Correlations of social media performance and electoral results in Brazilian presidential elections

2021 ◽  
pp. 1-23
Author(s):  
Kellyton dos Santos Brito ◽  
Silvio Romero de Lemos Meira ◽  
Paulo Jorge Leitão Adeodato
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Presidential Elections ◽  
Presidential Campaign ◽  
Strong Correlations ◽  
Political Activities ◽  
Electoral Campaigns ◽  
Statistical Correlations ◽  
Use Of Social Media ◽  
Combined Data

The use of social media (SM) in modern political activities has reshaped how politicians run electoral campaigns. This study aims to improve the understanding of online campaigns and their correlation with electoral results. We focus on the 2018 Brazilian presidential campaign, which is well known for its strong online presence, and analyze how candidates used their SM profiles, as well as how citizens interacted with them. We propose a new set of metrics for modeling SM performance and identify statistical correlations between SM performance and votes received. For this, we analyzed more than 40,000 posts made by the 13 candidates on Brazil’s three major social networks (Facebook, Twitter, and Instagram) from January to October 2018. Results indicate that candidates used SM heavily throughout the year but focused on engaging words and avoided contentious topics. The most voted-for candidate received more than half (55%) of the interactions received by all the candidates. Posts’ interactions were highest on Instagram, where users were increasing the attention given to political content. Lastly, we found strong correlations between the proposed metrics and votes received. Thus, proposed metrics may support new models for predicting electoral results using combined data from many social networks.

scholarly journals Social Media and Fake News in the Post-Truth Era: The Manipulation of Politics in the Election Process

2020 ◽  
pp. 177-196
Author(s):  
Turgay Yerlikaya ◽  
Seca Toker
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Presidential Elections ◽  
Political Life ◽  
Main Theme ◽  
Fake News ◽  
Election Process ◽  
Use Of Social Media ◽  
The Uk ◽  
Positive Effect

This article focuses on how virtual social networks affect socio-political life. The main theme of the article is how social networks such as Facebook and Twitter can direct voters’ electoral preferences, especially during election time, through the dissemination of manipulative content and fake news. The use of social media, which was initially thought to have a positive effect on democratization, has been extensively discussed in recent years as threat to democracy. Examples from the 2016 U.S. presidential elections, France, Brexit, Germany, the UK and Turkey will be used to illustrate the risks that social networks pose to democracy, especially during election periods.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

Is Social Media Marketing Really Working?

2013 ◽  
pp. 174-193 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Is Social Media Marketing Really Working?

2014 ◽  
pp. 1260-1279 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Social Media and Value Creation

2016 ◽  
Vol 28 (2) ◽  
pp. 107-123 ◽  
Author(s):  
Imed Boughzala
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Knowledge Sharing ◽  
Value Creation ◽  
Generation Y ◽  
Empirical Work ◽  
Enterprise 2.0 ◽  
Corporate Environment ◽  
Use Of Social Media ◽  
Corporate Social

Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. Researchers and practitioners to date have mostly assumed that people from this generation Y, because of their massive use of social media in the private arena, would be willing to accept and use them more easily and quickly in corporate environment. However, to the best of our knowledge, there is no empirical work which has been reported on this issue confirming this assumption.

scholarly journals Social Media in Bosnia and Herzegovina

2018 ◽  
Vol 7 (3) ◽  
pp. 1821
Author(s):  
Zvezdan Stojanović
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Bosnia And Herzegovina ◽  
Telecommunication Infrastructure ◽  
State Administration ◽  
Wide Range ◽  
Tourism Education ◽  
Education Marketing ◽  
Use Of Social Media ◽  
The Impact

The use of social media has a wide range of applications in different areas of life. Accordingly, the impact of social networks in everyday life is growing. Bosnia and Herzegovina has a solid telecommunication infrastructure, which is of great importance for the development of social networks. This paper will show the application of social networks in areas such as tourism, education, marketing, politics and local and state administration bodies in Bosnia and Herzegovina.  

How Web 3.0 Tourism Students See the 1.0 Higher Education System

2020 ◽  
pp. 252-268
Author(s):  
José Alexandre Martins ◽  
Romeu Lopes ◽  
Vitor Roque
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Education System ◽  
Cultural Resistance ◽  
Higher Education System ◽  
Web 3.0 ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
Portuguese Higher Education

Social media does not seem to easily fit in the higher education system. The Web 3.0 students use social networks on a daily basis, however, 1.0 higher education institutions are not taking advantage of these tools. There are some institutional constraints, pedagogical issues, and cultural resistance for its adoption. A survey directed to Portuguese Higher Education students was held, aiming to identify social networks' use either in a personal and academic context. Results show that social networks are under-exploited in the teaching-learning process, both by students and also their teachers. They are both aware of the platforms and applications but are rarely used for an academic purpose. The study raises important issues and gives practical examples for effective use of social media in education. In order to address these challenges and opportunities wisely, it is necessary an effective engagement in social media by students, professors, and all the academic staff.

Dissemination of Scholarly Information Among the Research Scholars Through Social Networks and Media in Madurai Kamaraj University and Manonmaniam Sun

2020 ◽  
pp. 132-144
Author(s):  
P. Pitchaipandi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Physical Education ◽  
Department Of Education ◽  
Use Of Social Media ◽  
The Impact

This chapter tries to analyse the impact and use of social media among the research scholars in Madurai Kamaraj University and Manonmaniam Sundaranar University. The result of the study found that 66 (56.90%) were Manonmaniam Sundaranar University and the Residual respondents 50 (43.10%) were Madurai Kamaraj University. Thirty-three (66%) Madurai Kamaraj University were male, and 29 (43.94%) were male from Manonmaniam Sundaranar University. Seventy-three (62.93%) come under the category of 26 to 35 years; 22 (18.97%) were in the category of up to 25 years. Thirty (25.86%) belong to the department of management/commerce; 14 (12.07%) were from the department of education/physical education. Seventy-eight (67.24%) were seeing Facebook, and 33 (28.45%) of the respondents used Twitter.

scholarly journals Social networks for better education and better grades

2020 ◽  
Vol 66 (1) ◽  
pp. 55-65
Author(s):  
Alta Pavin Banović ◽  
Sanja Dravinski
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Medical School ◽  
Information Flow ◽  
Research Method ◽  
Positive Attitude ◽  
Online Survey ◽  
Educational Content ◽  
Teachers And Students ◽  
Use Of Social Media

The goal of the paper is to show the results of a research conducted among students of Medical School Osijek on the use of social media as tools for exchanging educational content with their teachers, which leads to a better adoption of the content and better grades. Teachers and students learn about social media through preventive programs. The research method is an online survey conducted in 10 class departments. Results: Modern social media used in teaching enable better communication between students and teachers, faster information flow and easier preparation of students for school as well as development of a positive attitude on the use of social media in the teaching process.

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