Style-shifting in Usage Instructions of Food, Beverage, and Pharmaceutical Products in Japanese Language

The present article attempts to describe the shifting use of formal and informal styles in usage instruction discourse of food, beverage, and pharmaceutical products in Japanese. The aim is to explain the background of style-shifting from a formal style, indicated by -desu in adjectives and nouns and -masu in verbs, into an informal style without any -desu or –masu forms in place. The background is reviewed through the perspectives of both sociolinguistics and pragmatics. The data were collected from various food, beverage, and pharmaceutical product packages containing usage instructions in Japanese. Study results indicate that style-shifting does not only occur through spoken language (orally) but via written discourse, which maintains unchanging external factors or definite contexts. Style-shifting is not only affected by the status of the speech partner but also more likely affected by the content of the information delivered to the consumers. Aside from occurring within a single discourse, style-shifting is also observed at a narrower level, namely within one element of discourse conveying a relatively homogenous information.

Animal Elements on Japanese Kotowaza and the Implementation of Japanese Socio-Cultural Values: A Cognitive Linguistics Point of View

This study aims to describe the relationship between the lexical meaning and the idiomatic meaning contained in the Japanese kotowaza and to analyze the level of relevance of each kotowaza to the application of socio-cultural values in Japanese society. This type of research is qualitative descriptive research to describe the meaning of kotowaza through cognitive linguistic studies and conceptual metaphor theory. The data source is a Japanese novel contained in Aozora Bunka. This study found that the animal elements contained in the kotowaza are a conceptualization of attitudes, actions, judgments, circumstances, and feelings. In addition, the city also reflects socio-cultural values that are very relevant to the culture of Japanese society, such as the culture of working hard, being responsible, and being focused and conscientious.

Implementation of Omotenashi in Japanese Ryokan

Omotenashi, often referred to as Japanese hospitality, is a service to customers based on Japanese spirit and culture. Omotenashi is evident in the services provided by a ryokan, which is a traditional Japanese inn. This paper seeks to describe the application of omotenashi in ryokan management, how omotenashi control is implemented, and what the implementations are. The research was conducted by observing the involvement of the Hyoe Koyokaku ryokan, an old ryokan located in the tourist area of Arima Onsen. From the results of observations and analysis, it was found that ryokan employees control omotenashi as a vision of service to customers through training, instruction, and improvement based on feedback. The implementation of ometenashi is manifested in personalization, host-guest relationships, hospitableness, and lots of little surprises

Marginalization of Women in Higuchi Ichiyou's Nigorie Short Story: A Feminism Studies

The purpose of this study is to describe the marginalization experienced by women in Higuchi Ichiyou's short story Nigorie, and the effects it causes. This research focused on marginalization because marginalization is the root of various unfair treatments experienced by women. As a literature study with the feminism approach, data in the form of dialogues, acts, and events related to women in this short story were analyzed based on Lorber’s and Fakih’s theory of gender inequalities, through the point of view of feminist literary criticism. As the result, it is known that the marginalization experienced by women who work in brothels has resulted in other unfair treatments, which in Fakih's opinion can be categorized as gender inequalities. Such unfair treatments are in the form of impoverishment, putting women in a lower position than men, negative labeling, violence, and double workload. Marginalization and various unfair treatments experienced by women in this short story, which gives the impression that the society in this short story doesn’t consider women as human beings in general, are the manifestations of hegemonic patriarchism that is deeply rooted in the life of the Japanese nation.

The Philosophy of Wabi-Sabi on Chashitsu Tai-an Myokian Shrine: A John Fiske's Semiotic Analysis

The purpose of this study is to describe the meaning of wabi-sabi that contained in the Tai-an tea room at Myokian Shrine, Kyoto Prefecture, Japan. The research of data is a video from the television program produced by NHK television station with a duration of five minutes named Hyouge Mono: Meihin Meiseki episode 7. The program features three sections of the tea room, there are nijiriguchi (the door), chashitsu (the tea room) and tokonoma (the alcove). This research used John Fiske's television semiotics theory which consists of three levels, the reality level, the representation level and the ideology level to find the codes that seen in the three sections. The method used is a qualitative descriptive method. The analysis of the reality and representation levels produces an ideology level in the form of a wabi-sabi philosophy represented by the zen aesthetic by Shinichi Hisamatsu. The results of this study indicate that in the Tai-an tea room contain several zen characteristics, there are kanso (simple), datsuzoku (free), fukinsei (asymmetric) and yugen (subtle). These characteristics represent simplicity, resignation, humility and tranquility in wabi-sabi and help to realize the concept of ichi go ichi e that aimed by Sen no Rikyu

The Contextual Meaning of Japanese Setsuzokushi

This study describes the contextual meaning of the noni and kuseni conjunctions in the drama dialogue Dragon Zakura. This study uses a qualitative paradigm with syntactic and semantic research approaches. The research data source is a Japanese drama entitled Dragon Zakura with data in conversational sentences. There is noni or kuseni conjunction, which is collected through the ‘simak-catat’ technique. Through Makino (1994) and Chandra (2009)'s concept of noni and kuseni, data are interpreted using contextual meaning. The results of this study indicate that the noni and kuseni conjunctions are included in gyakusetsu no setsuzokujoshi. The two conjunctions, namely noni and kuseni, although they have similarities in stating the contradiction between two things, namely between what the speaker thinks/suspected/should have, and the facts that occur, noni is more broad and objective. Noni can express negative feelings, such as disappointment, criticism, and frustration, but can also express neutral or positive emotions, such as admiration. Meanwhile, kuseni are only used to describe the speaker's negative feelings, such as criticism, annoyance, and disappointment

Analisis Skema Aktansial dan Model Fungsional Greimas pada Cerita Pendek Tsuru no Ongaeshi

A short story is one of the literary works that is not very long and generally focuses on a single event with one or two characters. This paper tries to describe the narrative structure in the story ツルの恩返し. Source of data uses short story ツルの恩返し, taken from https://www.wasabi-jpn.com. The research approach uses structuralism especially Greimas’s actantial scheme and the functional narrative model. The results show that the short story ツルの恩返し formed by one functional narrative model and 6 actual schemes. The functional narrative model consists of initial situation, transformation stage (qualifying test, main test, glorifying test), and the final situation. From 6 actan schemes, there are 4 complete actantial schemes and 2 incomplete actantial schemes (actantial schemes without opponent). There are 6 acting roles that make up the short story ツルの恩返し;sender, receiver, subjects, objects,  helpers, and opponent .

Kesalahan Penggunaan Kata Ganti Demonstratif Ko-So-A pada Kalimat Bahasa Jepang dalam Ujian Akhir Semester Penerjemahan Lisan

Bunmyakushiji type of ‘Ko-So-A’ demontrative pronouns are words that are being used to replace word(s) or to refer word(s) or thing(s) which have said before. The Ko-So-A demonstrative pronouns have difference usage with pronoun in Indonesian language. Writer found out there are many Japanese learners in Japanese Language Department of Dian Nuswantoro University including were having difficulties to distinguish functions of each pronoun. Because of that, writer is interested in analyzing the errors made by learner when using bunmyakushiji type of demonstrative pronoun. Writer use qualitative method and analytic descriptive. The data were collected from conversations of Interpreting class’s Final Exam. The result was error usage of So and A demonstrative pronouns often happened than error usage of Ko and So demonstrative pronouns.  Keywords: kosoa, error, demonstrative, understanding. AbstrakKata ganti demonstratif Ko-So-A yang berfungsi kontekstual digunakan untukmerujuk atau menggantikan kata yang dituturkan sebelumnya. Penggunaannyaberbeda dengan kata ganti demonstrative dalam bahasa Indonesia.Karena dalamUjian Akhir Semester mata kuliah Penerjemahan Lisan yang merupakan percakapan antara penguji dengan mahasiswa cukup banyak ditemukan kesalahan penggunaan kata ganti ini, maka penulis tertarik untuk meneliti kesalahan tersebut.Metode yang digunakan adalah metode kualitatif dengan analisis deskriptif. Data diperoleh dari percakapan/tanya jawab dalam ujian. Hasilnya yaitu kesalahan penggunaan kata ganti demonstrative So dan A lebih banyak ditemukan dibandingkan kesalahan penggunaan kata ganti demonstratif Ko dan So. Kata Kunci: ko-so-a, kesalahan, demonstratif, pemahaman

Tindak Tutur Penolakan Bahasa Jepang oleh Mantan Kenshuusei (Pekerja Magang di Jepang)

This study is intended to describe the speech act strategy of rejection in Japanese language by former apprentices (kenshuusei). The descriptive qualitative method used in this research is under the approach of interlanguage pragmatic study because the participants are foreign speakers of Japanese. The data were collected using the oral-discourse completion test technique. The findings of this study have shown three types of refusal processes, namely 1) pre-refusal - main refusal - post refusal; 2) pre-refusal - the main refusal; and 3) major refusal - post refusal. In the refusal utterances, there are 2 forms of refusal, namely direct refusal and indirect refusal. The strategies used in refusing are apology strategy, refusal reason strategy, alternative statement strategy, hope statement strategy, future demand strategy, negation form, fukushi, and aizuchi. The refusal strategies mostly used by former apprentices are the excuse strategy for refusal and almost all refusal speeches also use apologies.

Studi Metafora Konseptual pada Idiom Bahasa Jepang yang mengandung Bagian Tubuh dan Bermakna Emosi

Kanyouku is used to express human emotions. This study discusses the mapping of the meaning of Japanese idiom related to emotions in human cognition by using Knowles and Moon’s metaphor theory and conceptual metaphor theory by Lakoff and Johnson. The study utilizes 28 idioms that related to human basic emotions such as anger, happiness, sadness, fear, love, shame, pride, and surprise. These basic emotions are obtained from Goo Jiten online Japanese dictionary. The results show that human cognition viewing emotion concept as an entity and representing emotions into human body. In Japanese people’s cognition, anger represented as belly, chest, and head; fear represented as tongue, heart, and foot; happiness represented as cheek, chest, and heart; sadness represented as shoulder, chest, and heart; love represented as eye and heart; pride represented as chest; shame represented as face and cheek; and surprise represented as eye, tongue, and heart. Human cognition represented emotion concept as human body to measure the level of emotion. This study mapped the emotion concepts as a concrete entity: the entity as fluid in a container or entity as parts of body. Keywords: Cognitive Linguistic, Conceptual Metaphor, Image Scheme, Idiom, Emotion