scholarly journals Factors Engaging Users of Diabetes Social Media Channels on Facebook, Twitter, and Instagram: Observational Study (Preprint)

2020 ◽  
Author(s):  
Elia Gabarron ◽  
Dillys Larbi ◽  
Enrique Dorronzoro ◽  
Per Erlend Hasvold ◽  
Rolf Wynn ◽  
...  
Keyword(s):  
Social Media ◽  
Health Education ◽  
Diabetes Patient ◽  
User Engagement ◽  
Specific Patient ◽  
Positive Effects ◽  
Research And Innovation ◽  
Media Channels ◽  
To Receive ◽  
Media Channel

BACKGROUND Diabetes patient associations and diabetes-specific patient groups around the world are present on social media. Although active participation and engagement in these diabetes social media groups has been mostly linked to positive effects, very little is known about the content that is shared on these channels or the post features that engage their users the most. OBJECTIVE The objective of this study was to analyze (1) the content and features of posts shared over a 3-year period on 3 diabetes social media channels (Facebook, Twitter, and Instagram) of a diabetes association, and (2) users’ engagement with these posts (likes, comments, and shares). METHODS All social media posts published from the Norwegian Diabetes Association between January 1, 2017, and December 31, 2019, were extracted. Two independent reviewers classified the posts into 7 categories based on their content. The interrater reliability was calculated using Cohen kappa. Regression analyses were carried out to analyze the effects of content topic, social media channel, and post features on users’ engagement (likes, comments, and shares). RESULTS A total of 1449 messages were posted. Posts of interviews and personal stories received 111% more likes, 106% more comments, and 112% more shares than miscellaneous posts (all <i>P&lt;</i>.001). Messages posted about awareness days and other celebrations were 41% more likely to receive likes than miscellaneous posts (<i>P&lt;</i>.001). Conversely, posts on research and innovation received 31% less likes (<i>P&lt;</i>.001), 35% less comments (<i>P=</i>.02), and 25% less shares (<i>P=</i>.03) than miscellaneous posts. Health education posts received 38% less comments (<i>P=</i>.003) but were shared 39% more than miscellaneous posts (<i>P=</i>.007). With regard to social media channel, Facebook and Instagram posts were both 35 times more likely than Twitter posts to receive likes, and 60 times and almost 10 times more likely to receive comments, respectively (<i>P&lt;</i>.001). Compared to text-only posts, those with videos had 3 times greater chance of receiving likes, almost 4 times greater chance of receiving comments, and 2.5 times greater chance of being shared (all <i>P&lt;</i>.001). Including both videos and emoji in posts increased the chances of receiving likes by almost 7 times (<i>P&lt;</i>.001). Adding an emoji to posts increased their chances of receiving likes and being shared by 71% and 144%, respectively (<i>P&lt;</i>.001). CONCLUSIONS Diabetes social media users seem to be least engaged in posts with content topics that a priori could be linked to greater empowerment: research and innovation on diabetes, and health education. Diabetes social media groups, public health authorities, and other stakeholders interested in sharing research and innovation content and promoting health education on social media should consider including videos and emoji in their posts, and publish on popular and visual-based social media channels, such as Facebook and Instagram, to increase user engagement. INTERNATIONAL REGISTERED REPORT RR2-10.1186/s12913-018-3178-7

scholarly journals Factors Engaging Users of Diabetes Social Media Channels on Facebook, Twitter, and Instagram: Observational Study

10.2196/21204 ◽  
2020 ◽  
Vol 22 (9) ◽  
pp. e21204
Author(s):  
Elia Gabarron ◽  
Dillys Larbi ◽  
Enrique Dorronzoro ◽  
Per Erlend Hasvold ◽  
Rolf Wynn ◽  
...  
Keyword(s):  
Social Media ◽  
Health Education ◽  
Diabetes Patient ◽  
User Engagement ◽  
Specific Patient ◽  
Positive Effects ◽  
Research And Innovation ◽  
Media Channels ◽  
To Receive ◽  
Media Channel

Background Diabetes patient associations and diabetes-specific patient groups around the world are present on social media. Although active participation and engagement in these diabetes social media groups has been mostly linked to positive effects, very little is known about the content that is shared on these channels or the post features that engage their users the most. Objective The objective of this study was to analyze (1) the content and features of posts shared over a 3-year period on 3 diabetes social media channels (Facebook, Twitter, and Instagram) of a diabetes association, and (2) users’ engagement with these posts (likes, comments, and shares). Methods All social media posts published from the Norwegian Diabetes Association between January 1, 2017, and December 31, 2019, were extracted. Two independent reviewers classified the posts into 7 categories based on their content. The interrater reliability was calculated using Cohen kappa. Regression analyses were carried out to analyze the effects of content topic, social media channel, and post features on users’ engagement (likes, comments, and shares). Results A total of 1449 messages were posted. Posts of interviews and personal stories received 111% more likes, 106% more comments, and 112% more shares than miscellaneous posts (all P<.001). Messages posted about awareness days and other celebrations were 41% more likely to receive likes than miscellaneous posts (P<.001). Conversely, posts on research and innovation received 31% less likes (P<.001), 35% less comments (P=.02), and 25% less shares (P=.03) than miscellaneous posts. Health education posts received 38% less comments (P=.003) but were shared 39% more than miscellaneous posts (P=.007). With regard to social media channel, Facebook and Instagram posts were both 35 times more likely than Twitter posts to receive likes, and 60 times and almost 10 times more likely to receive comments, respectively (P<.001). Compared to text-only posts, those with videos had 3 times greater chance of receiving likes, almost 4 times greater chance of receiving comments, and 2.5 times greater chance of being shared (all P<.001). Including both videos and emoji in posts increased the chances of receiving likes by almost 7 times (P<.001). Adding an emoji to posts increased their chances of receiving likes and being shared by 71% and 144%, respectively (P<.001). Conclusions Diabetes social media users seem to be least engaged in posts with content topics that a priori could be linked to greater empowerment: research and innovation on diabetes, and health education. Diabetes social media groups, public health authorities, and other stakeholders interested in sharing research and innovation content and promoting health education on social media should consider including videos and emoji in their posts, and publish on popular and visual-based social media channels, such as Facebook and Instagram, to increase user engagement. International Registered Report Identifier (IRRID) RR2-10.1186/s12913-018-3178-7

scholarly journals Engaging Social Media Users with Health Education and Physical Activity Promotion

2021 ◽  
Author(s):  
Elia Gabarron ◽  
Dillys Larbi ◽  
Eirik Årsand ◽  
Rolf Wynn
Keyword(s):  
Physical Activity ◽  
Social Support ◽  
Social Media ◽  
Health Education ◽  
Physical Activity Promotion ◽  
Network Support ◽  
Activity Promotion ◽  
To Receive ◽  
Tangible Assistance ◽  
Media Channel

Health-dedicated groups on social media provide different contents and social support to their peers. Our objective is to analyze users’ engagement with health education and physical activity promotion posts according to the expressed social support and social media. All health education and physical activity promotion posts on Facebook, Twitter, and Instagram during 2017–2019 by a diabetes association were extracted. We identified the type of social support within these posts; and analysed the users’ engagement with these posts according to the type of social support and social media channel. A total of 260 posts dealing with health education (n=200) and physical activity promotion (n=60) were published. Posts promoting physical activity received 54% more likes than posts on health education (p<0.05), but they were 69% less likely to receive comments and be shared (both p<0.01). Posts expressing tangible assistance received 6 times more likes (p<0.001), and the ones indicating network support almost 11 times more shares (p<0.05). Posts expressing two or more types of social support were the most engaging (3 times more likes, 2 times more comments, and over 6 times more shares, all p<0.001). Health-dedicated social media groups can be effective channels for providing health education and for promoting physical activity among individuals with diabetes. Our findings suggest that engagement with health education and physical activity promotion posts can be increased by providing tangible assistance, network support, or expressing two or more types of social support; and by posting on Facebook and Instagram.

scholarly journals Comparative analysis of audience engagement with public health messages across multiple social media sites: Evidence-based recommendations for health communicators (Preprint)

2020 ◽  
Author(s):  
Katja Reuter ◽  
Melissa L. Wilson ◽  
Meghan Moran ◽  
NamQuyen Le ◽  
Praveen Angyan ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Promotion ◽  
Health Education ◽  
Health Messages ◽  
User Engagement ◽  
Goodness Of Fit Test ◽  
Audience Engagement ◽  
The Social ◽  
Click Through Rate

BACKGROUND Public health organizations have begun to use social media to increase awareness of health harms and positively improve health behavior. However, little is known about effective strategies for the digital dissemination of health education messages that ultimately result in optimal audience engagement with the health messages and with links to educational resource(s) specified in those messages. OBJECTIVE The objective of this study was to assess the difference in audience engagement with identical anti-smoking health messages on three social media sites: Twitter, Facebook, and Instagram, and with a referring link to a tobacco prevention website cited in these messages. We hypothesized health messages might not get the same user engagement on these media, although these messages were identical and distributed at the same time. METHODS We measured the effect of health promotion messages about the risk of smoking on users of three social media sites (Twitter, Facebook, and Instagram). We disseminated 1,275 health messages between April 19 to July 12, 2017 (85 days). The messages were distributed in identical form, at the same time, as organic (non-paid) and advertised (paid) messages, each including a link to an educational website with more information about the topic. Outcome measures included (i) message engagement, ie, the click-through rate (CTR) of the social media messages, and (ii) educational website engagement: the click-through rate on the educational website (wCTR). To analyze the data and model relationships, we used mixed effects negative binomial regression, z-statistic, and the Hosmer-Lemeshow goodness of fit test. RESULTS Comparisons between social media sites showed that CTRs for identical anti-tobacco health messages differed significantly across social media (P<.001 for all). Instagram showed the statistically significant highest overall mean message engagement, followed by Facebook, and Twitter. Facebook showed the highest CTR for any individual message as well some of the lowest. However, the message CTR is not indicative of the user engagement with the educational website content. Pairwise comparisons of the social media sites differed with respect to the wCTR (P<.001 for all). Messages on Twitter showed the lowest CTR, but they resulted in the highest level of website engagement, followed by Facebook, and Instagram. We found a statistically significant higher CTR for organic (unpaid) messages compared with paid ads (P<.001). CONCLUSIONS This work contributes to developing a scientific approach to select social media platform(s) for health promotion and increasing transparency of the processes and mechanisms that make digital health education effective. CLINICALTRIAL N/A

The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wonseok (Eric) Jang ◽  
Young Jun Kim ◽  
Kyungro Chang ◽  
Taehee Kim
Keyword(s):  
Social Media ◽  
High Tech ◽  
Message Processing ◽  
Content Type ◽  
Positive Effects ◽  
Sports Involvement ◽  
Capacity Model ◽  
Media Channels ◽  
Highly Involved

PurposeBased on the limited-capacity model of motivated mediated message processing (LC4MP), this study aims to examine the effects of different camera types on the viewing experiences of sports consumers and their intention to follow social media channels, depending on their level of sports involvement.Design/methodology/approachThe design for this experiment utilized 2 (highly involved vs less involved sports consumers) × 2 (high-tech vs non-high-tech cameras) between-subjects design. Overall, 289 US-based sports consumers participated in this experiment.FindingsThe results indicate that sports videos recorded by high-tech cameras lead to greater perceived novelty than those recorded by non-high-tech cameras, thus enhancing sports consumers' intention to follow social media channels, especially when consumers are highly involved with the target sports. However, sports consumers who are less involved with particular sports become distracted during their viewing experiences when high-tech cameras are used to broadcast games; these consumers' intentions to follow social media channels are not strengthened.Originality/valuePrevious studies have focused mainly on the positive effects of high-tech cameras on the viewing experiences of sports consumers. Based on the LC4MP, the authors extend the existing literature not only by examining the mechanism that underpins the positive effects of high-tech cameras, but also by identifying a situation where the use of high-tech cameras results in a negative viewing experience for sports consumers.

Library marketing via social media

2018 ◽  
Vol 42 (6) ◽  
pp. 940-955 ◽  
Author(s):  
Soohyung Joo ◽  
Namjoo Choi ◽  
Tae Hyun Baek
Keyword(s):  
Social Media ◽  
Public Libraries ◽  
Public Library ◽  
Media Content ◽  
User Engagement ◽  
Content Type ◽  
The Usa ◽  
Open Coding ◽  
To Receive ◽  
Library Marketing

PurposeThe purpose of this paper is twofold: to explore what kinds of social media content public libraries create to communicate with users online, and to examine the relationships between social media content types and corresponding levels of user engagement.Design/methodology/approachThe sample comprises 4,637 Facebook posts collected from 151 public libraries across the USA. The authors identified ten types of Facebook posts based on the open coding, and calculated the degrees of user engagement for each type of Facebook post, represented by the numbers of likes, shares and comments. Also, The authors examined the effects of the inclusions of images or video clips on user engagement.FindingsThe authors observed that the most frequent type of post was related to announcing upcoming events held in libraries. This study also found that posts about community news or emotionally inspiring messages elicited much engagement from users. Posts having an image or images tend to receive more user engagement.Practical implicationsBased on the findings of this study, the authors discussed practical strategies for public libraries to effectively use social media to better facilitate user engagement.Originality/valueThis study is one of a few attempts that examine the relationships between the types of social media content and the degrees of user engagement in public library environments. Also, the authors have proposed a coding scheme useful to analyze social media content in the context of public libraries.

scholarly journals Social media utilisation and sexual health education. What are the issues? A systematic review

2021 ◽  
Author(s):  
Albert Aoptele Nyaaba ◽  
Matthew Ayamga ◽  
Abdul-aziz Seidu
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Health Education ◽  
Young People ◽  
Sexual Health ◽  
Program Implementation ◽  
Sexual Health Education ◽  
Main Subject ◽  
Or Education ◽  
Positive Effects

Abstract BackgroundYoung people are at a greater risk of poor sexual health and hence, require comprehensive, effective sexual health education. These cohort are constant users of social media which presents many innovative possibilities for sexual health education.MethodsA guided search was conducted on scientific and medical databases. Selected publications within the last five years on sexual health education were classified according to their study designs, sexual health promotion/education as the main subject, target audience age, and social media use. In all, 25 publications met the inclusion criteria out of which 60% were observational studies, 12% randomised controls and 28% non-randomised. About 96% publications reporting on the main subject sexual health promotion or education. Sixty (60%) of the included publications reported specifically on young people between the ages of 12-30 years.ResultsAbout 72% of the studies found that social media has positive effects on knowledge, behaviour, and attitudes of young people and 20% reported on its negative effects on young people.ConclusionSocial media is promising in promoting knowledge, behavioural and attitudinal change in young people. However, further research is required to improve sexual health program implementation and audience reach as well as determine the effectiveness of social media in changing knowledge, attitudes, and behaviours.

Uncovering milk formula advertisements on the Chinese social media platform Weibo (Preprint)

2021 ◽  
Author(s):  
Jing Zhao ◽  
Becky Freeman ◽  
Rui Hua Guo ◽  
Mu Li
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Fear Appeals ◽  
Milk Formula ◽  
User Engagement ◽  
Celebrity Endorsement ◽  
Media Environment ◽  
Highly Active ◽  
Media Platform ◽  
Media Channels

UNSTRUCTURED China is the largest and fastest-growing market of milk formula products and has a highly active digital media environment. Weibo is one of the most popular social media channels in China. The International Code of Marketing of Breastmilk Substitutes aims to prevent aggressive marketing practices to protect mothers and babies. The advent of Weibo presents new challenges for the promotion, protection, and support of breastfeeding in China. The study aims 1) Investigate the frequency of posting by popular milk formula brands on Weibo 2) Uncover common Weibo post themes and marketing techniques used by milk formula brands and companies. We examined the four most popular milk formula brands' official Weibo accounts: Biotime, Mead Johnson, YiLi-Prokido and Friso, each had more than 1.4 million followers. We developed a preliminary coding framework with coding categories based on previous studies. Initially, we coded one hundred original posts from each account using an iterative process of coding. The final set of ten coding categories were mutually exclusive. Totaling 2,667 original posts were coded and analyzed. Three categories had the highest proportions of original posts (65%) across the four accounts; they were: increase user engagement (939/2667, 35.2%), parenting advice (516/2667, 19.3%), and celebrity endorsement (327/2667, 12.3%). The remaining seven categories, including claims that milk formula is very close to breast milk, fear appeals of breastfeeding, sponsorship or title sponsor of event/TV reality shows, accounted for 35% of the total number of original posts. This study revealed that advertising practices were common, particularly prizes, parenting advice, and celebrity endorsement of milk formula products in milk formula brands' Weibo accounts. Therefore, monitoring and regulation to ban digital media advertising of milk formula in China are urgently needed.

Mobilizing for Some

2016 ◽  
Vol 28 (3) ◽  
pp. 123-135 ◽  
Author(s):  
Raffael Heiss ◽  
Jörg Matthes
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Experimental Design ◽  
Collective Efficacy ◽  
Political Efficacy ◽  
Negative Effects ◽  
School Students ◽  
Positive Effects ◽  
Specific Factors

Abstract. This study investigated the effects of politicians’ nonparticipatory and participatory Facebook posts on young people’s political efficacy – a key determinant of political participation. We employed an experimental design, using a sample of N = 125 high school students (15–20 years). Participants either saw a Facebook profile with no posts (control condition), nonparticipatory posts, or participatory posts. While nonparticipatory posts did not affect participants’ political efficacy, participatory posts exerted distinct effects. For those high in trait evaluations of the politician presented in the stimulus material or low in political cynicism, we found significant positive effects on external and collective efficacy. By contrast, for those low in trait evaluations or high in cynicism, we found significant negative effects on external and collective efficacy. We did not find any effects on internal efficacy. The importance of content-specific factors and individual predispositions in assessing the influence of social media use on participation is discussed.

PENERAPAN NILAI-NILAI MORAL PADA SANTRI TPQ AL-KHUMAIER PEKANBARU

Generasi Emas ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Ida Windi Wahyuni
Keyword(s):  
Social Media ◽  
Moral Education ◽  
Internal Control ◽  
Growth And Development ◽  
Moral Values ◽  
Early Age ◽  
Global Era ◽  
Good And Evil ◽  
To Receive ◽  
Control Tool

Moral planting to children from an early age is very important considering that in the era of an increasingly global era, moral education as the basis of self-discipline to be an internal control tool in behaving consistently in religion. A child is naturally created in a state ready to receive good and evil. The habituation of religious and moral values ​​for early childhood is very important to apply as early as possible to the most basic foundation in the process of growth and development of children. The objectives of this research are (1) To describe TPQ Al-Khumaier program, (2) To describe the application of moral values ​​to students by TPQ Al-Khumaier teacher (3) To know the obstacles in applying moral values ​​to the students of TPQ Al-Khumaier and looking for a solution. The results of this study indicate that the program TPQ Al-Khumaier has been implemented according to the program prepared by the school in collaboration with Kemenag Pekanbaru. The application of santri moral values ​​has been practiced in the activities and the process of habituation and modeling of the teachers. The obstacles are the duration of the meeting, social outside TPQ, including social media at home and in the neighborhood where students live.

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