scholarly journals THE MEDIATION OF ECONOMIC LITERACY ON THE EFFECT OF SELF CONTROL ON IMPULSIVE BUYING BEHAVIOUR MODERATED BY PEERS

2019 ◽  
Vol 9 (3) ◽  
pp. 98-104 ◽  
Author(s):  
Riyanto Efendi ◽  
Setyabudi Indartono ◽  
Sukidjo Sukidjo
Keyword(s):  
Self Control ◽  
Economic Literacy ◽  
Impulsive Buying ◽  
Buying Behaviour

scholarly journals Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017

2021 ◽  
Vol 1 (8) ◽  
pp. 718-734
Author(s):  
Intan Dewanti ◽  
Agung Haryono
Keyword(s):  
Economic Education ◽  
Self Control ◽  
State University ◽  
Economic Literacy ◽  
Buying Behavior ◽  
Price Perception ◽  
Impulsive Buying ◽  
Perceived Price ◽  
Buying Behaviour ◽  
Effective Contribution

Abstract Impulsive buying behavior is buying behavior based on sudden desire without any consideration or planning. This research aims to determine the effect of price perception, self-control, and economic literacy on the impulsive buying behaviour of the students of S1 Economic Education, State University of Malang in academic 2017. Data collection techniques used questionnaires and tests. The results showed that: (1) there was a negative and significant effect of perceived price on the impulsive buying behavior of clothing products with an effective contribution of 25.65%. (2) There was a negative and significant effect of self-control on impulsive buying behavior for clothing products with an effective contribution of 23.34%. (3) There was a negative and significant effect of economic literacy on impulsive buying behavior for clothing products with an effective contribution of 12.57%. Abstrak Perilaku pembelian impulsif adalah perilaku pembelian yang terjadi karena didasari keinginan secara tiba-tiba tanpa suatu pertimbangan atau perencanaan sebelumnya.Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju mahasiswa S1 Pendidikan Ekonomi Universitas Negeri Malang angkatan 2017. Teknik pengumpulan data menggunakan angket dan tes. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh negatif dan signifikan persepsi harga terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 25,65%. (2) Terdapat pengaruh negatif dan signifikan kontrol diri terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 23,34%. (3) Terdapat pengaruh negatif dan signifikan literasi ekonomi terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif 12,57%.

scholarly journals Pengaruh intensitas informasi teman sebaya, literasi ekonomi, dan kontrol diri terhadap pembelian impulsif pada genbi Universitas Negeri Malang periode 2020-2021

2021 ◽  
Vol 1 (8) ◽  
pp. 763-775
Author(s):  
Risa Ardianti ◽  
Rizza Megasari
Keyword(s):  
Quantitative Methods ◽  
Self Control ◽  
State University ◽  
Economic Literacy ◽  
Research Results ◽  
Independent Variables ◽  
Descriptive Research ◽  
The Third ◽  
Impulsive Buying ◽  
Information Intensity

Abstract This study aims to measure and analyze the effect of peer information intensity, economic literacy, and self-control on impulsive buying at GenBI State University of Malang for the period 2020-2021. This research uses descriptive research with quantitative methods. The data is obtained by distributing the instruments located on the Google Form link by calling the respondent's Whatsapp number. Based on the research results, it was decided that the three independent variables have an effect on impulsive buying. Peer information intensity is the most dominant in influencing impulsive buying. The third variation of the independent variables can explain impulsive buying by 59.3 percent. Abstrak Penelitian ini bertujuan untuk mengukur dan menganalisis pengaruh intensitas informasi teman sebaya, literasi ekonomi, dan kontrol diri terhadap pembelian impulsif pada GenBI Universitas Negeri Malang periode 2020-2021. Penelitian ini menggunakan jenis penelitian deskriptif dengan metode kuantitatif. Data diperoleh dengan menyebarkan instrumen yang terletak pada link Google Form dengan menghubungi nomor Whatsapp responden. Berdasarkan hasil penelitian, diputuskan bahwa ketiga variabel independen berpengaruh terhadap pembelian impulsif. Intensitas informasi teman sebaya paling dominan dalam mempengaruhi pembelian impulsif. Variasi ketiga variabel bebas dapat menjelaskan pembelian impulsif sebesar 59,3 persen.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals Relationship of Conformity with Adolescent Impulsion Buying Behavior on Fashion Products in Marketplace with Self-Control as a Moderating Variable

2021 ◽  
Vol 9 (2) ◽  
pp. 133-143
Author(s):  
Egi Vizya Adri ◽  
Dedi Setiawan ◽  
Okuard Methindo
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Control Variable ◽  
Multiple Linear Regression Analysis ◽  
The Self ◽  
Self Control ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Fashion Products ◽  
Impulsive Buying

The aim of this study is to determine the effect of conformity on adolescent impulsive buying behavior on fashion products in the marketplace moderated by self-control. The research method used in this research is quantitative.  The data collection used in this research is by sharing the questionnaire in the form of Google Form starts from July to September. The researchers use non-probability sampling method with voluntary response sampling. Respondents in this study are 150 teenagers. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of data analysis carried out, it is found that there is a significant relationship between conformity to adolescent impulsive buying behavior. Furthermore, the self-control variable as a moderating variable also has a significant effect on the independent and dependent variables in this study. The results of the study found that the conformity variable (X) simultaneously affected the impulsive buying variable (Y) by 73.1%, while 26.9% is influenced by other variables outside the regression equation or variables that are not examined. Other than that, the self-control as the moderation variable can moderate the effect between conformity and impulse buying in adolescents. For further research, there needs other variables that can be conducted to know what affects impulse buying with conducting to other types of society other than an adolescent.

Buy or not: how the presence of others affects the occurrence of consumers' impulsive buying behavior

2020 ◽  
Vol 3 (2) ◽  
pp. 207-224
Author(s):  
Yanzhi Wang ◽  
Hongliang Lu ◽  
Dahai Wang
Keyword(s):  
Self Control ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Content Type ◽  
Single Person ◽  
Impulsive Buying ◽  
External Attribution ◽  
Internal Mechanism ◽  
Impulse Purchase ◽  
Buying In

PurposeThe topic of impulsive buying has been studied by researchers for nearly 70 years and made a large number of valuable discoveries. However, most of the existing research studies focused on the impulse buying behavior in the context of single person shopping from the perspective of individuals and lack of research on impulse buying behavior in the context of shopping with others from the perspective of communities. Given that consumers' decision-making in the presence of others is significantly different from that when they are alone, it is necessary to probe into the internal mechanism of impulse purchase behavior in the context of shopping with others.Design/methodology/approachIn total three experiments were used to test the hypothesis. Study 1 examines the differences in the motivation of impulsive desire among consumers with different impulsive traits. A total of 240 undergraduates were recruited to participate in the study. The purpose of study 2 is to examine the effect of external attribution on consumer guilt, which leads to the failure of self-control. A total of 256 undergraduate students participated in the study 2. The purpose of study 3 was to test the moderating effect of the intensity of ties on the impact of goal on impulse purchase intention. A total of 240 subjects participated in study 3.FindingsWhen shopping with companions, consumers with different impulse traits have different initial impulses in the face of temptation, but they may have a similar higher willingness to buy on impulse. There are two reasons: on the one hand, consumers with high-impulsive traits produce a higher desire to buy on impulse driven by hedonistic motivation. In contrast, consumers with low-impulse traits will also have a higher impulse purchase desire driven by prosocial motivation. On the other hand, external attribution can lead to the failure of self-control and impulse purchase behavior. However, the above effects only occur when there is a strong connection between consumers.Research limitations/implicationsFirst, this paper simulates the phenomenon of impulse purchase in the relational situation through experimental methods; if the research based on the real consumption scenario can be carried out, the research results will be more convincing. Second, whether there are other intermediary mechanisms, such as whether external attribution can affect consumers' self-control through perceived social support, need to be further tested. Finally, it is also necessary to examine the role of other regulatory variables, such as consumers' sense of power, the type of self-construct, etc., and these research clues will further enrich the research on impulsive buying in the context of relationship.Practical implicationsFirst, businesses can launch more accurate marketing strategies for consumers who are shopping together, find ways to reduce consumers' attention to their own responsibility or fault and guide them to conduct external attribution to their impulsive consumption behavior. The findings also have implications for consumers to control their own impulse purchase behavior. In addition, the results of this study can provide new insights into the government to prevent social crisis and carry out consumer education.Originality/valueThe key contribution of the current research is that, unlike existing studies that focus on the exploration of impulsive buying in the context of single person shopping, this study explores the internal mechanism and causal process on how consumers' impulsive buying behavior occurs when shopping with others. The authors further make a contribution to a self-control theory by demonstrating that external attribution has a negative effect on self-control in relational situations. Finally, this study also finds that the intensity of ties can moderate the impacts of focus goals on impulsive buying behavior.

Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers

2018 ◽  
Vol 21 (3) ◽  
pp. 850-868
Author(s):  
Shakeel Ahmad Sofi
Keyword(s):  
Factor Analysis ◽  
Consumer Welfare ◽  
Emotional Stability ◽  
Study Results ◽  
Confirmatory Factor ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Negative Effect ◽  
Buying Behaviour ◽  
Positive Effect

The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers with special reference to Indian context. After employing exploratory factor analysis and confirmatory factor analysis on select consumers under the study, results showed that personality significantly shapes impulsive buying predispositions. Furthermore, select personality dimensions vis-à-vis expressive propensity, pleasure-seeking propensity, sociableness, emotional stability, conscientiousness and conserving propensity have significant bearing on the outcome of impulsive buying behaviour. In the current study, some of the select personality attributes comprising of expressive propensity, pleasure-seeking propensity and sociableness have been found to have positive effect on impulsiveness while other factors, namely, emotional stability, conscientiousness and conserving propensity have negative effect on the impulsiveness. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours.

scholarly journals Understanding Online Impulsive Buying Behaviour of Students

2018 ◽  
Vol V (3(1)) ◽  
pp. 61 ◽  
Author(s):  
Satinder Kumar ◽  
Arshveer Kaur
Keyword(s):  
Impulsive Buying ◽  
Buying Behaviour

scholarly journals Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights

2019 ◽  
Vol 81 (1) ◽  
pp. 101-118 ◽  
Author(s):  
Laimona Šliburytė ◽  
Jurgita Vaitiekė
Keyword(s):  
Theoretical Study ◽  
Human Organism ◽  
Impulse Buying ◽  
Environmental Stimulus ◽  
Point Of Sale ◽  
Sensory Marketing ◽  
Impulsive Buying ◽  
Consumer Attention ◽  
Buying Behaviour ◽  
Ambient Scent

AbstractThe paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as possible, to affect the behaviour and encourage an impulsive process of buying decision making. The theoretical study was performed by analysing the insights of Lithuanian and foreign authors on the purpose of elaborating the coherence between the ambient scent at the point of sale and the consumer impulse buying behaviour. It was revealed during the study that the ambient scent at a point of sale can be assessed as a stimulus which invokes the consumer’s impulsive buying behaviour. The logic of the prepared conceptual model is related to S-O-R paradigm: the environmental stimulus (ambient scent at a point of sale) affects the human organism (consumer internal response) and causes reaction (consumer impulsive buying behaviour).

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