Analisa Bauran Pemasaran Yang Mempengaruhi Keputusan Pembelian Baju di Beberapa Departement Store di Kota Malang

AbstractThis study aimed to investigate the effect between the marketing mix components; Products (X1), Price (X2), Promotion (X3), and Place (X4) on the Buying decision (Y) of clothing consumers at the selected department stores in Malang City. The population in this study was all the clothing consumers at the selected department stores in Malang City. Sampling was done by Proportional random sampling technique, and obtained the sample of 150 respondents. Primary data was collected using questionnaire as the research instrument. Data analysis was performed using Multiple Linear Regression analysis on the SPSS 21 program. The results validated that Products (X1), Price (X2), Promotion (X3), and Place (X4) have a significant effect on the consumers’ buying decision (Y). This is showed by the significance value (p-value) < α (0.05) both in partial and simultaneous test. The influence of all components of the marketing mix on the consumers’ buying decision is 50.3% (R square 0.503). In addition, the component of marketing mix with the biggest influence is promotion (Standardized coefficient 0.334). Therefore, it can be concluded that the marketing mix has a significant effect on the buying decision of clothing consumers of department stores in Malang City.

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PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN E – WALLET

Jurnal Ilmiah Administrasi Bisnis dan Inovasi ◽

10.25139/jiabi.v5i2.4191 ◽

2021 ◽

Vol 5 (2) ◽

pp. 72-89

Author(s):

Liling Listyawati ◽

Subardini Subardini

Keyword(s):

Regression Analysis ◽

Random Sampling ◽

Research Method ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Total Sample ◽

Multiple Linear Regression Analysis ◽

Simultaneous Test

This research aims to determine the effect of brand image and promotion on the decision to use e-money shop for Dr. Soetomo Surabaya both simultaneously and partially as well as to determine the dominant variable on the use decision e - money shopepay. This research is a quantitative research with a causal research method. The population in this study were all Dr. university students. Soetomo, who has the Shopeepay application and has made transactions using Shopeepay, has a total sample of 96 respondents who have been distributed through questionnaires. This study used a random sampling technique to collect respondents and used the unknown populations formula in determining the sample because the population of this study was unknown. Furthermore, the data analysis used instrument test, classical assumption test, multiple linear regression analysis test, simultaneous test, partial test, and determination coefficient test. The results of this study indicate that brand image and promotion have an effect both simultaneously and partially on the decision to use Shopeepay e-money and promotion is the dominant variable influencing the decision to use e-money Shopeepay.

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Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan: Studi Kasus PT Sucofindo Palembang Indonesia

MBIA ◽

10.33557/mbia.v18i1.326 ◽

2019 ◽

Vol 18 (1) ◽

pp. 76-84

Author(s):

Muhammad Idris ◽

Dian Novita Sari

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Random Sampling ◽

Linear Regression Analysis ◽

Secondary Data ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Collection Method ◽

Analysis Techniques ◽

Analysis Technique

The problem in this study is whether there is an influence of leadership and work discipline on the employees’ performance of PT.Sucofindo Palembang City. This research includes associative research. The sample in this study were 88 respondents, with propotionate random sampling analysis technique. The data used were primary data and secondary data. Data collection method through questionnare. Analysis techniques using multiple linear regression analysis, F test (Simultaneoys) and t test (partial) and determination coeffiecient. The results show that there is influence of leadership and work discipline on the performance of PT.Sucofindo Palembang City.

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PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT KAO INDONESIA

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v8i2.422 ◽

2020 ◽

Vol 8 (2) ◽

Author(s):

Pendi Hasyim ◽

Nuridin Nuridin

Keyword(s):

Organizational Culture ◽

Regression Analysis ◽

Data Analysis ◽

Random Sampling ◽

Employee Performance ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Simple Random Sampling ◽

Multiple Linear Regression Analysis ◽

Analysis Method

This study aims to determine the Effect of Leadership and Organizational Culture on Employee Performance of PT. Kao Indonesia. The population in this study amounted to 300 employees. By using the Slovin formula a sample of 75 employees was obtained. The sampling technique used is simple random sampling. This study uses a quantitative approach, data for this study were obtained through a questionnaire that was filled out by respondents who had been determined. The data analysis method used is a simple and multiple linear regression analysis method. The research results partially show that leadership has a significant effect on employee performance. Organizational culture has a significant effect on employee performance. While simultaneously leadership variables and organizational culture have a positive and significant effect on the performance of employees of PT. Kao Indonesia.

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Pengaruh Religiusitas, Integritas, dan Penegakan Peraturan Terhadap Fraud pada Pengelolaan Keuangan Desa

Jurnal Ilmiah Akuntansi dan Humanika ◽

10.23887/jiah.v10i2.25919 ◽

2020 ◽

Vol 10 (2) ◽

pp. 136

Author(s):

Made Feri Cahyadi ◽

Edy Sujana

Keyword(s):

Financial Management ◽

Random Sampling ◽

Sampling Method ◽

Total Population ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Data Sources ◽

Primary Data ◽

Analysis Method

The purpose of this study was to find out the effect of religiosity, integrity, and enforcement of regulations toward fraud in village financial management in Buleleng Regency. This study used quantitative approach which was using primary data sources that was obtained through questionnaires and measured with a Likert scale. The functionary village consisting of the Headman, Secretary, and the Head of Finance with the total population of 387 functionary village in Buleleng Regency were chosen as the population of this study. The sampling was the probability sampling method that was proportional random sampling technique with 168 respondents. The obtained data were processed using multiple linear regression analysis method with the support of SPSS 24.0 for Windows. After being tested, it was found that the fraud in village financial management was affected by the religiosity variable (X1), the integrity variable (X2), and the enforcement regulation variable (X3).

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PENGARUH DIMENSI FRAUD DIAMOND DAN RELIGUISITAS TERHADAP PERILAKU KECURANGAN AKADEMIK MAHASISWA

Jurnal Akuntansi Trisakti ◽

10.25105/jat.v5i2.4857 ◽

2019 ◽

Vol 5 (2) ◽

pp. 269

Author(s):

Sistya Rahmawati ◽

Dini Susilawati

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

The Other ◽

Accounting Students ◽

Primary Data ◽

Academic Fraud ◽

And Control ◽

Accounting Student

This study aims to examine the factors that influence toward behavior of academic fraud by students accounting in the faculty of economics and business by using diamond fraud dimensions consisting of pressure, opportunity, rationalization, capabilities and level of religuisity.This study is using purposive convinience method, convience sanpling is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity. Data used in this research is primary data by using questionnaire. The sample of this study is the accounting student of the faculty of economics and business of university in jakarta. This research uses multiple linear regression analysis at hypothesis testing. The result of this research shows that the opportunity, capability and level of religuisity have influence to the academic fraud behavior of the accounting students of the faculty of economics and business while the other variables such as pressure, rasionaliation and control variables have no influence on the behavior of academic fraud.

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CAPITAL AND PROFIT-TAKING PERCENTAGEINFLUENCE REVENUE OF GROCERY STORES IN KARANG ANYAR, LANGSA

OIKOS Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ◽

10.23969/oikos.v5i2.3494 ◽

2021 ◽

Author(s):

Aisyah Vania ◽

Talbani Farlian

Keyword(s):

Linear Regression Analysis ◽

Sample Selection ◽

Field Research ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Grocery Stores ◽

Test Results ◽

Simultaneous Test ◽

Analysis Technique

This study aims to analyze capital and profit-taking percentage influance on the revenue of grocery stores in Karang Anyar, Langsa. This study uses primary data and the method used to collect primary data is field research methods. The sample selection used Slovin sampling technique. By using Slovin formula, a population of 5 grocery stores and an error limit of 5 percent, obtained a sample of 5 grocery stores. The data analysis technique used to solve problem in the study is multiple linear regression analysis techniques. Based on calculation of Eviews 11, the simultaneous test results show that capital and percentage of profit-taking percentage have a significant effect on the revenue of grocery stores in Karang Anyar, Langsa. Capital and percentage of profit taking partially have a positive and significant effect on the revenue of grocery stores in Karang Anyar, Langsa

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The Effect Of Marketing Mix On Students Loyalty Towards Instant Noodles With The Brands of INDOMIE, SEDAP, and ABC With Moderated Variety Seeking

Journal of Management Science (JMAS) ◽

10.35335/jmas.v4i3.108 ◽

2021 ◽

Vol 4 (3) ◽

pp. 83-92

Author(s):

Diani Arthantri

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Marketing Mix ◽

Variety Seeking ◽

Analysis Technique ◽

Economics Faculty ◽

Management Students ◽

Instant Noodle

This research aims to know the effect of marketing mix on students loyalty of instant noodle with the brands of Indomie, Sedaap, and ABC which is moderated by variety seeking characteristics of consumers. This research was conducted in August-September 2010 at the Management Students Economic Faculty Sanata Dharma University Yogyakarta. Data were collected using questionnaire. The population of the research was Management Students of Economics Faculty, Sanata Dharma University Yogyakarta, from 2005-2008 batch who have consumed instant noodle of the brands of Indomie, Sedaap, and ABC. The sampling technique in this research is nonprobability accidental sampling. The samples were 100 respondents. The data analysis technique used were Multiple Linear Regression analysis and Regression Analysis with moderating effect. Results show that: 1) Marketing mix influences students loyalty. 2) Variety seeking characteristics moderates the influence of product on loyalty.

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI DEN BEI KOTA BEKASI

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v7i2.287 ◽

2019 ◽

Vol 7 (2) ◽

Author(s):

Imam Wibowo ◽

Linda Stefani

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Random Sampling ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Dominant Effect ◽

Analysis Technique

This research is about The Effect of Service Quality and Price on Customer Satisfaction. This research aims to determine the simultaneous and partial effect between Service Quality and Price on Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi. In this research the sample took 60 respondent using random sampling technique. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Service Quality and Price simultaneous and partial gave positive and significant effect on Customer Satisfaction, whereService Quality has more dominant effect to Customer Satisfaction. Thus, it can be concluded that Service Quality and Price influence Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi

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Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)

Competence : Journal of Management Studies ◽

10.21107/kompetensi.v15i2.12517 ◽

2021 ◽

Vol 15 (2) ◽

pp. 204-214

Author(s):

Lukmanul Hakim ◽

Bambang Setiyo Pambudi

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Word Of Mouth ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Purchasing Decisions ◽

Probability Sampling

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Nine Star partially or simultaneously. This study uses primary data, namely data obtained directly from consumers of UD. Bintang Sembilan Nine Star. The population of this research is consumers of UD. Bintang Sembilan using a non-probability sampling technique, namely incidental sampling, with a sample size of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous).The results of this study indicate partially online promotion has a significant effect on purchasing decisions and for word of mouth partially has a significant effect on purchasing decisions. Simultaneously, the two variables, namely online promotion and word of mouth, have a significant effect on purchasing decisions.

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AN ANALYSIS OF VILLAGE FINANCIAL MANAGEMENT: THE IMPROTANCE OF REGULATIONS, VILLAGE FINANCIAL MANAGER COMPETENCIES AND COMMITMENT TO TASK IN KABUPATEN KONAWE SELATAN

Mega Aktiva Jurnal Ekonomi dan Manajemen ◽

10.32833/majem.v8i2.87 ◽

2019 ◽

Vol 8 (2) ◽

pp. 71

Author(s):

Nita Hasnita ◽

Mulyati Akib ◽

Ernawati Ernawati ◽

Rosnawintang Rosnawintang

Keyword(s):

Regression Analysis ◽

Financial Management ◽

Random Sampling ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Test Results ◽

Village Government ◽

The Village ◽

Interaction Test

This study aims to examine and analyze the variables that affect village financial management in Konawe Selatan village government especially in the aspects of village financial manager competence, commitment to tasks, and regulation. Data was collected by using questionnaires and documentation. The populations in this study were the Village Head, Village Secretary, Village Treasurer and Kasi/Kaur which numbered 1,344 people. The sampling technique by proportional stratified random sampling so that the overall number of respondents totaled 308 people. The analysis used multiple linear regression analysis with interaction test (Moderated Regression Analysis-MRA). The results showed that the competence of village financial managers had a positive and significant effect on village financial management while commitment to the task had a positive and not significant effect on village financial management. The MRA test results indicate that regulation cannot moderate the village financial manager competency variables and commitment to the task of village financial management. The adjusted R-Square value shows that the contribution of village financial manager competency variables, commitment to duties and regulations on village financial management variables is 47.5% and 52.5% of village financial management variables are influenced by other factors outside the model. Therefore, to improve village financial management in the Village Government in Kabupaten Konawe Selatan, it is necessary to consider village financial manager competencies in aspects of skills and experience, commitment to tasks on responsive aspects of change and sense of responsibility, and regulation on aspects of ease of implementation and understanding.

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