MARKETING RESEARCH OF THE MARKET AND ITS STRUCTURAL ELEMENTS: THE THEORETICAL ASPECT

The article is devoted to the qualitative assessment of marketing research. The essence and role of theoretical features of market research are revealed. The main components of market research are identified. The objective necessity and significance of marketing research and its structural elements in providing competitive advantages to enterprises are analyzed. The work deepens the understanding of the content of the concept of market research, improved the principles of their conduct and the subjective component. The concept and basic provisions of introduction of the effective mechanism of marketing researches of the market, its structural elements which are analyzed in the course of research of demand for the goods are proved. It is proved that market research can be defined as the systematic collection, accounting and analysis of data on marketing and marketing issues in order to improve the quality of decision-making and control procedures in the marketing environment. It is established that currently market research of the market and its structural elements is the basis of successful business. It is recommended to conduct market research to ensure stable and efficient operation of domestic enterprises of various forms of ownership and management.

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Investigation of dynamics of roll forming processes

MATEC Web of Conferences ◽

10.1051/matecconf/201822401134 ◽

2018 ◽

Vol 224 ◽

pp. 01134 ◽

Cited By ~ 2

Author(s):

Leonid A. Kondratenko ◽

Lubov I. Mironova

Keyword(s):

Heat Exchange ◽

Service Life ◽

Dynamic Process ◽

Theoretical Aspect ◽

Complex Interaction ◽

Roll Forming ◽

Structural Elements ◽

Velocity Fluctuations

This article contains the analysis of tube expander dynamics in complex interaction of structural elements of heat-exchange tubes attachment assembly in the process of roll-forming operation, description of dynamic process theoretical aspect. It is shown that torque variations lead to velocity fluctuations and influence the service life of operative parts of tube expander and quality of tube attachment assemblies.

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THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR: THEORETICAL ASPECT

JOURNAL OF EUROPEAN ECONOMY - No 1 (2018) ◽

10.35774/jee2019.02.285 ◽

2019 ◽

pp. 285-297

Author(s):

Olena SOKHATSKA ◽

SIDDHARTH SIDDHARTH

Keyword(s):

Decision Making ◽

Social Media ◽

Decision Process ◽

Marketing Research ◽

Theoretical Aspect ◽

Social Media Marketing ◽

Decision Making Process ◽

Buying Behaviour ◽

Post Purchase ◽

The Impact

This research studies the impact of social media marketing on consumer buying behaviour. The aim of this research is to explore how social interactive tools have an influence on buying decision process and how others’ productrelated opinions collected from social and digital environment are influential on buying decisions in different markets. This project sought to assess the impact of social media on the decision making process among the consumers. The study’s general objective was to establish the impact of social media on consumer’s decision making process among the consumers across different level of the society. The study was guided by the following specific objectives: to find out how social media influences the pre-purchase stage in buyer’s decision process, to determine how social media influences the purchase stage in buyer’s decision process, and to determine how social media influences the post purchase stage in buyer’s decision process. The study aims at integration of social media marketing communication tools and consistency in the message communicated via social media tools. In addition, it aims to have conclusive recommendations for further study which should include involvement in marketing research with a core purpose of delivering per consumer needs, as well as gaining an understanding of trending social media activities so as to meet demands of changing technological world.

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BUSINESS MODEL COMPLEMENTARITY AND THE FACTORS THAT DETERMINE IT IN TOURISM BUSINESS FORMATIONS: THE THEORETICAL ASPECT

SOCIETY INTEGRATION EDUCATION Proceedings of the International Scientific Conference ◽

10.17770/sie2019vol6.3688 ◽

2019 ◽

Vol 6 ◽

pp. 258

Author(s):

Remigijus Kinderis ◽

Jūratė Danielienė

Keyword(s):

Conceptual Model ◽

Business Model ◽

Business Models ◽

Theoretical Aspect ◽

Research Problem ◽

Point Of View ◽

Interorganizational Relations ◽

Structural Elements ◽

Systematic Analysis ◽

Model Research

In order to reveal the complementarity of business models, the factors that determine it in incoming tourism, and to prepare the conceptual model, the following discussion questions should be answered (the research problem is formulated by presenting questions in theoretical context): what is a business model and its structure?; what is business model complementarity?; what traits and identification characteristics are characteristic of it?; what factors determine business model complementarity in incoming tourism? The aim of the research – theoretically substantiate the traits and characteristics of business model complementarity and the factors that determine it in incoming tourism by preparing a conceptual model. Research methods: systematic analysis of scientific literature, comparative analysis. The key results of the research: the concepts and structures of a business model, complementarity and business model complementarity are defined by systematising conceptual insights, interorganizational relations and complementarity; according to the systemic point of view that explains the result of the interaction between an incoming tourism company business model and its structural elements, the conceptual model of business model complementarity and the factors that determine it in incoming tourism, are presented.

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Structural phenomena in the growth of carbon nanotubes

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100149581 ◽

1993 ◽

Vol 51 ◽

pp. 750-751

Author(s):

Jun Jiao

Keyword(s):

Carbon Nanotubes ◽

Growth Mechanism ◽

Carbonaceous Material ◽

Cluster Growth ◽

Structural Elements ◽

Rich Variety ◽

Different Shapes ◽

Point To Point

HREM studies of the carbonaceous material deposited on the cathode of a Huffman-Krätschmer arc reactor have shown a rich variety of multiple-walled nano-clusters of different shapes and forms. The preparation of the samples, as well as the variety of cluster shapes, including triangular, rhombohedral and pentagonal projections, are described elsewhere.The close registry imposed on the nanotubes, focuses attention on the cluster growth mechanism. The strict parallelism in the graphitic separation of the tube walls is maintained through changes of form and size, often leading to 180° turns, and accommodating neighboring clusters and defects. Iijima et. al. have proposed a growth scheme in terms of pentagonal and heptagonal defects and their combinations in a hexagonal graphitic matrix, the first bending the surface inward, and the second outward. We report here HREM observations that support Iijima’s suggestions, and add some new features that refine the interpretation of the growth mechanism. The structural elements of our observations are briefly summarized in the following four micrographs, taken in a Hitachi H-8100 TEM operating at an accelerating voltage of 200 kV and with a point-to-point resolution of 0.20 nm.

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Designing TIMP (tissue inhibitor of metalloproteinases) variants that are selective metalloproteinase inhibitors

Biochemical Society Symposium ◽

10.1042/bss0700201 ◽

2003 ◽

Vol 70 ◽

pp. 201-212 ◽

Cited By ~ 51

Author(s):

Hideaki Nagase ◽

Keith Brew

Keyword(s):

Three Dimensional ◽

Therapeutic Interventions ◽

Tissue Inhibitors Of Metalloproteinases ◽

Structural Basis ◽

Structural Elements ◽

Ridge Structure ◽

Extracellular Matrix Components ◽

Metalloproteinase Inhibitors ◽

The Matrix ◽

A Disintegrin And Metalloproteinase

The tissue inhibitors of metalloproteinases (TIMPs) are endogenous inhibitors of the matrix metalloproteinases (MMPs), enzymes that play central roles in the degradation of extracellular matrix components. The balance between MMPs and TIMPs is important in the maintenance of tissues, and its disruption affects tissue homoeostasis. Four related TIMPs (TIMP-1 to TIMP-4) can each form a complex with MMPs in a 1:1 stoichiometry with high affinity, but their inhibitory activities towards different MMPs are not particularly selective. The three-dimensional structures of TIMP-MMP complexes reveal that TIMPs have an extended ridge structure that slots into the active site of MMPs. Mutation of three separate residues in the ridge, at positions 2, 4 and 68 in the amino acid sequence of the N-terminal inhibitory domain of TIMP-1 (N-TIMP-1), separately and in combination has produced N-TIMP-1 variants with higher binding affinity and specificity for individual MMPs. TIMP-3 is unique in that it inhibits not only MMPs, but also several ADAM (a disintegrin and metalloproteinase) and ADAMTS (ADAM with thrombospondin motifs) metalloproteinases. Inhibition of the latter groups of metalloproteinases, as exemplified with ADAMTS-4 (aggrecanase 1), requires additional structural elements in TIMP-3 that have not yet been identified. Knowledge of the structural basis of the inhibitory action of TIMPs will facilitate the design of selective TIMP variants for investigating the biological roles of specific MMPs and for developing therapeutic interventions for MMP-associated diseases.

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D-test: A New Test for Analyzing Scale Invariance Using Symbolic Dynamics and Symbolic Entropy

Methodology ◽

10.1027/1614-2241/a000026 ◽

2011 ◽

Vol 7 (3) ◽

pp. 88-95 ◽

Cited By ~ 2

Author(s):

Jose A. Martínez ◽

Manuel Ruiz Marín

Keyword(s):

Symbolic Dynamics ◽

Scale Invariance ◽

Rating Scales ◽

Rating Scale ◽

Marketing Research ◽

Response Patterns ◽

Measurement Scales ◽

Improve Measurement ◽

Entropy Measures ◽

The Difference

The aim of this study is to improve measurement in marketing research by constructing a new, simple, nonparametric, consistent, and powerful test to study scale invariance. The test is called D-test. D-test is constructed using symbolic dynamics and symbolic entropy as a measure of the difference between the response patterns which comes from two measurement scales. We also give a standard asymptotic distribution of our statistic. Given that the test is based on entropy measures, it avoids smoothed nonparametric estimation. We applied D-test to a real marketing research to study if scale invariance holds when measuring service quality in a sports service. We considered a free-scale as a reference scale and then we compared it with three widely used rating scales: Likert-type scale from 1 to 5 and from 1 to 7, and semantic-differential scale from −3 to +3. Scale invariance holds for the two latter scales. This test overcomes the shortcomings of other procedures for analyzing scale invariance; and it provides researchers a tool to decide the appropriate rating scale to study specific marketing problems, and how the results of prior studies can be questioned.

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