The Effect Of Marketing Mix On Students Loyalty Towards Instant Noodles With The Brands of INDOMIE, SEDAP, and ABC With Moderated Variety Seeking

This research aims to know the effect of marketing mix on students loyalty of instant noodle with the brands of Indomie, Sedaap, and ABC which is moderated by variety seeking characteristics of consumers. This research was conducted in August-September 2010 at the Management Students Economic Faculty Sanata Dharma University Yogyakarta. Data were collected using questionnaire. The population of the research was Management Students of Economics Faculty, Sanata Dharma University Yogyakarta, from 2005-2008 batch who have consumed instant noodle of the brands of Indomie, Sedaap, and ABC. The sampling technique in this research is nonprobability accidental sampling. The samples were 100 respondents. The data analysis technique used were Multiple Linear Regression analysis and Regression Analysis with moderating effect. Results show that: 1) Marketing mix influences students loyalty. 2) Variety seeking characteristics moderates the influence of product on loyalty.

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PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SIMPANG EMPAT

10.31219/osf.io/9tgse ◽

2020 ◽

Author(s):

Lola Satri ◽

Alfian

Keyword(s):

Regression Analysis ◽

Relationship Marketing ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Positive Influence ◽

Research Use ◽

Independent Variables ◽

Analysis Technique ◽

Positive Effect

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) <(1,984) and not significant (0,348)> (0,05) to loyalty. (2)) Commitment has positive (8,218)> (1,984) and significant (0,000) <(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)> (1,984) and significant (0,017) <(0,05) effect on loyalty. (4) Reliability negatively (-1.570) <(1,984) and insignificant 0, 120> 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)> t table (1,984) and significant (0,000) <(0,05) to loyalty. (6) Warranty has positive effect (1,199) <(1,984) and insignificant 0, 234> 0,05 to loyalty. (7) Empathy has positive effect (186) <(1,984) and insignificant 0, 853> 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.

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LOYALITAS PELANGGAN DITINJAU DARI STORE ATMOSPHERE, KEMUDAHAN DAN KEPERCAYAAN STUDI PADA J&T EXPRESS SURAKARTA

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v5i1.2140 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Davit Mirwan Itsnaini ◽

Istiatin Istiatin ◽

Bambang Mursito

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Customer Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Service Users ◽

Consumer Loyalty ◽

Analysis Technique

This study aims to prove simultaneously and partially customer loyalty in terms of store atmosphere, convenience and trust in J&T Express Surakarta. This research is descriptive quantitative. The population is all J&T Express Surakarta service users. The number of samples used according to Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by using purposive sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The conclusion of this study is that store atmosphere, convenience and trust have a significant effect on consumer loyalty of J&T Express Surakarta. Keywords : Store Atmosphere, Convenience, Trust.

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PENGARUH RETRIBUSI DAERAH DAN PAJAK DAERAH TERHADAP PENDAPATAN ASLI DAERAH DI DINAS PENDAPATAN DAERAH

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2020.v09.i04.p06 ◽

2020 ◽

Vol 9 (4) ◽

pp. 1338

Author(s):

I Putu Agus Sudarmana ◽

Gede Mertha Sudiartha

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Local Revenue ◽

Local Taxes ◽

Analysis Technique ◽

Saturated Sample ◽

The Government ◽

Sample Method

The purpose of this study was to analyze the effect of regional levies and regional taxes simultaneously and partially on the value of local revenue in Badung Regency in the period 2008-2018. The sample of this research is Regional Retribution data, Local Tax and Local Revenue data in Badung Regency for the period 2008-2018. The sampling technique used is the saturated sample method, namely the method of determining the sample with the entire population used as research samples. The data analysis technique used in this study is multiple linear regression analysis. The results showed that regional levies, and regional taxes simultaneously or partially had a significant effect on the Original Local Revenues in Badung Regency. These results give the sense that, increasing revenue from taxes and levies will lead to an increase in local revenue that will be received by the government of Badung Regency. Keywords: regional levies, local taxes, PAD

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Pengaruh Proporsi Komisaris Independen, Leverage, Sales Growth, Dan Profitabilitas Pada Tax Avoidance

E-Jurnal Akuntansi ◽

10.24843/eja.2018.v25.i03.p10 ◽

2018 ◽

pp. 1884

Author(s):

Ni Putu Winda Ayuningtyas ◽

I Ketut Sujana

Keyword(s):

Regression Analysis ◽

Stock Exchange ◽

Linear Regression Analysis ◽

Sample Selection ◽

Tax Avoidance ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Sales Growth ◽

Manufacturing Companies ◽

Analysis Technique

This study aims to examine the variables of the proportion of independent commissioners, leverage, sales growth and profitability that affect companies to carry out tax avoidance. This research was conducted on all manufacturing companies listed on the Indonesia Stock Exchange (BEI) in 2014-2017, with a total of 200 samples. Sample selection using probability sampling technique is purposive sampling technique. The data analysis technique used is a multiple linear regression analysis test. The results showed that the proportion of independent commissioners, sales growth and profitability had no effect on tax avoidance while leverage had an effect on tax avoidance. Keywords: tax, leverage, sales growth, profitability

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PENGARUH TRUSTWORTHINESS, EXPERTISE DAN ATTRACTIVENESS CELEBRITY ENDORSER DI INSTAGRAM TERHADAP PURCHASE INTENTION PRODUK HIJAB (Studi Kasus pada Akun Instagram @gitasav)

JEMBATAN ◽

10.29259/jmbt.v16i1.9250 ◽

2019 ◽

Vol 16 (1) ◽

pp. 13-30

Author(s):

Syarifah Fatimah Dina Najib H.A ◽

Islahuddin Daud ◽

Aslamia Rosa

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Regression Model ◽

Purchase Intention ◽

Sampling Method ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Analysis Technique ◽

Celebrity Endorser

This study was aimed to examine the effects of trustworthiness, expertise, and attractiveness of celebrity endorser on Instagram to purchase intention of hijab products. The sampling technique was done by purposive sampling method. The population in this study was followers of the @gitasav Instagram account. Data was collected through distributing questionnaires to 100 respondents. The analysis technique used in this study is multiple linear regression analysis. The results showed that simultaneously the variables of trustworthiness, expertise, and attractiveness had a significant effect on purchase intention. However, partially the purchase intention variable is only influenced by the trustworthiness variable which is equal to 3,878. In this study a regression model was obtained, which is Y = 10,021 + 0,655X1 + 0,038X2 - 0,122X3.

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI DEN BEI KOTA BEKASI

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v7i2.287 ◽

2019 ◽

Vol 7 (2) ◽

Author(s):

Imam Wibowo ◽

Linda Stefani

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Customer Satisfaction ◽

Service Quality ◽

Random Sampling ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Dominant Effect ◽

Analysis Technique

<em>This research is about The Effect of Service Quality and Price on Customer Satisfaction. This research aims to determine the simultaneous and partial effect between Service Quality and Price on Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi. In this research the sample took 60 respondent using random sampling technique. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Service Quality and Price simultaneous and partial gave positive and significant effect on Customer Satisfaction, whereService Quality has more dominant effect to Customer Satisfaction. Thus, it can be concluded that Service Quality and Price influence Customer Satisfaction at Kedai Den Bei in Pondok Gede Bekasi</em>

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KEPUTUSAN PEMBELIAN VIRTUAL GOODS DITINJAU DARI KELOMPOK ACUAN, GAYA HIDUP DAN EVENT MARKETING (Studi pada players Mobile Legends: Bang Bang di Universitas Islam Batik Surakarta)

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v5i1.1888 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Yogi Ageng Wiratri ◽

Ida Aryati ◽

Sarsono Sarsono

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Reference Group ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purchase Decision ◽

Event Marketing ◽

Analysis Technique

The purpose of this. study was to analyze the simultaneous and partial influence of the reference group, lifestyle and event marketing on the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta. This type of research is descriptive quantitative. The populationt is all consumers who purchase virtual goods at the Islamic Batik University Surakarta with an unknown amount. The sampling technique in this study was purposive proportional sampling. The sample is 100 studentstfrom the Islamic Batik University Surakarta. Data obtained from questionnaire. The data analysis technique used is multiple linear regression analysis. F test prove that the reference group, lifestyle and marketing events simultaneously influence the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta, where Fcount is 37,527 > Ftable is 2,70 with a significance value of 0,000 < 0,05. t test show that the reference group, lifestyle and event marketing have a positive and significant effect on the decision to purchase virtual goods on players of Mobile Legends: Bang Bang at the Islamic Batik University Surakarta. Keywords : Reference Group; Lifestyle; Event Marketing and Purchase Decision

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ANALISIS FAKTOR–FAKTOR YANG MEMENGARUHI KETERLAMBATAN DAYA SERAP ANGGARAN (Studi Empiris Pada SKPD Pemprov NTB)

Jurnal Ilmiah Akuntansi dan Bisnis ◽

10.24843/jiab.2016.v11.i01.p01 ◽

2016 ◽

Author(s):

Ahmad Rifai ◽

Biana Adha Inapty ◽

Rr Sri Pancawati M.

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Human Resources ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Future Studies ◽

Analysis Technique ◽

Absorption Delay ◽

Budgeting Process

The purpose of this study to determine whether the planning, regulation, coordination, implementation, decentralization and human resources are all factors that influence delays in budget absorption. This type of research is a survey research with purposive sampling technique that personnel involved in the budgeting process and apparatus that are involved in the process of administration. The analysis technique used is multiple linear regression analysis to analyze the variables influence the planning, regulation, coordination, implementation, decentralization and human resources in the budget absorption. Results of the study found that the planning, regulation, implementation, decentralization, coordination and human resources do not affect the absorption delay budget. Future studies should broaden the scope of the sample and fix theindicator variables are used primarily for budgeting, planning-related issues.

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The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya

Journal of World Conference (JWC) ◽

10.29138/prd.v1i1.86 ◽

2019 ◽

Vol 1 (1) ◽

pp. 254-263

Author(s):

Kezia Conchita

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Word Of Mouth ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Packaging Design ◽

Analysis Technique ◽

Word Of Mouth Communication

This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest

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PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN RUMAH MAKAN DUA PUTRI DI KELURAHAN MATANO KECAMATAN BUNGKU TENGAH

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v3i2.79 ◽

2020 ◽

Vol 3 (2) ◽

pp. 111-122

Author(s):

Muhammad Randi Satrio ◽

Chalil Chalil ◽

Ira Nuriya Santi

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Customer Satisfaction ◽

Customer Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purposive Sampling ◽

Analysis Technique ◽

Customer Trust

The purpose of this research is to test and analyze 1) Influence simultaneously variable of satisfaction and trust to customer loyality of Two Princess Restaurant in Matano Sub-District of Bungku Tengah District. 2) Partial influence of customer satisfaction variable on customer loyalty Two Putri Restaurant in Matano Village, Central Bungku District. 3) Partial influence of customer trust variable on customer loyalty of Two Princess Restaurant in Matano Sub-district of Bungku Tengah District. This type of research is descriptive causally. Sampling technique using Purposive Sampling, obtained sample of 60 respondents. Data analysis technique is multiple linear regression analysis. The results showed that based on the results of Test F, customer satisfaction variables and customer trust simultaneously have a positive and significant impact on customer loyalty Two Putri Restaurant in Matano Village, Central Bungku District. Partially, customer satisfaction variable (X1) has a positive and significant influence on customer loyalty of Two Putri Restaurant in Matano Village, Central Bungku District. The variable of customer trust (X2) has a positive and significant impact on customer loyalty of Two Princess Restaurant in Matano Sub-district, Bungku Tengah District. Tujuan penelitian adalah untuk menguji dan menganalisis 1) Pengaruh secara simultan variabel kepuasan dan kepercayaan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. 2) Pengaruh secara parsial variabel kepuasan pelanggan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. 3) Pengaruh secara parsial variabel kepercayaan pelanggan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Tipe penelitian adalah deskriptif kausal. Teknik penarikan sampel menggunakan Purposive Sampling, diperoleh sampel sebanyak 60 responden. Teknik analisis data adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa berdasarkan hasil Uji F, variabel kepuasan pelanggan dan kepercayaan pelanggan secara simultan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Secara parsial variabel kepuasan pelanggan (X1) berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah. Variabel kepercayaan pelanggan (X2) berpengaruh positif dan signifikan terhadap loyalitas pelanggan Rumah Makan Dua Putri di Kelurahan Matano Kecamatan Bungku Tengah.

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