scholarly journals Engaging Social Media Users with Health Education and Physical Activity Promotion

2021 ◽  
Author(s):  
Elia Gabarron ◽  
Dillys Larbi ◽  
Eirik Årsand ◽  
Rolf Wynn
Keyword(s):  
Physical Activity ◽  
Social Support ◽  
Social Media ◽  
Health Education ◽  
Physical Activity Promotion ◽  
Network Support ◽  
Activity Promotion ◽  
To Receive ◽  
Tangible Assistance ◽  
Media Channel

Health-dedicated groups on social media provide different contents and social support to their peers. Our objective is to analyze users’ engagement with health education and physical activity promotion posts according to the expressed social support and social media. All health education and physical activity promotion posts on Facebook, Twitter, and Instagram during 2017–2019 by a diabetes association were extracted. We identified the type of social support within these posts; and analysed the users’ engagement with these posts according to the type of social support and social media channel. A total of 260 posts dealing with health education (n=200) and physical activity promotion (n=60) were published. Posts promoting physical activity received 54% more likes than posts on health education (p<0.05), but they were 69% less likely to receive comments and be shared (both p<0.01). Posts expressing tangible assistance received 6 times more likes (p<0.001), and the ones indicating network support almost 11 times more shares (p<0.05). Posts expressing two or more types of social support were the most engaging (3 times more likes, 2 times more comments, and over 6 times more shares, all p<0.001). Health-dedicated social media groups can be effective channels for providing health education and for promoting physical activity among individuals with diabetes. Our findings suggest that engagement with health education and physical activity promotion posts can be increased by providing tangible assistance, network support, or expressing two or more types of social support; and by posting on Facebook and Instagram.

scholarly journals Social Media Chatbot for Increasing Physical Activity: Usability Study

2021 ◽  
Author(s):  
Dillys Larbi ◽  
Elia Gabarron ◽  
Kerstin Denecke
Keyword(s):  
Physical Activity ◽  
Clinical Trial ◽  
Social Media ◽  
Large Population ◽  
Physical Activity Promotion ◽  
Cost Effective ◽  
Usability Study ◽  
Self Help ◽  
Activity Promotion

Fully automated self-help interventions integrated with social media chatbots could serve as highly cost-effective physical activity promotion tools for a large population. We have developed MYA, a Telegram-based chatbot for increasing physical activity. The objective of this study was to assess the usability of MYA. To identify usability issues, we recruited volunteers and asked them to interact with MYA and to answer the Chatbot Usability Questionnaire. Thirty volunteers participated in the study, 83.3% agreed MYA was welcoming during initial setup and 63.3% agreed MYA was very easy to use. MYA was perceived as realistic and engaging, easy to navigate, and its responses were useful, appropriate, and informative (all 53.3%). However, 63.3% of respondents agreed MYA failed to recognize most of their inputs, and 43.3% claimed it would be easy to get confused when using MYA. Although the results are encouraging, it remains unclear if a social media chatbot can motivate people to increase their physical activity. MYA has the potential to do that, with improvements in functionalities like challenge personalization. The efficacy of these approaches should be studied in a clinical trial.

Psychosocial Correlates of Physical Activity in Two Cultural Contexts: Different Pathways?

2012 ◽  
Vol 9 (4) ◽  
pp. 581-593 ◽  
Author(s):  
Pedro Silva ◽  
Ryan Lott ◽  
K. A. S. Wickrama ◽  
Jorge Mota ◽  
Greg Welk
Keyword(s):  
Physical Activity ◽  
Social Support ◽  
Self Efficacy ◽  
Structural Equation ◽  
Physical Activity Promotion ◽  
Equation Modeling ◽  
Activity Promotion ◽  
Two Samples ◽  
Youth Physical Activity ◽  
Youth Activity

Background:If the Youth Physical Activity Promotion (YPAP) model adequately explains youth physical activity (PA) in 2 different cultures and with 2 different sets of instruments, it would suggest that the model has broad utility for youth activity promotion.Methods:Two samples from different countries were used: sample 1—USA, 159 students (n = 83 girls) mean age 11.52 ± 1.40 years; sample 2—Portugal, 203 students (n = 125 girls) mean age 14.99 ± 1.55 years. PA was assessed by accelerometry. The YPAP model was analyzed through structural equation modeling using AMOS (version 17.0).Results:In sample 1, social-support had a direct association on MVPA (β = .58, P < .001), enjoyment (β = .70, P < .05), and self-efficacy (β = –.66, P < .001). Enjoyment significantly predicted MVPA (β = .60, P < .001) and self-efficacy significantly predicted MVPA (β = .55, P < .001). In sample 2, social-support had a direct effect on MVPA (β = .33, P < .05), significantly predicted enjoyment (β = –.43, P < .001), and significantly predicted self-efficacy (β = .63, P < .001). Self-efficacy was a significant predictor of MVPA (β = .14, P < .001) but enjoyment was not.Conclusions:Differences were noted in the nature of the relationships and the relative importance. Self-efficacy and social support had significant effects on MVPA in both samples—despite differences in the way that they were measured and operationalized.

scholarly journals Program EducAtivo: physical activity as a health education strategy

2019 ◽  
Vol 23 ◽  
pp. 1-6
Author(s):  
Ronailde Braga Guerra ◽  
Alex Antonio Florindo ◽  
Jaqueline Freitas de Oliveira Neiva ◽  
Douglas Roque Andrade
Keyword(s):  
Physical Activity ◽  
Health Education ◽  
Program Implementation ◽  
Physical Activity Promotion ◽  
Activity Promotion ◽  
Education Strategy ◽  
The University ◽  
Body Practices ◽  
Extension Program ◽  
Health Field

This study aimed to describe the transition from the intervention protocols of the research project entitled "Active Environment" to the conception of the university extension program known as "EducAtivo". Considering the complexity of the context of physical activity promotion and the need to understand its processes, this manuscript justifies itself as it addresses such need by reporting the procedures adopted along the extension program implementation. The result of this transition is the current proposal of EducAtivo, aimed at creating opportunities for health experiences and reflection, using physical activities/body practices as a health education strategy, apart from approaching related topics such as healthy eating. With an itinerant design, this program implements its activities in social spaces, bringing the university closer to the community. Furthermore, EducAtivo welcomes students from different courses, fostering qualification for multi-professional work, since this is fundamental in the health field. Fundraising has been sought, aiming to improve and increase the program.

scholarly journals Factors Engaging Users of Diabetes Social Media Channels on Facebook, Twitter, and Instagram: Observational Study (Preprint)

2020 ◽  
Author(s):  
Elia Gabarron ◽  
Dillys Larbi ◽  
Enrique Dorronzoro ◽  
Per Erlend Hasvold ◽  
Rolf Wynn ◽  
...  
Keyword(s):  
Social Media ◽  
Health Education ◽  
Diabetes Patient ◽  
User Engagement ◽  
Specific Patient ◽  
Positive Effects ◽  
Research And Innovation ◽  
Media Channels ◽  
To Receive ◽  
Media Channel

BACKGROUND Diabetes patient associations and diabetes-specific patient groups around the world are present on social media. Although active participation and engagement in these diabetes social media groups has been mostly linked to positive effects, very little is known about the content that is shared on these channels or the post features that engage their users the most. OBJECTIVE The objective of this study was to analyze (1) the content and features of posts shared over a 3-year period on 3 diabetes social media channels (Facebook, Twitter, and Instagram) of a diabetes association, and (2) users’ engagement with these posts (likes, comments, and shares). METHODS All social media posts published from the Norwegian Diabetes Association between January 1, 2017, and December 31, 2019, were extracted. Two independent reviewers classified the posts into 7 categories based on their content. The interrater reliability was calculated using Cohen kappa. Regression analyses were carried out to analyze the effects of content topic, social media channel, and post features on users’ engagement (likes, comments, and shares). RESULTS A total of 1449 messages were posted. Posts of interviews and personal stories received 111% more likes, 106% more comments, and 112% more shares than miscellaneous posts (all <i>P&lt;</i>.001). Messages posted about awareness days and other celebrations were 41% more likely to receive likes than miscellaneous posts (<i>P&lt;</i>.001). Conversely, posts on research and innovation received 31% less likes (<i>P&lt;</i>.001), 35% less comments (<i>P=</i>.02), and 25% less shares (<i>P=</i>.03) than miscellaneous posts. Health education posts received 38% less comments (<i>P=</i>.003) but were shared 39% more than miscellaneous posts (<i>P=</i>.007). With regard to social media channel, Facebook and Instagram posts were both 35 times more likely than Twitter posts to receive likes, and 60 times and almost 10 times more likely to receive comments, respectively (<i>P&lt;</i>.001). Compared to text-only posts, those with videos had 3 times greater chance of receiving likes, almost 4 times greater chance of receiving comments, and 2.5 times greater chance of being shared (all <i>P&lt;</i>.001). Including both videos and emoji in posts increased the chances of receiving likes by almost 7 times (<i>P&lt;</i>.001). Adding an emoji to posts increased their chances of receiving likes and being shared by 71% and 144%, respectively (<i>P&lt;</i>.001). CONCLUSIONS Diabetes social media users seem to be least engaged in posts with content topics that a priori could be linked to greater empowerment: research and innovation on diabetes, and health education. Diabetes social media groups, public health authorities, and other stakeholders interested in sharing research and innovation content and promoting health education on social media should consider including videos and emoji in their posts, and publish on popular and visual-based social media channels, such as Facebook and Instagram, to increase user engagement. INTERNATIONAL REGISTERED REPORT RR2-10.1186/s12913-018-3178-7

scholarly journals Social Media-Based Physical Activity Promotion by Craft Brewing Establishments Located in Knoxville, Tennessee

2019 ◽  
Vol 51 (Supplement) ◽  
pp. 98
Author(s):  
Paula-Marie M. Ferrara ◽  
Eugene C. Fitzhugh ◽  
Cory T. Beaumont ◽  
Kelley Strohacker
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Physical Activity Promotion ◽  
Activity Promotion

scholarly journals Associations between adolescents’ physical activity behavior and their perceptions of parental, peer and teacher support

2020 ◽  
Vol 78 (1) ◽  
Author(s):  
Beata Pluta ◽  
Agata Korcz ◽  
Jana Krzysztoszek ◽  
Michał Bronikowski ◽  
Małgorzata Bronikowska
Keyword(s):  
Physical Activity ◽  
Social Support ◽  
Vigorous Physical Activity ◽  
Physical Activity Promotion ◽  
Physical Activity Behavior ◽  
Hierarchical Regression ◽  
School Students ◽  
Activity Promotion ◽  
Activity Behavior ◽  
Teachers And Parents

Abstract Background The aim of this study was to examine adolescents’ perceptions of parental, teacher, and peer support for physical activity, and to examine the associations between these perceptions and physical activity behavior. Methods The study included 902 secondary school students, who completed the Short Scale of Youth’s Social Support Assessment (SSYSS). The level of physical activity – more specifically, moderate to vigorous physical activity – was measured using a Physical Activity Screening Measure. The associations were examined by a five-step hierarchical regression. Body mass index (BMI) was defined using the LMS method, which summarizes the distribution of BMI by age and gender in terms of three curves, L (lambda), M (mu), and S (sigma), and was based on a nationally representative sample of Polish children and adolescents. Results The study indicated a positive correlation between MVPA (moderate to vigorous physical activity) and three sources of social support; however, in the regression model, this explained only part of the variance. In the hierarchical multiple regression analysis, MVPA level was predicted by five variables involvement in sports training, teachers support, parents support, gender and BMI. The direct effects for teachers and parents support were similar. This demonstrates that both teachers’ and parents’ social support exert influence on adolescent MVPA. Conclusions The findings from this research suggest that school-based interventions for adolescents should specifically take into consideration family, teachers, and peers as important sources of social support for general physical activity promotion that aims to increase its levels.

scholarly journals The Protocol and Feasibility Results of a Preliminary Instagram-Based Physical Activity Promotion Study

Technologies ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 70
Author(s):  
Zakkoyya H. Lewis ◽  
Shalis Danayan
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Retention Rate ◽  
Mode Of Delivery ◽  
Physical Activity Promotion ◽  
Intervention Period ◽  
Intervention Method ◽  
Activity Promotion ◽  
Media Platform

Background: Social media-based interventions are commonly used mode of delivery for physical activity promotion interventions. Instagram is an understudied social media platform and our purpose was to describe a detailed study protocol and report the feasibility of an Instagram-based physical activity promotion intervention. Method: Participants (n = 45) were recruited and randomized to follow one of three Instagram accounts for 3 months. The groups included a control, a popular fitness account, and two intervention groups. Participants were asked to complete weekly surveys for four weeks, at a 2-month follow up, and at a 3-month follow up. Participants were incentivized by being entered into a drawing for a free wearable activity monitor. Results: The intervention rate was 40% while the retention rate after four weeks was 33.3% and 22.2% after three months. Participants in the intervention groups reported higher education from the study account, enjoyment, and satisfaction. Conclusion: Although the study was well-received, more research is needed to determine how to increase retention within an Instagram-based intervention. Researchers should consider methods for participant identification, variations of interactive content, and extending the intervention period when designing their own study.

scholarly journals Factors Engaging Users of Diabetes Social Media Channels on Facebook, Twitter, and Instagram: Observational Study

10.2196/21204 ◽  
2020 ◽  
Vol 22 (9) ◽  
pp. e21204
Author(s):  
Elia Gabarron ◽  
Dillys Larbi ◽  
Enrique Dorronzoro ◽  
Per Erlend Hasvold ◽  
Rolf Wynn ◽  
...  
Keyword(s):  
Social Media ◽  
Health Education ◽  
Diabetes Patient ◽  
User Engagement ◽  
Specific Patient ◽  
Positive Effects ◽  
Research And Innovation ◽  
Media Channels ◽  
To Receive ◽  
Media Channel

Background Diabetes patient associations and diabetes-specific patient groups around the world are present on social media. Although active participation and engagement in these diabetes social media groups has been mostly linked to positive effects, very little is known about the content that is shared on these channels or the post features that engage their users the most. Objective The objective of this study was to analyze (1) the content and features of posts shared over a 3-year period on 3 diabetes social media channels (Facebook, Twitter, and Instagram) of a diabetes association, and (2) users’ engagement with these posts (likes, comments, and shares). Methods All social media posts published from the Norwegian Diabetes Association between January 1, 2017, and December 31, 2019, were extracted. Two independent reviewers classified the posts into 7 categories based on their content. The interrater reliability was calculated using Cohen kappa. Regression analyses were carried out to analyze the effects of content topic, social media channel, and post features on users’ engagement (likes, comments, and shares). Results A total of 1449 messages were posted. Posts of interviews and personal stories received 111% more likes, 106% more comments, and 112% more shares than miscellaneous posts (all P<.001). Messages posted about awareness days and other celebrations were 41% more likely to receive likes than miscellaneous posts (P<.001). Conversely, posts on research and innovation received 31% less likes (P<.001), 35% less comments (P=.02), and 25% less shares (P=.03) than miscellaneous posts. Health education posts received 38% less comments (P=.003) but were shared 39% more than miscellaneous posts (P=.007). With regard to social media channel, Facebook and Instagram posts were both 35 times more likely than Twitter posts to receive likes, and 60 times and almost 10 times more likely to receive comments, respectively (P<.001). Compared to text-only posts, those with videos had 3 times greater chance of receiving likes, almost 4 times greater chance of receiving comments, and 2.5 times greater chance of being shared (all P<.001). Including both videos and emoji in posts increased the chances of receiving likes by almost 7 times (P<.001). Adding an emoji to posts increased their chances of receiving likes and being shared by 71% and 144%, respectively (P<.001). Conclusions Diabetes social media users seem to be least engaged in posts with content topics that a priori could be linked to greater empowerment: research and innovation on diabetes, and health education. Diabetes social media groups, public health authorities, and other stakeholders interested in sharing research and innovation content and promoting health education on social media should consider including videos and emoji in their posts, and publish on popular and visual-based social media channels, such as Facebook and Instagram, to increase user engagement. International Registered Report Identifier (IRRID) RR2-10.1186/s12913-018-3178-7

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