quality ◽  
Descriptive Qualitative ◽  
Cooperative Principles

This research aimed at analyzing the types of maxims of the cooperative principle that were used in the novel entitled The Fault in Our Stars. The data source of data was a novel entitled The Fault in Our Stars that fulfilled cooperative principle based on four maxims of cooperative principles: Maxim of quantity, maxim of quality, maxim of relation, and maxim of manner. Theory that the researcher used in this research was theory of Grice. In this research, a descriptive qualitative method was applied to answer the research questions. The observational method and non-participatory technique were applied by the researcher in collecting the data. In analyzing the data the researcher used pragmatic identity method based on the theory of Sudaryanto. The results showed that the level of cooperative principle was mostly used in the novel. The researcher found 30 data related to cooperative principle. The maxims of quantity have 15 data, 3 for maxim of quality, 10 for maxim of relation and maxim of manner has only 2 data.

scholarly journals MAXIMS VIOLATION ON “NIGHT AT THE MUSEUM” MOVIE

JURNAL BASIS ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 215
Author(s):  
Andy Andy ◽  
Ambalegin Ambalegin
Keyword(s):  
Qualitative Method ◽  
Language Use ◽  
Human Life ◽  
Maxim Of Quality ◽  
The Way ◽  
Descriptive Qualitative ◽  
Cooperative Principles

This research was created based on concerning the importance of efficient language use. The language use can be called efficient if the message is clear, unambiguous and can be understood by both speaker and hearer. Cooperative principles proposed by Grice (1975) explained the way people use the language well and efficiently. There are at least four maxims that should be followed in order to have achieve connection during conversation which are 1) maxim of manner, 2) maxim of quantity, 3) maxim of quality, and 4) maxim of manner. In fact, there are several maxim violations happened in human life especially figured in the movie. The maxim violations may cause misunderstanding while the conversation is going on. This paper aims to analyze the maxim violations that exist in the movie titled Night at the Museum 1. It uses descriptive qualitative method with pragmatics identity analysis. The findings show that maxim of manner and quantity are the dominant maxims which are violated.

scholarly journals Implikatur Percakapan pada Respon Verbal Tokoh Haruko dalam Drama Nihonjin no Shiranai Nihongo Karya Yoshihiro Izumi

2019 ◽  
Vol 1 (2) ◽  
pp. 198-225
Author(s):  
Dewi Karunia Widiyaningrum
Keyword(s):  
Main Character ◽  
Conversational Implicature ◽  
Cooperative Principle ◽  
The Core ◽  
Maxim Of Quality ◽  
Core Problem ◽  
Pragmatic Study ◽  
Cooperative Principles

The core problem of this study is to investigate the types of implicature used by Haruko, the main character, as verbal respond in he drama titled Nihonjin no Shiranai Nihongo. This study used cooperative principles theory by Grice to analyze the implicature. The study is to aimed to describe the verbal respond which the main character used in the drama, also to find the implicit meaning in the conversation. The study is using descriptive qulitative methode. The data are obtioned from the Haruko’s verbal respond which is violating the cooperative principle maxim by Grice. This study is a pragmatic study, so the analysis will be analyzed by the context. There are 23 datas obtioned from Haruko’s verbal respond which is violating the cooperative maxim by Grice. From those datas, there are 1 utteranc violating the maxim of quality, 11 utterances violating the maxim of quantity, 13 utterances violating the maxim of relation, and 6 utterances violating the maxim of manner. From this study is also found that there is utterances from Haruko’s verbal respond that is violating more than one maxim. The violating maxim of ach utterance have a different meaning. Based on the analysis that have been dobe, the aim of the conversational implicature in the drama to give or ask some information, to hide something, to avoid conversation, to express anger, to increase self confident, to mock someone, to share some stories, to share some information in polite way.

scholarly journals Humor sebagai Bentuk Pelanggaran Maksim Kerja Sama dalam Animasi Saiki Kusuo no Psinan

2019 ◽  
Vol 15 (2) ◽  
pp. 192-203
Author(s):  
Eka Triyana
Keyword(s):  
Qualitative Research ◽  
Pragmatic Approach ◽  
Cooperative Principle ◽  
Data Source ◽  
Maxim Of Quality ◽  
Cooperative Principles

This study aims to describe the occurrence of humor based on the cooperative principles theory by Grice (1975) and the theory of incongruity about the use cooperative principle violations in the humor of Saiki Kusuo no Psinan animation. The paradigm of this research is qualitative research with a pragmatic approach. The data source of this research is the Saiki Kusuo no Psinan animation. The data were in the form of 15 utterances containing humor. The utteranceswere then analyzed based on Grice's cooperative principles to look for violations of the cooperative principles. The utterances were also analyzed by using the theory of incongruity to see the humor formed from the utterances of the character. From the results of the sanalysis, it is concluded that humor occurs because of the violation of cooperative principles caused by the incongruent situation. In 15 utterances, there are various violations of the cooperative principles. Those are: 3 maxim of quantity violations, 1 maxim of quality violation, 4 maxim of relevance violations, and 4 maxim of manner violations.In addition, there are also 3 utterances that violated 2 maxims at once, i.e. 1 violation of maxim of quantity and relevance, 1 violation of maxim of quality and quantity, 1 violation of maxim of manner and relevance. These 15 utterances cause an incongruent situation that triggers humor.

scholarly journals Flouting Maxims In “White House Down“ Movie

2020 ◽  
Vol 6 (1) ◽  
pp. 37-44
Author(s):  
Rebekka Sinaga ◽  
Nurma Handayani
Keyword(s):  
White House ◽  
Cooperative Principle ◽  
Maxim Of Quality ◽  
The Way ◽  
Cooperative Principles

Cooperative principles theorized by Grice (1975) explained the way people use the language well and efficiently. There are four maxims in order to have achieve connection during conversation which are maxim of quality, maxim of quantity, maxim of relation, and maxim of manner. The fact is people often not follow and disobey the Cooperative principle and flouts maxim, it is called flouting maxim. The aim of this research was to discuss about the types of maxim which were flouted in the movie "White House Down" written by James Vand Erbilt. As the result, there were 15 data found in the research which flouted, maxim of quantity 4 data, maxim of quality 2 data, maxim of manner 5 data, and 4 data maxim of relation.

scholarly journals Cooperative principle in Facebook interaction among collegian

2021 ◽  
Vol 2 ◽  
pp. 48
Author(s):  
Lusi Elisa ◽  
Rina Wahyuni
Keyword(s):  
Qualitative Research ◽  
Group Discussion ◽  
Cooperative Principle ◽  
Descriptive Qualitative ◽  
Cooperative Principles

One of the main principles guiding people’s communication is the cooperative principle by American linguist Grice. The use of cooperative principle helps people to increase their flexibility and accuracy. The analysis of cooperative principle in a text or conversation shall be the learning for people to communicate well using language with each other. The paper aimed to find out whether the participants under study followed or violated the maxims proposed by Grice. Besides, it was to identify whether the cooperative principles become the participants’ orientation or mere redundant rules. The research employed a descriptive qualitative research of which the data were obtained from the conversation among six workmates in a Flary group discussion on Facebook page. The research founds that the conversation followed and violated the maxims by Grice. Maxim of quantity was the most frequently used by the participants (12.77%). Interestingly, it was also the most frequently violated (63.8%). Despite the violation occurred in the interactions, the conversation was smooth. When the speakers realized about the cooperative principles they had to obey, the conversation became more relaxed, effective, and efficient.

AN ANALYSIS OF FLOUTING MAXIMS IN CONVERSATION SPEAKING OF THE MAIN CHARACTER IN THE MOVIE OF HOME ALONE 2 “LOST IN NEW YORK” BY JOHN HUGHES

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Nursuci Gunawan Lestari
Keyword(s):  
New York ◽  
Human Activity ◽  
Qualitative Approach ◽  
Main Character ◽  
Cooperative Principle ◽  
Good Communication ◽  
Maxim Of Quality ◽  
Descriptive Qualitative ◽  
Cooperative Principles

Communication is a human activity everyday, people always communicate each other. Sometime people do not realize what they are talking about. To make a good communication, human must follow cooperative principles. That is why Grice offers to use theory of cooperative principle to avoid misunderstanding and misinterpretation between the speaker and the listener. However, some people do not fulfill those maxims to be used in the conversation for certain reasons, and when they violate the maxims it is called flouting maxims. A descriptive qualitative approach is used for this study because the data are in the form of words rather than of numbers and statistics. This study reveals that based on theory of Grice’s Cooperative, there are four maxims which are flouted by the main characters of  “Home Alone Part 2 ‘Lost in New York’” movie this movie since 1992 directed and written by John Hughes. The result shows that there are four Maxims Flouted by the main characters there are flouting maxim of quality, flouting maxim of quantity, flouting maxim of relevance, and flouting maxim of manner. And there are several reasons of flouting those maxims are data finding also revealed that the communication could still even though the main characters flouting the maxims. Four reasons by the main characters to flout the maxims are competitive, collaborative, convivial, and conflictive reason. In terms of types, quantity maxim flouting is in the highest rank and relevance maxim flouting is in the lowest rank. In terms of strategies, overstatement is the most frequently used and metaphor is the most rarely used. Finally, dealing with reasons for maxim flouting, conflictive reason has the highest rank in its occurrence.Communication is a human activity everyday, people always communicate each other. Sometime people do not realize what they are talking about. To make a good communication, human must follow cooperative principles. That is why Grice offers to use theory of cooperative principle to avoid misunderstanding and misinterpretation between the speaker and the listener. However, some people do not fulfill those maxims to be used in the conversation for certain reasons, and when they violate the maxims it is called flouting maxims. A descriptive qualitative approach is used for this study because the data are in the form of words rather than of numbers and statistics. This study reveals that based on theory of Grice’s Cooperative, there are four maxims which are flouted by the main characters of  “Home Alone Part 2 ‘Lost in New York’” movie this movie since 1992 directed and written by John Hughes. The result shows that there are four Maxims Flouted by the main characters there are flouting maxim of quality, flouting maxim of quantity, flouting maxim of relevance, and flouting maxim of manner. And there are several reasons of flouting those maxims are data finding also revealed that the communication could still even though the main characters flouting the maxims. Four reasons by the main characters to flout the maxims are competitive, collaborative, convivial, and conflictive reason. In terms of types, quantity maxim flouting is in the highest rank and relevance maxim flouting is in the lowest rank. In terms of strategies, overstatement is the most frequently used and metaphor is the most rarely used. Finally, dealing with reasons for maxim flouting, conflictive reason has the highest rank in its occurrence.

scholarly journals MAXIM FLOUTING IN 'DAVID LETTERMAN SHOW': AN EPISODE WITH AISHWARYA RAI

2020 ◽  
Vol 5 (2) ◽  
pp. 135-145
Author(s):  
Didin Nuruddin Hidayat ◽  
Vera Nurlia ◽  
Alek Alek ◽  
Yudi Septiawan
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Descriptive Analysis ◽  
Pragmatic Approach ◽  
Qualitative Research Method ◽  
Cooperative Principle ◽  
Maxim Of Quality ◽  
Cooperative Principles

This study analyzed the maxim flouting in David Letterman and Aishwarya Rai in David Letterman Show,. This study aims to find out which types of maxim flouting are performed by David Letterman as the host and Aishwarya Rai as the guest in the talkshowas well as to describe the reasons why the maxim flouting performed by the two. Qualitative research method was used in this study, and the data were presented in a descriptive analysis. This study dealt with a pragmatic approach and employed one of the Pragmatics theories, namely the Theory of Conversational Maxims or Cooperative Principle. Data in this study are analyzed pragmatically based on Grice’s Cooperative Principle and its maxims. The data of the study were the utterances of  the maxim flouting performed by David and Aishwarya. They were collected by downloading the episode of the show and watching the show. The researchers used Grice’s theory called Cooperative Principles with the four types of maxims, i.e: the maxim of quality, maxim of quantity, maxim of relation, and maxim of manner to analyze the maxim flouting in the talkshow. The results showed that all four types of maxim flouting were performed by both David and Aishwarya. In conclusion, the maxim flouting happened in the talkshow were beneficial to avoid discomfort and to give more explanations.

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